VaynerMedia website screenshot

VaynerMedia

VaynerMedia is an integrated strategy, creative, and media agency founded by Gary Vaynerchuk, positioning itself as "The Modern Agency of Record" with social media at the center of its practice. Headquartered in New York with roughly 2,000 employees across offices in Los Angeles, Chattanooga, Chicago, Miami, Toronto, Amsterdam, London, Mexico City, Sydney, Mumbai, Tokyo, Kuala Lumpur, Singapore, and Bangkok, the agency serves clients including Bose, Coach, Diageo, Duracell, Indeed, Jimmy John's, Meta, Mondelez, NatWest, PepsiCo, Tinder, and Wingstop. VaynerMedia is the flagship brand of holding company VaynerX, whose portfolio also includes Gallery Media Group, ChukMedia, Tamara Group, Eva Nosidam Productions, VaynerSpeakers, Tingley Lane, and the Marketing for the Now podcast. VaynerMedia is a services agency, not an API or platform company — it does not publish a developer API, SDK, or public technology product, and its public GitHub presence (github.com/vaynermedia and github.com/vaynerx) consists primarily of forked open source libraries and internal build tooling rather than maintained API products. The one machine-readable surface VaynerMedia does serve is its own website: vaynermedia.com runs on self-hosted WordPress at WP Engine and leaves the WordPress REST API open for anonymous reads at vaynermedia.com/wp-json/, with 365 registered routes covering posts, pages, media, taxonomies and the agency's own case_study custom post type. The site also serves a Yoast-generated llms.txt. Neither is a developer product — they are the content surface of a marketing site — but both are real, public and callable, and they are what an agent researching the agency can actually read.

VaynerMedia publishes 1 API on the APIs.io network: WordPress Content API. Tagged areas include Advertising, Agency, Brand Strategy, Content Production, and Creative.

VaynerMedia’s developer surface includes authentication, engineering blog, YouTube channel, and 35 more developer resources.

33.7/100 thin ▬ flat Agent 37/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
1 APIs
AdvertisingAgencyBrand StrategyContent ProductionCreativeInfluencer MarketingMarketingMedia BuyingSocial Media

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 33.7/100 · thin
Contract Quality 14.8 / 25
Developer Ergonomics 3.9 / 20
Commercial Clarity 4.2 / 20
Operational Transparency 0.7 / 13
Governance 2.5 / 12
Discoverability 7.6 / 10
Agent readiness — 37/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/vaynermedia: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

VaynerMedia WordPress Content API

vaynermedia.com is a self-hosted WordPress site on WP Engine, and it leaves the WordPress REST API open for anonymous reads at https://vaynermedia.com/wp-json/. The site's own r...

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Vaynermedia Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Vaynermedia Authentication

http · 1 scheme

SECURITY

Vaynermedia Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Learn 1

Tutorials, courses, talks, and written guidance

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 6

The organization behind the API

Other 14

Properties that don't map to a standard resource type

Scroll for all 14

Source (apis.yml)

