Sesame Labs

Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted, remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT) connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to produce ads that land in the user's workspace. Sesame Labs is a portfolio company of Wing Venture Capital.

Sesame Labs is listed with 1 API on the APIs.io network. Tagged areas include Company, Artificial Intelligence, Advertising, Video, and Marketing.

Sesame Labs’ developer surface includes documentation, getting-started guide, pricing, signup flow, support, engineering blog, authentication, and 13 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

32.8/100 thin ▬ flat Agent 33/100 agent ready Front door AI 3/6 light Heartbeat 93/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemiumOpen⚡ Free to try

1 API 1 MCP Servers

Company Artificial Intelligence Advertising Video Marketing Generative AI MCP Agents

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 32.8/100 · thin

Contract Quality 0.0 / 21

Developer Ergonomics 6.1 / 17

Access Clarity 13.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 1.9 / 10

Discoverability 6.4 / 9

Regulatory Posture 3.4 / 15

Agent readiness — 33/100 · agent ready

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the AI & Biometrics regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Show this score on your site.

It updates itself when the score changes. Paste this where you link to your API docs:

<a href="https://apis.io/providers/sesame-labs/"><img src="https://apis.io/badge/sesame-labs/card.svg" alt="Sesame Labs on APIs.io — Kin Score by API Evangelist"></a>

Other styles, a README pill and a shields.io endpoint are on the badge page.

Raise your score.

Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks

6 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Operational Transparency scores 0.0 — up to +13.0 composite points
Developer Ergonomics scores 35.7 — up to +12.9 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/sesame-labs/apis.yml: open an issue on github.com/api-evangelist/sesame-labs to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Notch MCP Server

Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads from a plain-language brief. Streamable HTTP transport with browser-ba...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Sesame Labs MCP Server

Notch turns a product page and plain-language brief into a finished video or image ad. Connect it over MCP to create, review, and edit ads from your AI chat. Ads created over MC...

MCP SERVER

Sesame Labs API pricing

Prices published by Sesame Labs.

Plan	Price
Free	—
Basic	—
Pro	—
Enterprise	—

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Sesame Labs Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Sesame Labs Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Sesame Labs Authentication

oauth2 · 1 scheme

SECURITY

Sesame Labs Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Conformance

Conventions

ErrorCatalog

Lifecycle

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: sesame-labs
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: open
  trial: false
  try_now: true
  public: true
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Open access
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sesame-labs.png
name: Sesame Labs
description: 'Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that
  generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll
  footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted,
  remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT)
  connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to
  produce ads that land in the user''s workspace. Sesame Labs is a portfolio company of Wing Venture Capital.'
url: https://raw.githubusercontent.com/api-evangelist/sesame-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Artificial Intelligence
- Advertising
- Video
- Marketing
- Generative AI
- MCP
- Agents
apis:
- name: Notch MCP Server
  description: Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads
    from a plain-language brief. Streamable HTTP transport with browser-based OAuth 2.0 (PKCE + dynamic client registration);
    no API keys. Ads spend the same monthly credits as the Notch web app.
  humanURL: https://app.usenotch.ai/mcp/setup
  baseURL: https://app.usenotch.ai/mcp
  properties:
  - type: MCPServer
    url: mcp/sesame-labs-mcp.yml
  - type: Authentication
    url: authentication/sesame-labs-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.usenotch.ai
- type: Documentation
  url: https://app.usenotch.ai/mcp/setup
- type: GettingStarted
  url: https://app.usenotch.ai/mcp/setup
- type: Pricing
  url: https://app.usenotch.ai/pricing
- type: SignUp
  url: https://app.usenotch.ai/login
- type: TermsOfService
  url: https://www.usenotch.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.usenotch.ai/privacy-policy
- type: Support
  url: https://discord.gg/7ekcRhWFYa
- type: Blog
  url: https://www.usenotch.ai/blog
- type: MCPServer
  url: mcp/sesame-labs-mcp.yml
- type: LLMsTxt
  url: llms/sesame-labs-llms.txt
- type: WellKnown
  url: well-known/sesame-labs-well-known.yml
- type: Authentication
  url: authentication/sesame-labs-authentication.yml
- type: Conformance
  url: conformance/sesame-labs-conformance.yml
- type: DomainSecurity
  url: security/sesame-labs-domain-security.yml
- type: Plans
  url: plans/sesame-labs-plans-pricing.yml
- type: RateLimits
  url: rate-limits/sesame-labs-rate-limits.yml
- type: Conventions
  url: conventions/sesame-labs-conventions.yml
- type: ErrorCatalog
  url: errors/sesame-labs-problem-types.yml
- type: Lifecycle
  url: lifecycle/sesame-labs-lifecycle.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 6
  pass: local-v1

Sesame Labs API — frequently asked questions

Does Sesame Labs have an API?

Yes. APIs.io lists 1 API from Sesame Labs, including Notch MCP Server.

How do I authenticate with the Sesame Labs API?

Sesame Labs documents its authentication (oauth2 · 1 scheme). The details are profiled on APIs.io as Sesame Labs Authentication.

How much does the Sesame Labs API cost?

APIs.io lists 4 pricing plans for Sesame Labs, with each plan's price, limits and inclusions under Pricing on this page.

Does Sesame Labs have an MCP server?

Yes. APIs.io lists 1 MCP server for Sesame Labs: Notch turns a product page and plain-language brief into a finished video or image ad. Connect it over MCP to create, review, and edit ads from your AI chat. Ads created over MCP land in the user's No

Is the Sesame Labs API ready for AI agents?

Sesame Labs has a Kin Score of 32.8 out of 100 (thin) and an Agent Readiness score of 32.7 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/sesame-labs"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/sesame-labs/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/sesame-labs/evidence"

Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.