Bluefin Labs

Bluefin Labs was a social TV analytics company founded in 2008 in Cambridge, Massachusetts by Deb Roy and Michael Fleischman, spun out of research at the MIT Media Lab. Its platform semantically interpreted public social media commentary from Twitter, Facebook and blogs and automatically linked those comments to the television shows and advertisements people were watching, producing audience engagement measurement for networks, agencies and brands. Its product, Bluefin Signals, gave media buyers a tool for accessing and analyzing social TV response data. The company raised a Series A led by Redpoint Ventures in 2010 and a $12M Series B led by Time Warner Investments in January 2012, with SoftBank Capital and Lerer Ventures participating. Twitter acquired Bluefin Labs on February 6, 2013 for a reported ~$100 million and absorbed the team and technology into its TV advertising and analytics products. The company is DEFUNCT: it operates no independent product, developer program or API, and the bluefinlabs.com domain no longer belongs to the company — it now redirects to an unrelated news site. This profile is retained as a historical / portfolio-graph record only.

Bluefin Labs is profiled on the APIs.io network. Tagged areas include Company, Defunct, Acquired, Analytics, and Social Media.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyDefunctAcquiredAnalyticsSocial MediaTelevisionMedia MeasurementAdvertisingMachine Learning

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Resources

Company 2

The organization behind the API

Website

Website

InvestorProfile

InvestorProfile

Other 1

Properties that don't map to a standard resource type

Wikipedia

Wikipedia

Source (apis.yml)

aid: bluefin-labs
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/bluefin-labs.png
name: Bluefin Labs
description: 'Bluefin Labs was a social TV analytics company founded in 2008 in Cambridge, Massachusetts by Deb Roy and Michael
  Fleischman, spun out of research at the MIT Media Lab. Its platform semantically interpreted public social media commentary
  from Twitter, Facebook and blogs and automatically linked those comments to the television shows and advertisements people
  were watching, producing audience engagement measurement for networks, agencies and brands. Its product, Bluefin Signals,
  gave media buyers a tool for accessing and analyzing social TV response data. The company raised a Series A led by Redpoint
  Ventures in 2010 and a $12M Series B led by Time Warner Investments in January 2012, with SoftBank Capital and Lerer Ventures
  participating. Twitter acquired Bluefin Labs on February 6, 2013 for a reported ~$100 million and absorbed the team and
  technology into its TV advertising and analytics products. The company is DEFUNCT: it operates no independent product, developer
  program or API, and the bluefinlabs.com domain no longer belongs to the company — it now redirects to an unrelated news
  site. This profile is retained as a historical / portfolio-graph record only.'
url: https://raw.githubusercontent.com/api-evangelist/bluefin-labs/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: defunct-acquired
x-status: defunct
x-acquired-by: twitter
x-acquired-date: '2013-02-06'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Defunct
- Acquired
- Analytics
- Social Media
- Television
- Media Measurement
- Advertising
- Machine Learning
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: http://bluefinlabs.com/
  x-status: defunct
  x-note: Domain no longer operated by Bluefin Labs; 301 redirects to an unrelated site (usnewsdaily.com). Verified 2026-07-20.
- type: Wikipedia
  url: https://en.wikipedia.org/wiki/Bluefin_Labs
- type: InvestorProfile
  name: Redpoint Ventures portfolio page
  url: https://www.redpoint.com/companies/bluefin-labs/
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1
  notes: Company defunct since the February 2013 Twitter acquisition. No live website, developer portal, documentation, API,
    GitHub organization or package presence exists. Domain probes returned a parked WordPress soft-404 catch-all (every path,
    including /.well-known/security.txt, /llms.txt and /openapi.json, returns HTTP 200 with unrelated HTML), so no well-known,
    security or spec artifacts were harvested. No artifacts written — none would be truthful.