Google Analytics
Google Analytics provides data and insights about website and app usage, enabling businesses to understand their audience and optimize their digital properties through customer-centric measurement, machine learning insights, and cross-platform attribution.
Google Analytics publishes 13 APIs on the APIs.io network, including accounts API, accountSummaries API, data API, and 10 more. Tagged areas include Analytics, Data, Google, Metrics, and Reporting.
The Google Analytics catalog on APIs.io includes 4 JSON-LD contexts and 2 Spectral governance rulesets.
Google Analytics’ developer surface includes authentication, getting-started guide, developer portal, developer console, signup flow, tooling, code examples, and 38 more developer resources.
Kin Score
Kin Score
How this is scored →scored 2026-07-28 · rubric v0.6
APIs 13
Individual APIs this provider publishes, each with its own machine-readable definition.
Google Analytics accounts API
The accounts API from Google Analytics — 3 operation(s) for accounts.
Google Analytics accountSummaries API
The accountSummaries API from Google Analytics — 1 operation(s) for accountsummaries.
Google Analytics data API
The data API from Google Analytics — 3 operation(s) for data.
Google Analytics Events API
The Events API from Google Analytics — 1 operation(s) for events.
Google Analytics management API
The management API from Google Analytics — 36 operation(s) for management.
Google Analytics metadata API
The metadata API from Google Analytics — 1 operation(s) for metadata.
Google Analytics properties API
The properties API from Google Analytics — 20 operation(s) for properties.
Google Analytics provisioning API
The provisioning API from Google Analytics — 2 operation(s) for provisioning.
Google Analytics reports API
The reports API from Google Analytics — 1 operation(s) for reports.
Google Analytics User Deletion API
The User Deletion API from Google Analytics — 1 operation(s) for user deletion.
Google Analytics userActivity API
The userActivity API from Google Analytics — 1 operation(s) for useractivity.
Google Analytics userDeletion API
The userDeletion API from Google Analytics — 1 operation(s) for userdeletion.
Google Analytics Validation API
The Validation API from Google Analytics — 1 operation(s) for validation.
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Postman Collections 17
Ready-to-run Postman collections for exercising this provider's APIs.
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Arazzo Workflows 12
Multi-step API workflows described with the Arazzo specification.
Google Analytics Account Change History Audit
List accessible accounts, then search the change history of the chosen account.
ARAZZOGoogle Analytics Reuse or Create an Audience Export
List a property's audience exports and create a new one only when none can be reused.
ARAZZOGoogle Analytics Audit a Property's Custom Definitions
List the custom dimensions and then the custom metrics defined on a GA4 property.
ARAZZOGoogle Analytics Batch Run Reports
Confirm a property exists, then run several core reports for it in a single batch.
ARAZZOGoogle Analytics Check Compatibility then Run Report
Validate a report's dimensions and metrics for compatibility before running the report.
ARAZZOGoogle Analytics Create Custom Dimension then Run Report
Create an event-scoped custom dimension on a property, then run a report grouped by it.
ARAZZOGoogle Analytics Create Custom Metric then Run Report
Create an event-scoped custom metric on a property, then run a report that reads it.
ARAZZOGoogle Analytics Create Property and Web Data Stream
Create a GA4 property under an account, then attach a web data stream to it.
ARAZZOGoogle Analytics Discover Property and Run Report
Walk account summaries to find a GA4 property, list its properties, then run a core report.
ARAZZOGoogle Analytics Inventory a Property's Data Streams
List the properties under an account, then list the data streams for the chosen property.
ARAZZOGoogle Analytics List Properties and Run Realtime Report
List GA4 properties under an account, then run a realtime report for the chosen property.
ARAZZOGoogle Analytics Query Audience Export Users
Confirm an audience export is active, then page through the users it contains.
ARAZZOScroll for all 12
MCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
MCP Server
MCP SERVERAgent Skills 39
Packaged agent skills for driving this provider's APIs from an AI assistant.
Run Report
AGENT SKILLRun Realtime Report
AGENT SKILLRun Pivot Report
AGENT SKILLBatch Run Reports
AGENT SKILLBatch Run Pivot Reports
AGENT SKILLCheck Compatibility
AGENT SKILLCreate Audience Export
AGENT SKILLGet Audience Export
AGENT SKILLList Audience Exports
AGENT SKILLQuery Audience Export
AGENT SKILLList Account Summaries
AGENT SKILLList Accounts
AGENT SKILLProvision Account Ticket
AGENT SKILLList Properties
AGENT SKILLCreate Property
AGENT SKILLSearch Change History Events
AGENT SKILLRun Access Report
AGENT SKILLDelete Google Ads Link
AGENT SKILLGet Measurement Protocol Secret
AGENT SKILLUpdate Google Ads Link
AGENT SKILLArchive Custom Metric
AGENT SKILLList Conversion Events
AGENT SKILLCreate Conversion Event
AGENT SKILLList Custom Dimensions
AGENT SKILLCreate Custom Dimension
AGENT SKILLList Custom Metrics
AGENT SKILLCreate Custom Metric
AGENT SKILLList Data Streams
AGENT SKILLCreate Data Stream
AGENT SKILLList Firebase Links
AGENT SKILLCreate Firebase Link
AGENT SKILLList Google Ads Links
AGENT SKILLCreate Google Ads Link
AGENT SKILLList Measurement Protocol Secrets
AGENT SKILLCreate Measurement Protocol Secret
AGENT SKILLAcknowledge User Data Collection
AGENT SKILLSend Events
AGENT SKILLValidate Events
AGENT SKILLUpsert User Deletion Request
AGENT SKILLScroll for all 39
GraphQL 1
GraphQL schemas published by this provider.
Google Analytics GraphQL Schema
This directory contains a conceptual GraphQL schema for the Google Analytics 4 (GA4) APIs. The schema is derived from the [Google Analytics Data API v1](https://developers.googl...
GRAPHQLPricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Google Analytics Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Google Analytics Finops
FINOPSFeatures 12
Notable capabilities this provider offers.
Predictive Capabilities
Machine learning models that predict future actions users may take, like purchasing or churning.
Proactive Insights
Automatically detects and surfaces actionable insights from your data.
Real-Time Reporting
Monitor user activity on your site or app as it happens.
Data-Driven Attribution
Machine learning to understand how each touchpoint contributes to conversions.
Free-Form Exploration
Drag-and-drop analysis with instant visualizations for custom reporting.
Funnel Exploration
Visualize user steps through conversion funnels and identify optimization opportunities.
Path Exploration
Visualize user navigation paths to understand how users reach conversions.
Cohort Exploration
Analyze behavior of users grouped by common attributes over time.
BigQuery Export
Export raw event data to BigQuery for advanced analysis and data warehousing.
Cross-Platform Measurement
Customer-centric measurement across websites and apps throughout the entire customer lifecycle.
Privacy-Safe Modeling
Machine learning models that provide a complete picture of the customer journey while respecting privacy.
Custom Dimensions and Metrics
Define custom dimensions and metrics to capture data specific to your business needs.
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Semantic Vocabularies 4
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral Rules 2
Spectral governance rulesets for linting and validating these APIs.
Google Analytics API Rules
SPECTRALGoogle Analytics API Rules
SPECTRALJSON Schema 260
Standalone JSON Schema definitions for this provider's data models.
Account
JSON SCHEMAChangeHistoryEvent
JSON SCHEMAConversionEvent
JSON SCHEMACustomDimension
JSON SCHEMACustomMetric
JSON SCHEMADataStream
JSON SCHEMAFirebaseLink
JSON SCHEMAGoogleAdsLink
JSON SCHEMAMeasurementProtocolSecret
JSON SCHEMAProperty
JSON SCHEMAAudienceExport
JSON SCHEMADateRange
JSON SCHEMADimension
JSON SCHEMAFilterExpression
JSON SCHEMAMetric
JSON SCHEMAOrderBy
JSON SCHEMAPivot
JSON SCHEMARow
JSON SCHEMARunReportRequest
JSON SCHEMARunReportResponse
JSON SCHEMAAccount
JSON SCHEMAAccountRef
JSON SCHEMAAccounts
JSON SCHEMAAccountSummaries
JSON SCHEMAAccountSummary
JSON SCHEMAAccountTicket
JSON SCHEMAAccountTreeRequest
JSON SCHEMAAccountTreeResponse
JSON SCHEMAActiveMetricRestriction
JSON SCHEMAActivity
JSON SCHEMAAdWordsAccount
JSON SCHEMAAnalyticsDataimportDeleteUploadDataRequest
JSON SCHEMAAudienceExport
JSON SCHEMAAudienceListMetadata
JSON SCHEMABatchRunPivotReportsRequest
JSON SCHEMABatchRunPivotReportsResponse
JSON SCHEMABatchRunReportsRequest
JSON SCHEMABatchRunReportsResponse
JSON SCHEMABetweenFilter
JSON SCHEMACaseExpression
JSON SCHEMACheckCompatibilityRequest
JSON SCHEMACheckCompatibilityResponse
JSON SCHEMACohort
JSON SCHEMACohortGroup
JSON SCHEMACohortReportSettings
JSON SCHEMACohortSpec
JSON SCHEMACohortsRange
JSON SCHEMAColumn
JSON SCHEMAColumnHeader
JSON SCHEMAColumns
JSON SCHEMAConcatenateExpression
JSON SCHEMAConsent
JSON SCHEMACustomDataSource
JSON SCHEMACustomDataSources
JSON SCHEMACustomDimension
JSON SCHEMACustomDimensions
JSON SCHEMACustomMetric
JSON SCHEMACustomMetrics
JSON SCHEMADateRange
JSON SCHEMADateRangeValues
JSON SCHEMADevice
JSON SCHEMADimension
JSON SCHEMADimensionCompatibility
JSON SCHEMADimensionExpression
JSON SCHEMADimensionFilter
JSON SCHEMADimensionFilterClause
JSON SCHEMADimensionHeader
JSON SCHEMADimensionMetadata
JSON SCHEMADimensionOrderBy
JSON SCHEMADimensionValue
JSON SCHEMADynamicSegment
JSON SCHEMAEcommerceData
JSON SCHEMAEntityAdWordsLink
JSON SCHEMAEntityAdWordsLinks
JSON SCHEMAEntityUserLink
JSON SCHEMAEntityUserLinks
JSON SCHEMAEvent
JSON SCHEMAEventData
JSON SCHEMAExperiment
JSON SCHEMAExperiments
JSON SCHEMAFilter
JSON SCHEMAFilterExpression
JSON SCHEMAFilterExpressionList
JSON SCHEMAFilterRef
JSON SCHEMAFilters
JSON SCHEMAGaData
JSON SCHEMAGetReportsRequest
JSON SCHEMAGetReportsResponse
JSON SCHEMAGoal
JSON SCHEMAGoalData
JSON SCHEMAGoals
JSON SCHEMAGoalSetData
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessDateRange
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessDimension
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessFilter
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessInListFilter
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessMetric
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessMetricHeader
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessMetricValue
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessOrderBy
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessQuota
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessQuotaStatus
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessRow
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessStringFilter
JSON SCHEMAGoogleAnalyticsAdminV1betaAccount
JSON SCHEMAGoogleAnalyticsAdminV1betaAccountSummary
JSON SCHEMAGoogleAnalyticsAdminV1betaChangeHistoryEvent
JSON SCHEMAGoogleAnalyticsAdminV1betaConversionEvent
