Facebook Lead Ads · Rate Limits

Facebook Lead Ads Rate Limits

Facebook Lead Ads Rate Limits is the machine-readable rate-limit profile for Facebook Lead Ads on the APIs.io network, in the API Commons Rate Limits shape.

It captures 10 rate-limit definitions.

Limit state is signalled in the X-App-Usage, X-Business-Use-Case-Usage, and X-Ad-Account-Usage response headers.

Tagged areas include Advertising, Lead Generation, Lead Ads, Marketing API, and Facebook.

10 Limits X-App-UsageX-Business-Use-Case-UsageX-Ad-Account-Usage
Transcribed from the provider's documentation on 2026-08-14 — developers.facebook.com/docs/graph-api/overview/rate-limi....
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AdvertisingLead GenerationLead AdsMarketing APIFacebookInstagramMetaWebhook

Limits

business use case — LeadGen
· per 24 hours
business use case — Pages (Page or System User access token)
· per 24 hours
business use case — Pages (User access token)
· per 24 hours
business use case — Ads Management, Standard Access
· per 1 hour
business use case — Ads Management, Advanced Access
· per 1 hour
business use case — Ads Insights, Standard Access
· per 1 hour
User errors REDUCE the quota. Sloppy clients are penalised, which makes error handling a rate-limit concern on this platform.
business use case — Ads Insights, Advanced Access
· per 1 hour
per app (platform rate limit)
· per rolling 1 hour
per user (platform rate limit)
· per rolling 1 hour
undisclosed/rolling 1 hour
Meta does not publish the per-user value; it is shared across every app the user uses.
per ad account (Ads API v3.3 and older)
Legacy surface; retained because older SDK pins still hit it.

Work with this as data

Every rate limit here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for rate limits

4 MCP tools reach this
  • find_rate_limitsBrowse and filter every rate limit in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This rate limit 
curl "https://apis.io/api/v1/rate-limits/facebook-lead-ads-rate-limits"
All rate limits 
curl "https://apis.io/api/v1/rate-limits?limit=25"

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