Trust

Trust (Trust Software Inc., trust.co) was a fintech and marketing-technology startup founded in 2019 by James Borow, backed by a 2020 seed investment from Lightspeed Venture Partners. It began as a corporate card and community giving digital businesses higher credit limits and extended payment terms on marketing spend, then pivoted to Market (withmarket.com), an AI marketing assistant that let Shopify merchants chat with their business data. As of July 2026 both trust.co and withmarket.com no longer resolve in DNS and the company appears to have wound down. No public API, developer portal, or SDK surface was ever published.

Trust is profiled on the APIs.io network. Tagged areas include Company, Fintech, Marketing, Artificial Intelligence, and E-Commerce.

📡 Source on GitHub
0.0/100 minimal Agent 0/100 human only Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0
0 APIs
CompanyFintechMarketingArtificial IntelligenceE-CommerceAdvertisingCredit CardsDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0
Composite quality — 0.0/100 · minimal
Contract Quality 0.0 / 21
Developer Ergonomics 0.0 / 17
Access Clarity 0.0 / 17
Operational Transparency 0.0 / 11
Contract Governance 0.0 / 10
Discoverability 0.0 / 9
Regulatory Posture 0.0 / 15
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/trust: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Source (apis.yml)

apis.yml Raw ↑ 
aid: trust
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/trust.png
name: Trust
description: Trust (Trust Software Inc., trust.co) was a fintech and marketing-technology startup founded in 2019 by James
  Borow, backed by a 2020 seed investment from Lightspeed Venture Partners. It began as a corporate card and community giving
  digital businesses higher credit limits and extended payment terms on marketing spend, then pivoted to Market (withmarket.com),
  an AI marketing assistant that let Shopify merchants chat with their business data. As of July 2026 both trust.co and withmarket.com
  no longer resolve in DNS and the company appears to have wound down. No public API, developer portal, or SDK surface was
  ever published.
url: https://raw.githubusercontent.com/api-evangelist/trust/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-evidence:
- trust.co and www.trust.co return NXDOMAIN (no A/NS records) as of 2026-07-21
- withmarket.com and www.withmarket.com return NXDOMAIN as of 2026-07-21
- last Wayback Machine capture of trust.co 2024-09-10; of withmarket.com 2023-12-07
- final trust.co homepage pointed to the Market platform at WithMarket.com (Trust Software Inc.)
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-16'
tags:
- Company
- Fintech
- Marketing
- Artificial Intelligence
- E-Commerce
- Advertising
- Credit Cards
- Defunct
tags_raw:
- Company
- FinTech
- Marketing
- Artificial Intelligence
- eCommerce
- Advertising
- Credit Cards
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 0
  pass: local-v1

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