Amazon Ads

Amazon Ads provides online advertising solutions that help businesses reach, attract, and engage customers across Amazon's ecosystem, including search, display, video, and streaming platforms. The service offers full‑funnel advertising at scale for brands of all sizes, with tools for campaign creation, targeting, measurement, and optimization.

Amazon Ads is listed with 9 APIs on the APIs.io network, including Activategiftcard API, Activationstatuscheck API, and 7 more. Tagged areas include Advertising, Marketing, Amazon, Technology, and Software-as-a-Service.

The Amazon Ads catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Amazon Ads’ developer surface includes authentication, signup flow, changelog, getting-started guide, documentation, and 19 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

28.3/100 thin ▬ flat Agent 27/100 agent aware Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

9 APIs

Advertising Marketing Amazon Technology Software-as-a-Service

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 28.3/100 · thin

Contract Quality 4.8 / 19

Developer Ergonomics 4.1 / 15

Access Clarity 1.8 / 15

Operational Transparency 1.5 / 10

Contract Governance 3.2 / 9

Discoverability 5.3 / 8

Regulatory Posture 3.7 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 27/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 6 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 0 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 25.6 — up to +18.6 composite points
Access Clarity scores 11.8 — up to +17.6 composite points
Developer Ergonomics scores 27.4 — up to +14.5 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/amazon-ads/apis.yml: open an issue on github.com/api-evangelist/amazon-ads to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

Amazon Ads API

Advertising API for Amazon Ads platform

Amazon Ads Activategiftcard API

The Activategiftcard API from Amazon Ads — 1 operation(s) for activategiftcard.

Amazon Ads Activationstatuscheck API

The Activationstatuscheck API from Amazon Ads — 1 operation(s) for activationstatuscheck.

Amazon Ads Amazon Ads API

The Amazon Ads API API from Amazon Ads — 1 operation(s) for amazon ads api.

Amazon Ads Cancelgiftcard API

The Cancelgiftcard API from Amazon Ads — 1 operation(s) for cancelgiftcard.

Amazon Ads Creategiftcard API

The Creategiftcard API from Amazon Ads — 1 operation(s) for creategiftcard.

Amazon Ads Deactivategiftcard API

The Deactivategiftcard API from Amazon Ads — 1 operation(s) for deactivategiftcard.

Amazon Ads Getgiftcard API

The Getgiftcard API from Amazon Ads — 1 operation(s) for getgiftcard.

Amazon Ads Install API

The Install API from Amazon Ads — 1 operation(s) for install.

Scroll for all 9

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Amazon Ads Context

8 classes · 19 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Amazon Ads API Rules

48 rules · 46 errors 1 warnings 1 info

SPECTRAL

JSON Schema 6

Standalone JSON Schema definitions for this provider's data models.

PostActivationstatuscheckRequest

4 properties

JSON SCHEMA

PostActivationstatuscheckResponse

7 properties

JSON SCHEMA

PostDeactivategiftcardRequest

4 properties

JSON SCHEMA

PostDeactivategiftcardResponse

7 properties

JSON SCHEMA

PostGetgiftcardRequest

5 properties

JSON SCHEMA

PostGetgiftcardResponse

9 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Amazon Ads Authentication

apiKey · 1 scheme

SECURITY

Amazon Ads Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Amazon Ads Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Amazon Ads Agentic Access

8 operations · 6 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

GettingStarted

GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LLMsTxt

LLMsTxt

WellKnown

WellKnown

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Spectral

JSONLD

Vocabulary

DataModel

Conformance

Build 2

SDKs, sample code, and the tooling you integrate with

IntegrationEdges

IntegrationEdges

GitHubOrganization

GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

Authentication

Authentication

Security

Security

SecurityTxt

SecurityTxt

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

Commercial 1

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

Company 2

The organization behind the API

Newsroom

Newsroom

Website

Website

Other 2

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Source (apis.yml)

aid: amazon-ads
name: Amazon Ads
description: Amazon Ads provides online advertising solutions that help businesses reach, attract, and engage customers across
  Amazon's ecosystem, including search, display, video, and streaming platforms. The service offers full‑funnel advertising
  at scale for brands of all sizes, with tools for campaign creation, targeting, measurement, and optimization.
url: https://raw.githubusercontent.com/api-evangelist/amazon-ads/refs/heads/main/apis.yml
x-type: company
x-source: harvest:tag-qc
x-tier: profiled
x-tier-reason: enrichment pass 2026-10-14 (modular-v1; was harvest)
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  probe_state: unreadable
  source:
  - authentication
  - security
  generated: '2026-11-06'
  method: derived
specificationVersion: '0.20'
created: '2026-10-14'
modified: '2026-10-14'
tags:
- Advertising
- Marketing
- Amazon
- Technology
- Software-as-a-Service
tags_raw:
- Advertising
- Marketing
- Amazon
- Technology
- SaaS
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
image: https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/logos/OG_image_Squid_Ink.png
common:
- type: AgenticAccess
  url: agentic-access/amazon-ads-agentic-access.yml
- type: IntegrationEdges
  url: integrations/amazon-ads-integration-edges.yml
- type: Authentication
  url: authentication/amazon-ads-authentication.yml
- type: Spectral
  url: rules/amazon-ads-rules.yml
- type: JSONLD
  url: json-ld/amazon-ads-context.jsonld
- type: Vocabulary
  url: vocabulary/amazon-ads-vocabulary.yml
- type: DataModel
  url: data-model/amazon-ads-data-model.yml
- type: Security
  url: https://hackerone.com/amazonvrp
- type: Conformance
  url: conformance/amazon-ads-conformance.yml
- type: LLMsTxt
  url: llms/amazon-ads-llms.txt
- type: SecurityTxt
  url: well-known/amazon-ads-aws-security.txt
- type: WellKnown
  url: well-known/amazon-ads-well-known.yml
- type: Hosts
  url: hosts/amazon-ads-hosts.yml
- type: Vendors
  url: vendors/amazon-ads-vendors.yml
- type: TermsOfService
  url: https://developer.amazon.com/terms-and-agreements
- type: SignUp
  url: https://advertising.amazon.com/register?ref_=a20m_us_gw_df_z1_rgstr
- type: Newsroom
  url: https://advertising.amazon.com/library/news/smb-ai-research
- type: GitHubOrganization
  url: https://github.com/AmazonAppDev
- type: ChangeLog
  url: https://advertising.amazon.com/resources/whats-new/unboxed-2025-creative-agent?ref_=a20m_us_wn_ftrd3_btn_111125_wn_ca
- type: GettingStarted
  url: https://developer.amazon.com/frustration-free-setup
- type: Documentation
  url: https://developer.amazon.com/
- type: VulnerabilityDisclosure
  url: security/amazon-ads-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/amazon-ads-domain-security.yml
- type: Website
  url: https://advertising.amazon.com
apis:
- name: Amazon Ads API
  description: Advertising API for Amazon Ads platform
  humanURL: https://developer.amazon.com/
  baseURL: null
  aid: amazon-ads:amazon-ads-api
  properties:
  - type: OpenAPI
    url: openapi/_ae-authored/amazon-ads-openapi-generated.yml
    x-provenance: generated
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-activategiftcard-api
  name: Amazon Ads Activategiftcard API
  description: The Activategiftcard API from Amazon Ads — 1 operation(s) for activategiftcard.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Activategiftcard
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-activategiftcard-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-activationstatuscheck-api
  name: Amazon Ads Activationstatuscheck API
  description: The Activationstatuscheck API from Amazon Ads — 1 operation(s) for activationstatuscheck.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Activationstatuscheck
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-activationstatuscheck-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-amazon-ads-api-api
  name: Amazon Ads Amazon Ads API
  description: The Amazon Ads API API from Amazon Ads — 1 operation(s) for amazon ads api.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Amazon Ads API
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-amazon-ads-api-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-cancelgiftcard-api
  name: Amazon Ads Cancelgiftcard API
  description: The Cancelgiftcard API from Amazon Ads — 1 operation(s) for cancelgiftcard.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Cancelgiftcard
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-cancelgiftcard-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-creategiftcard-api
  name: Amazon Ads Creategiftcard API
  description: The Creategiftcard API from Amazon Ads — 1 operation(s) for creategiftcard.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Creategiftcard
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-creategiftcard-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-deactivategiftcard-api
  name: Amazon Ads Deactivategiftcard API
  description: The Deactivategiftcard API from Amazon Ads — 1 operation(s) for deactivategiftcard.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Deactivategiftcard
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-deactivategiftcard-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-getgiftcard-api
  name: Amazon Ads Getgiftcard API
  description: The Getgiftcard API from Amazon Ads — 1 operation(s) for getgiftcard.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Getgiftcard
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-getgiftcard-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
- aid: amazon-ads:amazon-ads-install-api
  name: Amazon Ads Install API
  description: The Install API from Amazon Ads — 1 operation(s) for install.
  humanURL: https://developer.amazon.com/
  baseURL: https://awscli.amazonaws.com
  tags:
  - Install
  properties:
  - type: OpenAPI
    url: openapi/amazon-ads-install-api-openapi.yml
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-response-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-activationstatuscheck-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-deactivategiftcard-request-schema.json
  - type: JSONSchema
    url: json-schema/amazon-ads-post-getgiftcard-request-schema.json
x-coverage:
  state: unreadable
  reason: no-machine-readable-spec
  detail: No OpenAPI, AsyncAPI, GraphQL, or other contract found on advertised hosts.
  evidence:
  - url: https://api.amazon.com/openapi.json
    status: 403
  checked: '2026-10-14'
x-enrichment:
  date: '2026-10-14'
  status: enriched
  artifacts_added: 22
  pass: modular-v1
  engine: identity=local,contract=local,surfaces=local,docs=local,regulatory=local

Amazon Ads API — frequently asked questions

Does Amazon Ads have an API?

Yes. APIs.io lists 9 APIs from Amazon Ads, including Amazon Ads API, Amazon Ads Activategiftcard API and Amazon Ads Activationstatuscheck API, and 6 more.

Is there an OpenAPI specification for the Amazon Ads API?

Yes. APIs.io indexes 9 OpenAPI specifications for Amazon Ads, each linked for download from this page.

How do I authenticate with the Amazon Ads API?

Amazon Ads documents its authentication (apiKey · 1 scheme). The details are profiled on APIs.io as Amazon Ads Authentication.

Is the Amazon Ads API ready for AI agents?

Amazon Ads has a Kin Score of 28.3 out of 100 (thin) and an Agent Readiness score of 26.7 (agent-aware), scored by API Evangelist on 2026-11-06.

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