BBDO Worldwide website screenshot

BBDO Worldwide

BBDO Worldwide is a global advertising agency network founded in 1928 and headquartered in New York City. It is the largest of the creative-agency networks owned by Omnicom Group, with roughly 15,000 employees across approximately 289 offices in 81 countries (per Wikipedia, citing company data). The agency's positioning is "Do Big Things," and its public work is campaign-led — Pepsi, Budweiser, McDonald's, M&M's, Snickers, Visa, AT&T Business, Volkswagen, Skoda, Whiskas, and many more. BBDO has been named Cannes Lions Network of the Year multiple times since 2007 and Network of the Decade in 2020. BBDO does not publish a developer portal, public REST APIs, OpenAPI specifications, SDKs, status page, or pricing — its product is creative work delivered to brand clients, not software offered to developers. The one machine-readable surface bbdo.com serves is the WordPress REST API behind the site itself: /wp-json/ answers anonymously with a 200-route discovery document, and the agency's own `work` and `news` custom post types are readable without credentials — 46 campaign case studies and 60 press items with draft-04 JSON Schemas available from each collection's OPTIONS response. That is a CMS byproduct, not a product BBDO designed, documents, prices, or supports. This repository indexes the public properties (homepage, network site, news, parent company, GitHub org, and notable agency network members), captures what the WordPress API actually serves, and links BBDO to its parent Omnicom and sibling networks (DDB Worldwide, TBWA Worldwide).

BBDO Worldwide publishes 1 API on the APIs.io network. Tagged areas include Advertising, Marketing, Creative, Agency, and Agency Network.

BBDO Worldwide’s developer surface includes authentication, product news, and 23 more developer resources.

14.4/100 emerging ▬ flat Agent 16/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
1 APIs
AdvertisingMarketingCreativeAgencyAgency NetworkHolding Company SubsidiaryBrand StrategyMediaContentWordPress

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 14.4/100 · emerging
Contract Quality 2.4 / 25
Developer Ergonomics 2.2 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.7 / 13
Governance 1.5 / 12
Discoverability 7.6 / 10
Agent readiness — 16/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bbdo: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

BBDO WordPress REST API

bbdo.com runs on WordPress (WP Engine, fronted by Cloudflare) and leaves the WordPress REST API open for anonymous reads. The route discovery document at https://bbdo.com/wp-jso...

Pricing Plans 1

Published pricing tiers and plan structures.

Bbdo Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Bbdo Rate Limits

0 limits

RATE LIMITS

JSON Schema 4

Standalone JSON Schema definitions for this provider's data models.

news

20 properties

JSON SCHEMA

page

26 properties

JSON SCHEMA

post

28 properties

JSON SCHEMA

work

20 properties

JSON SCHEMA

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bbdo Authentication

none/http · 3 schemes

SECURITY

Bbdo Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 12

SDKs, sample code, and the tooling you integrate with

Scroll for all 12

Access & Security 2

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 1

Pricing, plans, and the legal terms of use

Company 4

The organization behind the API

Other 20

Properties that don't map to a standard resource type

Scroll for all 20

Source (apis.yml)

apis.yml Raw ↑
aid: bbdo
name: BBDO Worldwide
description: 'BBDO Worldwide is a global advertising agency network founded in 1928 and headquartered in New York City. It
  is the largest of the creative-agency networks owned by Omnicom Group, with roughly 15,000 employees across approximately
  289 offices in 81 countries (per Wikipedia, citing company data). The agency''s positioning is "Do Big Things," and its
  public work is campaign-led — Pepsi, Budweiser, McDonald''s, M&M''s, Snickers, Visa, AT&T Business, Volkswagen, Skoda, Whiskas,
  and many more. BBDO has been named Cannes Lions Network of the Year multiple times since 2007 and Network of the Decade
  in 2020. BBDO does not publish a developer portal, public REST APIs, OpenAPI specifications, SDKs, status page, or pricing
  — its product is creative work delivered to brand clients, not software offered to developers. The one machine-readable
  surface bbdo.com serves is the WordPress REST API behind the site itself: /wp-json/ answers anonymously with a 200-route
  discovery document, and the agency''s own `work` and `news` custom post types are readable without credentials — 46 campaign
  case studies and 60 press items with draft-04 JSON Schemas available from each collection''s OPTIONS response. That is a
  CMS byproduct, not a product BBDO designed, documents, prices, or supports. This repository indexes the public properties
  (homepage, network site, news, parent company, GitHub org, and notable agency network members), captures what the WordPress
  API actually serves, and links BBDO to its parent Omnicom and sibling networks (DDB Worldwide, TBWA Worldwide).'
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bbdo.png
tags:
- Advertising
- Marketing
- Creative
- Agency
- Agency Network
- Holding Company Subsidiary
- Brand Strategy
- Media
- Content
- WordPress
url: https://raw.githubusercontent.com/api-evangelist/bbdo/refs/heads/main/apis.yml
created: '2026-05-23'
modified: '2026-08-12'
specificationVersion: '0.19'
apis:
- aid: bbdo:wordpress-rest-api
  name: BBDO WordPress REST API
  description: 'bbdo.com runs on WordPress (WP Engine, fronted by Cloudflare) and leaves the WordPress REST API open for anonymous
    reads. The route discovery document at https://bbdo.com/wp-json/ enumerates 10 namespaces and 200 routes, and two of the
    registered post types are BBDO''s own editorial content models: `work`, the campaign case-study archive behind bbdo.com/work
    (46 published records), and `news`, the press archive behind bbdo.com/news (60 published records). Both are readable without
    credentials, paginate with page/per_page plus X-WP-Total and RFC 8288 Link headers, support sparse fieldsets via _fields
    and expansion via _embed, and return draft-04 JSON Schema documents from OPTIONS. Writes require a WordPress Application
    Password issued from BBDO''s own admin; there is no self-service registration. This is the WordPress platform''s contract
    as deployed at bbdo.com, not an API product BBDO designed, documents, prices, or supports — BBDO publishes no developer
    portal, OpenAPI, SDK, changelog, status page, or rate limits.'
  humanURL: https://developer.wordpress.org/rest-api/
  baseURL: https://bbdo.com/wp-json/wp/v2
  tags:
  - Content
  - JSON
  - REST
  - WordPress
  - Advertising
  properties:
  - type: Documentation
    url: https://developer.wordpress.org/rest-api/
    name: WordPress REST API Handbook (platform documentation; BBDO publishes none)
  - type: Discovery
    url: https://bbdo.com/wp-json/
    name: WordPress REST API route discovery document
  - type: JSONSchema
    url: json-schema/_index.yml
  - type: Authentication
    url: authentication/bbdo-authentication.yml
  - type: Conventions
    url: conventions/bbdo-conventions.yml
  - type: ErrorCatalog
    url: errors/bbdo-problem-types.yml
  - type: DataModel
    url: data-model/bbdo-data-model.yml
  - type: RateLimits
    url: rate-limits/bbdo-rate-limits.yml
common:
- type: DomainSecurity
  url: security/bbdo-domain-security.yml
- type: Discovery
  url: discovery/bbdo-discovery.yml
- type: JSONSchema
  url: json-schema/_index.yml
- type: Authentication
  url: authentication/bbdo-authentication.yml
- type: Conventions
  url: conventions/bbdo-conventions.yml
- type: ErrorCatalog
  url: errors/bbdo-problem-types.yml
- type: DataModel
  url: data-model/bbdo-data-model.yml
- type: Lifecycle
  url: lifecycle/bbdo-lifecycle.yml
- type: RateLimits
  url: rate-limits/bbdo-rate-limits.yml
- type: Plans
  url: plans/bbdo-plans-pricing.yml
- type: Conformance
  url: conformance/bbdo-conformance.yml
- type: Packages
  url: packages/bbdo-packages.yml
- type: LLMsTxt
  url: llms/bbdo-llms.txt
- type: Website
  url: https://bbdo.com
- type: Work
  url: https://bbdo.com/work
- type: News
  url: https://bbdo.com/news
- type: About
  url: https://bbdo.com/about
- type: Parent
  url: https://omc.com/
  name: Omnicom Group
- type: ParentLegacy
  url: https://www.omnicomgroup.com/
  name: Omnicom Group (legacy domain, redirects to omc.com)
- type: SisterNetwork
  url: https://www.ddb.com/
  name: DDB Worldwide
- type: SisterNetwork
  url: https://www.tbwa.com/
  name: TBWA Worldwide
- type: SisterAgency
  url: https://www.proximityworldwide.com/
  name: Proximity Worldwide (BBDO's customer-engagement sibling)
- type: GitHubOrganization
  url: https://github.com/BBDO
  name: BBDO on GitHub — 31 public repos, all campaign experiments and forks last pushed 2010-2014
- type: LinkedIn
  url: https://www.linkedin.com/company/bbdo
- type: Wikipedia
  url: https://en.wikipedia.org/wiki/BBDO
- type: Tagline
  title: Do Big Things
- type: HeadquartersCity
  title: New York, NY, USA
- type: Founded
  title: '1928'
- type: Scale
  title: ~15,000 employees / ~289 offices / ~81 countries (per Wikipedia)
- type: Award
  title: Cannes Lions Network of the Decade (2020)
- type: Award
  title: Cannes Lions Network of the Year (2007-2011, 2017-2018)
- type: Award
  title: Most Effective Network in the World — Global Effie Index (multiple years)
- type: NotableClient
  title: Pepsi
- type: NotableClient
  title: Budweiser
- type: NotableClient
  title: McDonald's
- type: NotableClient
  title: M&M's / Mars
- type: NotableClient
  title: Snickers
- type: NotableClient
  title: Visa
- type: NotableClient
  title: AT&T Business
- type: NotableClient
  title: Volkswagen
- type: NotableClient
  title: Skoda
- type: NotableClient
  title: Whiskas
- type: NotableCampaign
  title: Pepsi — "The Choice" (Super Bowl 60, 2026)
- type: NotableCampaign
  title: Budweiser — "American Icons" (Super Bowl 60, 2026)
- type: NotableCampaign
  title: Snickers — "You're Not You When You're Hungry"
- type: NotableCampaign
  title: Visa — "It's Everywhere You Want To Be"
- type: NotableCampaign
  title: Burger King — "Have It Your Way"
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 23
  pass: local-v1