OwnLocal

aid: ownlocal
name: OwnLocal
description: OwnLocal is an Austin, Texas based automated digital advertising platform for local media companies, founded
  in 2010 by Lloyd Armbrust and Jason Novek. It helps newspapers, local publishers and media companies power their digital
  services by automatically converting traditional print advertisements into online marketing campaigns — its AdForge and
  Origami products turn a submitted print ad PDF into a responsive digital ad unit, a business directory listing and an SEO/search
  presence, extending advertiser reach across search, social and display channels. OwnLocal publishes a partner-facing REST
  API (the OwnLocal API, v1) documented with Slate at api.docs.ownlocal.com and backed by a live Swagger 2.0 definition served
  from its own Swagger UI, covering ads, businesses, categories and performance reporting. API keys are issued by OwnLocal
  support rather than self-serve. OwnLocal was a 500 Global portfolio company and has acquired Whoosh Traffic, Sidengo, Inbound
  Press and Wanderful Media.
url: https://raw.githubusercontent.com/api-evangelist/ownlocal/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: contact-sales
  trial: false
  try_now: false
  public: false
  label: Partner / contact required
  confidence: medium
  source:
  - authentication
  - plans
  generated: '2026-08-12'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
image: https://ucarecdn.com/0f20cb5b-5f4e-4207-be36-a5ee95dd54b5/ogimage1800optimized.png
tags:
- Company
- Advertising
- Local Media
- Digital Advertising
- Marketing
- Newspapers
- AdTech
- Print to Digital
- Business Listings
- Local Business Data
- Ad Reporting
- Publishers
apis:
- name: OwnLocal API
  description: Partner-facing REST API (v1) for OwnLocal's automated print-to-digital advertising platform. Publishers and
    their systems create and list ads, upload the source print-ad PDF for conversion, create and update the local business
    (advertiser) records those ads belong to, attach logos and imagery, read the OwnLocal category vocabulary, and pull performance
    reports covering impressions, interaction breakdowns, leads, digital lift and search-rank history. Authenticated with
    an organization API key sent raw in the Authorization header; keys are issued by OwnLocal support, not self-serve.
  humanURL: https://api.docs.ownlocal.com/
  baseURL: https://admin.austin.ownlocal.com
  tags:
  - Advertising
  - Digital Advertising
  - Local Media
  - Business Listings
  - Ad Reporting
  - AdTech
  properties:
  - type: Documentation
    url: https://api.docs.ownlocal.com/
  - type: APIReference
    url: https://api.docs.ownlocal.com/
  - type: Swagger
    url: https://admin.austin.ownlocal.com/api-docs/v1/swagger.json
  - type: OpenAPI
    url: openapi/ownlocal-ads-openapi.yml
  - type: OpenAPI
    url: openapi/ownlocal-businesses-openapi.yml
  - type: OpenAPI
    url: openapi/ownlocal-categories-openapi.yml
  - type: OpenAPI
    url: openapi/ownlocal-reports-data-api-openapi.yml
  - type: Overlay
    url: overlays/ownlocal-ads-overlay.yaml
  - type: Overlay
    url: overlays/ownlocal-businesses-overlay.yaml
  - type: Overlay
    url: overlays/ownlocal-categories-overlay.yaml
  - type: Overlay
    url: overlays/ownlocal-reports-data-api-overlay.yaml
  - type: Authentication
    url: authentication/ownlocal-authentication.yml
  - type: Conventions
    url: conventions/ownlocal-conventions.yml
  - type: DataModel
    url: data-model/ownlocal-data-model.yml
  - type: ErrorCatalog
    url: errors/ownlocal-problem-types.yml
  - type: RateLimits
    url: rate-limits/ownlocal-rate-limits.yml
  - type: MCPServer
    url: mcp/ownlocal-mcp.yml
  - type: ToolCrosswalk
    url: mcp/ownlocal-tool-crosswalk.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://ownlocal.com
- type: Documentation
  url: https://api.docs.ownlocal.com/
- type: APIReference
  url: https://api.docs.ownlocal.com/
- type: Support
  url: https://www.ownlocal.com/support/
- type: HelpCenter
  url: https://www.ownlocal.com/support/
- type: GitHubOrganization
  url: https://github.com/OwnLocal
- type: PrivacyPolicy
  url: https://www.ownlocal.com/privacy-policy/
- type: StatusPage
  url: https://status.ownlocal.com/
- type: Authentication
  url: authentication/ownlocal-authentication.yml
- type: Conventions
  url: conventions/ownlocal-conventions.yml
- type: DataModel
  url: data-model/ownlocal-data-model.yml
- type: ErrorCatalog
  url: errors/ownlocal-problem-types.yml
- type: Lifecycle
  url: lifecycle/ownlocal-lifecycle.yml
- type: Conformance
  url: conformance/ownlocal-conformance.yml
- type: RateLimits
  url: rate-limits/ownlocal-rate-limits.yml
- type: Plans
  url: plans/ownlocal-plans-pricing.yml
- type: Packages
  url: packages/ownlocal-packages.yml
- type: LLMsTxt
  url: llms/ownlocal-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/ownlocal-domain-security.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 26
  pass: local-v1