Supponor

Supponor is a virtual advertising technology company for live sports broadcasting, now part of TGI Sport. Its software digitally replaces and inserts in-venue brand placements with real-time overlays, letting broadcasters serve region-targeted advertising across multiple feeds, languages, surfaces, and camera angles. Core products include AIR, an AI-driven virtual advertising platform for live broadcast; HUB, a pre-event suite for fixtures, inventory, playlists, creative and approvals; and Data Room, a post-event analytics platform for reporting, video storage, and performance metrics. Supponor works across any sport and surface with remotely deployable, all-weather technology, and is used by organizations including FC Bayern, the NHL, The FA, Serie A, and La Liga. Added to the API Evangelist network as a portfolio company of Northzone; it publishes a corporate and careers web presence but no public developer API surface.

Supponor is profiled on the APIs.io network. Tagged areas include Company, Enterprise, Advertising, AdTech, and Sports.

Supponor’s developer surface includes support, engineering blog, and 6 more developer resources.

🌐 Visit website 📡 Source on GitHub
9.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyEnterpriseAdvertisingAdTechSportsBroadcastingMediaVirtual AdvertisingVideo

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 9.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 5.7 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/supponor: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Pricing Plans 1

Published pricing tiers and plan structures.

Supponor Plans Pricing

0 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Supponor Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy
 Plans
Plans

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: supponor
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/supponor.png
name: Supponor
description: Supponor is a virtual advertising technology company for live sports broadcasting, now part of TGI Sport. Its
  software digitally replaces and inserts in-venue brand placements with real-time overlays, letting broadcasters serve region-targeted
  advertising across multiple feeds, languages, surfaces, and camera angles. Core products include AIR, an AI-driven virtual
  advertising platform for live broadcast; HUB, a pre-event suite for fixtures, inventory, playlists, creative and approvals;
  and Data Room, a post-event analytics platform for reporting, video storage, and performance metrics. Supponor works across
  any sport and surface with remotely deployable, all-weather technology, and is used by organizations including FC Bayern,
  the NHL, The FA, Serie A, and La Liga. Added to the API Evangelist network as a portfolio company of Northzone; it publishes
  a corporate and careers web presence but no public developer API surface.
url: https://raw.githubusercontent.com/api-evangelist/supponor/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- northzone
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Enterprise
- Advertising
- AdTech
- Sports
- Broadcasting
- Media
- Virtual Advertising
- Video
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.supponor.com
- type: PrivacyPolicy
  url: https://supponor.com/privacy-policy/
- type: Support
  url: https://supponor.com/get-in-touch/
- type: Blog
  url: https://supponor.com/insight/
- type: DomainSecurity
  url: security/supponor-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/supponor
- type: LLMsTxt
  url: llms/supponor-llms.txt
- type: Plans
  url: plans/supponor-plans-pricing.yml
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Supponor sells AIR, HUB and Data Room as a managed enterprise service to leagues and broadcasters and publishes
    no developer program at all — api/developer/docs/developers .supponor.com do not resolve, the eight-page WordPress site
    has no developer, pricing or terms page, and the only machine surface that exists is the Supponor Hub SPA's own private
    AWS AppSync GraphQL backend, which returns 401 UnauthorizedException to anonymous introspection and is application plumbing
    rather than a published API.
  evidence:
  - url: https://api.supponor.com/
    status: 0
  - url: https://developer.supponor.com/
    status: 0
  - url: https://supponor.com/openapi.json
    status: 404
  - url: https://supponor.com/llms.txt
    status: 404
  - url: https://supponor.com/.well-known/agent-card.json
    status: 404
  - url: https://hub.supponor.com/.well-known/agent-card.json
    status: 404
  - url: https://otxjbsi6mnb4fd5dpijwg776fy.appsync-api.eu-central-1.amazonaws.com/graphql
    status: 401
  - url: https://supponor.com/page-sitemap.xml
    status: 200
  checked: '2026-08-12'