Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting and dashboarding layer, using its "Genius" machine learning engine to automate data harmonization across ad, social, web, and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing Cloud Intelligence. The marketing, pricing, legal, trust and support surfaces have moved to salesforce.com, but the developer surface is still live on the original domain: a Gatsby developer portal at developers.datorama.com documents an Intelligence Platform API and a synchronous Query API on https://api.datorama.com/v1, both authenticated with a per-user personal access token in an Authorization header, both rate limited per user (60 platform req/min, 200 query req/min, 20,000 calls/day UTC) with X-PlatformRateLimit-*, X-QueryRateLimit-* and X-DailyQuota-* response headers, plus an asynchronous Reporting API for large exports, a header-switched sandbox mode, an Apps JavaScript SDK and a `dato` CLI on npm, a custom-connector framework, and — new in July 2026 — a first-party MCP server (@datorama/mci-mcp-sdk) that proxies MCP JSON-RPC to a tenant /api/mcp endpoint using an OAuth2 service-account key. No OpenAPI, AsyncAPI, GraphQL SDL, llms.txt, /.well-known/ document or A2A agent card is published anywhere on the surface. This profile entered the API Evangelist network as a lightspeed-venture-partners portfolio lead.
Datorama publishes 2 APIs on the APIs.io network. Tagged areas include Company, Analytics, Marketing, Marketing Intelligence, and Advertising.
Datorama’s developer surface includes documentation, API reference, getting-started guide, support, pricing, authentication, changelog, and 26 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/datorama: open an issue to ask a question, or submit a pull request to add artifacts.
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REST API to set up, manage and administer a Marketing Cloud Intelligence (Datorama) account — accounts, workspaces, users, permission sets, data streams, connectors, data source...
Synchronous JSON query API for reading harmonized Marketing Cloud Intelligence (Datorama) data out into any other platform, including all classifications and calculations. POST ...
aid: datorama
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: paid
onboarding: sales-assisted
trial: false
try_now: false
public: false
label: Paid, sales-assisted, API access separately entitled
confidence: high
source:
- https://www.salesforce.com/marketing/analytics/pricing/
- https://developers.datorama.com/docs/manage/introduction/
- url: https://datorama.com
status: 301
note: declared website redirects to https://www.salesforce.com/marketing/analytics/?redirect=datorama.com&bc=DB — a different
registrable domain (datorama.com -> salesforce.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-08-12'
method: searched
note: Two published org-level plans (US$10,000 and US$11,000 per org per month, billed annually), both with a "Contact us"
call to action. API access is an additional paid feature that depends on the account plan AND requires user-level activation
by the account manager; a user without it never sees an API token.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/datorama.png
name: Datorama
description: 'Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New
York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting
and dashboarding layer, using its "Genius" machine learning engine to automate data harmonization across ad, social, web,
and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing
Cloud Intelligence. The marketing, pricing, legal, trust and support surfaces have moved to salesforce.com, but the developer
surface is still live on the original domain: a Gatsby developer portal at developers.datorama.com documents an Intelligence
Platform API and a synchronous Query API on https://api.datorama.com/v1, both authenticated with a per-user personal access
token in an Authorization header, both rate limited per user (60 platform req/min, 200 query req/min, 20,000 calls/day UTC)
with X-PlatformRateLimit-*, X-QueryRateLimit-* and X-DailyQuota-* response headers, plus an asynchronous Reporting API for
large exports, a header-switched sandbox mode, an Apps JavaScript SDK and a `dato` CLI on npm, a custom-connector framework,
and — new in July 2026 — a first-party MCP server (@datorama/mci-mcp-sdk) that proxies MCP JSON-RPC to a tenant /api/mcp
endpoint using an OAuth2 service-account key. No OpenAPI, AsyncAPI, GraphQL SDL, llms.txt, /.well-known/ document or A2A
agent card is published anywhere on the surface. This profile entered the API Evangelist network as a lightspeed-venture-partners
portfolio lead.'
url: https://raw.githubusercontent.com/api-evangelist/datorama/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: profiled
x-tier-reason: live-developer-portal-and-first-party-mcp-server
x-status: acquired
x-acquired-by: salesforce
x-acquired-date: 2018-08
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Analytics
- Marketing
- Marketing Intelligence
- Advertising
- Data
- Business Intelligence
- Reporting
- Salesforce
- Marketing Analytics
- Data Harmonization
- Dashboards
- MCP
apis:
- name: Intelligence Platform API
description: 'REST API to set up, manage and administer a Marketing Cloud Intelligence (Datorama) account — accounts, workspaces,
users, permission sets, data streams, connectors, data source authentications, buckets, dimensions, harmonized/calculated/filtered
measurements, data fusions, data lakes, dashboards, pages, reports, report schedulers, report jobs, actions, Insights
Bot and sandbox operations. Documented for automating large setups, bulk create/update of entities, and exporting existing
entities. Authenticated with a per-user personal API access token in the Authorization header; PATCH is the recommended
partial update and a partial PUT clears omitted fields. Add the `sandbox-mode: true` header to execute against the Intelligence
sandbox.'
