Paramark

Paramark is a marketing measurement and forecasting platform that helps growth and finance teams understand the true incremental impact of their marketing spend. Founded in 2022 by Pranav Piyush and Pete Belknap and backed by Greylock, Paramark combines incrementality testing, marketing mix modeling (MMM), and scenario planning in one place, augmented by human growth advisors and AI agents. Rather than relying on last-touch attribution, the platform uses statistics and machine learning to quantify each channel's incremental contribution across search, social, TV, and out-of-home, giving marketers defensible ROI numbers to bring to their finance teams. Paramark maintains an open-source Marketing Mix Modeling workbench and forks of the major MMM libraries under its paramark-inc GitHub organization. Paramark does not currently publish a public developer API or documentation portal; API access is offered as a feature of its Advanced commercial tier.

Paramark is profiled on the APIs.io network. Tagged areas include Company, Applications, Marketing, Analytics, and Measurement.

Paramark’s developer surface includes pricing, engineering blog, and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

14.7/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyApplicationsMarketingAnalyticsMeasurementMarketing Mix ModelingIncrementalityAdvertisingAI

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 14.7/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.4 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/paramark: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

Pricing

Pricing

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: paramark
name: Paramark
description: Paramark is a marketing measurement and forecasting platform that helps growth and finance teams understand the
  true incremental impact of their marketing spend. Founded in 2022 by Pranav Piyush and Pete Belknap and backed by Greylock,
  Paramark combines incrementality testing, marketing mix modeling (MMM), and scenario planning in one place, augmented by
  human growth advisors and AI agents. Rather than relying on last-touch attribution, the platform uses statistics and machine
  learning to quantify each channel's incremental contribution across search, social, TV, and out-of-home, giving marketers
  defensible ROI numbers to bring to their finance teams. Paramark maintains an open-source Marketing Mix Modeling workbench
  and forks of the major MMM libraries under its paramark-inc GitHub organization. Paramark does not currently publish a public
  developer API or documentation portal; API access is offered as a feature of its Advanced commercial tier.
url: https://raw.githubusercontent.com/api-evangelist/paramark/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- greylock
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
image: https://framerusercontent.com/images/V0dFY5kITNK8vNXgA2K3xW0y6k.png
tags:
- Company
- Applications
- Marketing
- Analytics
- Measurement
- Marketing Mix Modeling
- Incrementality
- Advertising
- AI
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/paramark-domain-security.yml
- type: Website
  url: https://paramark.com/
- type: Pricing
  url: https://paramark.com/pricing
- type: Blog
  url: https://paramark.com/blog
- type: PrivacyPolicy
  url: https://paramark.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/paramark-inc
- type: Login
  url: https://notebooks.paramark.com/
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 1
  pass: local-v1