Bluma

aid: bluma
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-service
  trial: true
  try_now: false
  public: true
  label: Freemium
  confidence: high
  source:
  - https://docs.getbluma.com/concepts/credits
  - https://docs.getbluma.com/guides/test-vs-production
  generated: '2026-08-12'
  method: searched
  note: Free tier with 10 videos/month plus free unlimited test-mode keys; paid Starter $29/mo and Pro $99/mo; Enterprise
    on request. Self-service signup and dashboard-issued API keys. Not try_now — there is no interactive console and no anonymous
    test credential.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bluma.png
name: Bluma
description: 'Bluma is a San Francisco-based AI company (Y Combinator Fall 2025) building a short-form AI content engine that
  lets creators, agencies, and brands produce social media video ads at scale. The platform "de-edits" existing reference
  videos into their individual scenes, captions, and overlays, then uses AI asset generation and a node-based canvas editor
  to recreate and remix shots into new ads, UGC, and template-based videos optimized for TikTok, Reels, and Shorts. Bluma
  ships a public developer program: a REST API at api.getbluma.com/api/v1 for asynchronous video generation, templates, credits,
  API keys, webhooks and usage analytics; Mintlify-hosted documentation at docs.getbluma.com; first-party TypeScript and Python
  SDKs; a seven-event HMAC-signed webhook surface; published per-tier rate limits; and an undocumented but live hosted MCP
  server at api.getbluma.com/api/mcp gated by Clerk OAuth 2.1 with dynamic client registration. Founded by Alisa Wu (formerly
  Zoox/Amazon) and Stephen Ni.'
url: https://raw.githubusercontent.com/api-evangelist/bluma/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- y-combinator
x-tier: profiled
x-tier-reason: public-developer-program
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Artificial Intelligence
- Video
- Video Generation
- Advertising
- Marketing
- Content Creation
- Short-Form Video
- Social Media
- Generative AI
- Creative Tools
- Text-to-Speech
- Media
- Automation
- Webhook
tags_raw:
- Company
- AI
- Video
- Video Generation
- Advertising
- Marketing
- Content Creation
- Short-Form Video
- Social Media
- Generative AI
- Creative Tools
- Text To Speech
- Media
- Automation
- Webhooks
- Social-Media
apis:
- name: Bluma API
  description: Asynchronous short-form video generation REST API. Submit a template id and a prompt to POST /v1/videos, receive
    a job id, and collect the finished render either by polling GET /v1/videos/{id} or by subscribing to the video.completed
    webhook, then fetch a one-hour signed URL from GET /v1/videos/{id}/download. Also covers template discovery, credit balance
    and history, API key lifecycle (create, list, rotate with a 30-day grace, revoke), webhook registration and delivery logs,
    and usage metrics. Authenticated with prefixed bearer API keys (bluma_test_ / bluma_live_) carrying eight product scopes.
  humanURL: https://docs.getbluma.com/api-reference/overview
  baseURL: https://api.getbluma.com/api/v1
  tags:
  - Video Generation
  - Artificial Intelligence
  - Content Creation
  - Media
  tags_raw:
  - Video Generation
  - AI
  - Content Creation
  - Media
  properties:
  - type: Documentation
    url: https://docs.getbluma.com/
  - type: APIReference
    url: https://docs.getbluma.com/api-reference/overview
  - type: GettingStarted
    url: https://docs.getbluma.com/quickstart
  - type: Authentication
    url: authentication/bluma-authentication.yml
  - type: OAuthScopes
    url: scopes/bluma-scopes.yml
  - type: ErrorCatalog
    url: errors/bluma-problem-types.yml
  - type: RateLimits
    url: rate-limits/bluma-rate-limits.yml
  - type: Conventions
    url: conventions/bluma-conventions.yml
  - type: Webhooks
    url: asyncapi/bluma-webhooks.yml
  - type: DataModel
    url: data-model/bluma-data-model.yml
  - type: Sandbox
    url: sandbox/bluma-sandbox.yml
  - type: Lifecycle
    url: lifecycle/bluma-lifecycle.yml
  - type: Conformance
    url: conformance/bluma-conformance.yml
  - type: AgentSkill
    url: skills/_index.yml
  x-openapi-advertised:
    url: https://api.getbluma.com/api/v1/openapi.json
    http_status: 401
    checked: '2026-08-12'
    note: Bluma's API Reference Overview advertises a complete OpenAPI at this URL and tells readers to import it into Postman,
      Insomnia or Swagger UI. It returns 401 "No authorization token provided" to an anonymous request, so the spec could
      not be retrieved and none has been saved. Publishing it unauthenticated is the single highest-value fix available to
      this provider.
- name: Bluma MCP Server
  description: Hosted Model Context Protocol server on the Bluma API host. Discovered via RFC 9728 OAuth Protected Resource
    Metadata rather than from the documentation, which never mentions it. Requires an OAuth 2.1 bearer token issued by clerk.getbluma.com;
    dynamic client registration and PKCE S256 are supported, so a compliant MCP client can bootstrap itself. An anonymous
    tools/list returns 401 with a spec-correct WWW-Authenticate resource_metadata challenge, so the live tool surface is not
    publicly readable.
  humanURL: https://api.getbluma.com/.well-known/oauth-protected-resource
  baseURL: https://api.getbluma.com/api/mcp
  tags:
  - MCP
  - Artificial Intelligence
  - Agents
  tags_raw:
  - MCP
  - AI
  - Agents
  properties:
  - type: MCPServer
    url: mcp/bluma-mcp.yml
  - type: Authentication
    url: authentication/bluma-authentication.yml
  - type: OAuthScopes
    url: scopes/bluma-scopes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://www.getbluma.com/blog/
  type: Blog
- type: DomainSecurity
  url: security/bluma-domain-security.yml
- type: Website
  url: https://www.getbluma.com
- type: SignUp
  url: https://www.getbluma.com/signup
- type: TermsOfService
  url: https://www.getbluma.com/terms
- type: PrivacyPolicy
  url: https://www.getbluma.com/privacy
- type: DeveloperPortal
  url: https://docs.getbluma.com/
- type: Documentation
  url: https://docs.getbluma.com/
- type: APIReference
  url: https://docs.getbluma.com/api-reference/overview
- type: GettingStarted
  url: https://docs.getbluma.com/quickstart
- type: Authentication
  url: authentication/bluma-authentication.yml
- type: OAuthScopes
  url: scopes/bluma-scopes.yml
- type: Pricing
  url: https://docs.getbluma.com/concepts/credits
- type: Plans
  url: plans/bluma-plans-pricing.yml
- type: RateLimits
  url: rate-limits/bluma-rate-limits.yml
- type: ErrorCatalog
  url: errors/bluma-problem-types.yml
- type: Conventions
  url: conventions/bluma-conventions.yml
- type: DataModel
  url: data-model/bluma-data-model.yml
- type: Lifecycle
  url: lifecycle/bluma-lifecycle.yml
- type: ChangeLog
  url: changelog/bluma-changelog.yml
- type: Conformance
  url: conformance/bluma-conformance.yml
- type: Sandbox
  url: sandbox/bluma-sandbox.yml
- type: Packages
  url: packages/bluma-packages.yml
- type: SDKs
  url: packages/bluma-packages.yml
- type: Webhooks
  url: asyncapi/bluma-webhooks.yml
- type: MCPServer
  url: mcp/bluma-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: WellKnown
  url: well-known/bluma-well-known.yml
- type: LLMsTxt
  url: llms/bluma-llms.txt
- type: Support
  url: https://discord.gg/cZGXY4nrFZ
- type: Login
  url: https://app.getbluma.com/settings?tab=api
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 23
  pass: local-v1
  note: 'Prior rounds recorded "no public developer API". That is now wrong: docs.getbluma.com and api.getbluma.com both serve
    a live developer program, and a hosted MCP server was found on the API host root via RFC 9728 metadata. No OpenAPI was
    saved — the spec Bluma advertises at /api/v1/openapi.json is 401-gated — and no agent card exists.'
x-coverage:
  state: covered
  reason: contract-gated-but-docs-rich
  detail: Bluma's developer documentation, SDKs, webhook catalog, rate limits, plans and error reference are all public and
    were captured, and its MCP server was discovered through anonymous OAuth metadata; only the machine-readable OpenAPI it
    advertises at https://api.getbluma.com/api/v1/openapi.json is behind the API's blanket auth gate (HTTP 401), so no spec
    could be saved.
  evidence:
  - url: https://docs.getbluma.com/api-reference/overview
    status: 200
  - url: https://api.getbluma.com/api/v1/openapi.json
    status: 401
  - url: https://api.getbluma.com/.well-known/oauth-protected-resource
    status: 200
  - url: https://www.getbluma.com/llms.txt
    status: 200
  checked: '2026-08-12'