Facebook Lead Ads

Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create instant lead-generation forms on Facebook and Instagram and programmatically retrieve the leads captured through those forms. Through the Meta Graph API developers can list lead generation forms on a Page, read submitted leads, download bulk lead exports, and subscribe to webhooks for real-time lead delivery. Authentication uses Page access tokens issued via Facebook Login / Meta Business Login with the leads_retrieval, pages_show_list, and pages_manage_ads permissions.

Facebook Lead Ads publishes 7 API contracts indexed on the APIs.io network, including Bulk Leads API, Leadgen Forms API, Leads API, and 4 more. Tagged areas include Advertising, Lead Generation, Lead Ads, Marketing API, and Facebook.

The Facebook Lead Ads catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Facebook Lead Ads’ developer surface includes authentication, documentation, signup flow, support, changelog, sandbox, CLI, and 34 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

58.1/100 strong ▬ flat Agent 46/100 agent ready saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessSelf serve

1 published contract 1 MCP Servers 3 Agent Skills

Advertising Lead GenerationLead AdsMarketing APIFacebook Instagram Meta Webhook

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

Bulk LeadsLeadgen FormsLeadsMeta Marketing API Lead Ads

POST /{page-id}/leadgen_forms GET /{form-id}/bulk_leads GET /{form-id}/leads GET /{form-id}

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 58.1/100 · strong

Contract Quality 9.9 / 19

Developer Ergonomics 11.5 / 15

Access Clarity 5.1 / 15

Operational Transparency 7.4 / 10

Contract Governance 1.6 / 9

Discoverability 5.6 / 8

Regulatory Posture 6.0 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 46/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 0 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
Pagination +5 pts — share of collection GETs (an array, or one wrapped in data/items/results ...) that declare a page/limit/offset/cursor parameter, a Link header or a next/cursor field; na with no collection GETs

4 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 34.2 — up to +13.2 composite points
Contract Quality scores 52.8 — up to +11.8 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/facebook-lead-ads/apis.yml: open an issue on github.com/api-evangelist/facebook-lead-ads to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 4

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

OpenAPI

measured — observed by APIs.io (published)

OAuth 2.0

measured — observed by APIs.io (declared)

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Meta Marketing API - Lead Ads

Graph API endpoints for managing Facebook and Instagram lead generation forms, retrieving captured leads, exporting bulk lead data, and subscribing to leadgen webhooks. Authenti...

Facebook Lead Ads Bulk Leads API

The Bulk Leads API from Facebook Lead Ads — 1 operation(s) for bulk leads.

Facebook Lead Ads Leadgen Forms API

The Leadgen Forms API from Facebook Lead Ads — 1 operation(s) for leadgen forms.

Facebook Lead Ads Leads API

The Leads API from Facebook Lead Ads — 2 operation(s) for leads.

Facebook Lead Ads Meta Marketing API Lead Ads API

The Meta Marketing API Lead Ads API from Facebook Lead Ads — 2 operation(s) for meta marketing api lead ads.

Facebook Lead Ads Subscribed Apps API

The Subscribed Apps API from Facebook Lead Ads — 1 operation(s) for subscribed apps.

Facebook Lead Ads Subscriptions API

The Subscriptions API from Facebook Lead Ads — 1 operation(s) for subscriptions.

Scroll for all 7

Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Meta Marketing API - Lead Ads Bulk Leads API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Leadgen Forms API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Meta Marketing API Lead Ads API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Subscribed Apps API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Subscriptions API

OPEN COLLECTION

Meta Marketing API - Lead Ads

OPEN COLLECTION

Scroll for all 7

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Meta Ads MCP Server

Remote MCP server at mcp.facebook.com over HTTP requiring OAuth.

MCP SERVER

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Create and inspect lead generation forms

AGENT SKILL

Retrieve leads from a Facebook lead ad form

AGENT SKILL

Subscribe to real-time leadgen webhooks

AGENT SKILL

Facebook Lead Ads API pricing

Rate limits

: 24 hours
: 24 hours
: 24 hours

All 10 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Facebook Lead Ads Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Facebook Lead Ads Rate Limits

10 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Facebook Lead Ads Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Facebook Lead Ads Webhooks

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Facebook Lead Ads API Rules

58 rules · 56 errors 1 warnings 1 info

SPECTRAL

OpenAPI Overlays 6

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Facebook Lead Ads Bulk Leads Api Overlay

