Adludio was an AI-powered interactive mobile advertising company founded in 2015 in London by Paul Coggins (originally Future Ad Labs). Its "Sensory Ad Science" platform built rich, interactive mobile ad units using touch, motion and haptic interaction, sold on a cost-per-engagement rather than CPM model, with brand clients including Nike, Microsoft, Coca-Cola and Estee Lauder. The company was backed by Balderton Capital. Adludio is now defunct: ADLUDIO LIMITED (UK company number 08227542) entered administration on 2024-08-23 and moved into creditors voluntary liquidation on 2025-08-28. The adludio.com domain 301-redirects to permate.com (an unrelated partnership-automation platform), no api/docs/developer subdomain resolves, and the residual adludio.webflow.io marketing mirror now returns 404. Adludio never published a public API, developer portal or machine-readable contract; the only surviving developer artifacts are four abandoned first-party npm packages under the @adludio scope (interactive ad-runtime building blocks, not API clients), none released since 2019.
adludio is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Mobile Advertising, and Marketing Technology.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/adludio: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: adludio
deliveryModel:
model: library
open_source: false
commercial: false
callable_host: false
label: Library · distributed through package registries, no callable service
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://adludio.com/
status: 301
note: declared website redirects to https://permate.com/affiliate-marketing/ — a different registrable domain (adludio.com
-> permate.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adludio.png
name: adludio
description: 'Adludio was an AI-powered interactive mobile advertising company founded in 2015 in London by Paul Coggins (originally
Future Ad Labs). Its "Sensory Ad Science" platform built rich, interactive mobile ad units using touch, motion and haptic
interaction, sold on a cost-per-engagement rather than CPM model, with brand clients including Nike, Microsoft, Coca-Cola
and Estee Lauder. The company was backed by Balderton Capital. Adludio is now defunct: ADLUDIO LIMITED (UK company number
08227542) entered administration on 2024-08-23 and moved into creditors voluntary liquidation on 2025-08-28. The adludio.com
domain 301-redirects to permate.com (an unrelated partnership-automation platform), no api/docs/developer subdomain resolves,
and the residual adludio.webflow.io marketing mirror now returns 404. Adludio never published a public API, developer portal
or machine-readable contract; the only surviving developer artifacts are four abandoned first-party npm packages under the
@adludio scope (interactive ad-runtime building blocks, not API clients), none released since 2019.'
url: https://raw.githubusercontent.com/api-evangelist/adludio/refs/heads/main/apis.yml
x-api-posture: no-product-api
x-api-posture-basis: observed
x-api-posture-note: Adludio never published a public API, developer portal or machine-readable contract; the only surviving
developer artifacts are four abandoned first-party npm packages under the @adludio scope (intera
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-note: ADLUDIO LIMITED (UK company 08227542) entered administration 2024-08-23 and creditors voluntary liquidation
2025-08-28. adludio.com 301-redirects to permate.com (unrelated company), re-confirmed 2026-08-12; no api/docs/developer
subdomain resolves; adludio.webflow.io returns 404. No public API or developer surface ever published.
x-status-source: https://find-and-update.company-information.service.gov.uk/company/08227542/insolvency
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-15'
tags:
- Company
- Advertising
- AdTech
- Mobile Advertising
- Marketing Technology
- Interactive Advertising
- Creative
- Defunct
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/adludio-domain-security.yml
- type: Packages
url: packages/adludio-packages.yml
- type: LLMsTxt
url: llms/adludio-llms.txt
- type: Website
url: https://adludio.com/
x-enrichment:
date: '2026-08-12'
status: minimal
artifacts_added: 3
pass: local-v1
note: 'Re-ran full contract discovery (STEP 0b) against adludio.com and every candidate subdomain — all miss. Found four
genuine first-party npm packages under the @adludio scope (searched), none an API client, none released since 2019. Confirmed
the company is in liquidation via UK Companies House. No WellKnown, SecurityTxt or AgentCard pointer emitted: every well-known
path 301s to an unrelated company''s SPA catch-all.'
x-coverage:
state: none
reason: defunct
detail: ADLUDIO LIMITED (UK company 08227542) went into administration on 2024-08-23 and into creditors voluntary liquidation
on 2025-08-28; adludio.com now 301-redirects to permate.com, a different company, and no Adludio host or developer surface
survives.
evidence:
- url: https://adludio.com/
status: 301
- url: https://adludio.com/openapi.json
status: 301
- url: https://adludio.webflow.io/
status: 404
- url: https://find-and-update.company-information.service.gov.uk/company/08227542/insolvency
status: 200
- url: https://registry.npmjs.org/-/v1/search?text=adludio
status: 200
checked: '2026-08-12'
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