Vungle

aid: vungle
name: Vungle
description: Vungle is a mobile app monetization and user-acquisition platform, now operated as part of Liftoff (the merged
  Liftoff + Vungle mobile growth company). Vungle's in-app advertising SDKs help mobile publishers monetize with performance-focused
  ad formats (video, interactive, and playable ads), while Liftoff's advertiser APIs let growth teams launch and manage user-acquisition
  campaigns, assemble creatives, ingest audiences, and pull automated performance reporting. The programmatic surface is documented
  at docs.liftoff.io and includes a Reporting API, a closed-beta Campaign Management API, an Audiences Integration API, a
  GDPR Opt-Out API, and a server-to-server (S2S) postback integration. All advertiser APIs authenticate with an HTTP Basic
  API key and secret issued by a Liftoff Account Manager.
url: https://raw.githubusercontent.com/api-evangelist/vungle/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- gv
- uncork-capital
x-tier: stub
x-tier-reason: portfolio-lead
x-operated-by: Liftoff
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 14
  pass: local-v1
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  - url: https://vungle.com
    status: 301
    note: declared website redirects to https://liftoff.ai/ — a different registrable domain (vungle.com -> liftoff.ai), possible
      rename or acquisition (probed 2026-09-03, roadmap#169)
  generated: '2026-09-03'
  method: derived
image: https://liftoff.ai/wp-content/uploads/2025/01/B-Meta-Image-20240912-122239.jpg
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- Mobile
- Monetization
- User Acquisition
- AdTech
- Analytics
- Reporting
tags_raw:
- Company
- Advertising
- Mobile
- Monetization
- User Acquisition
- Ad Tech
- Analytics
- Reporting
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Liftoff Reporting API
  description: Automated access to Vungle/Liftoff campaign performance reports — impressions, clicks, installs, and in-app
    events — with configurable groupings, metrics, and cohort (look-back window) analysis. HTTP Basic authenticated; JSON.
  humanURL: https://docs.liftoff.io/advertiser/reporting_api
  baseURL: https://data.liftoff.io/api/v1
  properties:
  - type: Documentation
    url: https://docs.liftoff.io/advertiser/reporting_api
  - type: Authentication
    url: authentication/vungle-authentication.yml
- name: Liftoff Campaign Management API
  description: Closed-beta API to programmatically launch UA expansion campaigns, manage spend and targeting, upload assets,
    and assemble creatives. Standard REST/JSON at https://cm-api.liftoff.io/v1.
  humanURL: https://docs.liftoff.io/advertiser/campaign_management_api
  baseURL: https://cm-api.liftoff.io/v1
  properties:
  - type: Documentation
    url: https://docs.liftoff.io/advertiser/campaign_management_api
- name: Liftoff Audiences Integration API
  description: Audience ingestion/validation API for partners working on behalf of multiple clients, at https://analytics.liftoff.io/audiences/v1.
  humanURL: https://docs.liftoff.io/advertiser/direct/liftoff-api-audiences
  baseURL: https://analytics.liftoff.io/audiences/v1
  properties:
  - type: Documentation
    url: https://docs.liftoff.io/advertiser/direct/liftoff-api-audiences
- name: Liftoff GDPR Opt-Out API
  description: Submit GDPR-compliant opt-out requests to remove user data by device ID, at https://analytics.liftoff.io/opt_out/v3.
  humanURL: https://docs.liftoff.io/advertiser/direct/liftoff-gdpr-opt-out-api
  baseURL: https://analytics.liftoff.io/opt_out/v3
  properties:
  - type: Documentation
    url: https://docs.liftoff.io/advertiser/direct/liftoff-gdpr-opt-out-api
common:
- type: DomainSecurity
  url: security/vungle-domain-security.yml
- type: Website
  url: https://vungle.com
- type: DeveloperPortal
  url: https://docs.liftoff.io/
- type: Documentation
  url: https://docs.liftoff.io/
- type: GettingStarted
  url: https://docs.liftoff.io/advertiser
- type: Authentication
  url: authentication/vungle-authentication.yml
- type: Conventions
  url: conventions/vungle-conventions.yml
- type: ErrorCatalog
  url: errors/vungle-error-codes.yml
- type: RateLimits
  url: rate-limits/vungle-rate-limits.yml
- type: Lifecycle
  url: lifecycle/vungle-lifecycle.yml
- type: Sandbox
  url: sandbox/vungle-sandbox.yml
- type: Packages
  url: packages/vungle-packages.yml
- type: SDKs
  url: packages/vungle-packages.yml
- type: X-MCPServerCandidate
  url: mcp/vungle-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: LLMsTxt
  url: llms/vungle-llms.txt
- type: Conformance
  url: conformance/vungle-conformance.yml
- type: DataModel
  url: data-model/vungle-data-model.yml
- type: Webhooks
  url: asyncapi/vungle-s2s-webhooks.yml
- type: Blog
  url: https://liftoff.io/blog
- type: PrivacyPolicy
  url: https://liftoff.io/privacy-policy
- type: TermsOfService
  url: https://liftoff.io/terms-of-service
- type: GitHubOrganization
  url: https://github.com/Vungle