Sampler (The Sampler App Inc., Toronto) was a digital product-sampling platform used by consumer packaged goods (CPG) and retail brands to run targeted sample-distribution campaigns, collect first-party consumer data and reviews, and measure the impact of sampling on purchase behavior. Founded in 2013, it acquired Abeo and AdMass in 2023 and served brands including Procter & Gamble, Unilever, L'Oreal, Nestle and PepsiCo. THE COMPANY IS DEFUNCT: it filed for bankruptcy on 2024-06-27 with CAD 12.9M in liabilities against roughly CAD 300K in assets, and ceased operations. As of 2026-08-12 the entire estate is decommissioned — sampler.io and www.sampler.io fail the TLS handshake outright, api.sampler.io retains stale DNS records whose hosts refuse all connections, and every documentation or developer subdomain is NXDOMAIN. Sampler never published a public developer API, developer portal, documentation host, OpenAPI, or machine discovery surface; the api.sampler.io/v1/ endpoints visible in archived crawls were the private backend of its consumer claim widget and admin console, not a documented developer product.
Sampler is profiled on the APIs.io network. Tagged areas include Company, Marketing, Product Sampling, Consumer Packaged Goods, and Advertising.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/sampler: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: sampler
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sampler.png
name: Sampler
description: 'Sampler (The Sampler App Inc., Toronto) was a digital product-sampling platform used by consumer packaged goods
(CPG) and retail brands to run targeted sample-distribution campaigns, collect first-party consumer data and reviews, and
measure the impact of sampling on purchase behavior. Founded in 2013, it acquired Abeo and AdMass in 2023 and served brands
including Procter & Gamble, Unilever, L''Oreal, Nestle and PepsiCo. THE COMPANY IS DEFUNCT: it filed for bankruptcy on 2024-06-27
with CAD 12.9M in liabilities against roughly CAD 300K in assets, and ceased operations. As of 2026-08-12 the entire estate
is decommissioned — sampler.io and www.sampler.io fail the TLS handshake outright, api.sampler.io retains stale DNS records
whose hosts refuse all connections, and every documentation or developer subdomain is NXDOMAIN. Sampler never published
a public developer API, developer portal, documentation host, OpenAPI, or machine discovery surface; the api.sampler.io/v1/
endpoints visible in archived crawls were the private backend of its consumer claim widget and admin console, not a documented
developer product.'
url: https://raw.githubusercontent.com/api-evangelist/sampler/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Marketing
- Product Sampling
- Consumer Packaged Goods
- Advertising
- Software-as-a-Service
- Defunct
- Retail
tags_raw:
- Company
- Marketing
- Product Sampling
- Consumer Packaged Goods
- Advertising
- SaaS
- Defunct
- Retail
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/sampler-domain-security.yml
- type: Website
url: https://sampler.io
x-enrichment:
date: '2026-08-12'
status: minimal
artifacts_added: 1
pass: local-v1
x-coverage:
state: none
reason: defunct
detail: Sampler (The Sampler App Inc., Toronto) filed for bankruptcy on 2024-06-27 and ceased operations, and its estate
is now fully decommissioned — sampler.io and www.sampler.io terminate the TLS handshake with an internal-error alert before
any HTTP request is sent (reproduced from three independent SSL stacks), api.sampler.io still resolves to three stale
AWS EC2 addresses that refuse every connection on tcp/80 and tcp/443, and docs./developers./app.sampler.io are NXDOMAIN,
so there is no surface left to profile.
evidence:
- url: https://sampler.io/
status: 0
- url: https://www.sampler.io/
status: 0
- url: https://api.sampler.io/openapi.json
status: 0
- url: http://sampler.io/
status: 301
- url: https://www.sampler.io/.well-known/security.txt
status: 404
checked: '2026-08-12'
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