Salesforce Marketing Cloud Account Engagement (Pardot) website screenshot

Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting. The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).

Salesforce Marketing Cloud Account Engagement (Pardot) publishes 1 API on the APIs.io network: Objects API. Tagged areas include Marketing Automation, B2B Marketing, Lead Generation, Email Marketing, and Salesforce.

Salesforce Marketing Cloud Account Engagement (Pardot)’s developer surface includes authentication, documentation, pricing, signup flow, and 6 more developer resources.

🌐 Visit website 📡 Source on GitHub
26.6/100 emerging ▬ flat Agent 28/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessSelf serve
3 APIs
Marketing AutomationB2B MarketingLead GenerationEmail MarketingSalesforceAccount Engagement

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 26.6/100 · emerging
Contract Quality 12.5 / 25
Developer Ergonomics 3.9 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 28/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/pardot: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Account Engagement API v5

Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs in Marketing Cloud Account Engagement. Authentication uses Salesfor...

Account Engagement API v3/v4 (Legacy)

Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to v5; uses the same Salesforce OAuth 2.0 authentication scheme.

Salesforce Marketing Cloud Account Engagement (Pardot) Objects API

The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Salesforce Account Engagement (Pardot) API v5

OPEN COLLECTION

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Pardot Authentication

oauth2 · 1 scheme

SECURITY

Pardot Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Pardot Vulnerability Disclosure

disclosure policy published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Pardot Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Pardot Agentic Access

35 operations · 11 acting

35 operations · 11 acting

AGENTIC

Resources

Get Started 1

Portal, sign-up, and the first successful call

Signup
Signup

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes

Commercial 1

Pricing, plans, and the legal terms of use

Pricing
Pricing

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: pardot
name: Salesforce Marketing Cloud Account Engagement (Pardot)
description: Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform
  tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting.
  The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for
  multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires
  a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).
type: Index
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pardot.png
tags:
- Marketing Automation
- B2B Marketing
- Lead Generation
- Email Marketing
- Salesforce
- Account Engagement
url: https://raw.githubusercontent.com/api-evangelist/pardot/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
- aid: pardot:account-engagement-api-v5
  name: Account Engagement API v5
  description: Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs
    in Marketing Cloud Account Engagement. Authentication uses Salesforce OAuth 2.0 with the pardot_api scope and the Pardot-Business-Unit-Id
    header.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Marketing Automation
  - Prospects
  - Campaigns
  - Email Marketing
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/authentication.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- aid: pardot:account-engagement-api-v4
  name: Account Engagement API v3/v4 (Legacy)
  description: Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to
    v5; uses the same Salesforce OAuth 2.0 authentication scheme.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  baseURL: https://pi.pardot.com/api
  tags:
  - Marketing Automation
  - Legacy API
  - Prospects
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- aid: pardot:pardot-objects-api
  name: Salesforce Marketing Cloud Account Engagement (Pardot) Objects API
  description: The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Objects
  properties:
  - type: OpenAPI
    url: openapi/pardot-objects-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/pardot-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/pardot-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/pardot-domain-security.yml
- type: Authentication
  url: authentication/pardot-authentication.yml
- type: OAuthScopes
  url: scopes/pardot-scopes.yml
- type: GitHubOrganization
  url: https://github.com/pardot
- type: Website
  url: https://www.salesforce.com/marketing/b2b-automation/
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: Pricing
  url: https://www.salesforce.com/marketing/b2b-automation/pricing/
- type: Signup
  url: https://www.salesforce.com/form/signup/freetrial-b2bma/
features:
- name: Lead Scoring and Grading
  description: Quantitative scoring of prospect engagement combined with qualitative grading of fit against an ideal customer
    profile.
- name: Engagement Studio
  description: Visual builder for multi-step, branching nurture programs that respond to prospect behavior over time.
- name: Forms and Landing Pages
  description: Capture leads via Pardot-hosted forms, form handlers, and landing pages that feed Salesforce campaigns.
- name: Email Marketing
  description: Send list, automated, and one-to-one emails with dynamic content, A/B testing, and engagement metrics.
- name: Salesforce CRM Integration
  description: Bi-directional sync with Salesforce Sales Cloud for unified lead and opportunity data, campaign influence reporting,
    and ROI analysis.
- name: B2B Marketing Analytics
  description: Pre-built CRM Analytics dashboards for pipeline contribution, account engagement, and marketing ROI measurement.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com