Google Analytics

Google Analytics Data API (GA4)

The Google Analytics Data API provides programmatic access to Google Analytics 4 (GA4) report data including standard reports, pivot reports, real-time reports, funnel reports, ...

Google Analytics Admin API

The Analytics Admin API allows programmatic access to configuration data for Google Analytics 4 properties including account management, data streams, custom dimensions, key eve...

Google Analytics Measurement Protocol (GA4)

The Measurement Protocol lets you send events directly to Google Analytics servers via HTTP requests to augment existing GA4 data with server-to-server and offline interactions.

Google Analytics User Deletion API

The User Deletion API enables removal of data linked to specific user identifiers in Google Analytics, supporting compliance with data protection and privacy requirements.

Google Analytics Reporting API v4 (Universal Analytics)

The Analytics Reporting API v4 provides programmatic access to Universal Analytics report data. Universal Analytics was sunset on July 1, 2023 and users should migrate to GA4.

Google Analytics Management API v3

The Analytics Management API allows access to configuration data for Universal Analytics accounts, properties, and views. Deprecated with Universal Analytics sunset.

Google Analytics Audience Management

Unified workflow for creating, exporting, and analyzing GA4 audiences. Combines the Data API audience export capabilities with Admin API property configuration. Used by marketin...

Google Analytics Compliance and Privacy

Unified workflow for managing data privacy and compliance across Google Analytics. Combines the User Deletion API for GDPR/privacy compliance with the Admin API for data access ...

Google Analytics Configuration Management

Unified workflow for managing GA4 property configuration including accounts, properties, data streams, custom dimensions and metrics, conversion events, and integration links. U...

Google Analytics Event Collection

Unified workflow for server-side event tracking combining the Measurement Protocol for sending events with the Admin API for managing measurement protocol secrets and data strea...

Google Analytics Integrations and Linking

Unified workflow for managing GA4 integration links with Firebase, Google Ads, and measurement protocol secrets. Used by platform engineers and marketing ops teams to connect GA...

Google Analytics Reporting and Insights

Unified reporting workflow combining the Data API for running standard, realtime, and pivot reports with the Admin API for accessing data access audit reports. Used by data anal...

Machine learning models that predict future actions users may take, like purchasing or churning.

Automatically detects and surfaces actionable insights from your data.

Monitor user activity on your site or app as it happens.

Machine learning to understand how each touchpoint contributes to conversions.

Drag-and-drop analysis with instant visualizations for custom reporting.

Visualize user steps through conversion funnels and identify optimization opportunities.

Visualize user navigation paths to understand how users reach conversions.

Analyze behavior of users grouped by common attributes over time.

Export raw event data to BigQuery for advanced analysis and data warehousing.

Customer-centric measurement across websites and apps throughout the entire customer lifecycle.

Machine learning models that provide a complete picture of the customer journey while respecting privacy.

Define custom dimensions and metrics to capture data specific to your business needs.

Understand where visitors come from, what pages they view, and how they interact with your website.

Track conversion events, analyze funnels, and identify drop-off points to improve conversion rates.

Segment users by demographics, behavior, technology, and custom attributes for targeted analysis.

Measure the effectiveness of advertising campaigns across channels with attribution modeling.

Track purchase activity, revenue, product performance, and shopping behavior.

Measure user engagement, retention, and in-app actions for mobile and web applications.

Send events from your server using the Measurement Protocol for offline and backend interactions.

Manage user data deletion requests and privacy compliance using the User Deletion API.

Build custom reports and dashboards programmatically using the Data API.

Monitor live user activity for time-sensitive campaigns, launches, and events.

Link Google Ads accounts to analyze campaign performance and optimize ad spend with Analytics data.

Export raw Analytics data to BigQuery for advanced SQL-based analysis and data warehousing.

Connect Search Console to see organic search queries, impressions, and click data alongside Analytics.

Integrate with Firebase for comprehensive mobile and web app analytics and event tracking.

Link DV360 for programmatic advertising measurement and attribution.

Connect SA360 for unified search advertising measurement across engines.

Use Tag Manager to deploy and manage Analytics tags without modifying website code.

Integrate publisher ad serving data with Analytics for holistic content and ad performance analysis.

Leverage Google Cloud services for advanced data processing, ML models, and storage with Analytics data.

Connect Salesforce Marketing Cloud for cross-platform marketing measurement and audience activation.

Full-featured web and app analytics solution available at no charge for businesses of all sizes.

Enterprise-grade analytics with advanced features including intraday data, sub-properties, roll-up reporting, and higher limits.

Integrated advertising and analytics platform combining Analytics 360 with advertising products for enterprise marketing.