Bitly website screenshot

Bitly

Bitly is a URL shortening and link management platform that enables developers and marketers to create branded short links, generate QR codes, track engagement analytics, and manage link campaigns at scale. The Bitly v4 REST API provides programmatic access to link creation, custom domains, groups, campaigns, click metrics, and QR codes using Bearer token authentication.

Bitly publishes 10 APIs on the APIs.io network, including Bitlinks API, BSDs API, Campaigns API, and 7 more. Tagged areas include Links, URL Shortener, QR Codes, Analytics, and Marketing.

Bitly’s developer surface includes authentication, documentation, API reference, pricing, signup flow, support, engineering blog, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub
36.3/100 thin ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessSelf serve
10 APIs
LinksURL ShortenerQR CodesAnalyticsMarketing

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 36.3/100 · thin
Contract Quality 13.4 / 25
Developer Ergonomics 6.5 / 20
Commercial Clarity 6.3 / 20
Operational Transparency 2.7 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bitly: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 10

Individual APIs this provider publishes, each with its own machine-readable definition.

Bitly Bitlinks API

The Bitlinks API from Bitly — 4 operation(s) for bitlinks.

Bitly BSDs API

The BSDs API from Bitly — 1 operation(s) for bsds.

Bitly Campaigns API

The Campaigns API from Bitly — 2 operation(s) for campaigns.

Bitly Channels API

The Channels API from Bitly — 2 operation(s) for channels.

Bitly Custom Bitlinks API

The Custom Bitlinks API from Bitly — 2 operation(s) for custom bitlinks.

Bitly Group Metrics API

The Group Metrics API from Bitly — 7 operation(s) for group metrics.

Bitly Groups API

The Groups API from Bitly — 5 operation(s) for groups.

Bitly Metrics API

The Metrics API from Bitly — 8 operation(s) for metrics.

Bitly Organizations API

The Organizations API from Bitly — 4 operation(s) for organizations.

Bitly QR Codes API

The QR Codes API from Bitly — 1 operation(s) for qr codes.

Scroll for all 10

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Bitly API v4

OPEN COLLECTION

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bitly Authentication

http · 1 scheme

SECURITY

Bitly Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Bitly Vulnerability Disclosure

security.txt · contact published

SECURITY

Bitly Trust Center

SOC 2, GDPR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Bitly Agentic Access

42 operations · 14 acting

42 operations · 14 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Signup
Signup
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication
 Authentication
Authentication

Operate 3

Status, limits, changes, and where to get help

RateLimits
RateLimits
 Support
Support
 StatusPage
StatusPage

Commercial 1

Pricing, plans, and the legal terms of use

Pricing
Pricing

Company 3

The organization behind the API

LinkedIn
LinkedIn
 Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: bitly
name: Bitly
description: Bitly is a URL shortening and link management platform that enables developers and marketers to create branded
  short links, generate QR codes, track engagement analytics, and manage link campaigns at scale. The Bitly v4 REST API provides
  programmatic access to link creation, custom domains, groups, campaigns, click metrics, and QR codes using Bearer token
  authentication.
type: Index
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bitly.png
tags:
- Links
- URL Shortener
- QR Codes
- Analytics
- Marketing
url: https://raw.githubusercontent.com/api-evangelist/bitly/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
- aid: bitly:bitly-bitlinks-api
  name: Bitly Bitlinks API
  description: The Bitlinks API from Bitly — 4 operation(s) for bitlinks.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Bitlinks
  properties:
  - type: OpenAPI
    url: openapi/bitly-bitlinks-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-bsds-api
  name: Bitly BSDs API
  description: The BSDs API from Bitly — 1 operation(s) for bsds.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - BSDs
  properties:
  - type: OpenAPI
    url: openapi/bitly-bsds-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-campaigns-api
  name: Bitly Campaigns API
  description: The Campaigns API from Bitly — 2 operation(s) for campaigns.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/bitly-campaigns-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-channels-api
  name: Bitly Channels API
  description: The Channels API from Bitly — 2 operation(s) for channels.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Channels
  properties:
  - type: OpenAPI
    url: openapi/bitly-channels-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-custom-bitlinks-api
  name: Bitly Custom Bitlinks API
  description: The Custom Bitlinks API from Bitly — 2 operation(s) for custom bitlinks.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Custom Bitlinks
  properties:
  - type: OpenAPI
    url: openapi/bitly-custom-bitlinks-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-group-metrics-api
  name: Bitly Group Metrics API
  description: The Group Metrics API from Bitly — 7 operation(s) for group metrics.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Group Metrics
  properties:
  - type: OpenAPI
    url: openapi/bitly-group-metrics-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-groups-api
  name: Bitly Groups API
  description: The Groups API from Bitly — 5 operation(s) for groups.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Groups
  properties:
  - type: OpenAPI
    url: openapi/bitly-groups-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-metrics-api
  name: Bitly Metrics API
  description: The Metrics API from Bitly — 8 operation(s) for metrics.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Metrics
  properties:
  - type: OpenAPI
    url: openapi/bitly-metrics-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-organizations-api
  name: Bitly Organizations API
  description: The Organizations API from Bitly — 4 operation(s) for organizations.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - Organizations
  properties:
  - type: OpenAPI
    url: openapi/bitly-organizations-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
- aid: bitly:bitly-qr-codes-api
  name: Bitly QR Codes API
  description: The QR Codes API from Bitly — 1 operation(s) for qr codes.
  humanURL: https://dev.bitly.com/api-reference
  baseURL: https://api-ssl.bitly.com/v4
  tags:
  - QR Codes
  properties:
  - type: OpenAPI
    url: openapi/bitly-qr-codes-api-openapi.yml
  - type: Documentation
    url: https://dev.bitly.com/api-reference
  - type: GettingStarted
    url: https://dev.bitly.com/docs/getting-started/introduction
common:
- type: AgenticAccess
  url: agentic-access/bitly-agentic-access.yml
- type: TrustCenter
  url: security/bitly-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/bitly-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/bitly-domain-security.yml
- type: Authentication
  url: authentication/bitly-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/bitly
- type: Website
  url: https://bitly.com
- type: Documentation
  url: https://dev.bitly.com
- type: APIReference
  url: https://dev.bitly.com/api-reference
- type: Pricing
  url: https://bitly.com/pages/pricing
- type: Signup
  url: https://app.bitly.com/sign_up
- type: Login
  url: https://app.bitly.com/sign_in
- type: Authentication
  url: https://dev.bitly.com/docs/getting-started/authentication
- type: RateLimits
  url: https://dev.bitly.com/docs/getting-started/rate-limits
- type: Support
  url: https://support.bitly.com
- type: StatusPage
  url: https://bitly.statuspage.io
- type: GitHubOrganization
  url: https://github.com/bitly
- url: https://bitly.com/blog/
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com