Paramark

aid: paramark
name: Paramark
description: 'Paramark is a marketing measurement and forecasting platform that helps growth and finance teams understand
  the true incremental impact of their marketing spend. Founded in 2022 by Pranav Piyush and Pete Belknap and backed by Greylock,
  Paramark combines incrementality testing, marketing mix modeling (MMM), and scenario planning in one place, augmented by
  human growth advisors and AI agents. Rather than relying on last-touch attribution, the platform uses statistics and machine
  learning to quantify each channel''s incremental contribution across search, social, TV, and out-of-home, giving marketers
  defensible ROI numbers to bring to their finance teams. Paramark maintains an open-source Marketing Mix Modeling workbench
  and forks of the major MMM libraries under its paramark-inc GitHub organization. Paramark runs a production API at api.paramark.com,
  but publishes no developer portal and no public contract: its FastAPI-generated OpenAPI, /docs and /redoc all answer HTTP
  401 behind an HTTP Basic challenge, and API access is sold as a feature of the Advanced ($150k/yr) and Enterprise ($220k/yr)
  tiers, where MCP servers are listed as coming soon. What Paramark does publish anonymously and machine-readably is its identity
  layer: full OpenID Connect and OAuth 2.0 authorization server metadata at signin.paramark.com, with PKCE, device code and
  dynamic client registration.'
url: https://raw.githubusercontent.com/api-evangelist/paramark/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- greylock
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Enterprise · Requires approval
  confidence: high
  source:
  - plans
  - https://paramark.com/pricing
  generated: '2026-08-12'
  method: searched
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
image: https://framerusercontent.com/images/V0dFY5kITNK8vNXgA2K3xW0y6k.png
tags:
- Company
- Application
- Marketing
- Analytics
- Measurements
- Marketing Mix Modeling
- Incrementality
- Advertising
- Artificial Intelligence
tags_raw:
- Company
- Applications
- Marketing
- Analytics
- Measurement
- Marketing Mix Modeling
- Incrementality
- Advertising
- AI
apis:
- name: Paramark API
  description: 'Paramark''s production API, offered as a feature of the Advanced and Enterprise tiers. The service is live
    and answers anonymously at GET /healthz (HTTP 200 {"status":"ok"}) and is a FastAPI application (server: uvicorn), which
    means it generates an OpenAPI document — but that document is not public: GET https://api.paramark.com/openapi.json, /docs
    and /redoc all return HTTP 401 with www-authenticate: Basic. No developer portal or API reference is published on any
    Paramark host, so no operations, parameters or schemas are recorded here. Authorization is described separately from the
    OpenID Connect and OAuth 2.0 metadata Paramark serves anonymously at signin.paramark.com.'
  humanURL: https://paramark.com/pricing
  baseURL: https://api.paramark.com
  tags:
  - Marketing
  - Measurements
  - Marketing Mix Modeling
  - Incrementality
  - Analytics
  tags_raw:
  - Marketing
  - Measurement
  - Marketing Mix Modeling
  - Incrementality
  - Analytics
  properties:
  - type: Authentication
    url: authentication/paramark-authentication.yml
  - type: OAuthScopes
    url: scopes/paramark-scopes.yml
  x-contract-status: gated
  x-contract-note: OpenAPI exists behind an HTTP Basic challenge; captured as an absence, never fabricated.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/paramark-domain-security.yml
- type: Website
  url: https://paramark.com/
- type: Pricing
  url: https://paramark.com/pricing
- type: Blog
  url: https://paramark.com/blog
- type: PrivacyPolicy
  url: https://paramark.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/paramark-inc
- type: Login
  url: https://signin.paramark.com/
- type: WellKnown
  url: well-known/paramark-well-known.yml
- type: Authentication
  url: authentication/paramark-authentication.yml
- type: OAuthScopes
  url: scopes/paramark-scopes.yml
- type: OpenIDConnect
  url: well-known/paramark-openid-configuration.json
- type: Conformance
  url: conformance/paramark-conformance.yml
- type: TrustCenter
  url: security/paramark-trust-center.yml
- type: Plans
  url: plans/paramark-plans-pricing.yml
- type: RateLimits
  url: rate-limits/paramark-rate-limits.yml
- type: Packages
  url: packages/paramark-packages.yml
- type: LLMsTxt
  url: llms/paramark-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 11
  pass: local-v1
x-coverage:
  state: covered
  reason: null
  detail: 'Contract discovery partly succeeded despite a gate. Paramark''s API is real and live — api.paramark.com is a FastAPI
    service whose GET /healthz answers 200 anonymously — but its generated OpenAPI, /docs and /redoc all return HTTP 401 with
    www-authenticate: Basic, and no reference is published anywhere else, so no spec could be captured. What was recovered
    instead, verbatim and anonymously from Paramark''s own hosts, is the identity layer: the OpenID Connect discovery and
    OAuth 2.0 authorization server metadata at signin.paramark.com, plus published annual pricing and a Vanta trust center.'
  evidence:
  - url: https://api.paramark.com/openapi.json
    status: 401
  - url: https://api.paramark.com/healthz
    status: 200
  - url: https://signin.paramark.com/.well-known/openid-configuration
    status: 200
  - url: https://signin.paramark.com/.well-known/oauth-authorization-server
    status: 200
  - url: https://trust.paramark.com/
    status: 200
  - url: https://paramark.com/llms.txt
    status: 404
  checked: '2026-08-12'