Facebook Lead Ads

Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create instant lead-generation forms on Facebook and Instagram and programmatically retrieve the leads captured through those forms. Through the Meta Graph API developers can list lead generation forms on a Page, read submitted leads, download bulk lead exports, and subscribe to webhooks for real-time lead delivery. Authentication uses Page access tokens issued via Facebook Login / Meta Business Login with the leads_retrieval, pages_show_list, and pages_manage_ads permissions.

Facebook Lead Ads publishes 6 APIs on the APIs.io network, including Bulk Leads API, Leadgen Forms API, Leads API, and 3 more. Tagged areas include Advertising, Lead Generation, Lead Ads, Marketing API, and Facebook.

The Facebook Lead Ads catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Facebook Lead Ads’ developer surface includes authentication, documentation, signup flow, support, changelog, sandbox, CLI, and 33 more developer resources.

🌐 Visit website 📡 Source on GitHub

51.9/100 developing ▬ flat Agent 37/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessSelf serve

1 APIs 1 MCP Servers

Advertising Lead GenerationLead AdsMarketing APIFacebook Instagram Meta Webhook

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 51.9/100 · developing

Contract Quality 13.0 / 23

Developer Ergonomics 13.8 / 18

Access Clarity 4.3 / 18

Operational Transparency 8.9 / 12

Contract Governance 0.5 / 11

Discoverability 6.8 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 37/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/facebook-lead-ads: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Meta Marketing API - Lead Ads

Graph API endpoints for managing Facebook and Instagram lead generation forms, retrieving captured leads, exporting bulk lead data, and subscribing to leadgen webhooks. Authenti...

Facebook Lead Ads Bulk Leads API

The Bulk Leads API from Facebook Lead Ads — 1 operation(s) for bulk leads.

Facebook Lead Ads Leadgen Forms API

The Leadgen Forms API from Facebook Lead Ads — 1 operation(s) for leadgen forms.

Facebook Lead Ads Leads API

The Leads API from Facebook Lead Ads — 2 operation(s) for leads.

Facebook Lead Ads Meta Marketing API Lead Ads API

The Meta Marketing API Lead Ads API from Facebook Lead Ads — 2 operation(s) for meta marketing api lead ads.

Facebook Lead Ads Subscribed Apps API

The Subscribed Apps API from Facebook Lead Ads — 1 operation(s) for subscribed apps.

Facebook Lead Ads Subscriptions API

The Subscriptions API from Facebook Lead Ads — 1 operation(s) for subscriptions.

Scroll for all 7

Open Collections 8

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Leadgen Forms API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Meta Marketing API Lead Ads API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Subscribed Apps API

OPEN COLLECTION

Meta Marketing API - Lead Ads Bulk Leads Subscriptions API

OPEN COLLECTION

Meta Marketing API - Lead Ads

OPEN COLLECTION

Scroll for all 8

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Meta Ads MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Facebook Lead Ads Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Facebook Lead Ads Rate Limits

10 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Facebook Lead Ads Webhooks

ASYNCAPI

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Facebook Lead Ads Authentication

oauth2 · 1 scheme

SECURITY

Facebook Lead Ads Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Facebook Lead Ads Vulnerability Disclosure

Hackerone

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Facebook Lead Ads Scopes

6 scopes · authorizationCode

6 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Facebook Lead Ads Agentic Access

9 operations · 3 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

SignUp

Sandbox

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LlmsText

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

DataModel

Webhooks

Build 5

SDKs, sample code, and the tooling you integrate with

Packages

SDKs

ToolCrosswalk

CLI

GitHubOrganization

GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 5

Status, limits, changes, and where to get help

Support

StatusPage

Deprecation

ChangeLog

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 2

Properties that don't map to a standard resource type

Marketing API

Marketing API

App Dashboard

App Dashboard

Source (apis.yml)

aid: facebook-lead-ads
name: Facebook Lead Ads
description: Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create instant lead-generation forms on Facebook
  and Instagram and programmatically retrieve the leads captured through those forms. Through the Meta Graph API developers
  can list lead generation forms on a Page, read submitted leads, download bulk lead exports, and subscribe to webhooks for
  real-time lead delivery. Authentication uses Page access tokens issued via Facebook Login / Meta Business Login with the
  leads_retrieval, pages_show_list, and pages_manage_ads permissions.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/facebook-lead-ads.png
tags:
- Advertising
- Lead Generation
- Lead Ads
- Marketing API
- Facebook
- Instagram
- Meta
- Webhook
tags_raw:
- Advertising
- Lead Generation
- Lead Ads
- Marketing API
- Facebook
- Instagram
- Meta
- Webhooks
url: https://raw.githubusercontent.com/api-evangelist/facebook-lead-ads/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-14'
specificationVersion: '0.23'
apis:
- aid: facebook-lead-ads:graph-api
  name: Meta Marketing API - Lead Ads
  description: Graph API endpoints for managing Facebook and Instagram lead generation forms, retrieving captured leads, exporting
    bulk lead data, and subscribing to leadgen webhooks. Authentication uses Page access tokens with leads_retrieval, pages_show_list,
    and pages_manage_ads permissions.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Lead Ads
  - Lead Generation
  - Marketing API
  - Graph API
  - Webhook
  tags_raw:
  - Lead Ads
  - Lead Generation
  - Marketing API
  - Graph API
  - Webhooks
  properties:
  - type: Documentation
    url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  - type: APIReference
    url: https://developers.facebook.com/docs/marketing-api/reference/
  - type: Retrieving Leads
    url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/retrieving
  - type: Webhooks
    url: https://developers.facebook.com/documentation/ads-commerce/marketing-api/guides/lead-ads/quickstart/webhooks-integration
- aid: facebook-lead-ads:facebook-lead-ads-bulk-leads-api
  name: Facebook Lead Ads Bulk Leads API
  description: The Bulk Leads API from Facebook Lead Ads — 1 operation(s) for bulk leads.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Bulk Leads
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-bulk-leads-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-bulk-leads-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-leadgen-forms-api
  name: Facebook Lead Ads Leadgen Forms API
  description: The Leadgen Forms API from Facebook Lead Ads — 1 operation(s) for leadgen forms.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Leadgen Forms
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-leadgen-forms-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-leadgen-forms-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-leads-api
  name: Facebook Lead Ads Leads API
  description: The Leads API from Facebook Lead Ads — 2 operation(s) for leads.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-leads-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-leads-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-meta-marketing-api-lead-ads-api
  name: Facebook Lead Ads Meta Marketing API Lead Ads API
  description: The Meta Marketing API Lead Ads API from Facebook Lead Ads — 2 operation(s) for meta marketing api lead ads.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Meta Marketing API Lead Ads
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-meta-marketing-api-lead-ads-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-meta-marketing-api-lead-ads-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-subscribed-apps-api
  name: Facebook Lead Ads Subscribed Apps API
  description: The Subscribed Apps API from Facebook Lead Ads — 1 operation(s) for subscribed apps.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Subscribed Apps
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-subscribed-apps-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-subscribed-apps-api-overlay.yaml
- aid: facebook-lead-ads:facebook-lead-ads-subscriptions-api
  name: Facebook Lead Ads Subscriptions API
  description: The Subscriptions API from Facebook Lead Ads — 1 operation(s) for subscriptions.
  humanURL: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
  baseURL: https://graph.facebook.com
  tags:
  - Subscription
  tags_raw:
  - Subscriptions
  properties:
  - type: OpenAPI
    url: openapi/facebook-lead-ads-subscriptions-api-openapi.yml
  - type: Overlay
    url: overlays/facebook-lead-ads-subscriptions-api-overlay.yaml
common:
- type: AgenticAccess
  url: agentic-access/facebook-lead-ads-agentic-access.yml
- type: Authentication
  url: authentication/facebook-lead-ads-authentication.yml
- type: OAuthScopes
  url: scopes/facebook-lead-ads-scopes.yml
- type: Website
  url: https://www.facebook.com/business/ads/lead-ads
- type: Documentation
  url: https://developers.facebook.com/docs/marketing-api/guides/lead-ads/
- type: DeveloperPortal
  url: https://developers.facebook.com
- type: Marketing API
  url: https://developers.facebook.com/docs/marketing-api/
- type: SignUp
  url: https://developers.facebook.com/async/registration/
- type: App Dashboard
  url: https://developers.facebook.com/apps/
- type: Support
  url: https://developers.facebook.com/support/
- type: LlmsText
  url: https://developers.facebook.com/llms.txt
- type: Packages
  url: packages/facebook-lead-ads-packages.yml
- type: SDKs
  url: packages/facebook-lead-ads-packages.yml
- type: WellKnown
  url: well-known/facebook-lead-ads-well-known.yml
- type: MCPServer
  url: mcp/facebook-lead-ads-mcp.yml
- type: ToolCrosswalk
  url: mcp/facebook-lead-ads-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/facebook-lead-ads-llms.txt
- type: Conformance
  url: conformance/facebook-lead-ads-conformance.yml
- type: ErrorCatalog
  url: errors/facebook-lead-ads-problem-types.yml
- type: Lifecycle
  url: lifecycle/facebook-lead-ads-lifecycle.yml
- type: StatusPage
  url: https://metastatus.com/marketing-api
- type: Deprecation
  url: https://developers.facebook.com/docs/graph-api/guides/versioning
- type: ChangeLog
  url: changelog/facebook-lead-ads-changelog.yml
- type: DomainSecurity
  url: security/facebook-lead-ads-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/facebook-lead-ads-vulnerability-disclosure.yml
- type: Security
  url: https://bugbounty.meta.com/
- type: Sandbox
  url: sandbox/facebook-lead-ads-sandbox.yml
- type: Conventions
  url: conventions/facebook-lead-ads-conventions.yml
- type: CLI
  url: cli/facebook-lead-ads-cli.yml
- type: DataModel
  url: data-model/facebook-lead-ads-data-model.yml
- type: Webhooks
  url: asyncapi/facebook-lead-ads-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: RateLimits
  url: rate-limits/facebook-lead-ads-rate-limits.yml
- type: Plans
  url: plans/facebook-lead-ads-plans-pricing.yml
- type: APIReference
  url: https://developers.facebook.com/docs/marketing-api/reference/
- type: GettingStarted
  url: https://developers.facebook.com/docs/marketing-api/get-started
- type: Blog
  url: https://developers.facebook.com/blog/
- type: GitHubOrganization
  url: https://github.com/facebook
- type: TermsOfService
  url: https://developers.facebook.com/terms/
- type: PrivacyPolicy
  url: https://www.facebook.com/privacy/policy/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 29
  pass: local-v1

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