Bitly

Bitly Custom Bitlinks API

Create and update custom back-halves on existing Bitlinks and read clicks by destination for A/B rotations. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4.json.

GitHub OpenAPI

Operations 5

Each operation below carries the questions people ask an LLM about it and the instructions they give an agent to run it. Generated by API Evangelist overlay

GET /custom_bitlinks/{custom_bitlink}/clicks_by_destination Get a custom Bitlink's clicks by destination · Get Metrics for a Custom Bitlink by Destination #
Ask an LLM
“After I moved my custom keyword, how many clicks went to each past destination?”
“Can I split a custom link's clicks by the URLs it has redirected to over time?”
Tell an agent
Break down clicks on custom link {custom_bitlink} by each historical destination over the last {units} {unit}s.
Show per-destination click totals for {custom_bitlink} for all time, grouped by {unit}.

Documentation

📖
Documentation
https://dev.bitly.com/api-reference
📖
APIReference
https://dev.bitly.com/api-reference
📖
GettingStarted
https://dev.bitly.com/docs/getting-started/introduction

Specifications

⚙
OpenAPI
https://raw.githubusercontent.com/api-evangelist/bitly/refs/heads/main/openapi/bitly-custom-bitlinks-api-openapi.yml

Other Resources

🔗
PostmanCollection
https://raw.githubusercontent.com/api-evangelist/bitly/refs/heads/main/collections/bitly-custom-bitlinks-api.postman_collection.json
🔗
OpenCollection
https://raw.githubusercontent.com/api-evangelist/bitly/refs/heads/main/collections/bitly-custom-bitlinks-api.opencollection.json
🔗
Overlay
https://raw.githubusercontent.com/api-evangelist/bitly/refs/heads/main/overlays/bitly-custom-bitlinks-overlay.yaml

