Salesforce Marketing Cloud Account Engagement (Pardot)

aid: pardot
name: Salesforce Marketing Cloud Account Engagement (Pardot)
description: Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform
  tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting.
  The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for
  multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires
  a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).
type: Index
accessModel:
  pricing: paid
  onboarding: request
  trial: true
  try_now: false
  public: false
  label: Sales-assisted, with published list pricing
  confidence: high
  note: Salesforce publishes list prices for all four Account Engagement editions ($1,250 / $2,750 / $4,400 / $15,000 USD
    per org per month) but every tier ends in a "Contact us" call to action and all per-month products require an annual contract.
    There is no self-serve checkout and no free tier; a free trial form is published.
  source:
  - plans/pardot-plans-pricing.yml
  - https://www.salesforce.com/marketing/b2b-automation/pricing/
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pardot.png
tags:
- Marketing Automation
- B2B Marketing
- Lead Generation
- Email Marketing
- Salesforce
- Account Engagement
url: https://raw.githubusercontent.com/api-evangelist/pardot/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: pardot:account-engagement-api-v5
  name: Account Engagement API v5
  description: Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs
    in Marketing Cloud Account Engagement. Authentication uses Salesforce OAuth 2.0 with the pardot_api scope and the Pardot-Business-Unit-Id
    header.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Marketing Automation
  - Prospects
  - Campaigns
  - Email Marketing
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/authentication.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- aid: pardot:account-engagement-api-v4
  name: Account Engagement API v3/v4 (Legacy)
  description: Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to
    v5; uses the same Salesforce OAuth 2.0 authentication scheme.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  baseURL: https://pi.pardot.com/api
  tags:
  - Marketing Automation
  - Legacy API
  - Prospects
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  - type: WADL
    url: schemas/pardot-v3-wadl.xml
  - type: XMLSchema
    url: schemas/pardot-schemas.yml
- aid: pardot:pardot-objects-api
  name: Salesforce Marketing Cloud Account Engagement (Pardot) Objects API
  description: The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Objects
  properties:
  - type: OpenAPI
    url: openapi/pardot-objects-api-openapi.yml
  - type: Overlay
    url: overlays/pardot-objects-api-overlay.yaml
common:
- type: AgenticAccess
  url: agentic-access/pardot-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/pardot-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/pardot-domain-security.yml
- type: Authentication
  url: authentication/pardot-authentication.yml
- type: OAuthScopes
  url: scopes/pardot-scopes.yml
- type: GitHubOrganization
  url: https://github.com/pardot
- type: Website
  url: https://www.salesforce.com/marketing/b2b-automation/
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: Pricing
  url: https://www.salesforce.com/marketing/b2b-automation/pricing/
- type: SignUp
  url: https://www.salesforce.com/form/signup/freetrial-b2bma/
- type: Security
  url: security/pardot-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/pardot-trust-center.yml
- type: Compliance
  url: security/pardot-trust-center.yml
- type: Conformance
  url: conformance/pardot-conformance.yml
- type: Conventions
  url: conventions/pardot-conventions.yml
- type: ErrorCatalog
  url: errors/pardot-error-codes.yml
- type: Lifecycle
  url: lifecycle/pardot-lifecycle.yml
- type: StatusPage
  url: https://status.salesforce.com/
- type: Deprecation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/transitioning-v5.html
- type: RateLimits
  url: rate-limits/pardot-rate-limits.yml
- type: Plans
  url: plans/pardot-plans-pricing.yml
- type: DataModel
  url: data-model/pardot-data-model.yml
- type: Packages
  url: packages/pardot-packages.yml
- type: SDKs
  url: packages/pardot-packages.yml
- type: Sandbox
  url: sandbox/pardot-sandbox.yml
- type: Components
  url: components/pardot-components.yml
- type: MCPServer
  url: mcp/pardot-mcp.yml
- type: LLMsTxt
  url: llms/pardot-llms.txt
- type: WellKnown
  url: well-known/pardot-well-known.yml
- type: AgentSkill
  url: skills/_index.yml
- type: XMLSchema
  url: schemas/pardot-schemas.yml
- type: Postman
  url: https://github.com/pardot/postman-pardot-apis
- type: DeveloperPortal
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: APIReference
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
- type: GettingStarted
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- type: Support
  url: https://help.salesforce.com/s/articleView?id=sf.bundle_pardot_parent.htm&type=5
- type: Blog
  url: https://developer.salesforce.com/blogs/
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/
- type: PrivacyPolicy
  url: https://www.salesforce.com/company/privacy/
- type: SourceCode
  url: https://github.com/pardot/api-schemas
features:
- name: Lead Scoring and Grading
  description: Quantitative scoring of prospect engagement combined with qualitative grading of fit against an ideal customer
    profile.
- name: Engagement Studio
  description: Visual builder for multi-step, branching nurture programs that respond to prospect behavior over time.
- name: Forms and Landing Pages
  description: Capture leads via Pardot-hosted forms, form handlers, and landing pages that feed Salesforce campaigns.
- name: Email Marketing
  description: Send list, automated, and one-to-one emails with dynamic content, A/B testing, and engagement metrics.
- name: Salesforce CRM Integration
  description: Bi-directional sync with Salesforce Sales Cloud for unified lead and opportunity data, campaign influence reporting,
    and ROI analysis.
- name: B2B Marketing Analytics
  description: Pre-built CRM Analytics dashboards for pipeline contribution, account engagement, and marketing ROI measurement.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 28
  pass: local-v1