Bitly website screenshot

Bitly

Bitly is a link management platform for creating, branding, routing and measuring short links, QR Codes and link-in-bio pages at scale. The Bitly v4 REST API is a 94-operation, bearer-authenticated JSON API at https://api-ssl.bitly.com/v4 covering Bitlink creation and expansion, custom back-halves, branded short domains, groups (workspaces) and organizations, campaigns and channels, dynamic and static QR Codes, bulk shortening, engagement webhooks, and a deep click/scan analytics surface sliced by country, city, device, OS, browser and referrer. Bitly publishes its own OpenAPI 3.0 definition and operates an official remote Model Context Protocol server, making it directly callable by AI agents.

Bitly publishes 10 APIs on the APIs.io network, including BSDs API, Bitlinks API, Campaigns API, and 7 more. Tagged areas include Links, URL Shortener, QR Codes, Analytics, and Marketing.

The Bitly catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Bitly’s developer surface includes authentication, documentation, API reference, pricing, signup flow, support, engineering blog, and 42 more developer resources.

69.3/100 exemplar ▬ flat Agent 55/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0
AccessSelf serve
11 APIs 2 MCP Servers
LinksURL ShortenerQR CodesAnalyticsMarketingLink ManagementWebhookAttributionAgentsMCP

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0
Composite quality — 69.3/100 · exemplar
Contract Quality 17.9 / 25
Developer Ergonomics 13.2 / 20
Access Clarity 17.1 / 20
Operational Transparency 10.9 / 13
Contract Governance 2.0 / 12
Discoverability 8.2 / 10
Agent readiness — 55/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 3 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bitly: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

Bitly BSDs API

List the branded short domains (BSDs) available to the authenticated account. 1 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4....

Bitly Bitlinks API

Create, expand, update, archive and delete Bitlinks, list them by group, and read per-link click, engagement, country, city, device and referrer metrics. 21 operation(s), extrac...

Bitly Campaigns API

Manage marketing campaigns and the channels inside them, grouping Bitlinks for attribution. 8 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bi...

Bitly Custom Bitlinks API

Create and update custom back-halves on existing Bitlinks and read clicks by destination for A/B rotations. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes a...

Bitly Groups API

Manage groups (workspaces) — preferences, tags, shorten counts, exports, feature usage and historical usage — plus the full group-level click, scan and engagement analytics surf...

Bitly OAuth Apps API

Look up the public metadata of a registered Bitly OAuth application by client_id. 1 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4...

Bitly Organizations API

Read organizations, their plan limits, and shorten counts overall and by group. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v...

Bitly QR Codes API

Create dynamic and static QR Codes, customize their render, fetch the image, upgrade a code to a Bitlink, and read scan metrics by browser, city, country and device OS. 16 opera...

Bitly User API

Read and update the authenticated user profile and read the platform limits applied to the account. 3 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https:...

Bitly Webhooks API

Create, read, update, delete and verify webhook endpoints that receive Bitly engagement events. 6 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://de...

Bitly MCP Server

Bitly's official remote Model Context Protocol server, exposing 25 tools for link creation, QR Codes, analytics, groups, custom domains and bulk upload. Hosted by Bitly at https...

Scroll for all 11

Open Collections 11

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Bitly Bitlinks API

OPEN COLLECTION

Bitly BSDs API

OPEN COLLECTION

Bitly Campaigns API

OPEN COLLECTION

Bitly Custom Bitlinks API

OPEN COLLECTION

Bitly Groups API

OPEN COLLECTION

Bitly OAuth Apps API

OPEN COLLECTION

Bitly Organizations API

OPEN COLLECTION

Bitly QR Codes API

OPEN COLLECTION

Bitly User API

OPEN COLLECTION

Bitly Webhooks API

OPEN COLLECTION

Bitly API v4

OPEN COLLECTION

Scroll for all 11

MCP Servers 2

Model Context Protocol servers that expose these APIs to AI agents.

Bitly MCP Server

MCP SERVER

Bitly MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Bitly Plans Pricing

5 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Bitly Rate Limits

8 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bitly Authentication

http/oauth2 · 2 schemes

SECURITY

Bitly Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Bitly Vulnerability Disclosure

security.txt · contact published

SECURITY

Bitly Trust Center

SOC 2 Type 2, GDPR, CCPA

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Bitly Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Bitly Agentic Access

