Branch Metrics

Branch Metrics provides a mobile measurement and deep linking platform that helps brands attribute marketing campaigns, improve user acquisition, and drive engagement across web, app, and email channels. Leveraging AI-powered tools like Ivy, Branch offers advanced analytics, fraud detection, and customizable link management for enterprises worldwide. The platform serves over 100,000 brands, handling billions of user interactions to deliver actionable insights and optimize ROI.

Branch Metrics publishes 7 APIs on the APIs.io network, including Analytics API, App API, Branch Metrics API, and 4 more. Tagged areas include Mobile, Attribution, Deep Linking, Marketing, and Analytics.

The Branch Metrics catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Branch Metrics’ developer surface includes documentation, API reference, getting-started guide, support, pricing, engineering blog, and 20 more developer resources.

🌐 Visit website 📡 Source on GitHub
34.8/100 thin Agent 17/100 agent aware Full breakdown ↓
scored 2026-10-04 · rubric v0.23.0
7 APIs
MobileAttributionDeep LinkingMarketingAnalyticsArtificial Intelligence

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-10-04 · rubric v0.23.0
Composite quality — 34.8/100 · thin
Contract Quality 5.7 / 19
Developer Ergonomics 7.5 / 15
Access Clarity 3.2 / 15
Operational Transparency 3.3 / 10
Contract Governance 2.0 / 9
Discoverability 5.2 / 8
Regulatory Posture 2.0 / 15
Create-or-Update Ergonomics 0.0 / 10
Agent readiness — 17/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.
The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/branch-metrics: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Branch Metrics API

Branch Metrics API provides deep linking and attribution endpoints as documented in the API Reference.

Branch Metrics Analytics API

The Analytics API from Branch Metrics — 2 operation(s) for analytics.

Branch Metrics App API

The App API from Branch Metrics — 1 operation(s) for app.

Branch Metrics Branch Metrics API

The Branch Metrics API API from Branch Metrics — 1 operation(s) for branch metrics api.

Branch Metrics Event API

The Event API from Branch Metrics — 1 operation(s) for event.

Branch Metrics Img1 API

The Img1 API from Branch Metrics — 1 operation(s) for img1.

Branch Metrics Query API

The Query API from Branch Metrics — 1 operation(s) for query.

Scroll for all 7

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Branch Metrics Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Branch Metrics Context

3 classes · 23 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Branch Metrics API Rules

11 rules · 8 errors 2 warnings 1 info

SPECTRAL

JSON Schema 3

Standalone JSON Schema definitions for this provider's data models.

GetV2AnalyticsResponse

4 properties

JSON SCHEMA

PutV1AppBranchkeyRequest

15 properties

JSON SCHEMA

PutV1AppBranchkeyResponse

19 properties

JSON SCHEMA

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Branch Metrics Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt
 WellKnown
WellKnown

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Spectral
Spectral
 JSONLD
JSONLD
 Vocabulary
Vocabulary
 Webhooks
Webhooks
 DataModel
DataModel
 Conformance
Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

Postman
Postman

Access & Security 3

Authentication, authorization, and security posture

SecurityTxt
SecurityTxt
 Security
Security
 DomainSecurity
DomainSecurity

Operate 2

Status, limits, changes, and where to get help

StatusPage
StatusPage
 Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

Pricing
Pricing
 PrivacyPolicy
PrivacyPolicy

Company 3

The organization behind the API

Newsroom
Newsroom
 Website
Website
 Blog
Blog

Other 3

Properties that don't map to a standard resource type

Hosts
Hosts
 Vendors
Vendors
 Leadership
Leadership

Source (apis.yml)

