Datalot

Datalot (now operating under parent company Centerfield Insurance Services) is an analytics-driven digital customer-acquisition and live lead/call marketplace platform for the insurance industry, spanning auto, home, life, health, Medicare, and commercial lines. It runs digital demand-generation campaigns, qualifies consumers in a real-time marketplace, and routes them by data to carriers and agents, adding agent-presence and telephony management, TCPA/regulatory compliance tooling, and secondary-market handling for unmatched consumers. Named carrier clients include Liberty Mutual, Allstate, Farmers, Progressive, Travelers, Aetna, and Humana. The company is SOC 2 certified. It was surfaced as a portfolio company of bessemer-venture-partners; the customer-facing surface is an authenticated carrier/agent portal at app.datalot.com with no public API, SDK, or developer documentation.

Datalot is profiled on the APIs.io network. Tagged areas include Company, Insurance, InsurTech, Lead Generation, and Customer Acquisition.

🌐 Visit website 📡 Source on GitHub

16.1/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyInsuranceInsurTechLead GenerationCustomer AcquisitionMarketingMarketplaceAdvertising

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 16.1/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/datalot: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: datalot
name: Datalot
description: Datalot (now operating under parent company Centerfield Insurance Services) is an analytics-driven digital customer-acquisition
  and live lead/call marketplace platform for the insurance industry, spanning auto, home, life, health, Medicare, and commercial
  lines. It runs digital demand-generation campaigns, qualifies consumers in a real-time marketplace, and routes them by data
  to carriers and agents, adding agent-presence and telephony management, TCPA/regulatory compliance tooling, and secondary-market
  handling for unmatched consumers. Named carrier clients include Liberty Mutual, Allstate, Farmers, Progressive, Travelers,
  Aetna, and Humana. The company is SOC 2 certified. It was surfaced as a portfolio company of bessemer-venture-partners;
  the customer-facing surface is an authenticated carrier/agent portal at app.datalot.com with no public API, SDK, or developer
  documentation.
url: https://raw.githubusercontent.com/api-evangelist/datalot/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bessemer-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-note: No public developer program — no OpenAPI, SDKs, docs, changelog, or webhooks published; app.datalot.com is auth-gated.
  Rebranded/operated under Centerfield Insurance Services.
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.datalot.com/images/datalot-logo.png
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Insurance
- InsurTech
- Lead Generation
- Customer Acquisition
- Marketing
- Marketplace
- Advertising
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/datalot-domain-security.yml
- type: Website
  url: https://www.datalot.com/
- type: Login
  url: https://app.datalot.com/login
- type: PrivacyPolicy
  url: https://www.centerfield.com/privacy-policy/
- type: TermsOfService
  url: https://www.centerfield.com/terms-and-conditions/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence