Ploy

aid: ploy
name: Ploy
description: 'Ploy is an AI-powered web marketing automation platform that turns a company''s marketing website into a growth
  channel. Founded in 2025 by former Webflow CTO Bryant Chou, backed by Y Combinator and First Round Capital ($27M), Ploy
  runs AI agents that build and optimize Astro/Tailwind marketing sites, write copy, run technical SEO and answer-engine optimization,
  identify visiting companies without cookies, launch ad campaigns, and execute reusable multi-step workflows called Ploybooks.
  Its programmable surface is deliberately CLI-first rather than REST-first: Ploy publishes no OpenAPI and no public API reference,
  but it does ship a standalone `ploy` CLI binary (workspaces, sites, publishing, variables and secrets, documents, Ploybooks,
  databases, Code Sync, and design-system inspection) authenticated by workspace-scoped API tokens for headless CI and remote
  coding agents, an installable Agent Skills catalog (`ploy skills init`), and one public HTTP endpoint — an authenticated
  inbound webhook ingest at /api/v1/webhook/{endpointSlug} that stores arbitrary JSON and triggers a Ploybook.'
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: true
  try_now: true
  public: true
  label: Self-serve signup with a free tier
  confidence: high
  source:
  - https://ploy.ai/pricing
  - https://docs.ploy.ai/quick-start
  generated: '2026-08-12'
  method: searched
image: https://cdn.ploy.ai/d21bf4ad-2458-43ee-9561-54c28ab0e85f/user/095160ed-og-home-alt.jpg
url: https://raw.githubusercontent.com/api-evangelist/ploy/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- y-combinator
- first-round-capital
x-tier: profiled
x-tier-reason: cli-and-webhook-surface-documented
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Marketing
- Marketing Automation
- Artificial Intelligence
- AI Agents
- SEO
- Website Builder
- Growth
- Advertising
- Webhooks
- CLI
- Agent Skills
apis:
- aid: ploy:webhook-ingest
  name: Ploy Webhook Ingest API
  description: The only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any well-formed
    JSON object (up to 1 MB) from an external system — Clay, Stripe, Zapier, or a custom backend — stores it verbatim with
    its timestamp and source endpoint, and optionally runs a Ploybook with the payload injected as prompt context. Each endpoint
    has its own bearer key, shown once at creation. POST only; 202 on acceptance; documented 400/401/403/404/413/415/429 failures.
    Ploy does not retry inbound events and publishes no idempotency key, so senders must retry on 5xx and 429 with backoff
    and dedupe on their own side.
  humanURL: https://docs.ploy.ai/webhooks
  baseURL: https://ploy.ai/api/v1
  tags:
  - Webhooks
  - Events
  - Marketing Automation
  - AI Agents
  properties:
  - type: Documentation
    url: https://docs.ploy.ai/webhooks
  - type: Webhooks
    url: asyncapi/ploy-webhooks.yml
  - type: Authentication
    url: authentication/ploy-authentication.yml
  - type: ErrorCatalog
    url: errors/ploy-problem-types.yml
  - type: RateLimits
    url: rate-limits/ploy-rate-limits.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 19
  pass: local-v1
common:
- type: VulnerabilityDisclosure
  url: security/ploy-vulnerability-disclosure.yml
- type: Security
  url: security/ploy-vulnerability-disclosure.yml
- type: WellKnown
  url: well-known/ploy-well-known.yml
- type: SecurityTxt
  url: well-known/ploy-security.txt
- type: DomainSecurity
  url: security/ploy-domain-security.yml
- type: TrustCenter
  url: security/ploy-trust-center.yml
- type: Compliance
  url: https://trust.ploy.ai
- type: Conformance
  url: conformance/ploy-conformance.yml
- type: Authentication
  url: authentication/ploy-authentication.yml
- type: Conventions
  url: conventions/ploy-conventions.yml
- type: ErrorCatalog
  url: errors/ploy-problem-types.yml
- type: Lifecycle
  url: lifecycle/ploy-lifecycle.yml
- type: StatusPage
  url: https://status.ploy.ai
- type: ChangeLog
  url: changelog/ploy-changelog.yml
- type: Packages
  url: packages/ploy-packages.yml
- type: CLI
  url: cli/ploy-cli.yml
- type: DataModel
  url: data-model/ploy-data-model.yml
- type: Webhooks
  url: asyncapi/ploy-webhooks.yml
- type: RateLimits
  url: rate-limits/ploy-rate-limits.yml
- type: Plans
  url: plans/ploy-plans-pricing.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/ploy-llms.txt
- type: LLMsTxt
  url: llms/ploy-docs-llms.txt
- type: Website
  url: https://ploy.ai
- type: Blog
  url: https://ploy.ai/blog
- type: Pricing
  url: https://ploy.ai/pricing
- type: SignUp
  url: https://ploy.ai
- type: Login
  url: https://ploy.ai/workspaces
- type: Documentation
  url: https://docs.ploy.ai
- type: DeveloperPortal
  url: https://docs.ploy.ai/cli
- type: APIReference
  url: https://docs.ploy.ai/cli/reference
- type: GettingStarted
  url: https://docs.ploy.ai/quick-start
- type: Support
  url: https://docs.ploy.ai/faq
- type: GitHubOrganization
  url: https://github.com/Ploy-AI
- type: TermsOfService
  url: https://ploy.ai/terms-of-service
- type: PrivacyPolicy
  url: https://ploy.ai/privacy
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io