5 actions · update · facebook-lead-ads-bulk-leads-api-openapi.yml

DERIVED

Facebook Lead Ads Leadgen Forms Api Overlay

6 actions · update · facebook-lead-ads-leadgen-forms-api-openapi.yml

DERIVED

Facebook Lead Ads Leads Api Overlay

6 actions · update · facebook-lead-ads-leads-api-openapi.yml

DERIVED

Facebook Lead Ads Meta Marketing Api Lead Ads Api Overlay

6 actions · update · facebook-lead-ads-meta-marketing-api-lead-ads-api-openapi.yml

DERIVED

Facebook Lead Ads Subscribed Apps Api Overlay

5 actions · update · facebook-lead-ads-subscribed-apps-api-openapi.yml

DERIVED

Facebook Lead Ads Subscriptions Api Overlay

5 actions · update · facebook-lead-ads-subscriptions-api-openapi.yml

DERIVED

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Facebook Lead Ads Authentication

oauth2 · 1 scheme

SECURITY

Facebook Lead Ads Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Facebook Lead Ads Vulnerability Disclosure

Hackerone

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Facebook Lead Ads Scopes

6 scopes · authorizationCode

6 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Facebook Lead Ads Agentic Access

9 operations · 3 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

SignUp

Sandbox

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LlmsText

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

DataModel

Webhooks

Build 5

SDKs, sample code, and the tooling you integrate with

Packages

SDKs

ToolCrosswalk

CLI

GitHubOrganization

GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 5

Status, limits, changes, and where to get help

Support

StatusPage

Deprecation

ChangeLog

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 3

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Marketing API

Marketing API

App Dashboard

App Dashboard

Source (apis.yml)

