Convertro, Inc.

Convertro, Inc. was a marketing analytics company based in Santa Monica, California, providing a multi-touch attribution platform that measured the ROI of marketing touchpoints across online and offline media using algorithmic attribution models. Backed by Bessemer Venture Partners, Convertro was acquired by AOL in 2014 and folded into the AOL/Verizon (now Yahoo) advertising stack. It no longer operates an independent public developer surface: convertro.com redirects to yahooinc.com, and no developer portal, documentation, API, or reachable API host was found during enrichment. This profile is retained as a network record; there is no live provider API surface to enrich.

Convertro, Inc. is profiled on the APIs.io network. Tagged areas include Company, Marketing, Attribution, Analytics, and Advertising.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyMarketingAttributionAnalyticsAdvertisingMarketing Technology

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Source (apis.yml)

aid: convertro-inc
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/convertro-inc.png
name: Convertro, Inc.
description: 'Convertro, Inc. was a marketing analytics company based in Santa Monica, California, providing a multi-touch
  attribution platform that measured the ROI of marketing touchpoints across online and offline media using algorithmic attribution
  models. Backed by Bessemer Venture Partners, Convertro was acquired by AOL in 2014 and folded into the AOL/Verizon (now
  Yahoo) advertising stack. It no longer operates an independent public developer surface: convertro.com redirects to yahooinc.com,
  and no developer portal, documentation, API, or reachable API host was found during enrichment. This profile is retained
  as a network record; there is no live provider API surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/convertro-inc/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
x-status: acquired
x-status-note: Acquired by AOL in 2014; now part of Yahoo. No independent public API surface.
tags:
- Company
- Marketing
- Attribution
- Analytics
- Advertising
- Marketing Technology
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence