Google Analytics · Example Payload

Measurement Protocol Measurement Payload Example

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Measurement Protocol Measurement Payload Example is an example object payload from Google Analytics, with 10 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

client_idapp_instance_iduser_idtimestamp_microsuser_propertiesuser_dataconsentnon_personalized_adsuser_locationip_override

Example Payload

Raw ↑
{
  "client_id": "123456789.1234567890",
  "app_instance_id": "123456",
  "user_id": "123456",
  "timestamp_micros": 1713355200000000,
  "user_properties": {},
  "user_data": {},
  "consent": {
    "ad_user_data": "GRANTED",
    "ad_personalization": "GRANTED"
  },
  "non_personalized_ads": true,
  "user_location": {
    "city": "example_value",
    "region_id": "123456",
    "country_id": "123456",
    "subcontinent_id": "123456",
    "continent_id": "123456"
  },
  "ip_override": "123456"
}