Mybuys

MyBuys was a San Mateo, California cross-channel retail personalization company founded in 2002 that delivered coordinated product recommendations and targeted offers across websites, email, and display advertising using a patented portfolio of real-time optimization algorithms and an Active Shopper Database. MyBuys merged with digital advertising firm Magnetic in 2015, and Magnetic sold the MyBuys merchandising/personalization business to Evergage in January 2018. The company is defunct as an independent entity; the mybuys.com domain resolves but serves no live product, and there is no developer portal, documentation, or public API surface to enrich.

Mybuys is profiled on the APIs.io network. Tagged areas include Company, Personalization, E-Commerce, Retail, and Recommendations.

0 APIs
CompanyPersonalizationE-CommerceRetailRecommendationsMarketingAdvertisingDefunct

Source (apis.yml)

apis.yml Raw ↑
aid: mybuys
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mybuys.png
name: Mybuys
description: MyBuys was a San Mateo, California cross-channel retail personalization company founded in 2002 that delivered
  coordinated product recommendations and targeted offers across websites, email, and display advertising using a patented
  portfolio of real-time optimization algorithms and an Active Shopper Database. MyBuys merged with digital advertising firm
  Magnetic in 2015, and Magnetic sold the MyBuys merchandising/personalization business to Evergage in January 2018. The company
  is defunct as an independent entity; the mybuys.com domain resolves but serves no live product, and there is no developer
  portal, documentation, or public API surface to enrich.
url: https://raw.githubusercontent.com/api-evangelist/mybuys/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Merged into Magnetic (2015); MyBuys merchandising business acquired by Evergage (2018). No live product,
  developer portal, or API surface as of enrichment.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Personalization
- E-Commerce
- Retail
- Recommendations
- Marketing
- Advertising
- Defunct
tags_raw:
- Company
- Personalization
- Ecommerce
- Retail
- Recommendations
- Marketing
- Advertising
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1

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