Sampler (The Sampler App Inc., Toronto) was a digital product-sampling platform used by consumer packaged goods (CPG) and retail brands to run targeted sample-distribution campaigns, collect first-party consumer data and reviews, and measure the impact of sampling on purchase behavior. Founded in 2013, it acquired Abeo and AdMass in 2023 and served brands including Procter & Gamble, Unilever, L'Oreal, Nestle and PepsiCo. THE COMPANY IS DEFUNCT: it filed for bankruptcy on 2024-06-27 with CAD 12.9M in liabilities against roughly CAD 300K in assets, and ceased operations. As of 2026-08-12 the entire estate is decommissioned — sampler.io and www.sampler.io fail the TLS handshake outright, api.sampler.io retains stale DNS records whose hosts refuse all connections, and every documentation or developer subdomain is NXDOMAIN. Sampler never published a public developer API, developer portal, documentation host, OpenAPI, or machine discovery surface; the api.sampler.io/v1/ endpoints visible in archived crawls were the private backend of its consumer claim widget and admin console, not a documented developer product.
Sampler is profiled on the APIs.io network. Tagged areas include Company, Marketing, Product Sampling, Consumer Packaged Goods, and Advertising.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/sampler: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: sampler
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sampler.png
name: Sampler
description: 'Sampler (The Sampler App Inc., Toronto) was a digital product-sampling platform used by consumer packaged goods
(CPG) and retail brands to run targeted sample-distribution campaigns, collect first-party consumer data and reviews, and
measure the impact of sampling on purchase behavior. Founded in 2013, it acquired Abeo and AdMass in 2023 and served brands
including Procter & Gamble, Unilever, L''Oreal, Nestle and PepsiCo. THE COMPANY IS DEFUNCT: it filed for bankruptcy on 2024-06-27
with CAD 12.9M in liabilities against roughly CAD 300K in assets, and ceased operations. As of 2026-08-12 the entire estate
is decommissioned — sampler.io and www.sampler.io fail the TLS handshake outright, api.sampler.io retains stale DNS records
whose hosts refuse all connections, and every documentation or developer subdomain is NXDOMAIN. Sampler never published
a public developer API, developer portal, documentation host, OpenAPI, or machine discovery surface; the api.sampler.io/v1/
endpoints visible in archived crawls were the private backend of its consumer claim widget and admin console, not a documented
developer product.'
url: https://raw.githubusercontent.com/api-evangelist/sampler/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-15'
tags:
- Company
- Marketing
- Product Sampling
- Consumer Packaged Goods
- Advertising
- Software-as-a-Service
- Defunct
- Retail
tags_raw:
- Company
- Marketing
- Product Sampling
- Consumer Packaged Goods
- Advertising
- SaaS
- Defunct
- Retail
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/sampler-domain-security.yml
- type: Website
url: https://sampler.io
x-enrichment:
date: '2026-08-12'
status: minimal
artifacts_added: 1
pass: local-v1
x-coverage:
state: none
reason: defunct
detail: Sampler (The Sampler App Inc., Toronto) filed for bankruptcy on 2024-06-27 and ceased operations, and its estate
is now fully decommissioned — sampler.io and www.sampler.io terminate the TLS handshake with an internal-error alert before
any HTTP request is sent (reproduced from three independent SSL stacks), api.sampler.io still resolves to three stale
AWS EC2 addresses that refuse every connection on tcp/80 and tcp/443, and docs./developers./app.sampler.io are NXDOMAIN,
so there is no surface left to profile.
evidence:
- url: https://sampler.io/
status: 0
- url: https://www.sampler.io/
status: 0
- url: https://api.sampler.io/openapi.json
status: 0
- url: http://sampler.io/
status: 301
- url: https://www.sampler.io/.well-known/security.txt
status: 404
checked: '2026-08-12'
x-status: defunct
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