Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting. The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).

Salesforce Marketing Cloud Account Engagement (Pardot) publishes 1 API on the APIs.io network: Objects API. Tagged areas include Marketing Automation, B2B Marketing, Lead Generation, Email Marketing, and Salesforce.

Salesforce Marketing Cloud Account Engagement (Pardot)’s developer surface includes authentication, documentation, pricing, signup flow, sandbox, API reference, getting-started guide, and 34 more developer resources.

🌐 Visit website 📡 Source on GitHub

54.8/100 strong ▬ flat Agent 29/100 agent ready Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessPaidFree trial

1 APIs

Marketing Automation B2B Marketing Lead Generation Email Marketing SalesforceAccount Engagement

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 54.8/100 · strong

Contract Quality 3.4 / 23

Developer Ergonomics 14.0 / 18

Access Clarity 16.6 / 18

Operational Transparency 7.1 / 12

Contract Governance 2.0 / 11

Discoverability 6.8 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 29/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/pardot: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Account Engagement API v5

Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs in Marketing Cloud Account Engagement. Authentication uses Salesfor...

Account Engagement API v3/v4 (Legacy)

Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to v5; uses the same Salesforce OAuth 2.0 authentication scheme.

Salesforce Marketing Cloud Account Engagement (Pardot) Objects API

The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.

Open Collections 3

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Salesforce Account Engagement (Pardot) API v5 Objects API

OPEN COLLECTION

Salesforce Account Engagement (Pardot) API v5

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Pardot Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Pardot Rate Limits

5 limits

RATE LIMITS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Pardot Authentication

oauth2 · 1 scheme

SECURITY

Pardot Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Pardot Vulnerability Disclosure

Hackerone · contact published

SECURITY

Pardot Trust Center

C5 (ISAE 3000), CCCS Assessment - Protected B, CJIS, CSA STAR, DoD IL2, DoD IL4, DoD IL5, EU Cloud Code of Conduct, FedRAMP High, FedRAMP Moderate, GDPR, HIPAA, HITRUST, IRAP, I...

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Pardot Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Pardot Agentic Access

35 operations · 11 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

SignUp

Sandbox

DeveloperPortal

GettingStarted

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

XMLSchema

XMLSchema

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

X-MCPServerCandidate

LLMsTxt

WellKnown

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

Conventions

ErrorCatalog

Lifecycle

DataModel

Components

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

Postman

SourceCode

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

OAuthScopes

Security

TrustCenter

Compliance

Scroll for all 7

Operate 4

Status, limits, changes, and where to get help

StatusPage

Deprecation

RateLimits

Support

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

Plans

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

ParentCompany

ParentCompany

Source (apis.yml)

aid: pardot
name: Salesforce Marketing Cloud Account Engagement (Pardot)
description: Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform
  tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting.
  The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for
  multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires
  a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).
type: Index
deliveryModel:
  model: unknown
  open_source: unknown
  commercial: true
  callable_host: true
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - openapi
  - pricing
  - repository-unlicensed
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: request
  trial: true
  try_now: false
  public: false
  label: Sales-assisted, with published list pricing
  confidence: high
  note: Salesforce publishes list prices for all four Account Engagement editions ($1,250 / $2,750 / $4,400 / $15,000 USD
    per org per month) but every tier ends in a "Contact us" call to action and all per-month products require an annual contract.
    There is no self-serve checkout and no free tier; a free trial form is published.
  source:
  - plans/pardot-plans-pricing.yml
  - https://www.salesforce.com/marketing/b2b-automation/pricing/
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pardot.png
tags:
- Marketing Automation
- B2B Marketing
- Lead Generation
- Email Marketing
- Salesforce
- Account Engagement
url: https://raw.githubusercontent.com/api-evangelist/pardot/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-21'
specificationVersion: '0.23'
apis:
- aid: pardot:account-engagement-api-v5
  name: Account Engagement API v5
  description: Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs
    in Marketing Cloud Account Engagement. Authentication uses Salesforce OAuth 2.0 with the pardot_api scope and the Pardot-Business-Unit-Id
    header.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Marketing Automation
  - Prospects
  - Campaigns
  - Email Marketing
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/authentication.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- aid: pardot:account-engagement-api-v4
  name: Account Engagement API v3/v4 (Legacy)
  description: Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to
    v5; uses the same Salesforce OAuth 2.0 authentication scheme.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  baseURL: https://pi.pardot.com/api
  tags:
  - Marketing Automation
  - Legacy API
  - Prospects
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  - type: WADL
    url: schemas/pardot-v3-wadl.xml
  - type: XMLSchema
    url: schemas/pardot-schemas.yml
- aid: pardot:pardot-objects-api
  name: Salesforce Marketing Cloud Account Engagement (Pardot) Objects API
  description: The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Objects
  properties:
  - type: OpenAPI
    url: openapi/pardot-objects-api-openapi.yml
  - type: Overlay
    url: overlays/pardot-objects-api-overlay.yaml
common:
- type: ParentCompany
  url: https://apis.io/providers/salesforce/
  name: Salesforce
  x-relationship: acquisition
  x-generated-by: salesforce-family:2026-08-21
- type: AgenticAccess
  url: agentic-access/pardot-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/pardot-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/pardot-domain-security.yml
- type: Authentication
  url: authentication/pardot-authentication.yml
- type: OAuthScopes
  url: scopes/pardot-scopes.yml
- type: GitHubOrganization
  url: https://github.com/pardot
- type: Website
  url: https://www.salesforce.com/marketing/b2b-automation/
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: Pricing
  url: https://www.salesforce.com/marketing/b2b-automation/pricing/
- type: SignUp
  url: https://www.salesforce.com/form/signup/freetrial-b2bma/
- type: Security
  url: security/pardot-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/pardot-trust-center.yml
- type: Compliance
  url: security/pardot-trust-center.yml
- type: Conformance
  url: conformance/pardot-conformance.yml
- type: Conventions
  url: conventions/pardot-conventions.yml
- type: ErrorCatalog
  url: errors/pardot-error-codes.yml
- type: Lifecycle
  url: lifecycle/pardot-lifecycle.yml
- type: StatusPage
  url: https://status.salesforce.com/
- type: Deprecation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/transitioning-v5.html
- type: RateLimits
  url: rate-limits/pardot-rate-limits.yml
- type: Plans
  url: plans/pardot-plans-pricing.yml
- type: DataModel
  url: data-model/pardot-data-model.yml
- type: Packages
  url: packages/pardot-packages.yml
- type: SDKs
  url: packages/pardot-packages.yml
- type: Sandbox
  url: sandbox/pardot-sandbox.yml
- type: Components
  url: components/pardot-components.yml
- type: X-MCPServerCandidate
  url: mcp/pardot-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: LLMsTxt
  url: llms/pardot-llms.txt
- type: WellKnown
  url: well-known/pardot-well-known.yml
- type: AgentSkill
  url: skills/_index.yml
- type: XMLSchema
  url: schemas/pardot-schemas.yml
- type: Postman
  url: https://github.com/pardot/postman-pardot-apis
- type: DeveloperPortal
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: APIReference
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
- type: GettingStarted
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- type: Support
  url: https://help.salesforce.com/s/articleView?id=sf.bundle_pardot_parent.htm&type=5
- type: Blog
  url: https://developer.salesforce.com/blogs/
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/
- type: PrivacyPolicy
  url: https://www.salesforce.com/company/privacy/
- type: SourceCode
  url: https://github.com/pardot/api-schemas
features:
- name: Lead Scoring and Grading
  description: Quantitative scoring of prospect engagement combined with qualitative grading of fit against an ideal customer
    profile.
- name: Engagement Studio
  description: Visual builder for multi-step, branching nurture programs that respond to prospect behavior over time.
- name: Forms and Landing Pages
  description: Capture leads via Pardot-hosted forms, form handlers, and landing pages that feed Salesforce campaigns.
- name: Email Marketing
  description: Send list, automated, and one-to-one emails with dynamic content, A/B testing, and engagement metrics.
- name: Salesforce CRM Integration
  description: Bi-directional sync with Salesforce Sales Cloud for unified lead and opportunity data, campaign influence reporting,
    and ROI analysis.
- name: B2B Marketing Analytics
  description: Pre-built CRM Analytics dashboards for pipeline contribution, account engagement, and marketing ROI measurement.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 28
  pass: local-v1
x-parent: salesforce
x-relationship: acquisition

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