Convertro, Inc.

Convertro, Inc. was a marketing analytics company based in Santa Monica, California, providing a multi-touch attribution platform that measured the ROI of marketing touchpoints across online and offline media using algorithmic attribution models. Backed by Bessemer Venture Partners, Convertro was acquired by AOL in 2014 and folded into the AOL/Verizon (now Yahoo) advertising stack. It no longer operates an independent public developer surface: convertro.com redirects to yahooinc.com, and no developer portal, documentation, API, or reachable API host was found during enrichment. This profile is retained as a network record; there is no live provider API surface to enrich.

Convertro, Inc. is profiled on the APIs.io network. Tagged areas include Company, Marketing, Attribution, Analytics, and Advertising.

🌐 Visit website 📡 Source on GitHub
5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyMarketingAttributionAnalyticsAdvertisingMarketing Technology

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 5.0/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 5.0 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/convertro-inc: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Build 1

SDKs, sample code, and the tooling you integrate with

Packages
Packages

Source (apis.yml)

apis.yml Raw ↑ 
aid: convertro-inc
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/convertro-inc.png
name: Convertro, Inc.
description: 'Convertro, Inc. was a marketing analytics company based in Santa Monica, California, providing a multi-touch
  attribution platform that measured the ROI of marketing touchpoints across online and offline media using algorithmic attribution
  models. Backed by Bessemer Venture Partners, Convertro was acquired by AOL in 2014 and folded into the AOL/Verizon (now
  Yahoo) advertising stack. It no longer operates an independent public developer surface: convertro.com redirects to yahooinc.com,
  and no developer portal, documentation, API, or reachable API host was found during enrichment. This profile is retained
  as a network record; there is no live provider API surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/convertro-inc/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
x-status: acquired
x-status-note: Acquired by AOL in 2014; now part of Yahoo. No independent public API surface.
tags:
- Company
- Marketing
- Attribution
- Analytics
- Advertising
- Marketing Technology
apis: []
common:
- type: Packages
  url: packages/convertro-inc-packages.yml
  name: Client Libraries (none first-party)
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: nochange
  artifacts_added: 2
  pass: local-v1
  note: Full pass re-run. Contract discovery (STEP 0b) probed 11 paths on convertro.com including every /.well-known/ location,
    /openapi.json, /swagger.json and /llms.txt; all 301 to the acquirer's corporate homepage. No first-party package, GitHub
    org, developer portal, docs host or API host exists. Two recorded-absence artifacts written (well-known probe, packages);
    no scoring pointer emitted beyond the artifact-native Packages type, because nothing is genuinely served.
x-coverage:
  state: none
  reason: defunct
  detail: Convertro was acquired by AOL in 2014 and fully absorbed into the Verizon Media / Yahoo ad stack; its last remaining
    asset, convertro.com, is a bare 301 to verizonmedia.com that lands on the Yahoo Inc. corporate homepage, and no api.,
    docs., developer. or www. subdomain resolves to a live service.
  evidence:
  - url: https://convertro.com/
    status: 301
  - url: https://www.yahooinc.com/
    status: 200
  - url: https://convertro.com/openapi.json
    status: 301
  - url: https://convertro.com/.well-known/api-catalog
    status: 301
  - url: https://api.convertro.com/
    status: 0
  - url: https://docs.convertro.com/
    status: 0
  - url: https://developer.convertro.com/
    status: 0
  - url: https://pypi.org/pypi/convertro/json
    status: 404
  - url: https://rubygems.org/api/v1/gems/convertro.json
    status: 404
  checked: '2026-08-12'