Sesame Labs

Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted, remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT) connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to produce ads that land in the user's workspace. Sesame Labs is a portfolio company of Wing Venture Capital.

Sesame Labs publishes 1 API on the APIs.io network. Tagged areas include Company, Artificial Intelligence, Advertising, Video, and Marketing.

Sesame Labs’ developer surface includes documentation, getting-started guide, pricing, signup flow, support, engineering blog, authentication, and 13 more developer resources.

🌐 Visit website 📡 Source on GitHub

32.2/100 thin ▬ flat Agent 33/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessOpen

1 APIs 1 MCP Servers

Company Artificial Intelligence Advertising Video Marketing Generative AI MCP Agents

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 32.2/100 · thin

Contract Quality 0.0 / 25

Developer Ergonomics 7.1 / 20

Access Clarity 15.3 / 20

Operational Transparency 0.0 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 33/100 · agent ready

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/sesame-labs: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Notch MCP Server

Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads from a plain-language brief. Streamable HTTP transport with browser-ba...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Sesame Labs MCP Server

Notch turns a product page and plain-language brief into a finished video or image ad. Connect it over MCP to create, review, and edit ads from your AI chat. Ads created over MC...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Sesame Labs Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Sesame Labs Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Sesame Labs Authentication

oauth2 · 1 scheme

SECURITY

Sesame Labs Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Conformance

Conventions

ErrorCatalog

Lifecycle

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: sesame-labs
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sesame-labs.png
name: Sesame Labs
description: 'Sesame Labs is the San Francisco company behind Notch (usenotch.ai), an AI-powered advertising platform that
  generates finished, ready-to-run video and image ads from a plain-language brief — script, AI avatar, voiceover, b-roll
  footage, captions, and the full edit — rather than isolated clips. Notch is distributed to agents primarily as a hosted,
  remote Model Context Protocol (MCP) connector at app.usenotch.ai/mcp: any MCP-capable client (Claude, Claude Code, ChatGPT)
  connects over streamable HTTP with browser-based OAuth 2.0 sign-in and no API keys, then briefs Notch like a teammate to
  produce ads that land in the user''s workspace. Sesame Labs is a portfolio company of Wing Venture Capital.'
url: https://raw.githubusercontent.com/api-evangelist/sesame-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- wing-venture-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Artificial Intelligence
- Advertising
- Video
- Marketing
- Generative AI
- MCP
- Agents
apis:
- name: Notch MCP Server
  description: Hosted, remote Model Context Protocol server that lets an AI assistant create finished video and image ads
    from a plain-language brief. Streamable HTTP transport with browser-based OAuth 2.0 (PKCE + dynamic client registration);
    no API keys. Ads spend the same monthly credits as the Notch web app.
  humanURL: https://app.usenotch.ai/mcp/setup
  baseURL: https://app.usenotch.ai/mcp
  properties:
  - type: MCPServer
    url: mcp/sesame-labs-mcp.yml
  - type: Authentication
    url: authentication/sesame-labs-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.usenotch.ai
- type: Documentation
  url: https://app.usenotch.ai/mcp/setup
- type: GettingStarted
  url: https://app.usenotch.ai/mcp/setup
- type: Pricing
  url: https://app.usenotch.ai/pricing
- type: SignUp
  url: https://app.usenotch.ai/login
- type: TermsOfService
  url: https://www.usenotch.ai/terms-of-service
- type: PrivacyPolicy
  url: https://www.usenotch.ai/privacy-policy
- type: Support
  url: https://discord.gg/7ekcRhWFYa
- type: Blog
  url: https://www.usenotch.ai/blog
- type: MCPServer
  url: mcp/sesame-labs-mcp.yml
- type: LLMsTxt
  url: llms/sesame-labs-llms.txt
- type: WellKnown
  url: well-known/sesame-labs-well-known.yml
- type: Authentication
  url: authentication/sesame-labs-authentication.yml
- type: Conformance
  url: conformance/sesame-labs-conformance.yml
- type: DomainSecurity
  url: security/sesame-labs-domain-security.yml
- type: Plans
  url: plans/sesame-labs-plans-pricing.yml
- type: RateLimits
  url: rate-limits/sesame-labs-rate-limits.yml
- type: Conventions
  url: conventions/sesame-labs-conventions.yml
- type: ErrorCatalog
  url: errors/sesame-labs-problem-types.yml
- type: Lifecycle
  url: lifecycle/sesame-labs-lifecycle.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 6
  pass: local-v1

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