Yahoo

Yahoo Conversion API

Server-to-server conversion-event API (CAPI) for campaign measurement, attribution and optimization, positioned as the successor to browser-side Dot Pixel tracking. Two specifications are published - a Standard variant using the conversion structures already present in the Yahoo DSP and Dot Pixel, and a Product variant supporting product-level events for the Yahoo In-Flight Outcomes solution. Requires its own direct OAuth 2.0 setup separate from the DSP Traffic API. Third-party integrations exist through LiveRamp, Narrative and Hightouch.

GitHub

Documentation

📖
Documentation
https://help.yahooinc.com/dsp-api/docs/yahoo-conversion-api
📖
APIReference
https://help.yahooinc.com/dsp-api/docs/standard-yahoo-conversion-api
📖
Authentication
https://raw.githubusercontent.com/api-evangelist/yahoo/refs/heads/main/authentication/yahoo-authentication.yml

Other Resources

🔗
ChangeLog
https://help.yahooinc.com/dsp-api/docs/conversion-api-release-notes
🔗
Deprecation
https://help.yahooinc.com/dsp-api/docs/conversion-api-deprecations

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API entry from apis.yml

apis.yml Raw ↑ 
aid: yahoo:conversion-api
name: Yahoo Conversion API
description: Server-to-server conversion-event API (CAPI) for campaign measurement, attribution and optimization,
  positioned as the successor to browser-side Dot Pixel tracking. Two specifications are published - a
  Standard variant using the conversion structures already present in the Yahoo DSP and Dot Pixel, and
  a Product variant supporting product-level events for the Yahoo In-Flight Outcomes solution. Requires
  its own direct OAuth 2.0 setup separate from the DSP Traffic API. Third-party integrations exist through
  LiveRamp, Narrative and Hightouch.
humanURL: https://help.yahooinc.com/dsp-api/docs/yahoo-conversion-api
baseURL: https://batch.datax.yahoo.com/v1/events/
tags:
- Advertising
- Conversion Tracking
- Attribution
- Server-Side Events
tags_raw:
- Advertising
- Conversion Tracking
- Attribution
- Server Side Events
properties:
- type: Documentation
  url: https://help.yahooinc.com/dsp-api/docs/yahoo-conversion-api
- type: APIReference
  url: https://help.yahooinc.com/dsp-api/docs/standard-yahoo-conversion-api
- type: Authentication
  url: authentication/yahoo-authentication.yml
- type: ChangeLog
  url: https://help.yahooinc.com/dsp-api/docs/conversion-api-release-notes
- type: Deprecation
  url: https://help.yahooinc.com/dsp-api/docs/conversion-api-deprecations