Google Analytics

Google Analytics provides data and insights about website and app usage, enabling businesses to understand their audience and optimize their digital properties through customer-centric measurement, machine learning insights, and cross-platform attribution.

6 APIs 12 Features

AnalyticsDataGoogleMetricsReportingWeb AnalyticsMachine LearningAttribution

APIs

Google Analytics Data API (GA4)

The Google Analytics Data API provides programmatic access to Google Analytics 4 (GA4) report data including standard reports, pivot reports, real-time reports, funnel reports, ...

Google Analytics Admin API

The Analytics Admin API allows programmatic access to configuration data for Google Analytics 4 properties including account management, data streams, custom dimensions, key eve...

Google Analytics Measurement Protocol (GA4)

The Measurement Protocol lets you send events directly to Google Analytics servers via HTTP requests to augment existing GA4 data with server-to-server and offline interactions.

Google Analytics User Deletion API

The User Deletion API enables removal of data linked to specific user identifiers in Google Analytics, supporting compliance with data protection and privacy requirements.

Google Analytics Reporting API v4 (Universal Analytics)

The Analytics Reporting API v4 provides programmatic access to Universal Analytics report data. Universal Analytics was sunset on July 1, 2023 and users should migrate to GA4.

Google Analytics Management API v3

The Analytics Management API allows access to configuration data for Universal Analytics accounts, properties, and views. Deprecated with Universal Analytics sunset.

Agent Skills

Run Report

AGENT SKILL

Run Realtime Report

AGENT SKILL

Run Pivot Report

AGENT SKILL

Batch Run Reports

AGENT SKILL

Batch Run Pivot Reports

AGENT SKILL

Check Compatibility

AGENT SKILL

Create Audience Export

AGENT SKILL

Get Audience Export

AGENT SKILL

List Audience Exports

AGENT SKILL

Query Audience Export

AGENT SKILL

List Account Summaries

AGENT SKILL

List Accounts

AGENT SKILL

Provision Account Ticket

AGENT SKILL

List Properties

AGENT SKILL

Create Property

AGENT SKILL

Search Change History Events

AGENT SKILL

Run Access Report

AGENT SKILL

Delete Google Ads Link

AGENT SKILL

Get Measurement Protocol Secret

AGENT SKILL

Update Google Ads Link

AGENT SKILL

Archive Custom Metric

AGENT SKILL

List Conversion Events

AGENT SKILL

Create Conversion Event

AGENT SKILL

List Custom Dimensions

AGENT SKILL

Create Custom Dimension

AGENT SKILL

List Custom Metrics

AGENT SKILL

Create Custom Metric

AGENT SKILL

List Data Streams

AGENT SKILL

Create Data Stream

AGENT SKILL

List Firebase Links

AGENT SKILL

Create Firebase Link

AGENT SKILL

List Google Ads Links

AGENT SKILL

Create Google Ads Link

AGENT SKILL

List Measurement Protocol Secrets

AGENT SKILL

Create Measurement Protocol Secret

AGENT SKILL

Acknowledge User Data Collection

AGENT SKILL

Send Events

AGENT SKILL

Validate Events

AGENT SKILL

Upsert User Deletion Request

AGENT SKILL

Collections

Google Analytics Admin API

POSTMAN

Google Analytics Data API

POSTMAN

Google Analytics API

POSTMAN

Google Analytics Measurement Protocol (GA4)

POSTMAN

Analytics Reporting API

POSTMAN

Google Analytics User Deletion API

POSTMAN

Arazzo Workflows

Google Analytics Account Change History Audit

List accessible accounts, then search the change history of the chosen account.

ARAZZO

Google Analytics Reuse or Create an Audience Export

List a property's audience exports and create a new one only when none can be reused.

ARAZZO

Google Analytics Audit a Property's Custom Definitions

List the custom dimensions and then the custom metrics defined on a GA4 property.

ARAZZO

Google Analytics Batch Run Reports

Confirm a property exists, then run several core reports for it in a single batch.

ARAZZO

Google Analytics Check Compatibility then Run Report

Validate a report's dimensions and metrics for compatibility before running the report.

ARAZZO

Google Analytics Create Custom Dimension then Run Report

Create an event-scoped custom dimension on a property, then run a report grouped by it.

ARAZZO

Google Analytics Create Custom Metric then Run Report

Create an event-scoped custom metric on a property, then run a report that reads it.

ARAZZO

Google Analytics Create Property and Web Data Stream

Create a GA4 property under an account, then attach a web data stream to it.

