FERMAT Pixel v2
First-party browser ES module (claire.mjs) a brand embeds to emit commerce telemetry to FERMAT. Exposes a window.fermat command queue with init, track and status methods, and six documented events — page_view, view_product, add_to_cart, remove_from_cart, begin_checkout and purchase — each with a published field schema. Lazily loads a session recorder for replay, heatmaps and scroll-depth analysis when recording is enabled in the pixel config. Installed via a direct script tag or Google Tag Manager; Shopify stores use a separate native path.
Documentation
Documentation
https://help.fermatcommerce.com/en/articles/14280269-fermat-pixel-v2-installation-guide-direct-script-google-tag-manager
GettingStarted
https://help.fermatcommerce.com/en/articles/14280269-fermat-pixel-v2-installation-guide-direct-script-google-tag-manager