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OpenAPI Specification

bitly-custom-bitlinks-api-openapi.yml Raw ↑ 
openapi: 3.2.0
info:
  version: 4.0.0
  title: Bitly Custom Bitlinks API
  termsOfService: https://bitly.com/pages/terms-of-service
  contact:
    url: https://bitly.is/API-support
  license:
    name: Apache 2.0
    url: http://www.apache.org/licenses/LICENSE-2.0.html
  x-logo:
    url: /v4/header-logo.png
  description: These endpoints are for updating custom Bitlinks only. Custom Bitlinks have both a BSD and a customized back-half (e.g., yourcompany.com/yourcampaign). If a link begins with the bit.ly domain or ends with an auto-generated random string it is not a custom Bitlink.
servers:
- url: https://api-ssl.bitly.com/v4
security:
- bearerAuth: []
tags:
- name: Custom Bitlinks
  description: These endpoints are for updating custom Bitlinks only. Custom Bitlinks have both a BSD and a customized back-half (e.g., yourcompany.com/yourcampaign). If a link begins with the bit.ly domain or ends with an auto-generated random string it is not a custom Bitlink.
paths:
  /custom_bitlinks:
    post:
      summary: Add Custom Bitlink
      description: Add a keyword (or "custom back-half") to a Bitlink with a Custom Domain (domains must match). This endpoint can also be used for initial redirects to a link.
      tags:
      - Custom Bitlinks
      operationId: addCustomBitlink
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/AddCustomBitlink'
      responses:
        '200':
          description: SUCCESS
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CustomBitlink'
        '400':
          description: BAD_REQUEST
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/BadRequest'
        '402':
          description: UPGRADE_REQUIRED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UpgradeRequired'
        '403':
          description: FORBIDDEN
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Forbidden'
        '404':
          description: NOT_FOUND
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/NotFound'
        '409':
          description: Conflict
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
        '422':
          description: UNPROCESSABLE_ENTITY
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UnprocessableEntity'
        '429':
          description: MONTHLY_LIMIT_EXCEEDED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MonthlyLimitExceeded'
        '500':
          description: INTERNAL_ERROR
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/InternalError'
        '503':
          description: TEMPORARILY_UNAVAILABLE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/TemporarilyUnavailable'
  /custom_bitlinks/{custom_bitlink}:
    patch:
      summary: Update Custom Bitlink
      description: Move a keyword (or custom back-half) to a different Bitlink (domains must match).
      tags:
      - Custom Bitlinks
      operationId: updateCustomBitlink
      parameters:
      - $ref: '#/components/parameters/CustomBitlink'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/UpdateCustomBitlink'
      responses:
        '200':
          description: SUCCESS
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CustomBitlink'
        '400':
          description: BAD_REQUEST
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/BadRequest'
        '402':
          description: UPGRADE_REQUIRED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UpgradeRequired'
        '403':
          description: FORBIDDEN
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Forbidden'
        '404':
          description: NOT_FOUND
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/NotFound'
        '422':
          description: UNPROCESSABLE_ENTITY
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UnprocessableEntity'
        '429':
          description: MONTHLY_LIMIT_EXCEEDED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MonthlyLimitExceeded'
        '500':
          description: INTERNAL_ERROR
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/InternalError'
        '503':
          description: TEMPORARILY_UNAVAILABLE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/TemporarilyUnavailable'
    get:
      summary: Retrieve Custom Bitlink
      description: Returns the details and history of the specified link.
      tags:
      - Custom Bitlinks
      operationId: getCustomBitlink
      parameters:
      - $ref: '#/components/parameters/CustomBitlink'
      responses:
        '200':
          description: SUCCESS
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/CustomBitlink'
        '402':
          description: UPGRADE_REQUIRED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UpgradeRequired'
        '403':
          description: FORBIDDEN
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Forbidden'
        '404':
          description: NOT_FOUND
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/NotFound'
        '410':
          description: GONE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Gone'
        '429':
          description: MONTHLY_LIMIT_EXCEEDED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MonthlyLimitExceeded'
        '500':
          description: INTERNAL_ERROR
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/InternalError'
        '503':
          description: TEMPORARILY_UNAVAILABLE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/TemporarilyUnavailable'
  /custom_bitlinks/{custom_bitlink}/clicks_by_destination:
    get:
      summary: Get Metrics for a Custom Bitlink by Destination
      description: Returns click metrics for the specified link by its historical destinations.
      operationId: getCustomBitlinkMetricsByDestination
      tags:
      - Custom Bitlinks
      parameters:
      - $ref: '#/components/parameters/CustomBitlink'
      - $ref: '#/components/parameters/TimeUnit'
      - $ref: '#/components/parameters/UnitAmount'
      - $ref: '#/components/parameters/UnitReferenceTimeStamp'
      responses:
        '200':
          description: SUCCESS
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ClickMetrics'
        '402':
          description: UPGRADE_REQUIRED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UpgradeRequired'
        '403':
          description: FORBIDDEN
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Forbidden'
        '404':
          description: NOT_FOUND
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/NotFound'
        '410':
          description: GONE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Gone'
        '429':
          description: MONTHLY_LIMIT_EXCEEDED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MonthlyLimitExceeded'
        '500':
          description: INTERNAL_ERROR
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/InternalError'
        '503':
          description: TEMPORARILY_UNAVAILABLE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/TemporarilyUnavailable'
  /custom_bitlinks/{custom_bitlink}/clicks:
    get:
      summary: Get Clicks for a Custom Bitlink's Entire History
      description: Returns the click counts for the specified link. This returns an array with clicks based on a date.
      tags:
      - Custom Bitlinks
      operationId: getClicksForCustomBitlink
      parameters:
      - $ref: '#/components/parameters/CustomBitlink'
      - $ref: '#/components/parameters/TimeUnit'
      - $ref: '#/components/parameters/UnitAmount'
      - $ref: '#/components/parameters/UnitReferenceTimeStamp'
      responses:
        '200':
          description: SUCCESS
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Clicks'
        '400':
          description: BAD_REQUEST
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/BadRequest'
        '402':
          description: UPGRADE_REQUIRED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/UpgradeRequired'
        '403':
          description: FORBIDDEN
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Forbidden'
        '404':
          description: NOT_FOUND
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/NotFound'
        '410':
          description: GONE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Gone'
        '429':
          description: MONTHLY_LIMIT_EXCEEDED
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/MonthlyLimitExceeded'
        '500':
          description: INTERNAL_ERROR
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/InternalError'
        '503':
          description: TEMPORARILY_UNAVAILABLE
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/TemporarilyUnavailable'
components:
  schemas:
    UpdateCustomBitlink:
      type: object
      properties:
        bitlink_id:
          type: string
      example:
        bitlink_id: chauncey.ly/1234abcd
    UnprocessableEntity:
      description: UNPROCESSABLE_ENTITY
      allOf:
      - $ref: '#/components/schemas/Error'
    CustomBitlinkHistory:
      type: object
      properties:
        group_guid:
          type: string
        keyword:
          type: string
        bsd:
          type: string
        hash:
          type: string
        login:
          type: string
        long_url:
          type: string
        created:
          type: string
        first_created:
          type: string
        deactivated:
          type: string
        is_active:
          type: boolean
    DynamicRoutingRule:
      type: object
      description: A dynamic routing rule that redirects traffic to a different destination based on user attributes.
      properties:
        long_url:
          type: string
          description: The destination URL for requests matching this rule.
        country_match:
          type: array
          items:
            type: string
          description: ISO 3166-1 alpha-2 country codes that trigger this rule (e.g., ["US", "CA"]).
        country_exclude:
          type: array
          items:
            type: string
          description: ISO 3166-1 alpha-2 country codes that must NOT match for this rule to apply.
        region_match:
          type: array
          items:
            type: string
          description: ISO 3166-2 region codes that trigger this rule (e.g., ["US-CA", "CA-ON"]).
        region_exclude:
          type: array
          items:
            type: string
          description: ISO 3166-2 region codes that must NOT match for this rule to apply (e.g., ["US-CA", "CA-ON"]).
        device_match:
          type: array
          items:
            $ref: '#/components/schemas/DynamicRoutingDeviceEnum'
          description: Device types that trigger this rule (e.g., ["mobile", "tablet"]).
        device_exclude:
          type: array
          items:
            $ref: '#/components/schemas/DynamicRoutingDeviceEnum'
          description: Device types that must NOT match for this rule to apply.
        os_match:
          type: array
          items:
            $ref: '#/components/schemas/DynamicRoutingPlatformEnum'
          description: Operating systems that trigger this rule (e.g., ["ios", "android"]).
        os_exclude:
          type: array
          items:
            $ref: '#/components/schemas/DynamicRoutingPlatformEnum'
          description: Operating systems that must NOT match for this rule to apply.
    MobileOS:
      type: string
      enum:
      - ios
      - android
    InternalError:
      description: INTERNAL_ERROR
      allOf:
      - $ref: '#/components/schemas/Error'
    Error:
      type: object
      properties:
        message:
          type: string
        description:
          type: string
        resource:
          type: string
        errors:
          type: array
          items:
            $ref: '#/components/schemas/FieldError'
    Forbidden:
      description: FORBIDDEN
      allOf:
      - $ref: '#/components/schemas/Error'
    DynamicRoutingPlatformEnum:
      description: Platform (OS) values for use in dynamic routing rules (os_match / os_exclude)
      type: string
      enum:
      - ios
      - android
    SimplifiedError:
      type: object
      properties:
        message:
          type: string
        description:
          type: string
        resource:
          type: string
    LinkClicks:
      type: object
      properties:
        clicks:
          type: integer
        date:
          type: string
    BadRequest:
      description: BAD_REQUEST
      allOf:
      - $ref: '#/components/schemas/Error'
    BitlinkUpdate:
      type: object
      properties:
        link:
          type: string
        id:
          type: string
        long_url:
          type: string
        title:
          type: string
        archived:
          type: boolean
        created_at:
          type: string
        created_by:
          type: string
        client_id:
          type: string
        custom_bitlinks:
          type: array
          items:
            type: string
          description: list of previously edited backhalfs for the bitlink - these are in reverse chronological order, with the most recently edited backhalf first
        tags:
          type: array
          items:
            type: string
        launchpad_ids:
          type: array
          items:
            type: string
        qr_code_ids:
          type: array
          items:
            type: string
          description: a list of qr code ids that are associated with this bitlink
        deeplinks:
          type: array
          items:
            $ref: '#/components/schemas/DeeplinkRule'
        is_deleted:
          type: boolean
        campaign_ids:
          type: array
          items:
            type: string
        expiration_at:
          type: string
          description: Optional expiration timestamp for the bitlink (e.g., 2025-01-28T14:30:00+0000)
        dynamic_routing:
          type: array
          items:
            $ref: '#/components/schemas/DynamicRoutingRule'
          description: Dynamic routing rules for this bitlink. Only present when at least one rule is configured.
    NotFound:
      description: NOT_FOUND
      allOf:
      - $ref: '#/components/schemas/Error'
    CustomBitlink:
      type: object
      properties:
        custom_bitlink:
          type: string
        bitlink:
          $ref: '#/components/schemas/BitlinkBody'
        bitlink_history:
          type: array
          items:
            $ref: '#/components/schemas/CustomBitlinkHistory'
    UpgradeRequired:
      description: UPGRADE_REQUIRED
      allOf:
      - $ref: '#/components/schemas/Error'
    InstallPreference:
      type: string
      enum:
      - no_install
      - auto_install
      - promote_install
    FieldError:
      type: object
      properties:
        field:
          type: string
        error_code:
          type: string
        message:
          type: string
    DeeplinkRule:
      type: object
      properties:
        guid:
          type: string
        bitlink:
          type: string
        app_uri_path:
          type: string
        install_url:
          type: string
        app_guid:
          type: string
        os:
          $ref: '#/components/schemas/MobileOS'
        install_type:
          $ref: '#/components/schemas/InstallPreference'
        created:
          type: string
          description: ISO timestamp
        modified:
          type: string
          description: ISO timestamp
        brand_guid:
          type: string
    DynamicRoutingDeviceEnum:
      description: Device type values for use in dynamic routing rules (device_match / device_exclude)
      type: string
      enum:
      - mobile
      - tablet
      - desktop
    BitlinkBody:
      type: object
      allOf:
      - $ref: '#/components/schemas/HasReferences'
      - $ref: '#/components/schemas/BitlinkUpdate'
    TemporarilyUnavailable:
      description: TEMPORARILY_UNAVAILABLE
      allOf:
      - $ref: '#/components/schemas/Error'
    MonthlyLimitExceeded:
      description: MONTHLY_LIMIT_EXCEEDED
      allOf:
      - $ref: '#/components/schemas/SimplifiedError'
      example:
        message: API_USAGE_LIMIT_EXCEEDED
    HasReferences:
      type: object
      properties:
        references:
          type: object
          additionalProperties:
            type: string
    ClickMetrics:
      type: object
      allOf:
      - $ref: '#/components/schemas/BaseMetrics'
      - properties:
          metrics:
            type: array
            items:
              $ref: '#/components/schemas/ClickMetric'
    ClickMetric:
      type: object
      properties:
        clicks:
          type: integer
          example: 123
          x-faker: random.number
        value:
          type: string
          example: bit.ly
          x-faker: internet.domainName
    Gone:
      description: GONE
      allOf:
      - $ref: '#/components/schemas/Error'
    TimeUnit:
      description: the unit of time queried for (minute, hour, day, week, month)
      type: string
      enum:
      - minute
      - hour
      - day
      - week
      - month
      default: day
    BaseMetrics:
      type: object
      properties:
        unit:
          type: string
          x-faker: internet.userName
        units:
          type: integer
          x-faker:
            datatype.number:
              min: 1
              max: 100
        facet:
          type: string
          enum:
          - countries
          - cities
          - devices
          - referrers
          - referrers_by_domain
          - referring_domains
          - referring_networks
          - shorten_counts
          - destinations
        unit_reference:
          type: string
          x-faker: date.past
    Clicks:
      type: object
      properties:
        link_clicks:
          type: array
          items:
            $ref: '#/components/schemas/LinkClicks'
        units:
          type: integer
        unit:
          type: string
          enum:
          - minute
          - hour
          - day
          - week
          - month
        unit_reference:
          type: string
    AddCustomBitlink:
      type: object
      properties:
        custom_bitlink:
          type: string
        bitlink_id:
          type: string
      example:
        custom_bitlink: chauncey.ly/documentation
        bitlink_id: chauncey.ly/1234abcd
  parameters:
    UnitReferenceTimeStamp:
      name: unit_reference
      description: An ISO-8601 timestamp, indicating the most recent time for which to pull metrics. Will default to current time. Timestamp values should be url encoded (i.e. replace '+' with '%2B' and ':' with '%3A'; 2022-02-02T15:53:02+0000 becomes 2022-02-02T15%3A53%3A02%2B0000)
      schema:
        type: string
      required: false
      in: query
      example: 2006-01-02T15:04:05-0700
    UnitAmount:
      name: units
      description: An integer representing the time units to query data for. pass -1 to return all units of time
      schema:
        type: integer
        default: -1
      required: true
      in: query
      example: 1
    TimeUnit:
      name: unit
      description: A unit of time
      schema:
        $ref: '#/components/schemas/TimeUnit'
      required: true
      in: query
      example: month
    CustomBitlink:
      name: custom_bitlink
      description: A Custom Bitlink made of the domain and keyword
      in: path
      schema:
        type: string
      required: true
      example: chauncey.ly/chauncey
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer