Sesame Labs

aid: sesame-labs
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sesame-labs.png
name: Sesame Labs
description: 'Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that
  generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll
  footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted,
  remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT)
  connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to
  produce ads that land in the user''s workspace. Sesame Labs is a portfolio company of Wing Venture Capital.'
url: https://raw.githubusercontent.com/api-evangelist/sesame-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Artificial Intelligence
- Advertising
- Video
- Marketing
- Generative AI
- MCP
- Agents
apis:
- name: Notch MCP Server
  description: Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads
    from a plain-language brief. Streamable HTTP transport with browser-based OAuth 2.0 (PKCE + dynamic client registration);
    no API keys. Ads spend the same monthly credits as the Notch web app.
  humanURL: https://app.usenotch.ai/mcp/setup
  baseURL: https://app.usenotch.ai/mcp
  properties:
  - type: MCPServer
    url: mcp/sesame-labs-mcp.yml
  - type: Authentication
    url: authentication/sesame-labs-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.usenotch.ai
- type: Documentation
  url: https://app.usenotch.ai/mcp/setup
- type: GettingStarted
  url: https://app.usenotch.ai/mcp/setup
- type: Pricing
  url: https://app.usenotch.ai/pricing
- type: SignUp
  url: https://app.usenotch.ai/login
- type: TermsOfService
  url: https://www.usenotch.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.usenotch.ai/privacy-policy
- type: Support
  url: https://discord.gg/7ekcRhWFYa
- type: Blog
  url: https://www.usenotch.ai/blog
- type: MCPServer
  url: mcp/sesame-labs-mcp.yml
- type: LLMsTxt
  url: llms/sesame-labs-llms.txt
- type: WellKnown
  url: well-known/sesame-labs-well-known.yml
- type: Authentication
  url: authentication/sesame-labs-authentication.yml
- type: Conformance
  url: conformance/sesame-labs-conformance.yml
- type: DomainSecurity
  url: security/sesame-labs-domain-security.yml
- type: Plans
  url: plans/sesame-labs-plans-pricing.yml
- type: RateLimits
  url: rate-limits/sesame-labs-rate-limits.yml
- type: Conventions
  url: conventions/sesame-labs-conventions.yml
- type: ErrorCatalog
  url: errors/sesame-labs-problem-types.yml
- type: Lifecycle
  url: lifecycle/sesame-labs-lifecycle.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 6
  pass: local-v1