HockeyStack website screenshot

HockeyStack

HockeyStack is a B2B revenue and marketing data intelligence platform that unifies marketing, sales, and product data to reveal the full buyer journey from first anonymous (cookieless) touch to closed-won. It applies multiple attribution models, account and intent scoring, lift/incrementality analysis, and no-SQL custom dashboards, and deploys AI "Revenue Agents" (via its ATLAS data foundation and the hosted "Omni" MCP server) to forecast pipeline, brief accounts, and recommend next-best actions. Data flows bidirectionally through prebuilt connectors to CRMs (Salesforce, HubSpot), ad platforms (LinkedIn, Google, Facebook, TikTok), ABM tools, data warehouses (Snowflake, BigQuery), and CDPs (Segment). Its public programmatic surface is the OAuth-secured Omni MCP server rather than a general REST API. Backed by Bessemer Venture Partners.

HockeyStack is profiled on the APIs.io network. Tagged areas include Company, Data, Marketing Analytics, Attribution, and Revenue Intelligence.

HockeyStack’s developer surface includes documentation, engineering blog, pricing, authentication, changelog, and 13 more developer resources.

27.1/100 emerging ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
0 APIs 1 MCP Servers
CompanyDataMarketing AnalyticsAttributionRevenue IntelligenceB2BAccount IntelligenceMCPAI Agents

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 27.1/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 7.8 / 20
Commercial Clarity 10.5 / 20
Operational Transparency 2.1 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 25/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hockeystack: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hockeystack Authentication

oauth2 · 1 scheme

SECURITY

Hockeystack Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Hockeystack Trust Center

trust center published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hockeystack Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Access & Security 4

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: hockeystack
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hockeystack.png
name: HockeyStack
description: HockeyStack is a B2B revenue and marketing data intelligence platform that unifies marketing, sales, and product
  data to reveal the full buyer journey from first anonymous (cookieless) touch to closed-won. It applies multiple attribution
  models, account and intent scoring, lift/incrementality analysis, and no-SQL custom dashboards, and deploys AI "Revenue
  Agents" (via its ATLAS data foundation and the hosted "Omni" MCP server) to forecast pipeline, brief accounts, and recommend
  next-best actions. Data flows bidirectionally through prebuilt connectors to CRMs (Salesforce, HubSpot), ad platforms (LinkedIn,
  Google, Facebook, TikTok), ABM tools, data warehouses (Snowflake, BigQuery), and CDPs (Segment). Its public programmatic
  surface is the OAuth-secured Omni MCP server rather than a general REST API. Backed by Bessemer Venture Partners.
url: https://raw.githubusercontent.com/api-evangelist/hockeystack/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Data
- Marketing Analytics
- Attribution
- Revenue Intelligence
- B2B
- Account Intelligence
- MCP
- AI Agents
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.hockeystack.com/
- type: DeveloperPortal
  url: https://docs.hockeystack.com/
- type: Documentation
  url: https://docs.hockeystack.com/
- type: Blog
  url: https://hockeystack.com/blog
- type: Pricing
  url: https://hockeystack.com/pricing
- type: Login
  url: https://app.hockeystack.com/login
- type: TermsOfService
  url: https://hockeystack.com/legal/terms-of-service
- type: PrivacyPolicy
  url: https://hockeystack.com/legal/privacy-policy
- type: Integrations
  url: https://hockeystack.com/integrations
- type: TrustCenter
  url: https://security.hockeystack.com/
- type: MCPServer
  url: mcp/hockeystack-mcp.yml
- type: WellKnown
  url: well-known/hockeystack-well-known.yml
- type: LLMsTxt
  url: llms/hockeystack-llms.txt
- type: Authentication
  url: authentication/hockeystack-authentication.yml
- type: OAuthScopes
  url: scopes/hockeystack-scopes.yml
- type: DomainSecurity
  url: security/hockeystack-domain-security.yml
- type: Conformance
  url: conformance/hockeystack-conformance.yml
- type: Conventions
  url: conventions/hockeystack-conventions.yml
- type: ChangeLog
  url: changelog/hockeystack-changelog.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence