Innovid

Innovid provides a global independent omnichannel advertising platform that enables brands to create, deliver, and measure interactive video, display, and connected TV ads across all digital channels. The platform offers tools for ad authoring, dynamic creative optimization, audience management, and comprehensive analytics, helping advertisers achieve personalized, data‑driven campaigns at scale.

Innovid is listed with 1 API on the APIs.io network. Tagged areas include Company, Advertising, Marketing, Video, and Software-as-a-Service.

Innovid’s developer surface includes engineering blog, documentation, and 10 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

10.4/100 minimal ▼ -5.3 Agent 0/100 human only Heartbeat 99/100 alive Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

1 API

Company Advertising Marketing Video Software-as-a-Service

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 10.4/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 1.0 / 17

Access Clarity 1.8 / 17

Operational Transparency 1.2 / 11

Contract Governance 0.0 / 10

Discoverability 5.5 / 9

Regulatory Posture 1.5 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 6.0 — up to +18.8 composite points
Access Clarity scores 10.5 — up to +17.9 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/innovid/apis.yml: open an issue on github.com/api-evangelist/innovid to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Innovid API

Developer documentation for Innovid's advertising platform APIs.

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Innovid Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

StatusPage

StatusPage

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 3

The organization behind the API

Newsroom

Newsroom

Blog

Blog

Website

Website

Other 2

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Source (apis.yml)

aid: innovid
name: Innovid
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  probe_state: unreadable
  source:
  - security
  generated: '2026-11-06'
  method: derived
image: https://cdn.prod.website-files.com/66f5cdf821fdf09e1ef53a68/67d818f64bfa605e29698345_OPENGRAPH.jpg
description: Innovid provides a global independent omnichannel advertising platform that enables brands to create, deliver,
  and measure interactive video, display, and connected TV ads across all digital channels. The platform offers tools for
  ad authoring, dynamic creative optimization, audience management, and comprehensive analytics, helping advertisers achieve
  personalized, data‑driven campaigns at scale.
url: https://raw.githubusercontent.com/api-evangelist/innovid/refs/heads/main/apis.yml
x-type: company
x-source: harvest:tag-qc
x-tier: profiled
x-tier-reason: enrichment pass 2026-10-13 (modular-v1; was harvest)
specificationVersion: '0.20'
created: '2026-10-13'
modified: '2026-10-13'
tags:
- Company
- Advertising
- Marketing
- Video
- Software-as-a-Service
tags_raw:
- Company
- Advertising
- Marketing
- Video
- SaaS
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: LLMsTxt
  url: llms/innovid-llms.txt
- type: Hosts
  url: hosts/innovid-hosts.yml
- type: Vendors
  url: vendors/innovid-vendors.yml
- type: TermsOfService
  url: https://www.innovid.com/terms-of-use
- type: StatusPage
  url: https://status.innovid.com/client-setup
- type: PrivacyPolicy
  url: https://www.innovid.com/privacy-policy
- type: Newsroom
  url: https://www.innovid.com/about-us/news
- type: Blog
  url: https://www.innovid.com/resources/blog
- type: Documentation
  url: https://help.innovid.com/
- type: GitHubOrganization
  url: https://github.com/Innovid
- type: DomainSecurity
  url: security/innovid-domain-security.yml
- type: Website
  url: https://www.innovid.com
apis:
- name: Innovid API
  description: Developer documentation for Innovid's advertising platform APIs.
  humanURL: https://help.innovid.com/hc/en-us
  baseURL: null
  aid: innovid:innovid-api
x-coverage:
  state: unreadable
  reason: js-rendered-docs
  detail: Help Center pages require JavaScript rendering and provide no machine‑readable spec.
  evidence:
  - url: https://help.innovid.com/hc/en-us
    status: 200
  checked: '2026-10-13'
x-enrichment:
  date: '2026-10-13'
  status: enriched
  artifacts_added: 6
  pass: modular-v1
  engine: identity=local,contract=local,surfaces=local,docs=local,regulatory=local

Innovid API — frequently asked questions

Does Innovid have an API?

Yes. APIs.io lists 1 API from Innovid, including Innovid API.

Is the Innovid API ready for AI agents?

Innovid has a Kin Score of 10.4 out of 100 (minimal) and an Agent Readiness score of 0.0 (human-only), scored by API Evangelist on 2026-11-06.

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get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

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