JSON SCHEMAGoogleAnalyticsAdminV1betaCustomDimension
JSON SCHEMAGoogleAnalyticsAdminV1betaCustomMetric
JSON SCHEMAGoogleAnalyticsAdminV1betaDataStream
JSON SCHEMAGoogleAnalyticsAdminV1betaFirebaseLink
JSON SCHEMAGoogleAnalyticsAdminV1betaGoogleAdsLink
JSON SCHEMAGoogleAnalyticsAdminV1betaNumericValue
JSON SCHEMAGoogleAnalyticsAdminV1betaProperty
JSON SCHEMAGoogleAnalyticsAdminV1betaPropertySummary
JSON SCHEMAGoogleProtobufEmpty
JSON SCHEMAHashClientIdRequest
JSON SCHEMAHashClientIdResponse
JSON SCHEMAIncludeConditions
JSON SCHEMAInListFilter
JSON SCHEMALinkedForeignAccount
JSON SCHEMAListAudienceExportsResponse
JSON SCHEMAMcfData
JSON SCHEMAMeasurementPayload
JSON SCHEMAMetadata
JSON SCHEMAMetric
JSON SCHEMAMetricCompatibility
JSON SCHEMAMetricFilter
JSON SCHEMAMetricFilterClause
JSON SCHEMAMetricHeader
JSON SCHEMAMetricHeaderEntry
JSON SCHEMAMetricMetadata
JSON SCHEMAMetricOrderBy
JSON SCHEMAMetricValue
JSON SCHEMAMinuteRange
JSON SCHEMANumericFilter
JSON SCHEMANumericValue
JSON SCHEMAOperation
JSON SCHEMAOrderBy
JSON SCHEMAOrFiltersForSegment
JSON SCHEMAPageviewData
JSON SCHEMAPivot
JSON SCHEMAPivotDimensionHeader
JSON SCHEMAPivotHeader
JSON SCHEMAPivotHeaderEntry
JSON SCHEMAPivotOrderBy
JSON SCHEMAPivotSelection
JSON SCHEMAPivotValueRegion
JSON SCHEMAProductData
JSON SCHEMAProfile
JSON SCHEMAProfileFilterLink
JSON SCHEMAProfileFilterLinks
JSON SCHEMAProfileRef
JSON SCHEMAProfiles
JSON SCHEMAProfileSummary
JSON SCHEMAPropertyQuota
JSON SCHEMAQueryAudienceExportRequest
JSON SCHEMAQueryAudienceExportResponse
JSON SCHEMAQuotaStatus
JSON SCHEMARealtimeData
JSON SCHEMARemarketingAudience
JSON SCHEMARemarketingAudiences
JSON SCHEMAReport
JSON SCHEMAReportData
JSON SCHEMAReportRequest
JSON SCHEMAReportRow
JSON SCHEMAResourceQuotasRemaining
JSON SCHEMAResponseMetaData
JSON SCHEMARow
JSON SCHEMARunPivotReportRequest
JSON SCHEMARunPivotReportResponse
JSON SCHEMARunRealtimeReportRequest
JSON SCHEMARunRealtimeReportResponse
JSON SCHEMARunReportRequest
JSON SCHEMARunReportResponse
JSON SCHEMASamplingMetadata
JSON SCHEMASchemaRestrictionResponse
JSON SCHEMAScreenviewData
JSON SCHEMASearchUserActivityRequest
JSON SCHEMASearchUserActivityResponse
JSON SCHEMASegment
JSON SCHEMASegmentDefinition
JSON SCHEMASegmentDimensionFilter
JSON SCHEMASegmentFilter
JSON SCHEMASegmentFilterClause
JSON SCHEMASegmentMetricFilter
JSON SCHEMASegments
JSON SCHEMASegmentSequenceStep
JSON SCHEMASequenceSegment
JSON SCHEMASimpleSegment
JSON SCHEMAStatus
JSON SCHEMAStringFilter
JSON SCHEMATransactionData
JSON SCHEMAUnsampledReport
JSON SCHEMAUnsampledReports
JSON SCHEMAUpload
JSON SCHEMAUploads
JSON SCHEMAUser
JSON SCHEMAUserActivitySession
JSON SCHEMAUserDeletionId
JSON SCHEMAUserDeletionRequest
JSON SCHEMAUserLocation
JSON SCHEMAUserPropertyValue
JSON SCHEMAUserRef
JSON SCHEMAV1betaAudienceDimension
JSON SCHEMAV1betaAudienceDimensionValue
JSON SCHEMAV1betaAudienceRow
JSON SCHEMAValidationMessage
JSON SCHEMAValidationResponse
JSON SCHEMAWebproperties
JSON SCHEMAWebproperty
JSON SCHEMAWebPropertyRef
JSON SCHEMAWebPropertySummary
JSON SCHEMAConsent
JSON SCHEMADevice
JSON SCHEMAEvent
JSON SCHEMAMeasurementPayload
JSON SCHEMAUserLocation
JSON SCHEMAValidationMessage
JSON SCHEMAValidationResponse
JSON SCHEMAUserDeletionId
JSON SCHEMAUserDeletionRequest
JSON SCHEMAScroll for all 260
JSON Structure 30
JSON Structure definitions describing this provider's data shapes.