humanURL: https://developers.datorama.com/docs/manage/introduction/
baseURL: https://api.datorama.com/v1
tags:
- Marketing Intelligence
- Administration
- Data Management
- Reporting
properties:
- type: Documentation
url: https://developers.datorama.com/docs/manage/introduction/
- type: APIReference
url: https://developers.datorama.com/docs/manage/reference/
- type: Authentication
url: authentication/datorama-authentication.yml
- type: RateLimits
url: rate-limits/datorama-rate-limits.yml
- type: Conventions
url: conventions/datorama-conventions.yml
- type: DataModel
url: data-model/datorama-data-model.yml
- type: Sandbox
url: sandbox/datorama-sandbox.yml
- name: Intelligence Query API
description: Synchronous JSON query API for reading harmonized Marketing Cloud Intelligence (Datorama) data out into any
other platform, including all classifications and calculations. POST /v1/query and POST /v1/query-batch accept a workspace,
date range, dimensions, measurements, filters, sort and top-results shape; add useSystemNames=true to receive system names
instead of display names. It has a 60-second timeout and is intended for result sets up to ~600,000 rows — larger workloads
move to the asynchronous Reporting API. Query-parse failures return HTTP 422; runtime failures return HTTP 200 with a
populated `errors` property, so a client must inspect `errors` before reading results.
humanURL: https://developers.datorama.com/docs/query/introduction/
baseURL: https://api.datorama.com/v1
tags:
- Marketing Intelligence
- Query
- Analytics
- Data Export
properties:
- type: Documentation
url: https://developers.datorama.com/docs/query/introduction/
- type: APIReference
url: https://developers.datorama.com/docs/query/query-reference/
- type: Authentication
url: authentication/datorama-authentication.yml
- type: RateLimits
url: rate-limits/datorama-rate-limits.yml
- type: ErrorCatalog
url: errors/datorama-problem-types.yml
- type: Lifecycle
url: lifecycle/datorama-lifecycle.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://datorama.com
- type: Product
url: https://www.salesforce.com/marketing/analytics/
- type: DeveloperPortal
url: https://developers.datorama.com/
- type: Documentation
url: https://developers.datorama.com/docs/
- type: APIReference
url: https://developers.datorama.com/docs/manage/reference/
- type: GettingStarted
url: https://developers.datorama.com/docs/build/apps/quick-start/
- type: Support
url: https://help.salesforce.com/s/
- type: Pricing
url: https://www.salesforce.com/marketing/analytics/pricing/
- type: Login
url: https://platform.datorama.com/
- type: TermsOfService
url: https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/
- type: PrivacyPolicy
url: https://www.salesforce.com/company/legal/privacy/
- type: StatusPage
url: https://status.salesforce.com/products/Datorama
- type: Security
url: https://security.salesforce.com/responsible-disclosure-policy/
- type: Compliance
url: https://compliance.salesforce.com/en/services/marketing-cloud-intelligence
- type: VulnerabilityDisclosure
url: security/datorama-vulnerability-disclosure.yml
- type: TrustCenter
url: security/datorama-trust-center.yml
- type: Plans
url: plans/datorama-plans-pricing.yml
- type: RateLimits
url: rate-limits/datorama-rate-limits.yml
- type: Authentication
url: authentication/datorama-authentication.yml
- type: Conventions
url: conventions/datorama-conventions.yml
- type: ErrorCatalog
url: errors/datorama-problem-types.yml
- type: Lifecycle
url: lifecycle/datorama-lifecycle.yml
- type: ChangeLog
url: changelog/datorama-changelog.yml
- type: Sandbox
url: sandbox/datorama-sandbox.yml
- type: DataModel
url: data-model/datorama-data-model.yml
- type: Conformance
url: conformance/datorama-conformance.yml
- type: Packages
url: packages/datorama-packages.yml
- type: SDKs
url: packages/datorama-packages.yml
- type: CLI
url: cli/datorama-cli.yml
- type: Components
url: components/datorama-components.yml
- type: MCPServer
url: mcp/datorama-mcp.yml
- type: LLMsTxt
url: llms/datorama-llms.txt
- type: DomainSecurity
url: security/datorama-domain-security.yml
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 18
pass: local-v1
x-coverage:
state: covered
detail: developers.datorama.com is a live Gatsby developer portal with 84 documented pages; its prose was recovered through
the deployed webpack source maps, but the endpoint (method + path) tables do not render because the shipped bundle is
missing the modules that hold them, so no operation list could be captured.
evidence:
- url: https://developers.datorama.com/sitemap-0.xml
status: 200
- url: https://api.datorama.com/openapi.json
status: 200
- url: https://www.npmjs.com/package/@datorama/mci-mcp-sdk
status: 200
checked: '2026-08-12'
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