SmartNews
SmartNews is a news-discovery company whose consumer app ranks and delivers news to tens of millions of readers in Japan and the United States. For developers it operates the SmartNews Ads platform and publishes the SmartNews Marketing API (v3) — a REST API for programmatically managing advertising campaigns, ad groups, ads, media files, custom audiences, conversion pixels, and Business Manager product catalogs, plus an Insights API for performance reporting. The API uses OAuth 2.0 bearer (JWT) access tokens and is documented with a public OpenAPI 3.0 reference and an official API-spec repository.
SmartNews publishes 16 API contracts indexed on the APIs.io network, including Ad API, Ad Group API, article category API, and 13 more. Tagged areas include Company, Consumer, News, Advertising, and AdTech.
The SmartNews catalog on APIs.io includes 1 Spectral governance ruleset.
SmartNews’ developer surface includes authentication, documentation, API reference, getting-started guide, support, signup flow, changelog, and 30 more developer resources.
What this lets a business do 2
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| News and Media | builds-on | 17.2 (thin) | - | - |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards implemented 1
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
APIs 16
Individual APIs this provider publishes, each with its own machine-readable definition.
SmartNews Ad API
The ad API from SmartNews — 3 operation(s) for ad.
SmartNews Ad Group API
The ad-group API from SmartNews — 4 operation(s) for ad-group.
SmartNews article category API
The article category API from SmartNews — 1 operation(s) for article category.
SmartNews Campaign API
The campaign API from SmartNews — 2 operation(s) for campaign.
SmartNews Catalog API
The catalog API from SmartNews — 4 operation(s) for catalog.
SmartNews channel alias label API
The channel alias label API from SmartNews — 1 operation(s) for channel alias label.
SmartNews Custom Audience API
The custom-audience API from SmartNews — 4 operation(s) for custom-audience.
SmartNews Developer App API
The developer-app API from SmartNews — 1 operation(s) for developer-app.
SmartNews Insights API
The insights API from SmartNews — 2 operation(s) for insights.
SmartNews Interests API
The interests API from SmartNews — 1 operation(s) for interests.
SmartNews Locations API
The locations API from SmartNews — 1 operation(s) for locations.
SmartNews Media File API
The media-file API from SmartNews — 1 operation(s) for media-file.
SmartNews Pixel API
The pixel API from SmartNews — 2 operation(s) for pixel.
SmartNews Ads Conversion API
Server-to-server conversion event ingestion for SmartNews Ads. Advertisers POST self-attributed web and app conversions (35 event names including Purchase, AddToCart, Lead, Inst...
SmartNews smart view article keyword API
The smart view article keyword API from SmartNews — 1 operation(s) for smart view article keyword.
SmartNews OAUTH API
The oauth API from SmartNews — 2 operation(s) for oauth.
Scroll for all 16
Open Collections 15
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
SmartNews Marketing ad API
OPEN COLLECTIONSmartNews Marketing ad ad-group API
OPEN COLLECTIONSmartNews Marketing ad article category API
OPEN COLLECTIONSmartNews Marketing ad campaign API
OPEN COLLECTIONSmartNews Marketing ad catalog API
OPEN COLLECTIONSmartNews Marketing ad channel alias label API
OPEN COLLECTIONSmartNews Marketing ad custom-audience API
OPEN COLLECTIONSmartNews Marketing ad developer-app API
OPEN COLLECTIONSmartNews Marketing ad insights API
OPEN COLLECTIONSmartNews Marketing ad interests API
OPEN COLLECTIONSmartNews Marketing ad locations API
OPEN COLLECTIONSmartNews Marketing ad media-file API
OPEN COLLECTIONSmartNews Marketing ad oauth API
OPEN COLLECTIONSmartNews Marketing ad pixel API
OPEN COLLECTIONSmartNews Marketing ad smart view article keyword API
OPEN COLLECTIONScroll for all 15
Agent Skills 3
Packaged agent skills for driving this provider's APIs from an AI assistant.
Build and target a SmartNews custom audience
AGENT SKILLLaunch a SmartNews ad campaign
AGENT SKILLReport on SmartNews ad performance
AGENT SKILLSmartNews API pricing
Rate limits
- : 1m
Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Smartnews Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Smartnews Finops
FINOPSSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
SmartNews API Rules
SPECTRALOpenAPI Overlays 1
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Smartnews Marketing Overlay
DERIVEDSecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 4
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 2
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 4
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 2
Properties that don't map to a standard resource type
Source (apis.yml)
SmartNews API — frequently asked questions
Does SmartNews have an API?
Yes. APIs.io lists 16 APIs from SmartNews, including SmartNews Ad API, SmartNews Ad Group API and SmartNews article category API, and 13 more.
Is there an OpenAPI specification for the SmartNews API?
Yes. APIs.io indexes 15 OpenAPI specifications for SmartNews, each linked for download from this page.
How do I authenticate with the SmartNews API?
SmartNews uses bearer-token authentication (http · 1 scheme). The details are profiled on APIs.io as Smartnews Authentication.
Is the SmartNews API ready for AI agents?
SmartNews has a Kin Score of 52.7 out of 100 (developing) and an Agent Readiness score of 31.8 (agent-ready), scored by API Evangelist on 2026-11-06.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.