aid: facebook-lead-ads
name: Facebook Lead Ads
description: Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create instant lead-generation forms on Facebook
  and Instagram and programmatically retrieve the leads captured through those forms. Through the Meta Graph API developers
  can list lead generation forms on a Page, read submitted leads, download bulk lead exports, and subscribe to webhooks for
  real-time lead delivery. Authentication uses Page access tokens issued via Facebook Login / Meta Business Login with the
  leads_retrieval, pages_show_list, and pages_manage_ads permissions.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/facebook-lead-ads.png
tags:
- Advertising
- Lead Generation
- Lead Ads
- Marketing API
- Facebook
- Instagram
- Meta
- Webhook
tags_raw:
- Advertising
- Lead Generation
- Lead Ads
- Marketing API
- Facebook
- Instagram
- Meta
- Webhooks
url: https://raw.githubusercontent.com/api-evangelist/facebook-lead-ads/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-14'
specificationVersion: '0.23'
apis:
- aid: facebook-lead-ads:graph-api
  name: Meta Marketing API - Lead Ads
  description: Graph API endpoints for managing Facebook and Instagram lead generation forms, retrieving captured leads, exporting
    bulk lead data, and subscribing to leadgen webhooks. Authentication uses Page access tokens with leads_retrieval, pages_show_list,
    and pages_manage_ads permissions.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Lead Ads
  - Lead Generation
  - Marketing API
  - Graph API
  - Webhook
  tags_raw:
  - Lead Ads
  - Lead Generation
  - Marketing API
  - Graph API
  - Webhooks
  properties:
  - type: Documentation
    url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  - type: APIReference
    url: https://developers.facebook.com/docs/marketing-api/reference/
  - type: Retrieving Leads
    url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/retrieving
  - type: Webhooks
    url: https://developers.facebook.com/documentation/ads-commerce/marketing-api/guides/lead-ads/quickstart/webhooks-integration
- aid: facebook-lead-ads:facebook-lead-ads-bulk-leads-api
  name: Facebook Lead Ads Bulk Leads API
  description: The Bulk Leads API from Facebook Lead Ads — 1 operation(s) for bulk leads.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Bulk Leads
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-bulk-leads-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-bulk-leads-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-leadgen-forms-api
  name: Facebook Lead Ads Leadgen Forms API
  description: The Leadgen Forms API from Facebook Lead Ads — 1 operation(s) for leadgen forms.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Leadgen Forms
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-leadgen-forms-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-leadgen-forms-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-leads-api
  name: Facebook Lead Ads Leads API
  description: The Leads API from Facebook Lead Ads — 2 operation(s) for leads.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-leads-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-leads-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-meta-marketing-api-lead-ads-api
  name: Facebook Lead Ads Meta Marketing API Lead Ads API
  description: The Meta Marketing API Lead Ads API from Facebook Lead Ads — 2 operation(s) for meta marketing api lead ads.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Meta Marketing API Lead Ads
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-meta-marketing-api-lead-ads-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-meta-marketing-api-lead-ads-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-subscribed-apps-api
  name: Facebook Lead Ads Subscribed Apps API
  description: The Subscribed Apps API from Facebook Lead Ads — 1 operation(s) for subscribed apps.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Subscribed Apps
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-subscribed-apps-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-subscribed-apps-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-subscriptions-api
  name: Facebook Lead Ads Subscriptions API
  description: The Subscriptions API from Facebook Lead Ads — 1 operation(s) for subscriptions.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Subscription
  tags_raw:
  - Subscriptions
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-subscriptions-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-subscriptions-api-overlay.yaml
common:
- type: CapabilityMap
  url: capabilities/facebook-lead-ads-capability-edges.yml
  name: Facebook Lead Ads Business Capability Map
- type: AgenticAccess
  url: agentic-access/facebook-lead-ads-agentic-access.yml
- type: Authentication
  url: authentication/facebook-lead-ads-authentication.yml
- type: OAuthScopes
  url: scopes/facebook-lead-ads-scopes.yml
- type: Website
  url: https://www.facebook.com/business/ads/lead-ads
- type: Documentation
  url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
- type: DeveloperPortal
  url: https://developers.facebook.com
- type: Marketing API
  url: https://developers.facebook.com/docs/marketing-api/
- type: SignUp
  url: https://developers.facebook.com/async/registration/
- type: App Dashboard
  url: https://developers.facebook.com/apps/
- type: Support
  url: https://developers.facebook.com/support/
- type: LlmsText
  url: https://developers.facebook.com/llms.txt
- type: Packages
  url: packages/facebook-lead-ads-packages.yml
- type: SDKs
  url: packages/facebook-lead-ads-packages.yml
- type: WellKnown
  url: well-known/facebook-lead-ads-well-known.yml
- type: MCPServer
  url: mcp/facebook-lead-ads-mcp.yml
- type: ToolCrosswalk
  url: mcp/facebook-lead-ads-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/facebook-lead-ads-llms.txt
- type: Conformance
  url: conformance/facebook-lead-ads-conformance.yml
- type: ErrorCatalog
  url: errors/facebook-lead-ads-problem-types.yml
- type: Lifecycle
  url: lifecycle/facebook-lead-ads-lifecycle.yml
- type: StatusPage
  url: https://metastatus.com/marketing-api
- type: Deprecation
  url: https://developers.facebook.com/docs/graph-api/guides/versioning
- type: ChangeLog
  url: changelog/facebook-lead-ads-changelog.yml
- type: DomainSecurity
  url: security/facebook-lead-ads-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/facebook-lead-ads-vulnerability-disclosure.yml
- type: Security
  url: https://bugbounty.meta.com/
- type: Sandbox
  url: sandbox/facebook-lead-ads-sandbox.yml
- type: Conventions
  url: conventions/facebook-lead-ads-conventions.yml
- type: CLI
  url: cli/facebook-lead-ads-cli.yml
- type: DataModel
  url: data-model/facebook-lead-ads-data-model.yml
- type: Webhooks
  url: asyncapi/facebook-lead-ads-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: RateLimits
  url: rate-limits/facebook-lead-ads-rate-limits.yml
- type: Plans
  url: plans/facebook-lead-ads-plans-pricing.yml
- type: APIReference
  url: https://developers.facebook.com/docs/marketing-api/reference/
- type: GettingStarted
  url: https://developers.facebook.com/docs/marketing-api/get-started
- type: Blog
  url: https://developers.facebook.com/blog/
- type: GitHubOrganization
  url: https://github.com/facebook
- type: TermsOfService
  url: https://developers.facebook.com/terms/
- type: PrivacyPolicy
  url: https://www.facebook.com/privacy/policy/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 29
  pass: local-v1

Facebook Lead Ads API — frequently asked questions

Does Facebook Lead Ads have an API?

Yes. APIs.io lists 7 APIs from Facebook Lead Ads, including Meta Marketing API - Lead Ads, Facebook Lead Ads Bulk Leads API and Facebook Lead Ads Leadgen Forms API, and 4 more.

Is there an OpenAPI specification for the Facebook Lead Ads API?

Yes. APIs.io indexes 6 OpenAPI specifications for Facebook Lead Ads, each linked for download from this page.

How do I authenticate with the Facebook Lead Ads API?

Facebook Lead Ads documents its authentication (oauth2 · 1 scheme). The details are profiled on APIs.io as Facebook Lead Ads Authentication.

Does Facebook Lead Ads have an MCP server?

Yes. APIs.io lists 1 MCP server for Facebook Lead Ads: Remote MCP server at mcp.facebook.com over HTTP requiring OAuth.

Is the Facebook Lead Ads API ready for AI agents?

Facebook Lead Ads has a Kin Score of 58.1 out of 100 (strong) and an Agent Readiness score of 45.7 (agent-ready), scored by API Evangelist on 2026-11-06.

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