Yodle

Yodle was a New York-based local online marketing and lead-generation company for small and medium-sized businesses, offering all-in-one advertising, web presence, and business-automation products such as Marketing Essentials, Yodle Ads, and Lighthouse 360. Backed by Bessemer Venture Partners, it was acquired by Web.com in February 2016 for roughly $342 million and no longer operates as a standalone brand — its technology was folded into Web.com, now part of Newfold Digital. Yodle exposes no public developer API, developer portal, or SDKs; api.yodle.com is an internal, auth-gated endpoint (HTTP 401) and the legacy www.yodle.com site is effectively defunct.

Yodle is profiled on the APIs.io network. Tagged areas include Company, Vertical Software, Local Marketing, Advertising, and Lead Generation.

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
0 APIs
CompanyVertical SoftwareLocal MarketingAdvertisingLead GenerationMarketing AutomationSmall BusinessAcquired

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
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Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Yodle Domain Security

DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

Company 1

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: yodle
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/yodle.png
name: Yodle
description: Yodle was a New York-based local online marketing and lead-generation company for small and medium-sized businesses,
  offering all-in-one advertising, web presence, and business-automation products such as Marketing Essentials, Yodle Ads,
  and Lighthouse 360. Backed by Bessemer Venture Partners, it was acquired by Web.com in February 2016 for roughly $342 million
  and no longer operates as a standalone brand — its technology was folded into Web.com, now part of Newfold Digital. Yodle
  exposes no public developer API, developer portal, or SDKs; api.yodle.com is an internal, auth-gated endpoint (HTTP 401)
  and the legacy www.yodle.com site is effectively defunct.
url: https://raw.githubusercontent.com/api-evangelist/yodle/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Vertical Software
- Local Marketing
- Advertising
- Lead Generation
- Marketing Automation
- Small Business
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/yodle-domain-security.yml
- type: Website
  url: http://www.yodle.com
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1

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