apis.yml Raw ↑ 
aid: branch-metrics
name: Branch Metrics
description: Branch Metrics provides a mobile measurement and deep linking platform that helps brands attribute marketing
  campaigns, improve user acquisition, and drive engagement across web, app, and email channels. Leveraging AI-powered tools
  like Ivy, Branch offers advanced analytics, fraud detection, and customizable link management for enterprises worldwide.
  The platform serves over 100,000 brands, handling billions of user interactions to deliver actionable insights and optimize
  ROI.
url: https://raw.githubusercontent.com/api-evangelist/branch-metrics/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment pass 2026-10-03 (modular-v1; was harvest)
specificationVersion: '0.20'
created: '2026-10-03'
modified: '2026-10-03'
tags:
- Mobile
- Attribution
- Deep Linking
- Marketing
- Analytics
- Artificial Intelligence
tags_raw:
- Mobile
- Attribution
- Deep-Linking
- Marketing
- Analytics
- AI
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: SecurityTxt
  url: well-known/branch-metrics-status-security.txt
- type: Spectral
  url: rules/branch-metrics-rules.yml
- type: JSONLD
  url: json-ld/branch-metrics-context.jsonld
- type: Vocabulary
  url: vocabulary/branch-metrics-vocabulary.yml
- type: Webhooks
  url: asyncapi/branch-metrics-webhooks.yml
- type: DataModel
  url: data-model/branch-metrics-data-model.yml
- type: Conformance
  url: conformance/branch-metrics-conformance.yml
- type: LLMsTxt
  url: llms/branch-metrics-llms.txt
- type: WellKnown
  url: well-known/branch-metrics-well-known.yml
- type: Hosts
  url: hosts/branch-metrics-hosts.yml
- type: Vendors
  url: vendors/branch-metrics-vendors.yml
- type: StatusPage
  url: https://status.branch.io
- type: Security
  url: https://branch.io/security
- type: Newsroom
  url: https://www.branch.io/resources/category/news/
- type: Leadership
  url: https://www.branch.io/leadership/
- type: DeveloperPortal
  url: https://developer.branch.io/
- type: DomainSecurity
  url: security/branch-metrics-domain-security.yml
- type: Website
  url: https://www.branch.io/
- type: Documentation
  url: https://help.branch.io/
- type: APIReference
  url: https://help.branch.io/apidocs
- type: GettingStarted
  url: https://help.branch.io/docs/getting-started
- type: Support
  url: https://support.branch.io/
- type: Pricing
  url: https://www.branch.io/pricing/
- type: Blog
  url: https://www.branch.io/blog/
- type: PrivacyPolicy
  url: https://www.branch.io/privacy/
- type: Postman
  url: https://www.postman.com/branchio/workspace/branch-api/overview
apis:
- name: Branch Metrics API
  description: Branch Metrics API provides deep linking and attribution endpoints as documented in the API Reference.
  humanURL: https://help.branch.io/apidocs
  aid: branch-metrics:branch-metrics-api-2
- aid: branch-metrics:branch-metrics-analytics-api
  name: Branch Metrics Analytics API
  description: The Analytics API from Branch Metrics — 2 operation(s) for analytics.
  humanURL: https://help.branch.io/apidocs
  baseURL: https://api2.branch.io
  tags:
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/branch-metrics-analytics-api-openapi.yml
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-request-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-response-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-get-v2-analytics-response-schema.json
- aid: branch-metrics:branch-metrics-app-api
  name: Branch Metrics App API
  description: The App API from Branch Metrics — 1 operation(s) for app.
  humanURL: https://help.branch.io/apidocs
  baseURL: https://api2.branch.io
  tags:
  - App
  properties:
  - type: OpenAPI
    url: openapi/branch-metrics-app-api-openapi.yml
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-request-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-response-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-get-v2-analytics-response-schema.json
- aid: branch-metrics:branch-metrics-branch-metrics-api-api
  name: Branch Metrics Branch Metrics API
  description: The Branch Metrics API API from Branch Metrics — 1 operation(s) for branch metrics api.
  humanURL: https://help.branch.io/apidocs
  baseURL: https://api2.branch.io
  tags:
  - Branch Metrics API
  properties:
  - type: OpenAPI
    url: openapi/branch-metrics-branch-metrics-api-api-openapi.yml
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-request-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-response-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-get-v2-analytics-response-schema.json
- aid: branch-metrics:branch-metrics-event-api
  name: Branch Metrics Event API
  description: The Event API from Branch Metrics — 1 operation(s) for event.
  humanURL: https://help.branch.io/apidocs
  baseURL: https://api2.branch.io
  tags:
  - Event
  properties:
  - type: OpenAPI
    url: openapi/branch-metrics-event-api-openapi.yml
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-request-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-response-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-get-v2-analytics-response-schema.json
- aid: branch-metrics:branch-metrics-img1-api
  name: Branch Metrics Img1 API
  description: The Img1 API from Branch Metrics — 1 operation(s) for img1.
  humanURL: https://help.branch.io/apidocs
  baseURL: https://api2.branch.io
  tags:
  - Img1
  properties:
  - type: OpenAPI
    url: openapi/branch-metrics-img1-api-openapi.yml
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-request-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-response-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-get-v2-analytics-response-schema.json
- aid: branch-metrics:branch-metrics-query-api
  name: Branch Metrics Query API
  description: The Query API from Branch Metrics — 1 operation(s) for query.
  humanURL: https://help.branch.io/apidocs
  baseURL: https://api2.branch.io
  tags:
  - Query
  properties:
  - type: OpenAPI
    url: openapi/branch-metrics-query-api-openapi.yml
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-request-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-put-v1-app-branchkey-response-schema.json
  - type: JSONSchema
    url: json-schema/branch-metrics-get-v2-analytics-response-schema.json
x-coverage:
  state: unreadable
  reason: js-rendered-docs
  detail: API documentation pages are HTML rendered without a machine‑readable OpenAPI or other contract.
  evidence:
  - url: https://help.branch.io/apidocs
    status: 200
  checked: '2026-10-03'
x-enrichment:
  date: '2026-10-03'
  status: enriched
  artifacts_added: 20
  pass: modular-v1
  engine: identity=local,contract=local,surfaces=local,docs=local,regulatory=local

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