Trust

Trust (Trust Software Inc., trust.co) was a fintech and marketing-technology startup founded in 2019 by James Borow, backed by a 2020 seed investment from Lightspeed Venture Partners. It began as a corporate card and community giving digital businesses higher credit limits and extended payment terms on marketing spend, then pivoted to Market (withmarket.com), an AI marketing assistant that let Shopify merchants chat with their business data. As of July 2026 both trust.co and withmarket.com no longer resolve in DNS and the company appears to have wound down. No public API, developer portal, or SDK surface was ever published.

Trust is profiled on the APIs.io network. Tagged areas include Company, FinTech, Marketing, Artificial Intelligence, and eCommerce.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyFinTechMarketingArtificial IntelligenceeCommerceAdvertisingCredit Cards

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Source (apis.yml)

aid: trust
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/trust.png
name: Trust
description: Trust (Trust Software Inc., trust.co) was a fintech and marketing-technology startup founded in 2019 by James
  Borow, backed by a 2020 seed investment from Lightspeed Venture Partners. It began as a corporate card and community giving
  digital businesses higher credit limits and extended payment terms on marketing spend, then pivoted to Market (withmarket.com),
  an AI marketing assistant that let Shopify merchants chat with their business data. As of July 2026 both trust.co and withmarket.com
  no longer resolve in DNS and the company appears to have wound down. No public API, developer portal, or SDK surface was
  ever published.
url: https://raw.githubusercontent.com/api-evangelist/trust/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-evidence:
- trust.co and www.trust.co return NXDOMAIN (no A/NS records) as of 2026-07-21
- withmarket.com and www.withmarket.com return NXDOMAIN as of 2026-07-21
- last Wayback Machine capture of trust.co 2024-09-10; of withmarket.com 2023-12-07
- final trust.co homepage pointed to the Market platform at WithMarket.com (Trust Software Inc.)
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- FinTech
- Marketing
- Artificial Intelligence
- eCommerce
- Advertising
- Credit Cards
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 0
  pass: local-v1