MoPub

MoPub was a mobile advertising and app-monetization platform providing ad-network mediation, advanced bidding, and a real-time marketplace/exchange plus open-source iOS and Android SDKs for mobile publishers. Founded in 2010, it was acquired by Twitter in 2013, then sold to AppLovin for $1.05B in a deal that closed January 2022. AppLovin migrated publishers to its MAX platform and shut down MoPub's mediation, advanced bidding, and marketplace on 2022-03-31, with dashboard/reporting retired by 2022-04-30. MoPub is now defunct: www.mopub.com redirects to applovin.com and the developer/API surface (developers.mopub.com) is offline. This profile is retained as a historical/defunct record; there is no live MoPub API to enrich.

MoPub is profiled on the APIs.io network. Tagged areas include Company, Mobile, Advertising, AdTech, and Monetization.

🌐 Visit website 📡 Source on GitHub

0 APIs

Company Mobile Advertising AdTech Monetization Mediation SDK Defunct

Resources

Build 1

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GitHubOrganization

GitHubOrganization

Company 1

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Website

Website

Source (apis.yml)

aid: mopub
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - url: https://www.mopub.com
    status: 301
    note: declared website redirects to https://applovin.com/en — a different registrable domain (mopub.com -> applovin.com),
      possible rename or acquisition (probed 2026-09-03, roadmap#169)
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mopub.png
name: MoPub
description: 'MoPub was a mobile advertising and app-monetization platform providing ad-network mediation, advanced bidding,
  and a real-time marketplace/exchange plus open-source iOS and Android SDKs for mobile publishers. Founded in 2010, it was
  acquired by Twitter in 2013, then sold to AppLovin for $1.05B in a deal that closed January 2022. AppLovin migrated publishers
  to its MAX platform and shut down MoPub''s mediation, advanced bidding, and marketplace on 2022-03-31, with dashboard/reporting
  retired by 2022-04-30. MoPub is now defunct: www.mopub.com redirects to applovin.com and the developer/API surface (developers.mopub.com)
  is offline. This profile is retained as a historical/defunct record; there is no live MoPub API to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/mopub/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-acquired-by: applovin
x-shutdown: '2022-04-30'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Mobile
- Advertising
- AdTech
- Monetization
- Mediation
- SDK
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.mopub.com
- type: GitHubOrganization
  url: https://github.com/mopub
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1

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