Lotame Solutions

aid: lotame-solutions
name: Lotame Solutions
description: Lotame Solutions is a data collaboration and identity company for digital marketing and advertising. Its Spherical
  platform lets marketers, agencies, and publishers connect, enrich, and activate first- and third-party audience data, while
  Panorama ID delivers a privacy-first, cookieless identity for addressability across web, mobile app, and CTV. Lotame exposes
  a token-based Admin Services REST API (api.lotame.com/2/) for managing first-party data, building audiences, and pulling
  behavior and audience statistics, plus a server-side Panorama ID resolution API on sid.crwdcntrl.net for web and mobile
  (MAID) identity lookups. Lotame operates across 24 countries and was acquired by Publicis Groupe.
url: https://raw.githubusercontent.com/api-evangelist/lotame-solutions/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 9
  pass: local-v1
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
image: https://cdn-ilbibgp.nitrocdn.com/eakWUVxgVLoymIJUurpQZcwTweYHDeju/assets/images/optimized/rev-6d2d189/www.lotame.com/wp-content/uploads/2025/05/lotame-website-favicon-300x300.png
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Data Management Platform
- Identity
- Advertising
- Marketing
- Audience Data
- Data Collaboration
- AdTech
apis:
- name: Lotame Admin Services API
  description: Token-based REST API for managing first-party data, building and editing audience segments, activating audiences,
    and retrieving behavior and audience analytics on the Lotame Spherical platform. JSON over HTTPS with GET/PUT/POST/DELETE,
    versioned under /2/, authenticated with x-lotame-token and x-lotame-access header credentials created in the Spherical
    platform.
  humanURL: https://my.lotame.com/category/administrative-api
  baseURL: https://api.lotame.com/2/
  properties:
  - type: Documentation
    url: https://api.lotame.com/docs/
  - type: APIReference
    url: https://my.lotame.com/t/35h37my/admin-services-api
  - type: Authentication
    url: authentication/lotame-solutions-authentication.yml
  - type: Conventions
    url: conventions/lotame-solutions-conventions.yml
  - type: Lifecycle
    url: lifecycle/lotame-solutions-lifecycle.yml
  - type: MCPServer
    url: mcp/lotame-solutions-mcp.yml
- name: Panorama ID Server-Side API
  description: Real-time server-side API that returns the assigned Panorama ID for an IP address and user-agent (web) or Mobile
    Advertiser ID / MAID (mobile app). JSON POST to sid.crwdcntrl.net/sid, identified by a Lotame-assigned static client_id,
    with IAB TCF v2 or Lotame consent signaling required per request.
  humanURL: https://my.lotame.com/category/panorama-id-apis
  baseURL: https://sid.crwdcntrl.net/sid
  properties:
  - type: Documentation
    url: https://my.lotame.com/t/60ykhkw/server-side-panorama-id-api-for-web
  - type: APIReference
    url: https://my.lotame.com/t/x2yf3d0/server-side-panorama-id-api-for-mobile-app-maids
  - type: ErrorCatalog
    url: errors/lotame-solutions-problem-types.yml
common:
- type: Website
  url: https://www.lotame.com/
- type: DeveloperPortal
  url: https://my.lotame.com/
- type: Documentation
  url: https://api.lotame.com/docs/
- type: APIReference
  url: https://my.lotame.com/category/administrative-api
- type: Support
  url: https://www.cognitoforms.com/LotameSolutionsInc/SupportTicketForm
- type: SignUp
  url: https://my.lotame.com/signup
- type: Login
  url: https://platform.lotame.com/
- type: Blog
  url: https://www.lotame.com/resources
- type: TermsOfService
  url: https://www.lotame.com/legal/
- type: PrivacyPolicy
  url: https://www.lotame.com/privacy
- type: Authentication
  url: authentication/lotame-solutions-authentication.yml
- type: Conventions
  url: conventions/lotame-solutions-conventions.yml
- type: ErrorCatalog
  url: errors/lotame-solutions-problem-types.yml
- type: Lifecycle
  url: lifecycle/lotame-solutions-lifecycle.yml
- type: Conformance
  url: conformance/lotame-solutions-conformance.yml
- type: DomainSecurity
  url: security/lotame-solutions-domain-security.yml
- type: WellKnown
  url: well-known/lotame-solutions-well-known.yml
- type: MCPServer
  url: mcp/lotame-solutions-mcp.yml
- type: LLMsTxt
  url: llms/lotame-solutions-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io