URX *

URX was a San Francisco mobile deep-linking and app-search startup that connected mobile users to relevant in-app commerce experiences. Backed by roughly $15M from investors including GV (Google Ventures) and CyberAgent, it was acquired by Pinterest in May 2016 and its product was wound down. The urx.com domain is now parked and listed for sale on a domain marketplace, and no API, developer portal, or public developer artifacts remain. Profiled in the API Evangelist network as a historical GV portfolio company.

URX * is profiled on the APIs.io network. Tagged areas include Company, Enterprise, Deep Linking, Mobile, and Advertising.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyEnterpriseDeep LinkingMobileAdvertisingDefunct

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/urx: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: urx
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/urx.png
name: URX *
description: URX was a San Francisco mobile deep-linking and app-search startup that connected mobile users to relevant in-app
  commerce experiences. Backed by roughly $15M from investors including GV (Google Ventures) and CyberAgent, it was acquired
  by Pinterest in May 2016 and its product was wound down. The urx.com domain is now parked and listed for sale on a domain
  marketplace, and no API, developer portal, or public developer artifacts remain. Profiled in the API Evangelist network
  as a historical GV portfolio company.
url: https://raw.githubusercontent.com/api-evangelist/urx/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
x-tier: stub
x-tier-reason: portfolio-lead
x-enrichment:
  date: '2026-07-21'
  status: nochange
  artifacts_added: 0
  pass: local-v1
x-status: defunct
x-defunct:
  acquired-by: Pinterest
  acquired: 2016-05
  domain-status: parked-for-sale
  domain-note: urx.com responds 302 to a domain-marketplace listing (atom.com/name/URX), verified 2026-07-21
  evidence:
  - https://www.wsj.com/articles/pinterest-acquires-mobile-ad-startup-urx-1462298027
  - https://fortune.com/2016/05/03/pinterest-urx-acquisition/
  - https://globalventuring.com/blog/2016/05/06/urx-links-itself-to-pinterest/
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Enterprise
- Deep Linking
- Mobile
- Advertising
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://urx.com