Convertro, Inc.

aid: convertro-inc
deliveryModel:
  model: library
  open_source: false
  commercial: false
  callable_host: false
  label: Library · distributed through package registries, no callable service
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/convertro-inc.png
name: Convertro, Inc.
description: 'Convertro, Inc. was a marketing analytics company based in Santa Monica, California, providing a multi-touch
  attribution platform that measured the ROI of marketing touchpoints across online and offline media using algorithmic attribution
  models. Backed by Bessemer Venture Partners, Convertro was acquired by AOL in 2014 and folded into the AOL/Verizon (now
  Yahoo) advertising stack. It no longer operates an independent public developer surface: convertro.com redirects to yahooinc.com,
  and no developer portal, documentation, API, or reachable API host was found during enrichment. This profile is retained
  as a network record; there is no live provider API surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/convertro-inc/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
x-status: acquired
x-status-note: Acquired by AOL in 2014; now part of Yahoo. No independent public API surface.
tags:
- Company
- Marketing
- Attribution
- Analytics
- Advertising
- Marketing Technology
apis: []
common:
- type: ParentCompany
  url: https://apis.io/providers/aol/
  name: AOL
  x-relationship: acquired
  x-evidence: Backed by Bessemer Venture Partners, Convertro was acquired by AOL in 2014 and folded into the AOL/Verizon (now
    Yahoo) advertising stack.
- type: Packages
  url: packages/convertro-inc-packages.yml
  name: Client Libraries (none first-party)
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: nochange
  artifacts_added: 2
  pass: local-v1
  note: Full pass re-run. Contract discovery (STEP 0b) probed 11 paths on convertro.com including every /.well-known/ location,
    /openapi.json, /swagger.json and /llms.txt; all 301 to the acquirer's corporate homepage. No first-party package, GitHub
    org, developer portal, docs host or API host exists. Two recorded-absence artifacts written (well-known probe, packages);
    no scoring pointer emitted beyond the artifact-native Packages type, because nothing is genuinely served.
x-coverage:
  state: none
  reason: defunct
  detail: Convertro was acquired by AOL in 2014 and fully absorbed into the Verizon Media / Yahoo ad stack; its last remaining
    asset, convertro.com, is a bare 301 to verizonmedia.com that lands on the Yahoo Inc. corporate homepage, and no api.,
    docs., developer. or www. subdomain resolves to a live service.
  evidence:
  - url: https://convertro.com/
    status: 301
  - url: https://www.yahooinc.com/
    status: 200
  - url: https://convertro.com/openapi.json
    status: 301
  - url: https://convertro.com/.well-known/api-catalog
    status: 301
  - url: https://api.convertro.com/
    status: 0
  - url: https://docs.convertro.com/
    status: 0
  - url: https://developer.convertro.com/
    status: 0
  - url: https://pypi.org/pypi/convertro/json
    status: 404
  - url: https://rubygems.org/api/v1/gems/convertro.json
    status: 404
  checked: '2026-08-12'