Datorama website screenshot

Datorama

Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting and dashboarding layer, using its "Genius" machine-learning engine to automate data harmonization across ad, social, web, and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing Cloud Intelligence (Marketing Intelligence). The standalone datorama.com domain now 301-redirects to the Salesforce Marketing Intelligence product page, and the former standalone developer/API surface has been folded into Salesforce documentation. This profile entered the API Evangelist network as a lightspeed-venture-partners portfolio lead.

Datorama is profiled on the APIs.io network. Tagged areas include Company, Analytics, Marketing, Marketing Intelligence, and Advertising.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-28 · rubric v0.5
0 APIs
CompanyAnalyticsMarketingMarketing IntelligenceAdvertisingDataBusiness IntelligenceReportingSalesforce

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/datorama: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Datorama Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Other 1

Properties that don't map to a standard resource type

Product
Product

Source (apis.yml)

apis.yml Raw ↑ 
aid: datorama
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/datorama.png
name: Datorama
description: Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New
  York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting
  and dashboarding layer, using its "Genius" machine-learning engine to automate data harmonization across ad, social, web,
  and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing
  Cloud Intelligence (Marketing Intelligence). The standalone datorama.com domain now 301-redirects to the Salesforce Marketing
  Intelligence product page, and the former standalone developer/API surface has been folded into Salesforce documentation.
  This profile entered the API Evangelist network as a lightspeed-venture-partners portfolio lead.
url: https://raw.githubusercontent.com/api-evangelist/datorama/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: salesforce
x-acquired-date: 2018-08
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Analytics
- Marketing
- Marketing Intelligence
- Advertising
- Data
- Business Intelligence
- Reporting
- Salesforce
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/datorama-domain-security.yml
- type: Website
  url: https://datorama.com
- type: Product
  url: https://www.salesforce.com/products/marketing-cloud/marketing-intelligence/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence