URX *

URX was a San Francisco mobile deep-linking and app-search startup that connected mobile users to relevant in-app commerce experiences. Backed by roughly $15M from investors including GV (Google Ventures) and CyberAgent, it was acquired by Pinterest in May 2016 and its product was wound down. The urx.com domain is now parked and listed for sale on a domain marketplace, and no API, developer portal, or public developer artifacts remain. Profiled in the API Evangelist network as a historical GV portfolio company.

URX * is profiled on the APIs.io network. Tagged areas include Company, Enterprise, Deep Linking, Mobile, and Advertising.

🌐 Visit website 📡 Source on GitHub

0 APIs

Company Enterprise Deep Linking Mobile Advertising Defunct

Resources

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: urx
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - url: https://urx.com
    status: 302
    note: declared website redirects to atom.com — a domain sales/parking service, so the domain has lapsed rather than moved
      to an acquirer (probed 2026-09-03, roadmap#169)
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/urx.png
name: URX *
description: URX was a San Francisco mobile deep-linking and app-search startup that connected mobile users to relevant in-app
  commerce experiences. Backed by roughly $15M from investors including GV (Google Ventures) and CyberAgent, it was acquired
  by Pinterest in May 2016 and its product was wound down. The urx.com domain is now parked and listed for sale on a domain
  marketplace, and no API, developer portal, or public developer artifacts remain. Profiled in the API Evangelist network
  as a historical GV portfolio company.
url: https://raw.githubusercontent.com/api-evangelist/urx/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
x-tier: stub
x-tier-reason: portfolio-lead
x-enrichment:
  date: '2026-07-21'
  status: nochange
  artifacts_added: 0
  pass: local-v1
x-status: defunct
x-defunct:
  acquired-by: Pinterest
  acquired: 2016-05
  domain-status: parked-for-sale
  domain-note: urx.com responds 302 to a domain-marketplace listing (atom.com/name/URX), verified 2026-07-21
  evidence:
  - https://www.wsj.com/articles/pinterest-acquires-mobile-ad-startup-urx-1462298027
  - https://fortune.com/2016/05/03/pinterest-urx-acquisition/
  - https://globalventuring.com/blog/2016/05/06/urx-links-itself-to-pinterest/
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Enterprise
- Deep Linking
- Mobile
- Advertising
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://urx.com

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