Datorama

aid: datorama
accessModel:
  pricing: paid
  onboarding: sales-assisted
  trial: false
  try_now: false
  public: false
  label: Paid, sales-assisted, API access separately entitled
  confidence: high
  source:
  - https://www.salesforce.com/marketing/analytics/pricing/
  - https://developers.datorama.com/docs/manage/introduction/
  generated: '2026-08-12'
  method: searched
  note: Two published org-level plans (US$10,000 and US$11,000 per org per month, billed annually), both with a "Contact us"
    call to action. API access is an additional paid feature that depends on the account plan AND requires user-level activation
    by the account manager; a user without it never sees an API token.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/datorama.png
name: Datorama
description: 'Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New
  York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting
  and dashboarding layer, using its "Genius" machine learning engine to automate data harmonization across ad, social, web,
  and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing
  Cloud Intelligence. The marketing, pricing, legal, trust and support surfaces have moved to salesforce.com, but the developer
  surface is still live on the original domain: a Gatsby developer portal at developers.datorama.com documents an Intelligence
  Platform API and a synchronous Query API on https://api.datorama.com/v1, both authenticated with a per-user personal access
  token in an Authorization header, both rate limited per user (60 platform req/min, 200 query req/min, 20,000 calls/day UTC)
  with X-PlatformRateLimit-*, X-QueryRateLimit-* and X-DailyQuota-* response headers, plus an asynchronous Reporting API for
  large exports, a header-switched sandbox mode, an Apps JavaScript SDK and a `dato` CLI on npm, a custom-connector framework,
  and — new in July 2026 — a first-party MCP server (@datorama/mci-mcp-sdk) that proxies MCP JSON-RPC to a tenant /api/mcp
  endpoint using an OAuth2 service-account key. No OpenAPI, AsyncAPI, GraphQL SDL, llms.txt, /.well-known/ document or A2A
  agent card is published anywhere on the surface. This profile entered the API Evangelist network as a lightspeed-venture-partners
  portfolio lead.'
url: https://raw.githubusercontent.com/api-evangelist/datorama/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: profiled
x-tier-reason: live-developer-portal-and-first-party-mcp-server
x-status: acquired
x-acquired-by: salesforce
x-acquired-date: 2018-08
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Analytics
- Marketing
- Marketing Intelligence
- Advertising
- Data
- Business Intelligence
- Reporting
- Salesforce
- Marketing Analytics
- Data Harmonization
- Dashboards
- MCP
apis:
- name: Intelligence Platform API
  description: 'REST API to set up, manage and administer a Marketing Cloud Intelligence (Datorama) account — accounts, workspaces,
    users, permission sets, data streams, connectors, data source authentications, buckets, dimensions, harmonized/calculated/filtered
    measurements, data fusions, data lakes, dashboards, pages, reports, report schedulers, report jobs, actions, Insights
    Bot and sandbox operations. Documented for automating large setups, bulk create/update of entities, and exporting existing
    entities. Authenticated with a per-user personal API access token in the Authorization header; PATCH is the recommended
    partial update and a partial PUT clears omitted fields. Add the `sandbox-mode: true` header to execute against the Intelligence
    sandbox.'
  humanURL: https://developers.datorama.com/docs/manage/introduction/
  baseURL: https://api.datorama.com/v1
  tags:
  - Marketing Intelligence
  - Administration
  - Data Management
  - Reporting
  properties:
  - type: Documentation
    url: https://developers.datorama.com/docs/manage/introduction/
  - type: APIReference
    url: https://developers.datorama.com/docs/manage/reference/
  - type: Authentication
    url: authentication/datorama-authentication.yml
  - type: RateLimits
    url: rate-limits/datorama-rate-limits.yml
  - type: Conventions
    url: conventions/datorama-conventions.yml
  - type: DataModel
    url: data-model/datorama-data-model.yml
  - type: Sandbox
    url: sandbox/datorama-sandbox.yml
- name: Intelligence Query API
  description: Synchronous JSON query API for reading harmonized Marketing Cloud Intelligence (Datorama) data out into any
    other platform, including all classifications and calculations. POST /v1/query and POST /v1/query-batch accept a workspace,
    date range, dimensions, measurements, filters, sort and top-results shape; add useSystemNames=true to receive system names
    instead of display names. It has a 60-second timeout and is intended for result sets up to ~600,000 rows — larger workloads
    move to the asynchronous Reporting API. Query-parse failures return HTTP 422; runtime failures return HTTP 200 with a
    populated `errors` property, so a client must inspect `errors` before reading results.
  humanURL: https://developers.datorama.com/docs/query/introduction/
  baseURL: https://api.datorama.com/v1
  tags:
  - Marketing Intelligence
  - Query
  - Analytics
  - Data Export
  properties:
  - type: Documentation
    url: https://developers.datorama.com/docs/query/introduction/
  - type: APIReference
    url: https://developers.datorama.com/docs/query/query-reference/
  - type: Authentication
    url: authentication/datorama-authentication.yml
  - type: RateLimits
    url: rate-limits/datorama-rate-limits.yml
  - type: ErrorCatalog
    url: errors/datorama-problem-types.yml
  - type: Lifecycle
    url: lifecycle/datorama-lifecycle.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://datorama.com
- type: Product
  url: https://www.salesforce.com/marketing/analytics/
- type: DeveloperPortal
  url: https://developers.datorama.com/
- type: Documentation
  url: https://developers.datorama.com/docs/
- type: APIReference
  url: https://developers.datorama.com/docs/manage/reference/
- type: GettingStarted
  url: https://developers.datorama.com/docs/build/apps/quick-start/
- type: Support
  url: https://help.salesforce.com/s/
- type: Pricing
  url: https://www.salesforce.com/marketing/analytics/pricing/
- type: Login
  url: https://platform.datorama.com/
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/
- type: PrivacyPolicy
  url: https://www.salesforce.com/company/legal/privacy/
- type: StatusPage
  url: https://status.salesforce.com/products/Datorama
- type: Security
  url: https://security.salesforce.com/responsible-disclosure-policy/
- type: Compliance
  url: https://compliance.salesforce.com/en/services/marketing-cloud-intelligence
- type: VulnerabilityDisclosure
  url: security/datorama-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/datorama-trust-center.yml
- type: Plans
  url: plans/datorama-plans-pricing.yml
- type: RateLimits
  url: rate-limits/datorama-rate-limits.yml
- type: Authentication
  url: authentication/datorama-authentication.yml
- type: Conventions
  url: conventions/datorama-conventions.yml
- type: ErrorCatalog
  url: errors/datorama-problem-types.yml
- type: Lifecycle
  url: lifecycle/datorama-lifecycle.yml
- type: ChangeLog
  url: changelog/datorama-changelog.yml
- type: Sandbox
  url: sandbox/datorama-sandbox.yml
- type: DataModel
  url: data-model/datorama-data-model.yml
- type: Conformance
  url: conformance/datorama-conformance.yml
- type: Packages
  url: packages/datorama-packages.yml
- type: SDKs
  url: packages/datorama-packages.yml
- type: CLI
  url: cli/datorama-cli.yml
- type: Components
  url: components/datorama-components.yml
- type: MCPServer
  url: mcp/datorama-mcp.yml
- type: LLMsTxt
  url: llms/datorama-llms.txt
- type: DomainSecurity
  url: security/datorama-domain-security.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 18
  pass: local-v1
x-coverage:
  state: covered
  detail: developers.datorama.com is a live Gatsby developer portal with 84 documented pages; its prose was recovered through
    the deployed webpack source maps, but the endpoint (method + path) tables do not render because the shipped bundle is
    missing the modules that hold them, so no operation list could be captured.
  evidence:
  - url: https://developers.datorama.com/sitemap-0.xml
    status: 200
  - url: https://api.datorama.com/openapi.json
    status: 200
  - url: https://www.npmjs.com/package/@datorama/mci-mcp-sdk
    status: 200
  checked: '2026-08-12'