apis.yml Raw ↑
aid: vaynermedia
url: https://raw.githubusercontent.com/api-evangelist/vaynermedia/refs/heads/main/apis.yml
name: VaynerMedia
description: 'VaynerMedia is an integrated strategy, creative, and media agency founded by Gary Vaynerchuk, positioning itself
  as "The Modern Agency of Record" with social media at the center of its practice. Headquartered in New York with roughly
  2,000 employees across offices in Los Angeles, Chattanooga, Chicago, Miami, Toronto, Amsterdam, London, Mexico City, Sydney,
  Mumbai, Tokyo, Kuala Lumpur, Singapore, and Bangkok, the agency serves clients including Bose, Coach, Diageo, Duracell,
  Indeed, Jimmy John''s, Meta, Mondelez, NatWest, PepsiCo, Tinder, and Wingstop. VaynerMedia is the flagship brand of holding
  company VaynerX, whose portfolio also includes Gallery Media Group, ChukMedia, Tamara Group, Eva Nosidam Productions, VaynerSpeakers,
  Tingley Lane, and the Marketing for the Now podcast. VaynerMedia is a services agency, not an API or platform company —
  it does not publish a developer API, SDK, or public technology product, and its public GitHub presence (github.com/vaynermedia
  and github.com/vaynerx) consists primarily of forked open source libraries and internal build tooling rather than maintained
  API products. The one machine-readable surface VaynerMedia does serve is its own website: vaynermedia.com runs on self-hosted
  WordPress at WP Engine and leaves the WordPress REST API open for anonymous reads at vaynermedia.com/wp-json/, with 365
  registered routes covering posts, pages, media, taxonomies and the agency''s own case_study custom post type. The site also
  serves a Yoast-generated llms.txt. Neither is a developer product — they are the content surface of a marketing site — but
  both are real, public and callable, and they are what an agent researching the agency can actually read.'
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/vaynermedia.png
type: Index
access: 3rd-Party
tags:
- Advertising
- Agency
- Brand Strategy
- Content Production
- Creative
- Influencer Marketing
- Marketing
- Media Buying
- Social Media
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: vaynermedia:wordpress-content-api
  name: VaynerMedia WordPress Content API
  description: 'vaynermedia.com is a self-hosted WordPress site on WP Engine, and it leaves the WordPress REST API open for
    anonymous reads at https://vaynermedia.com/wp-json/. The site''s own route index registers 365 routes across 17 namespaces;
    the portion that is actually callable without credentials is the wp/v2 content surface — posts (267), pages (51), media
    (1,693), categories, tags, comments, cross-type search (342 indexed records), the type/status/taxonomy registries, and
    two custom post types the agency registered itself: case_study (its published client case studies) and salient_g_sections.
    Popup Maker''s popups and themes are also public. Writes, templates, menu-items, settings and users are gated (401/403).
    This is not a developer product and VaynerMedia does not document, version, rate-limit or support it — it is the content
    surface of the agency''s marketing site, and the only callable API the company exposes. The OpenAPI in this repo was derived
    by API Evangelist from the provider''s own /wp-json/ route index; VaynerMedia publishes no OpenAPI, and the only human
    reference is WordPress core''s.'
  humanURL: https://developer.wordpress.org/rest-api/
  baseURL: https://vaynermedia.com/wp-json
  tags:
  - Content
  - JSON
  - Marketing
  - REST
  - Search
  - WordPress
  properties:
  - type: OpenAPI
    url: openapi/vaynermedia-wordpress-content-openapi.json
  - type: Overlay
    url: overlays/vaynermedia-wordpress-content-overlay.yaml
  - type: Authentication
    url: authentication/vaynermedia-authentication.yml
  - type: Conventions
    url: conventions/vaynermedia-conventions.yml
  - type: ErrorCatalog
    url: errors/vaynermedia-problem-types.yml
  - type: DataModel
    url: data-model/vaynermedia-data-model.yml
  - type: Lifecycle
    url: lifecycle/vaynermedia-lifecycle.yml
  - type: RateLimits
    url: rate-limits/vaynermedia-rate-limits.yml
  - type: Conformance
    url: conformance/vaynermedia-conformance.yml
  - type: AgentSkill
    url: skills/_index.yml
  - url: https://vaynermedia.com/wp-json/
    name: WordPress REST route index (live)
    type: APIDiscovery
common:
- type: Authentication
  url: authentication/vaynermedia-authentication.yml
- type: DomainSecurity
  url: security/vaynermedia-domain-security.yml
- type: LLMsTxt
  url: llms/vaynermedia-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Conventions
  url: conventions/vaynermedia-conventions.yml
- type: ErrorCatalog
  url: errors/vaynermedia-problem-types.yml
- type: Lifecycle
  url: lifecycle/vaynermedia-lifecycle.yml
- type: RateLimits
  url: rate-limits/vaynermedia-rate-limits.yml
- type: Plans
  url: plans/vaynermedia-plans-pricing.yml
- type: Conformance
  url: conformance/vaynermedia-conformance.yml
- type: DataModel
  url: data-model/vaynermedia-data-model.yml
- url: https://vaynermedia.com/
  name: VaynerMedia Website
  type: Website
- url: https://vaynermedia.com/llms.txt
  name: llms.txt (live)
  type: LLMsTxt
- url: https://vaynermedia.com/integrated/
  name: Integrated Services
  type: Services
- url: https://vaynermedia.com/work/
  name: Work
  type: CaseStudies
- url: https://vaynermedia.com/blog/
  name: Blog
  type: Blog
- url: https://vaynermedia.com/reports/
  name: Research & Reports
  type: Research
- url: https://vaynermedia.com/careers/
  name: Careers
  type: Careers
- url: https://vaynermedia.com/contact-us/
  name: Contact Us
  type: Contact
- url: https://vaynermedia.com/terms/
  name: Terms of Use
  type: TermsOfService
- url: https://vaynermedia.com/privacy-policy/
  name: Privacy Policy
  type: PrivacyPolicy
- url: https://vaynermedia.com/feed/
  name: VaynerMedia RSS Feed
  type: RSSFeed
- url: https://vaynermedia.com/sitemap_index.xml
  name: Sitemap Index
  type: Sitemap
- url: https://vaynerx.com/
  name: VaynerX (Parent Holding Company)
  type: ParentCompany
- url: https://gallerymediagroup.com/
  name: Gallery Media Group (VaynerX)
  type: SisterCompany
- url: https://chukmedia.com/
  name: ChukMedia (VaynerX)
  type: SisterCompany
- url: https://tamaragroup.com/
  name: Tamara Group (VaynerX)
  type: SisterCompany
- url: https://evanosidam.com/
  name: Eva Nosidam Productions (VaynerX)
  type: SisterCompany
- url: https://vaynerspeakers.com/
  name: VaynerSpeakers (VaynerX)
  type: SisterCompany
- url: https://tingleylane.com/
  name: Tingley Lane (VaynerX)
  type: SisterCompany
- url: https://vaynerx.com/marketing-for-the-now/
  name: Marketing for the Now (VaynerX)
  type: Podcast
- url: https://github.com/vaynermedia
  name: VaynerMedia on GitHub
  type: GitHubOrganization
- url: https://github.com/vaynerx
  name: VaynerX on GitHub
  type: GitHubOrganization
- url: https://www.linkedin.com/company/vaynermedia
  name: LinkedIn
  type: LinkedIn
- url: https://x.com/vaynermedia
  name: X (Twitter)
  type: X
- url: https://www.instagram.com/vaynermedia/
  name: Instagram
  type: Instagram
- url: https://www.facebook.com/vaynermedia
  name: Facebook
  type: Facebook
- url: https://www.youtube.com/vaynermedia
  name: YouTube
  type: YouTube
created: '2026-05-23'
modified: '2026-08-12'
specificationVersion: '0.19'
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 17
  pass: local-v1
x-coverage:
  state: covered
  detail: STEP 0b contract discovery turned up a real machine-readable surface the previous round missed — https://vaynermedia.com/wp-json/
    returns HTTP 200 with a 365-route WordPress REST index, and https://vaynermedia.com/llms.txt returns HTTP 200 in llms.txt
    format. No developer product, OpenAPI, MCP server, agent card, security.txt or /.well-known/ document exists.
  evidence:
  - url: https://vaynermedia.com/wp-json/
    status: 200
  - url: https://vaynermedia.com/llms.txt
    status: 200
  - url: https://vaynermedia.com/wp-json/wp/v2/case_study?per_page=1
    status: 200
  - url: https://vaynermedia.com/openapi.json
    status: 404
  - url: https://vaynermedia.com/.well-known/agent-card.json
    status: 404
  checked: '2026-08-12'