Admin Api Account Structure
JSON STRUCTUREAdmin Api Change History Event Structure
JSON STRUCTUREAdmin Api Conversion Event Structure
JSON STRUCTUREAdmin Api Custom Dimension Structure
JSON STRUCTUREAdmin Api Custom Metric Structure
JSON STRUCTUREAdmin Api Data Stream Structure
JSON STRUCTUREAdmin Api Firebase Link Structure
JSON STRUCTUREAdmin Api Google Ads Link Structure
JSON STRUCTUREAdmin Api Measurement Protocol Secret Structure
JSON STRUCTUREAdmin Api Property Structure
JSON STRUCTUREData Api Audience Export Structure
JSON STRUCTUREData Api Date Range Structure
JSON STRUCTUREData Api Dimension Structure
JSON STRUCTUREData Api Filter Expression Structure
JSON STRUCTUREData Api Metric Structure
JSON STRUCTUREData Api Order By Structure
JSON STRUCTUREData Api Pivot Structure
JSON STRUCTUREData Api Row Structure
JSON STRUCTUREData Api Run Report Request Structure
JSON STRUCTUREData Api Run Report Response Structure
JSON STRUCTUREGoogle Analytics Structure
JSON STRUCTUREMeasurement Protocol Consent Structure
JSON STRUCTUREMeasurement Protocol Device Structure
JSON STRUCTUREMeasurement Protocol Event Structure
JSON STRUCTUREMeasurement Protocol Measurement Payload Structure
JSON STRUCTUREMeasurement Protocol User Location Structure
JSON STRUCTUREMeasurement Protocol Validation Message Structure
JSON STRUCTUREMeasurement Protocol Validation Response Structure
JSON STRUCTUREUser Deletion Api User Deletion Id Structure
JSON STRUCTUREUser Deletion Api User Deletion Request Structure
JSON STRUCTUREScroll for all 30
Examples 29
Example request and response payloads for these APIs.
Admin Api Account Example
EXAMPLEAdmin Api Property Example
EXAMPLEData Api Date Range Example
EXAMPLEData Api Dimension Example
EXAMPLEData Api Metric Example
EXAMPLEData Api Order By Example
EXAMPLEData Api Pivot Example
EXAMPLEData Api Row Example
EXAMPLEScroll for all 29
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 10
What developers build with this provider.
Website Traffic Analysis
Understand where visitors come from, what pages they view, and how they interact with your website.
Conversion Optimization
Track conversion events, analyze funnels, and identify drop-off points to improve conversion rates.
Audience Segmentation
Segment users by demographics, behavior, technology, and custom attributes for targeted analysis.
Marketing Campaign Measurement
Measure the effectiveness of advertising campaigns across channels with attribution modeling.
E-commerce Analytics
Track purchase activity, revenue, product performance, and shopping behavior.
App Analytics
Measure user engagement, retention, and in-app actions for mobile and web applications.
Server-Side Event Tracking
Send events from your server using the Measurement Protocol for offline and backend interactions.
Compliance and Data Privacy
Manage user data deletion requests and privacy compliance using the User Deletion API.
Custom Reporting and Dashboards
Build custom reports and dashboards programmatically using the Data API.
Real-Time Monitoring
Monitor live user activity for time-sensitive campaigns, launches, and events.
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Integrations 10
Pre-built integrations with other platforms and tools.
Google Ads
Link Google Ads accounts to analyze campaign performance and optimize ad spend with Analytics data.
Google BigQuery
Export raw Analytics data to BigQuery for advanced SQL-based analysis and data warehousing.
Google Search Console
Connect Search Console to see organic search queries, impressions, and click data alongside Analytics.
Firebase
Integrate with Firebase for comprehensive mobile and web app analytics and event tracking.
Display & Video 360
Link DV360 for programmatic advertising measurement and attribution.
Search Ads 360
Connect SA360 for unified search advertising measurement across engines.
Google Tag Manager
Use Tag Manager to deploy and manage Analytics tags without modifying website code.
Google Ad Manager
Integrate publisher ad serving data with Analytics for holistic content and ad performance analysis.
Google Cloud
Leverage Google Cloud services for advanced data processing, ML models, and storage with Analytics data.
Salesforce Marketing Cloud
Connect Salesforce Marketing Cloud for cross-platform marketing measurement and audience activation.
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Solutions 3
Packaged solutions this provider offers.
Google Analytics Free
Full-featured web and app analytics solution available at no charge for businesses of all sizes.
Analytics 360
Enterprise-grade analytics with advanced features including intraday data, sub-properties, roll-up reporting, and higher limits.
Google Marketing Platform
Integrated advertising and analytics platform combining Analytics 360 with advertising products for enterprise marketing.
Resources
Get Started 4
Portal, sign-up, and the first successful call
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 12
Pagination, idempotency, versioning, errors, and events
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Build 7
SDKs, sample code, and the tooling you integrate with
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Access & Security 5
Authentication, authorization, and security posture
Learn 4
Tutorials, courses, talks, and written guidance
Operate 6
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API