Supponor

Supponor is a virtual advertising technology company for live sports broadcasting, now part of TGI Sport. Its software digitally replaces and inserts in-venue brand placements with real-time overlays, letting broadcasters serve region-targeted advertising across multiple feeds, languages, surfaces, and camera angles. Core products include AIR, an AI-driven virtual advertising platform for live broadcast; HUB, a pre-event suite for fixtures, inventory, playlists, creative and approvals; and Data Room, a post-event analytics platform for reporting, video storage, and performance metrics. Supponor works across any sport and surface with remotely deployable, all-weather technology, and is used by organizations including FC Bayern, the NHL, The FA, Serie A, and La Liga. Added to the API Evangelist network as a portfolio company of Northzone; it publishes a corporate and careers web presence but no public developer API surface.

Supponor is profiled on the APIs.io network. Tagged areas include Company, Enterprise, Advertising, AdTech, and Sports.

Supponor’s developer surface includes support, engineering blog, and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub

10.2/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyEnterpriseAdvertisingAdTechSportsBroadcastingMediaVirtual AdvertisingVideo

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 10.2/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 2.1 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/supponor: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: supponor
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/supponor.png
name: Supponor
description: Supponor is a virtual advertising technology company for live sports broadcasting, now part of TGI Sport. Its
  software digitally replaces and inserts in-venue brand placements with real-time overlays, letting broadcasters serve region-targeted
  advertising across multiple feeds, languages, surfaces, and camera angles. Core products include AIR, an AI-driven virtual
  advertising platform for live broadcast; HUB, a pre-event suite for fixtures, inventory, playlists, creative and approvals;
  and Data Room, a post-event analytics platform for reporting, video storage, and performance metrics. Supponor works across
  any sport and surface with remotely deployable, all-weather technology, and is used by organizations including FC Bayern,
  the NHL, The FA, Serie A, and La Liga. Added to the API Evangelist network as a portfolio company of Northzone; it publishes
  a corporate and careers web presence but no public developer API surface.
url: https://raw.githubusercontent.com/api-evangelist/supponor/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- northzone
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Enterprise
- Advertising
- AdTech
- Sports
- Broadcasting
- Media
- Virtual Advertising
- Video
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.supponor.com
- type: PrivacyPolicy
  url: https://supponor.com/privacy-policy/
- type: Support
  url: https://supponor.com/get-in-touch/
- type: Blog
  url: https://supponor.com/insight/
- type: DomainSecurity
  url: security/supponor-domain-security.yml
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1