ARAZZO

Google Analytics Discover Property and Run Report

Walk account summaries to find a GA4 property, list its properties, then run a core report.

ARAZZO

Google Analytics Inventory a Property's Data Streams

List the properties under an account, then list the data streams for the chosen property.

ARAZZO

Google Analytics List Properties and Run Realtime Report

List GA4 properties under an account, then run a realtime report for the chosen property.

ARAZZO

Google Analytics Query Audience Export Users

Confirm an audience export is active, then page through the users it contains.

ARAZZO

GraphQL

Google Analytics GraphQL Schema

This directory contains a conceptual GraphQL schema for the Google Analytics 4 (GA4) APIs. The schema is derived from the [Google Analytics Data API v1](https://developers.googl...

GRAPHQL

Pricing Plans

Google Analytics Plans Pricing

2 plans

PLANS

Rate Limits

Google Analytics Rate Limits

10 limits

RATE LIMITS

FinOps

Google Analytics Finops

FINOPS

Features

Predictive Capabilities

Machine learning models that predict future actions users may take, like purchasing or churning.

Proactive Insights

Automatically detects and surfaces actionable insights from your data.

Real-Time Reporting

Monitor user activity on your site or app as it happens.

Data-Driven Attribution

Machine learning to understand how each touchpoint contributes to conversions.

Free-Form Exploration

Drag-and-drop analysis with instant visualizations for custom reporting.

Funnel Exploration

Visualize user steps through conversion funnels and identify optimization opportunities.

Path Exploration

Visualize user navigation paths to understand how users reach conversions.

Cohort Exploration

Analyze behavior of users grouped by common attributes over time.

BigQuery Export

Export raw event data to BigQuery for advanced analysis and data warehousing.

Cross-Platform Measurement

Customer-centric measurement across websites and apps throughout the entire customer lifecycle.

Privacy-Safe Modeling

Machine learning models that provide a complete picture of the customer journey while respecting privacy.

Custom Dimensions and Metrics

Define custom dimensions and metrics to capture data specific to your business needs.

Use Cases

Website Traffic Analysis

Understand where visitors come from, what pages they view, and how they interact with your website.

Conversion Optimization

Track conversion events, analyze funnels, and identify drop-off points to improve conversion rates.

Audience Segmentation

Segment users by demographics, behavior, technology, and custom attributes for targeted analysis.

Marketing Campaign Measurement

Measure the effectiveness of advertising campaigns across channels with attribution modeling.

E-commerce Analytics

Track purchase activity, revenue, product performance, and shopping behavior.

App Analytics

Measure user engagement, retention, and in-app actions for mobile and web applications.

Server-Side Event Tracking

Send events from your server using the Measurement Protocol for offline and backend interactions.

Compliance and Data Privacy

Manage user data deletion requests and privacy compliance using the User Deletion API.

Custom Reporting and Dashboards

Build custom reports and dashboards programmatically using the Data API.

Real-Time Monitoring

Monitor live user activity for time-sensitive campaigns, launches, and events.

Integrations

Google Ads

Link Google Ads accounts to analyze campaign performance and optimize ad spend with Analytics data.

Google BigQuery

Export raw Analytics data to BigQuery for advanced SQL-based analysis and data warehousing.

Google Search Console

Connect Search Console to see organic search queries, impressions, and click data alongside Analytics.

Firebase

Integrate with Firebase for comprehensive mobile and web app analytics and event tracking.

Display & Video 360

Link DV360 for programmatic advertising measurement and attribution.

Search Ads 360

Connect SA360 for unified search advertising measurement across engines.

Google Tag Manager

Use Tag Manager to deploy and manage Analytics tags without modifying website code.

Google Ad Manager

Integrate publisher ad serving data with Analytics for holistic content and ad performance analysis.

Google Cloud

Leverage Google Cloud services for advanced data processing, ML models, and storage with Analytics data.

Salesforce Marketing Cloud

Connect Salesforce Marketing Cloud for cross-platform marketing measurement and audience activation.

Solutions

Google Analytics Free

Full-featured web and app analytics solution available at no charge for businesses of all sizes.

Analytics 360

Enterprise-grade analytics with advanced features including intraday data, sub-properties, roll-up reporting, and higher limits.

Google Marketing Platform

Integrated advertising and analytics platform combining Analytics 360 with advertising products for enterprise marketing.

E-commerce Migration Helper

Consent Mode Examples

GitHubOrganization

Sources

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          - key: authUrl
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        description: Inserts or updates a user deletion request. Submitting a deletion request for a user that already has
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