Bluma

Bluma is a San Francisco-based AI company (Y Combinator Fall 2025) building a short-form AI content engine that lets creators, agencies, and brands produce social media video ads at scale. The platform "de-edits" existing reference videos into their individual scenes, captions, and overlays, then uses AI asset generation and a node-based canvas editor to recreate and remix shots into new ads, UGC, and template-based videos optimized for TikTok, Reels, and Shorts. Bluma also publishes a set of free, browser-based social tools (video downloading, carousel/slideshow extraction, TikTok/Instagram URL normalization, metadata inspection, transcript generation, audio extraction, thumbnail capture). Founded by Alisa Wu (formerly Zoox/Amazon) and Stephen Ni. No public developer API, OpenAPI, SDK, or developer portal has been published to date; this profile captures the company identity and the security posture of its public web surface.

Bluma is profiled on the APIs.io network. Tagged areas include Company, AI, Video, Advertising, and Marketing.

Bluma’s developer surface includes signup flow and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub

13.6/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAIVideoAdvertisingMarketingContent CreationShort-Form VideoSocial MediaGenerative AICreative Tools

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 13.6/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bluma: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

SignUp

SignUp

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: bluma
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bluma.png
name: Bluma
description: Bluma is a San Francisco-based AI company (Y Combinator Fall 2025) building a short-form AI content engine that
  lets creators, agencies, and brands produce social media video ads at scale. The platform "de-edits" existing reference
  videos into their individual scenes, captions, and overlays, then uses AI asset generation and a node-based canvas editor
  to recreate and remix shots into new ads, UGC, and template-based videos optimized for TikTok, Reels, and Shorts. Bluma
  also publishes a set of free, browser-based social tools (video downloading, carousel/slideshow extraction, TikTok/Instagram
  URL normalization, metadata inspection, transcript generation, audio extraction, thumbnail capture). Founded by Alisa Wu
  (formerly Zoox/Amazon) and Stephen Ni. No public developer API, OpenAPI, SDK, or developer portal has been published to
  date; this profile captures the company identity and the security posture of its public web surface.
url: https://raw.githubusercontent.com/api-evangelist/bluma/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- AI
- Video
- Advertising
- Marketing
- Content Creation
- Short-Form Video
- Social Media
- Generative AI
- Creative Tools
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/bluma-domain-security.yml
- type: Website
  url: https://www.getbluma.com
- type: SignUp
  url: https://www.getbluma.com/signup
- type: TermsOfService
  url: https://www.getbluma.com/terms
- type: PrivacyPolicy
  url: https://www.getbluma.com/privacy
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence