Sampler

Sampler (The Sampler App Inc., Toronto) was a digital product-sampling platform used by consumer packaged goods (CPG) and retail brands to run targeted sample-distribution campaigns, collect first-party consumer data and reviews, and measure the impact of sampling on purchase behavior. Founded in 2013, it acquired Abeo and AdMass in 2023 and served brands including Procter & Gamble, Unilever, L'Oreal, Nestle and PepsiCo. THE COMPANY IS DEFUNCT: it filed for bankruptcy on 2024-06-27 with CAD 12.9M in liabilities against roughly CAD 300K in assets, and ceased operations. As of 2026-08-12 the entire estate is decommissioned — sampler.io and www.sampler.io fail the TLS handshake outright, api.sampler.io retains stale DNS records whose hosts refuse all connections, and every documentation or developer subdomain is NXDOMAIN. Sampler never published a public developer API, developer portal, documentation host, OpenAPI, or machine discovery surface; the api.sampler.io/v1/ endpoints visible in archived crawls were the private backend of its consumer claim widget and admin console, not a documented developer product.

Sampler is profiled on the APIs.io network. Tagged areas include Company, Marketing, Product Sampling, Consumer Packaged Goods, and Advertising.

0.0/100 minimal Agent 0/100 human only Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0
0 APIs
CompanyMarketingProduct SamplingConsumer Packaged GoodsAdvertisingSoftware-as-a-ServiceDefunctRetail

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/sampler: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Resources

Access & Security 1

Authentication, authorization, and security posture

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: sampler
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/sampler.png
name: Sampler
description: 'Sampler (The Sampler App Inc., Toronto) was a digital product-sampling platform used by consumer packaged goods
  (CPG) and retail brands to run targeted sample-distribution campaigns, collect first-party consumer data and reviews, and
  measure the impact of sampling on purchase behavior. Founded in 2013, it acquired Abeo and AdMass in 2023 and served brands
  including Procter & Gamble, Unilever, L''Oreal, Nestle and PepsiCo. THE COMPANY IS DEFUNCT: it filed for bankruptcy on 2024-06-27
  with CAD 12.9M in liabilities against roughly CAD 300K in assets, and ceased operations. As of 2026-08-12 the entire estate
  is decommissioned — sampler.io and www.sampler.io fail the TLS handshake outright, api.sampler.io retains stale DNS records
  whose hosts refuse all connections, and every documentation or developer subdomain is NXDOMAIN. Sampler never published
  a public developer API, developer portal, documentation host, OpenAPI, or machine discovery surface; the api.sampler.io/v1/
  endpoints visible in archived crawls were the private backend of its consumer claim widget and admin console, not a documented
  developer product.'
url: https://raw.githubusercontent.com/api-evangelist/sampler/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-15'
tags:
- Company
- Marketing
- Product Sampling
- Consumer Packaged Goods
- Advertising
- Software-as-a-Service
- Defunct
- Retail
tags_raw:
- Company
- Marketing
- Product Sampling
- Consumer Packaged Goods
- Advertising
- SaaS
- Defunct
- Retail
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/sampler-domain-security.yml
- type: Website
  url: https://sampler.io
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 1
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: Sampler (The Sampler App Inc., Toronto) filed for bankruptcy on 2024-06-27 and ceased operations, and its estate
    is now fully decommissioned — sampler.io and www.sampler.io terminate the TLS handshake with an internal-error alert before
    any HTTP request is sent (reproduced from three independent SSL stacks), api.sampler.io still resolves to three stale
    AWS EC2 addresses that refuse every connection on tcp/80 and tcp/443, and docs./developers./app.sampler.io are NXDOMAIN,
    so there is no surface left to profile.
  evidence:
  - url: https://sampler.io/
    status: 0
  - url: https://www.sampler.io/
    status: 0
  - url: https://api.sampler.io/openapi.json
    status: 0
  - url: http://sampler.io/
    status: 301
  - url: https://www.sampler.io/.well-known/security.txt
    status: 404
  checked: '2026-08-12'
x-status: defunct

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