AdEspresso

AdEspresso by Hootsuite is a self-service digital advertising optimization platform for creating, managing, analyzing, and collaborating on Facebook and Instagram (and Google) ad campaigns from a single dashboard. Its tagline is "Digital Advertising Made Easy, Fast & Effective." The product lets marketers, agencies, and e-commerce teams launch split-test campaigns at scale, generate performance analytics in web/PDF/email/Excel formats, run team and client approval workflows, and learn through AdEspresso University guides, webinars, and eBooks. Originally a standalone Facebook Marketing Partner, AdEspresso was acquired by Hootsuite in 2017. It is surfaced here as a portfolio company of 500 Global. AdEspresso publishes no developer portal, API reference, OpenAPI or AsyncAPI definition, GraphQL endpoint, Postman collection, MCP server or SDK on any public host; it builds on Facebook's Marketing API rather than exposing one of its own. Its only public statement about an API is a single line item on the pricing page, where "API access" is listed as an Enterprise-tier ($259/month and up) entitlement with no contract, base URL or documentation attached.

AdEspresso is profiled on the APIs.io network. Tagged areas include Company, Advertising, Facebook Ads, Instagram Ads, and Social Media Marketing.

AdEspresso’s developer surface includes pricing, engineering blog, support, signup flow, and 12 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

22.3/100 emerging ▬ flat Agent 3/100 human only Front door AI 1/6 silent Heartbeat 0/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

0 APIs

Company Advertising Facebook AdsInstagram AdsSocial Media MarketingAd OptimizationSoftware-as-a-Service Marketing

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 22.3/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 1.2 / 17

Access Clarity 13.0 / 17

Operational Transparency 0.3 / 11

Contract Governance 0.0 / 10

Discoverability 4.7 / 9

Regulatory Posture 2.1 / 15

Agent readiness — 3/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

12 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 7.1 — up to +18.6 composite points
Operational Transparency scores 2.6 — up to +12.7 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/adespresso/apis.yml: open an issue on github.com/api-evangelist/adespresso to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

AdEspresso API pricing

Prices published by AdEspresso.

Plan	Price
Starter	$49
Plus	$99
Enterprise	$259

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Adespresso Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Adespresso Rate Limits

0 limits

RATE LIMITS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Adespresso Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

ParentCompany

ParentCompany

Source (apis.yml)

aid: adespresso
name: AdEspresso
description: AdEspresso by Hootsuite is a self-service digital advertising optimization platform for creating, managing, analyzing,
  and collaborating on Facebook and Instagram (and Google) ad campaigns from a single dashboard. Its tagline is "Digital Advertising
  Made Easy, Fast & Effective." The product lets marketers, agencies, and e-commerce teams launch split-test campaigns at
  scale, generate performance analytics in web/PDF/email/Excel formats, run team and client approval workflows, and learn
  through AdEspresso University guides, webinars, and eBooks. Originally a standalone Facebook Marketing Partner, AdEspresso
  was acquired by Hootsuite in 2017. It is surfaced here as a portfolio company of 500 Global. AdEspresso publishes no developer
  portal, API reference, OpenAPI or AsyncAPI definition, GraphQL endpoint, Postman collection, MCP server or SDK on any public
  host; it builds on Facebook's Marketing API rather than exposing one of its own. Its only public statement about an API
  is a single line item on the pricing page, where "API access" is listed as an Enterprise-tier ($259/month and up) entitlement
  with no contract, base URL or documentation attached.
url: https://raw.githubusercontent.com/api-evangelist/adespresso/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead-no-public-api
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: medium
  probe_state: gated
  source:
  - plans
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://adespresso.com/wp-content/uploads/2018/09/final-graphics-fb-share-img.png
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- Facebook Ads
- Instagram Ads
- Social Media Marketing
- Ad Optimization
- Software-as-a-Service
- Marketing
tags_raw:
- Company
- Advertising
- Facebook Ads
- Instagram Ads
- Social Media Marketing
- Ad Optimization
- SaaS
- Marketing
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: ParentCompany
  url: https://apis.io/providers/hootsuite/
  name: Hootsuite
  x-relationship: acquired
  x-evidence: Originally a standalone Facebook Marketing Partner, AdEspresso was acquired by Hootsuite in 2017.
- type: Website
  url: https://adespresso.com
- type: Pricing
  url: https://adespresso.com/pricing/
- type: Blog
  url: https://adespresso.com/blog/
- type: Support
  url: https://support.adespresso.com/s/
- type: SignUp
  url: https://adespresso.com/join/
- type: Login
  url: https://app.adespresso.com/login
- type: TermsOfService
  url: https://adespresso.com/tos/
- type: PrivacyPolicy
  url: https://adespresso.com/privacy/
- type: GitHubOrganization
  url: https://github.com/adespresso
- type: DomainSecurity
  url: security/adespresso-domain-security.yml
- type: Plans
  url: plans/adespresso-plans-pricing.yml
- type: RateLimits
  url: rate-limits/adespresso-rate-limits.yml
- type: Packages
  url: packages/adespresso-packages.yml
- type: WellKnown
  url: well-known/adespresso-well-known.yml
- type: LLMsTxt
  url: llms/adespresso-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 6
  pass: local-v1
x-coverage:
  state: gated
  reason: customer-only-docs
  detail: AdEspresso's pricing page sells "API access" as an Enterprise-tier ($259/month) entitlement, but no reference, base
    URL or specification for it exists on any public host — the Help Centre that would carry it, support.adespresso.com, runs
    on Salesforce Experience Cloud and returns 401 to an anonymous visitor.
  evidence:
  - url: https://adespresso.com/pricing/
    status: 200
  - url: https://support.adespresso.com/hc/en-us
    status: 401
  - url: https://app.adespresso.com/api/v1
    status: 404
  checked: '2026-08-12'

AdEspresso API — frequently asked questions

How much does the AdEspresso API cost?

AdEspresso publishes its prices; its Starter plan is $49 as of 2026-08-12. APIs.io lists 3 pricing plans for AdEspresso, with each plan's price, limits and inclusions under Pricing on this page.

Is the AdEspresso API ready for AI agents?

AdEspresso has a Kin Score of 22.3 out of 100 (emerging) and an Agent Readiness score of 2.5 (human-only), scored by API Evangelist on 2026-11-06.

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