94 operations · 27 acting

94 operations · 27 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 9

MCP servers, agent skills, and machine-readable catalogs

Scroll for all 9

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Build 5

SDKs, sample code, and the tooling you integrate with

Access & Security 10

Authentication, authorization, and security posture

Scroll for all 10

Operate 6

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: bitly
name: Bitly
description: Bitly is a link management platform for creating, branding, routing and measuring short links, QR Codes and link-in-bio
  pages at scale. The Bitly v4 REST API is a 94-operation, bearer-authenticated JSON API at https://api-ssl.bitly.com/v4 covering
  Bitlink creation and expansion, custom back-halves, branded short domains, groups (workspaces) and organizations, campaigns
  and channels, dynamic and static QR Codes, bulk shortening, engagement webhooks, and a deep click/scan analytics surface
  sliced by country, city, device, OS, browser and referrer. Bitly publishes its own OpenAPI 3.0 definition and operates an
  official remote Model Context Protocol server, making it directly callable by AI agents.
type: Index
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bitly.png
tags:
- Links
- URL Shortener
- QR Codes
- Analytics
- Marketing
- Link Management
- Webhook
- Attribution
- Agents
- MCP
tags_raw:
- Links
- URL Shortener
- QR Codes
- Analytics
- Marketing
- Link Management
- Webhooks
- Attribution
- Agents
- MCP
url: https://raw.githubusercontent.com/api-evangelist/bitly/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: bitly:bitly-bsds-api
  name: Bitly BSDs API
  description: List the branded short domains (BSDs) available to the authenticated account. 1 operation(s), extracted verbatim
    from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - BSDs
  properties:
  - type: OpenAPI
    url: openapi/bitly-bsds-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-bsds-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-bsds-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-bsds-overlay.yaml
- aid: bitly:bitly-bitlinks-api
  name: Bitly Bitlinks API
  description: Create, expand, update, archive and delete Bitlinks, list them by group, and read per-link click, engagement,
    country, city, device and referrer metrics. 21 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Bitlinks
  properties:
  - type: OpenAPI
    url: openapi/bitly-bitlinks-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-bitlinks-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-bitlinks-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-bitlinks-overlay.yaml
- aid: bitly:bitly-campaigns-api
  name: Bitly Campaigns API
  description: Manage marketing campaigns and the channels inside them, grouping Bitlinks for attribution. 8 operation(s),
    extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/bitly-campaigns-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-campaigns-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-campaigns-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-campaigns-overlay.yaml
- aid: bitly:bitly-custom-bitlinks-api
  name: Bitly Custom Bitlinks API
  description: Create and update custom back-halves on existing Bitlinks and read clicks by destination for A/B rotations.
    5 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Custom Bitlinks
  properties:
  - type: OpenAPI
    url: openapi/bitly-custom-bitlinks-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-custom-bitlinks-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-custom-bitlinks-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-custom-bitlinks-overlay.yaml
- aid: bitly:bitly-groups-api
  name: Bitly Groups API
  description: Manage groups (workspaces) — preferences, tags, shorten counts, exports, feature usage and historical usage
    — plus the full group-level click, scan and engagement analytics surface. 28 operation(s), extracted verbatim from the
    OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Group
  tags_raw:
  - Groups
  properties:
  - type: OpenAPI
    url: openapi/bitly-groups-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-groups-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-groups-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-groups-overlay.yaml
- aid: bitly:bitly-oauth-apps-api
  name: Bitly OAuth Apps API
  description: Look up the public metadata of a registered Bitly OAuth application by client_id. 1 operation(s), extracted
    verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - OAuth Apps
  properties:
  - type: OpenAPI
    url: openapi/bitly-oauth-apps-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-oauth-apps-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-oauth-apps-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-oauth-apps-overlay.yaml
- aid: bitly:bitly-organizations-api
  name: Bitly Organizations API
  description: Read organizations, their plan limits, and shorten counts overall and by group. 5 operation(s), extracted verbatim
    from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Organization
  tags_raw:
  - Organizations
  properties:
  - type: OpenAPI
    url: openapi/bitly-organizations-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-organizations-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-organizations-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-organizations-overlay.yaml
- aid: bitly:bitly-qr-codes-api
  name: Bitly QR Codes API
  description: Create dynamic and static QR Codes, customize their render, fetch the image, upgrade a code to a Bitlink, and
    read scan metrics by browser, city, country and device OS. 16 operation(s), extracted verbatim from the OpenAPI Bitly
    publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - QR Codes
  properties:
  - type: OpenAPI
    url: openapi/bitly-qr-codes-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-qr-codes-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-qr-codes-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-qr-codes-overlay.yaml
- aid: bitly:bitly-user-api
  name: Bitly User API
  description: Read and update the authenticated user profile and read the platform limits applied to the account. 3 operation(s),
    extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - User
  properties:
  - type: OpenAPI
    url: openapi/bitly-user-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-user-api.postman_collection.json
  - type: OpenCollection
    url: collections/bitly-user-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-user-overlay.yaml
- aid: bitly:bitly-webhooks-api
  name: Bitly Webhooks API
  description: Create, read, update, delete and verify webhook endpoints that receive Bitly engagement events. 6 operation(s),
    extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Webhook
  tags_raw:
  - Webhooks
  properties:
  - type: OpenAPI
    url: openapi/bitly-webhooks-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: APIReference
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
  - type: PostmanCollection
    url: collections/bitly-webhooks-api.postman_collection.json
  - type: Webhooks
    url: asyncapi/bitly-engagement-webhooks.yml
  - type: OpenCollection
    url: collections/bitly-webhooks-api.opencollection.json
  - type: Overlay
    url: overlays/bitly-webhooks-overlay.yaml
- aid: bitly:bitly-mcp-server
  name: Bitly MCP Server
  description: Bitly's official remote Model Context Protocol server, exposing 25 tools for link creation, QR Codes, analytics,
    groups, custom domains and bulk upload. Hosted by Bitly at https://api-ssl.bitly.com/v4/mcp; authentication is required
    (bearer token or OAuth 2.1 with Dynamic Client Registration).
  humanURL: https://dev.bitly.com/bitly-mcp/
  baseURL: https://api-ssl.bitly.com/v4/mcp
  tags:
  - MCP
  - Agents
  properties:
  - type: MCPServer
    url: mcp/bitly-mcp.yml
  - type: ToolCrosswalk
    url: mcp/bitly-tool-crosswalk.yml
  - type: Documentation
    url: https://dev.bitly.com/bitly-mcp/
  - type: GettingStarted
    url: https://dev.bitly.com/bitly-mcp/overview/quickstart/
  - type: ChangeLog
    url: https://dev.bitly.com/bitly-mcp/overview/mcp-changelog/
common:
- type: AgenticAccess
  url: agentic-access/bitly-agentic-access.yml
- type: TrustCenter
  url: security/bitly-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/bitly-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/bitly-domain-security.yml
- type: Authentication
  url: authentication/bitly-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/bitly
- type: Website
  url: https://bitly.com
- type: Documentation
  url: https://dev.bitly.com
- type: APIReference
  url: https://dev.bitly.com/api-reference
- type: Pricing
  url: https://bitly.com/pages/pricing
- type: Signup
  url: https://app.bitly.com/sign_up
- type: Login
  url: https://app.bitly.com/sign_in
- type: Authentication
  url: https://dev.bitly.com/docs/getting-started/authentication
- type: RateLimits
  url: https://dev.bitly.com/docs/getting-started/rate-limits
- type: Support
  url: https://support.bitly.com
- type: StatusPage
  url: https://bitly.statuspage.io
- type: GitHubOrganization
  url: https://github.com/bitly
- url: https://bitly.com/blog/
  type: Blog
- type: Packages
  url: packages/bitly-packages.yml
- type: SDKs
  url: packages/bitly-packages.yml
- type: WellKnown
  url: well-known/bitly-well-known.yml
- type: SecurityTxt
  url: well-known/bitly-security.txt
- type: LLMsTxt
  url: llms/bitly-llms.txt
- type: Conformance
  url: conformance/bitly-conformance.yml
- type: Compliance
  url: security/bitly-trust-center.yml
- type: ErrorCatalog
  url: errors/bitly-problem-types.yml
- type: Lifecycle
  url: lifecycle/bitly-lifecycle.yml
- type: Conventions
  url: conventions/bitly-conventions.yml
- type: ChangeLog
  url: changelog/bitly-changelog.yml
- type: DataModel
  url: data-model/bitly-data-model.yml
- type: Sandbox
  url: sandbox/bitly-sandbox.yml
- type: Plans
  url: plans/bitly-plans-pricing.yml
- type: RateLimits
  url: rate-limits/bitly-rate-limits.yml
- type: Webhooks
  url: asyncapi/bitly-engagement-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Security
  url: security/bitly-vulnerability-disclosure.yml
- type: OAuthScopes
  url: scopes/bitly-scopes.yml
- type: DeveloperPortal
  url: https://dev.bitly.com
- type: TrustCenter
  url: https://security.bitly.com
- type: Changelog
  url: https://dev.bitly.com/bitly-mcp/overview/mcp-changelog/
- type: TermsOfService
  url: https://bitly.com/pages/terms-of-service
- type: PrivacyPolicy
  url: https://bitly.com/pages/privacy
- type: MCPServer
  url: https://dev.bitly.com/bitly-mcp/
- type: PostmanCollection
  url: collections/bitly.postman_collection.json
- type: OpenCollection
  url: collections/bitly.opencollection.json
- type: AgentSkill
  url: skills/bitly-shorten-and-brand-a-link.md
- type: AgentSkill
  url: skills/bitly-report-link-performance.md
- type: AgentSkill
  url: skills/bitly-create-and-measure-a-qr-code.md
- type: AgentSkill
  url: skills/bitly-subscribe-to-engagement-events.md
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 38
  pass: local-v1