AdNectar

AdNectar was a social advertising startup founded in 2008 and headquartered in Palo Alto, California, that built a sponsored virtual-gifts network for Facebook applications and other social platforms. Its product let agencies and brands run campaigns in which consumers gave branded virtual gifts drawn from a catalog, paired with an embedded rich-media landing unit plus viral distribution, optimization, and reporting, so social-app publishers could monetize their virtual-goods inventory. The company raised roughly $5.3M from investors including Battery Ventures before being acqui-hired by Lockerz in November 2011. AdNectar is now defunct; its original adnectar.com domain is parked and serves no live product, developer portal, or public API. This profile is retained as a historical portfolio-lead record and is not an active API provider. Note that the unrelated adnectar.io (performance marketing) and addnectar.com (Addnectar Solutions) are separate companies and are not associated with this entity.

AdNectar is profiled on the APIs.io network. Tagged areas include Company, Advertising, Social, Virtual Goods, and Marketing.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingSocialVirtual GoodsMarketingDefunctAcquired

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/adnectar: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

aid: adnectar
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adnectar.png
name: AdNectar
description: AdNectar was a social advertising startup founded in 2008 and headquartered in Palo Alto, California, that built
  a sponsored virtual-gifts network for Facebook applications and other social platforms. Its product let agencies and brands
  run campaigns in which consumers gave branded virtual gifts drawn from a catalog, paired with an embedded rich-media landing
  unit plus viral distribution, optimization, and reporting, so social-app publishers could monetize their virtual-goods inventory.
  The company raised roughly $5.3M from investors including Battery Ventures before being acqui-hired by Lockerz in November
  2011. AdNectar is now defunct; its original adnectar.com domain is parked and serves no live product, developer portal,
  or public API. This profile is retained as a historical portfolio-lead record and is not an active API provider. Note that
  the unrelated adnectar.io (performance marketing) and addnectar.com (Addnectar Solutions) are separate companies and are
  not associated with this entity.
url: https://raw.githubusercontent.com/api-evangelist/adnectar/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: acqui-hired by Lockerz in November 2011; adnectar.com parked, no live API surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Advertising
- Social
- Virtual Goods
- Marketing
- Defunct
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence