Sesame Labs

Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted, remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT) connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to produce ads that land in the user's workspace. Sesame Labs is a portfolio company of Wing Venture Capital.

Sesame Labs publishes 1 API on the APIs.io network. Tagged areas include Company, Artificial Intelligence, Advertising, Video, and Marketing.

Sesame Labs’ developer surface includes documentation, getting-started guide, pricing, signup flow, support, authentication, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub
26.9/100 emerging ▬ flat Agent 25/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessOpen
1 APIs 1 MCP Servers
CompanyArtificial IntelligenceAdvertisingVideoMarketingGenerative AIMCPAgents

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 26.9/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 8.7 / 20
Commercial Clarity 8.9 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 25/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/sesame-labs: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Notch MCP Server

Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads from a plain-language brief. Streamable HTTP transport with browser-ba...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

sesame-labs-mcp.yml

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Sesame Labs Authentication

oauth2 · 1 scheme

SECURITY

Sesame Labs Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 LLMsTxt
LLMsTxt
 WellKnown
WellKnown

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance

Access & Security 2

Authentication, authorization, and security posture

Authentication
Authentication
 DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: sesame-labs
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sesame-labs.png
name: Sesame Labs
description: 'Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that
  generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll
  footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted,
  remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT)
  connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to
  produce ads that land in the user''s workspace. Sesame Labs is a portfolio company of Wing Venture Capital.'
url: https://raw.githubusercontent.com/api-evangelist/sesame-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Artificial Intelligence
- Advertising
- Video
- Marketing
- Generative AI
- MCP
- Agents
apis:
- name: Notch MCP Server
  description: Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads
    from a plain-language brief. Streamable HTTP transport with browser-based OAuth 2.0 (PKCE + dynamic client registration);
    no API keys. Ads spend the same monthly credits as the Notch web app.
  humanURL: https://app.usenotch.ai/mcp/setup
  baseURL: https://app.usenotch.ai/mcp
  properties:
  - type: MCPServer
    url: mcp/sesame-labs-mcp.yml
  - type: Authentication
    url: authentication/sesame-labs-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.usenotch.ai
- type: Documentation
  url: https://app.usenotch.ai/mcp/setup
- type: GettingStarted
  url: https://app.usenotch.ai/mcp/setup
- type: Pricing
  url: https://app.usenotch.ai/pricing
- type: SignUp
  url: https://app.usenotch.ai/login
- type: TermsOfService
  url: https://www.usenotch.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.usenotch.ai/privacy-policy
- type: Support
  url: https://discord.gg/7ekcRhWFYa
- type: MCPServer
  url: mcp/sesame-labs-mcp.yml
- type: LLMsTxt
  url: llms/sesame-labs-llms.txt
- type: WellKnown
  url: well-known/sesame-labs-well-known.yml
- type: Authentication
  url: authentication/sesame-labs-authentication.yml
- type: Conformance
  url: conformance/sesame-labs-conformance.yml
- type: DomainSecurity
  url: security/sesame-labs-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 6
  pass: local-v1