Datafy

aid: datafy
name: Datafy
description: Datafy is a location-analytics and advertising platform, founded in 2018 and headquartered in Ogden, Utah, that
  helps destinations and communities turn visitation, spending, and behavioral signals into marketing decisions. It serves
  travel and tourism boards, attractions, downtowns, retail partners, and civic organizations with three core offerings —
  data analytics, targeted advertising, and real-world attribution — alongside Tally, a hardware attendance-measurement sensor.
  Datafy does publish a public API reference at https://www.datafy.com/docs covering the Datafy Data API, a self-described
  beta JSON-over-HTTP reporting API at api.datafy.com with three endpoints (data, options, progress), authenticated by a 30-day
  portal-issued bearer JWT that a customer-experience representative must unlock before the API Access page becomes visible.
  No OpenAPI, SDK, package, or self-service signup is published, and the company's widest developer-touching surface is its
  per-customer measurement tag family — website pixel, 1x1 media impression pixels, and click tags. The company reports 500+
  clients and holds a SOC 2 Type II certification from A-LIGN.
url: https://raw.githubusercontent.com/api-evangelist/datafy/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Enterprise · Requires approval
  confidence: high
  source:
  - https://www.datafy.com/pricing
  - https://www.datafy.com/docs
  generated: '2026-08-12'
  method: searched
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
image: https://www.datafy.com/favicon.ico
tags:
- Company
- Analytics
- Advertising
- Location Intelligence
- Attribution
- Tourism
- Marketing
- Visitation Data
- Destination Marketing
- Measurements
tags_raw:
- Company
- Analytics
- Advertising
- Location Intelligence
- Attribution
- Tourism
- Marketing
- Visitation Data
- Destination Marketing
- Measurement
apis:
- name: Datafy Data API
  description: 'The Datafy Data API is a beta JSON-over-HTTP reporting API that returns aggregated visitation analytics for
    a destination. It is RPC-shaped rather than resource-shaped: three fixed endpoints, with the request body — not the path
    — selecting what comes back. POST / generates or retrieves a dataset from a single envelope of levels, filters and limits;
    POST /options enumerates the levels, level values and authorized destinations a token is entitled to; GET /progress reports
    how many data requests are still in flight per destination. A request that has not been processed before is queued and
    answered with a status message, and the caller re-sends the identical body to collect the result. Responses most often
    carry four standard KPIs — Total Trips, Visitor Days, Unique Visitors and Avg Trip Length — with privacy filtering and
    level-dependent weighted averaging applied inside the response. Access is by a user-specific 30-day bearer JWT generated
    in the Datafy portal, and Datafy states the API is "provided as a convenience and an alternative to receiving a scheduled
    report directly from the Datafy Team".'
  humanURL: https://www.datafy.com/docs
  baseURL: https://api.datafy.com/
  image: https://www.datafy.com/favicon.ico
  tags:
  - Analytics
  - Location Intelligence
  - Visitation Data
  - Reporting
  - Tourism
  properties:
  - type: Documentation
    url: https://www.datafy.com/docs
  - type: APIReference
    url: https://www.datafy.com/docs
  x-evidence:
    verified: '2026-08-12'
    method: docs read + live endpoint probe
    docs_describe: https://www.datafy.com/docs names the base URL https://api.datafy.com/, three endpoints (/, /options, /progress),
      the Authorization header scheme, the full JSON request envelope (destination, levels, filters, limits) with worked cURL
      / JavaScript / Python examples, and the response semantics.
    endpoint_check: 'All three documented endpoints answer live. GET https://api.datafy.com/ and GET https://api.datafy.com/progress
      and POST https://api.datafy.com/options each returned HTTP 500 "Error: No authorization token was found" anonymously;
      a malformed bearer returned "jwt malformed" and an unaccepted bearer returned "invalid token" — real, distinguishable
      application responses from a live API server, not a parked host or marketing page.'
    spec_published: false
    note: 'The prior round of this profile recorded "does not currently publish a public developer API, SDKs, or API documentation."
      That was wrong on two of the three counts and is corrected here: the public API documentation and the live API host
      both exist. No SDK exists.'
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/datafy-domain-security.yml
- type: Authentication
  url: authentication/datafy-authentication.yml
- type: Conventions
  url: conventions/datafy-conventions.yml
- type: Lifecycle
  url: lifecycle/datafy-lifecycle.yml
- type: ErrorCatalog
  url: errors/datafy-problem-types.yml
- type: DataModel
  url: data-model/datafy-data-model.yml
- type: RateLimits
  url: rate-limits/datafy-rate-limits.yml
- type: Plans
  url: plans/datafy-plans-pricing.yml
- type: Conformance
  url: conformance/datafy-conformance.yml
- type: Compliance
  url: conformance/datafy-conformance.yml
- type: Components
  url: components/datafy-components.yml
- type: LLMsTxt
  url: llms/datafy-llms.txt
- type: Website
  url: https://www.datafy.com/
- type: Documentation
  url: https://www.datafy.com/docs
- type: APIReference
  url: https://www.datafy.com/docs
- type: GettingStarted
  url: https://www.datafy.com/pixel/introduction
- type: Pricing
  url: https://www.datafy.com/pricing
- type: Blog
  url: https://www.datafy.com/blog
- type: PrivacyPolicy
  url: https://www.datafy.com/privacy-policy
- type: Support
  url: https://www.datafy.com/contact
- type: Login
  url: https://portal.datafy.com
- type: LinkedIn
  url: https://www.linkedin.com/company/datafy-hq/
- type: Careers
  url: https://www.datafy.com/careers
- type: DoNotSell
  url: https://www.datafy.com/opt-out
- type: PrivacyMetrics
  url: https://www.datafy.com/ccpa-metrics
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 11
  pass: local-v1