Lotame Solutions

Lotame Solutions is a data collaboration and identity company for digital marketing and advertising. Its Spherical platform lets marketers, agencies, and publishers connect, enrich, and activate first- and third-party audience data, while Panorama ID delivers a privacy-first, cookieless identity for addressability across web, mobile app, and CTV. Lotame exposes a token-based Admin Services REST API (api.lotame.com/2/) for managing first-party data, building audiences, and pulling behavior and audience statistics, plus a server-side Panorama ID resolution API on sid.crwdcntrl.net for web and mobile (MAID) identity lookups. Lotame operates across 24 countries and was acquired by Publicis Groupe.

Lotame Solutions publishes 2 APIs on the APIs.io network. Tagged areas include Company, Data Management Platform, Identity, Advertising, and Marketing.

Lotame Solutions’ developer surface includes documentation, API reference, support, signup flow, engineering blog, authentication, and 21 more developer resources.

🌐 Visit website 📡 Source on GitHub

26.7/100 thin ▬ flat Agent 8/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessOpen

2 APIs

Company Data Management Platform Identity Advertising Marketing Audience Data Data Collaboration AdTech

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 26.7/100 · thin

Contract Quality 0.0 / 25

Developer Ergonomics 9.5 / 20

Access Clarity 7.1 / 20

Operational Transparency 0.3 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 8/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/lotame-solutions: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Lotame Admin Services API

Token-based REST API for managing first-party data, building and editing audience segments, activating audiences, and retrieving behavior and audience analytics on the Lotame Sp...

Panorama ID Server-Side API

Real-time server-side API that returns the assigned Panorama ID for an IP address and user-agent (web) or Mobile Advertiser ID / MAID (mobile app). JSON POST to sid.crwdcntrl.ne...

Pricing Plans 1

Published pricing tiers and plan structures.

Lotame Solutions Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Lotame Solutions Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Lotame Solutions Authentication

0 schemes

SECURITY

Lotame Solutions Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

X-MCPServerCandidate

X-MCPServerCandidate

LLMsTxt

LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

Components

DataModel

Build 4

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

GitHubOrganization

GitHubOrganization

SourceCode

SourceCode

Access & Security 3

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Compliance

Compliance

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: lotame-solutions
name: Lotame Solutions
description: Lotame Solutions is a data collaboration and identity company for digital marketing and advertising. Its Spherical
  platform lets marketers, agencies, and publishers connect, enrich, and activate first- and third-party audience data, while
  Panorama ID delivers a privacy-first, cookieless identity for addressability across web, mobile app, and CTV. Lotame exposes
  a token-based Admin Services REST API (api.lotame.com/2/) for managing first-party data, building audiences, and pulling
  behavior and audience statistics, plus a server-side Panorama ID resolution API on sid.crwdcntrl.net for web and mobile
  (MAID) identity lookups. Lotame operates across 24 countries and was acquired by Publicis Groupe.
url: https://raw.githubusercontent.com/api-evangelist/lotame-solutions/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 5
  pass: local-v1
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
image: https://cdn-ilbibgp.nitrocdn.com/eakWUVxgVLoymIJUurpQZcwTweYHDeju/assets/images/optimized/rev-6d2d189/www.lotame.com/wp-content/uploads/2025/05/lotame-website-favicon-300x300.png
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Data Management Platform
- Identity
- Advertising
- Marketing
- Audience Data
- Data Collaboration
- AdTech
apis:
- name: Lotame Admin Services API
  description: Token-based REST API for managing first-party data, building and editing audience segments, activating audiences,
    and retrieving behavior and audience analytics on the Lotame Spherical platform. JSON over HTTPS with GET/PUT/POST/DELETE,
    versioned under /2/, authenticated with x-lotame-token and x-lotame-access header credentials created in the Spherical
    platform.
  humanURL: https://my.lotame.com/category/administrative-api
  baseURL: https://api.lotame.com/2/
  properties:
  - type: Documentation
    url: https://api.lotame.com/docs/
  - type: APIReference
    url: https://my.lotame.com/t/35h37my/admin-services-api
  - type: Authentication
    url: authentication/lotame-solutions-authentication.yml
  - type: Conventions
    url: conventions/lotame-solutions-conventions.yml
  - type: Lifecycle
    url: lifecycle/lotame-solutions-lifecycle.yml
  - type: X-MCPServerCandidate
    url: mcp/lotame-solutions-mcp.yml
    note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list
      derived from the published API contracts, not an existing server. The scorer already read the manifest and reported
      mcp_server correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
  - type: DataModel
    url: data-model/lotame-solutions-data-model.yml
  - type: RateLimits
    url: rate-limits/lotame-solutions-rate-limits.yml
- name: Panorama ID Server-Side API
  description: Real-time server-side API that returns the assigned Panorama ID for an IP address and user-agent (web) or Mobile
    Advertiser ID / MAID (mobile app). JSON POST to sid.crwdcntrl.net/sid, identified by a Lotame-assigned static client_id,
    with IAB TCF v2 or Lotame consent signaling required per request.
  humanURL: https://my.lotame.com/category/panorama-id-apis
  baseURL: https://sid.crwdcntrl.net/sid
  properties:
  - type: Documentation
    url: https://my.lotame.com/t/60ykhkw/server-side-panorama-id-api-for-web
  - type: APIReference
    url: https://my.lotame.com/t/x2yf3d0/server-side-panorama-id-api-for-mobile-app-maids
  - type: ErrorCatalog
    url: errors/lotame-solutions-problem-types.yml
common:
- type: Website
  url: https://www.lotame.com/
- type: DeveloperPortal
  url: https://my.lotame.com/
- type: Documentation
  url: https://api.lotame.com/docs/
- type: APIReference
  url: https://my.lotame.com/category/administrative-api
- type: Support
  url: https://www.cognitoforms.com/LotameSolutionsInc/SupportTicketForm
- type: SignUp
  url: https://my.lotame.com/signup
- type: Login
  url: https://platform.lotame.com/
- type: Blog
  url: https://www.lotame.com/resources
- type: TermsOfService
  url: https://www.lotame.com/legal/
- type: PrivacyPolicy
  url: https://www.lotame.com/privacy
- type: Authentication
  url: authentication/lotame-solutions-authentication.yml
- type: Conventions
  url: conventions/lotame-solutions-conventions.yml
- type: ErrorCatalog
  url: errors/lotame-solutions-problem-types.yml
- type: Lifecycle
  url: lifecycle/lotame-solutions-lifecycle.yml
- type: Conformance
  url: conformance/lotame-solutions-conformance.yml
- type: DomainSecurity
  url: security/lotame-solutions-domain-security.yml
- type: X-MCPServerCandidate
  url: mcp/lotame-solutions-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: LLMsTxt
  url: llms/lotame-solutions-llms.txt
- type: Packages
  url: packages/lotame-solutions-packages.yml
- type: SDKs
  url: packages/lotame-solutions-packages.yml
- type: Components
  url: components/lotame-solutions-components.yml
- type: DataModel
  url: data-model/lotame-solutions-data-model.yml
- type: Plans
  url: plans/lotame-solutions-plans-pricing.yml
- type: RateLimits
  url: rate-limits/lotame-solutions-rate-limits.yml
- type: Compliance
  url: https://www.lotame.com/legal/eu-privacy-consent-policy
- type: GitHubOrganization
  url: https://github.com/Lotame
- type: SourceCode
  url: https://github.com/Lotame/api-examples
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io

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