Equativ

Equativ is a global end‑to‑end media platform that helps advertisers, publishers, and retailers maximize the value of their inventory through AI‑driven technology, advanced curation, and performance‑driven solutions. The company offers tools for campaign planning, media buying, revenue optimization, and retail media, serving clients worldwide with a focus on transparency, sustainability, and innovative ad formats.

Equativ is listed with 7 APIs on the APIs.io network, including Deals API, Regions API, Semanticsegmentproviders API, and 4 more. Tagged areas include Advertising, Media, Technology, Retail, and Platform.

The Equativ catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Equativ’s developer surface includes changelog, authentication, engineering blog, getting-started guide, documentation, and 17 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

30.3/100 thin ▼ -6.6 Agent 18/100 agent aware Heartbeat 100/100 alive Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

7 APIs

Advertising Media Technology Retail Platform

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 30.3/100 · thin

Contract Quality 5.4 / 21

Developer Ergonomics 4.0 / 17

Access Clarity 2.0 / 17

Operational Transparency 4.1 / 11

Contract Governance 3.6 / 10

Discoverability 6.2 / 9

Regulatory Posture 2.8 / 15

Agent readiness — 18/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 6 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics does not apply to this provider. The published contracts declare no write operations, and a read-only API cannot create-or-update. The facet is excluded from this provider's denominator entirely — not scored zero. A reference or data API is not deficient for being unable to upsert.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link

8 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 25.2 — up to +18.7 composite points
Access Clarity scores 11.8 — up to +17.6 composite points
Developer Ergonomics scores 23.8 — up to +15.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/equativ/apis.yml: open an issue on github.com/api-evangelist/equativ to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Equativ Deals API

The Deals API from Equativ — 1 operation(s) for deals.

Equativ Regions API

The Regions API from Equativ — 1 operation(s) for regions.

Equativ Semanticsegmentproviders API

The Semanticsegmentproviders API from Equativ — 1 operation(s) for semanticsegmentproviders.

Equativ Semanticsegments API

The Semanticsegments API from Equativ — 1 operation(s) for semanticsegments.

Equativ States API

The States API from Equativ — 1 operation(s) for states.

Equativ Videoadbreaktypes API

The Videoadbreaktypes API from Equativ — 1 operation(s) for videoadbreaktypes.

Equativ Videoplacementtypes API

The Videoplacementtypes API from Equativ — 1 operation(s) for videoplacementtypes.

Scroll for all 7

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Equativ Context

7 classes · 14 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Equativ API Rules

13 rules · 11 errors 1 warnings 1 info

SPECTRAL

JSON Schema 6

Standalone JSON Schema definitions for this provider's data models.

GetDealsDealidResponse

10 properties

JSON SCHEMA

GetRegionsResponse

3 properties

JSON SCHEMA

GetSemanticsegmentprovidersResponse

2 properties

JSON SCHEMA

GetStatesResponse

3 properties

JSON SCHEMA

GetVideoadbreaktypesResponse

3 properties

JSON SCHEMA

GetVideoplacementtypesResponse

3 properties

JSON SCHEMA

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Equativ Authentication

1 scheme

SECURITY

Equativ Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

GettingStarted

GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Spectral

JSONLD

Vocabulary

DataModel

Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

SecurityTxt

SecurityTxt

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

StatusPage

StatusPage

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Newsroom

Newsroom

Blog

Blog

Website

Website

Other 3

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Leadership

Leadership

Source (apis.yml)

aid: equativ
name: Equativ
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - security
  generated: '2026-11-06'
  method: derived
image: https://cdn.prod.website-files.com/67c08eeba1b1daeadfce8df4/68434f2d067b38e53f84e90e_thumbnail_equativ.webp
description: Equativ is a global end‑to‑end media platform that helps advertisers, publishers, and retailers maximize the
  value of their inventory through AI‑driven technology, advanced curation, and performance‑driven solutions. The company
  offers tools for campaign planning, media buying, revenue optimization, and retail media, serving clients worldwide with
  a focus on transparency, sustainability, and innovative ad formats.
url: https://raw.githubusercontent.com/api-evangelist/equativ/refs/heads/main/apis.yml
x-type: company
x-source: harvest:tag-qc
x-tier: profiled
x-tier-reason: enrichment pass 2026-10-14 (modular-v1; was harvest)
specificationVersion: '0.20'
created: '2026-10-14'
modified: '2026-10-14'
tags:
- Advertising
- Media
- Technology
- Retail
- Platform
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Spectral
  url: rules/equativ-rules.yml
- type: JSONLD
  url: json-ld/equativ-context.jsonld
- type: Vocabulary
  url: vocabulary/equativ-vocabulary.yml
- type: DataModel
  url: data-model/equativ-data-model.yml
- type: ChangeLog
  url: changelog/equativ-changelog.yml
- type: Authentication
  url: authentication/equativ-authentication.yml
- type: Conformance
  url: conformance/equativ-conformance.yml
- type: SecurityTxt
  url: well-known/equativ-status-security.txt
- type: WellKnown
  url: well-known/equativ-well-known.yml
- type: Hosts
  url: hosts/equativ-hosts.yml
- type: Vendors
  url: vendors/equativ-vendors.yml
- type: StatusPage
  url: https://status.monetization.equativ.com
- type: PrivacyPolicy
  url: https://privacy.equativ.com/
- type: Newsroom
  url: https://www.equativ.com/press
- type: Login
  url: https://www.equativ.com/retail-media/login
- type: Leadership
  url: https://www.equativ.com/company/leadership
- type: Blog
  url: https://www.equativ.com/blog
- type: GettingStarted
  url: https://help.equativ.com/en_US/use-client-portal-resources/take-self-onboarding-course
- type: Documentation
  url: https://help.equativ.com/
- type: GitHubOrganization
  url: https://github.com/equativ
- type: DomainSecurity
  url: security/equativ-domain-security.yml
- type: Website
  url: https://equativ.com
apis:
- aid: equativ:equativ-deals-api
  name: Equativ Deals API
  description: The Deals API from Equativ — 1 operation(s) for deals.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - Deals
  properties:
  - type: OpenAPI
    url: openapi/equativ-deals-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
- aid: equativ:equativ-regions-api
  name: Equativ Regions API
  description: The Regions API from Equativ — 1 operation(s) for regions.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - Regions
  properties:
  - type: OpenAPI
    url: openapi/equativ-regions-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
- aid: equativ:equativ-semanticsegmentproviders-api
  name: Equativ Semanticsegmentproviders API
  description: The Semanticsegmentproviders API from Equativ — 1 operation(s) for semanticsegmentproviders.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - Semanticsegmentproviders
  properties:
  - type: OpenAPI
    url: openapi/equativ-semanticsegmentproviders-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
- aid: equativ:equativ-semanticsegments-api
  name: Equativ Semanticsegments API
  description: The Semanticsegments API from Equativ — 1 operation(s) for semanticsegments.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - Semanticsegments
  properties:
  - type: OpenAPI
    url: openapi/equativ-semanticsegments-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
- aid: equativ:equativ-states-api
  name: Equativ States API
  description: The States API from Equativ — 1 operation(s) for states.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - States
  properties:
  - type: OpenAPI
    url: openapi/equativ-states-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
- aid: equativ:equativ-videoadbreaktypes-api
  name: Equativ Videoadbreaktypes API
  description: The Videoadbreaktypes API from Equativ — 1 operation(s) for videoadbreaktypes.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - Videoadbreaktypes
  properties:
  - type: OpenAPI
    url: openapi/equativ-videoadbreaktypes-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
- aid: equativ:equativ-videoplacementtypes-api
  name: Equativ Videoplacementtypes API
  description: The Videoplacementtypes API from Equativ — 1 operation(s) for videoplacementtypes.
  humanURL: https://help.equativ.com/en_US/use-the-apis/manage-deals-with-the-api
  baseURL: https://demand-api.eqtv.io
  tags:
  - Videoplacementtypes
  properties:
  - type: OpenAPI
    url: openapi/equativ-videoplacementtypes-api-openapi.yml
  - type: JSONSchema
    url: json-schema/equativ-get-deals-dealid-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoadbreaktypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-videoplacementtypes-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-regions-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-states-response-schema.json
  - type: JSONSchema
    url: json-schema/equativ-get-semanticsegmentproviders-response-schema.json
x-enrichment:
  date: '2026-10-14'
  status: enriched
  artifacts_added: 20
  pass: modular-v1
  engine: identity=local,contract=local,surfaces=local,docs=local,regulatory=local

Equativ API — frequently asked questions

Does Equativ have an API?

Yes. APIs.io lists 7 APIs from Equativ, including Equativ Deals API, Equativ Regions API and Equativ Semanticsegmentproviders API, and 4 more.

Is there an OpenAPI specification for the Equativ API?

Yes. APIs.io indexes 7 OpenAPI specifications for Equativ, each linked for download from this page.

How do I authenticate with the Equativ API?

Equativ uses bearer-token authentication (1 scheme). The details are profiled on APIs.io as Equativ Authentication.

Is the Equativ API ready for AI agents?

Equativ has a Kin Score of 30.3 out of 100 (thin) and an Agent Readiness score of 17.9 (agent-aware), scored by API Evangelist on 2026-11-06.

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