Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting. The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).

Salesforce Marketing Cloud Account Engagement (Pardot) publishes 3 API contracts indexed on the APIs.io network, including Objects API, and 2 more. Tagged areas include Marketing Automation, B2B Marketing, Lead Generation, Email Marketing, and Salesforce.

The Salesforce Marketing Cloud Account Engagement (Pardot) catalog on APIs.io includes 1 Spectral governance ruleset.

Salesforce Marketing Cloud Account Engagement (Pardot)’s developer surface includes authentication, documentation, pricing, signup flow, sandbox, API reference, getting-started guide, and 34 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

62.4/100 strong ▬ flat Agent 35/100 agent ready Heartbeat 11/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaidFree trial

1 published contract 4 Agent Skills

Marketing Automation B2B Marketing Lead Generation Email Marketing SalesforceAccount Engagement

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 62.4/100 · strong

Contract Quality 3.0 / 19

Developer Ergonomics 11.7 / 15

Access Clarity 15.0 / 15

Operational Transparency 5.9 / 10

Contract Governance 2.9 / 9

Discoverability 5.5 / 8

Regulatory Posture 6.8 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 16.0 — up to +21.0 composite points
Contract Governance scores 31.8 — up to +8.2 composite points
Operational Transparency scores 60.5 — up to +5.1 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/pardot/apis.yml: open an issue on github.com/api-evangelist/pardot to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Dynamic Client Registration

measured — observed by APIs.io (published)

OpenAPI

measured — observed by APIs.io (published)

OAuth 2.0

measured — observed by APIs.io (declared)

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Account Engagement API v5

Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs in Marketing Cloud Account Engagement. Authentication uses Salesfor...

Account Engagement API v3/v4 (Legacy)

Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to v5; uses the same Salesforce OAuth 2.0 authentication scheme.

Salesforce Marketing Cloud Account Engagement (Pardot) Objects API

The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.

Open Collections 2

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Salesforce Account Engagement (Pardot) API v5 Objects API

OPEN COLLECTION

Salesforce Account Engagement (Pardot) API v5

OPEN COLLECTION

Agent Skills 4

Packaged agent skills for driving this provider's APIs from an AI assistant.

pardot-bulk-action-job

AGENT SKILL

pardot-engagement-activity-pull

AGENT SKILL

pardot-list-nurture-enrollment

AGENT SKILL

pardot-prospect-upsert

AGENT SKILL

Salesforce Marketing Cloud Account Engagement (Pardot) API pricing

Prices published by Salesforce Marketing Cloud Account Engagement (Pardot), read 2026-10-28 from www.salesforce.com/marketing/b2b-automation/pricing/?bc=OTH.

Plan	Price
Growth+	$1,250 USD/Org/Month (Billed annually) Includes: 10,000 contacts included; 50 forms; 50 automation rules; API Access — Calls Per Day 25,000; File Hos
Plus+	$2,750 USD/Org/Month (Billed annually) Includes: 10,000 contacts included; 100 automation rules; API Access — Calls Per Day 50,000; File Hosting 500
Advanced+	$4,400 USD/Org/Month (Billed annually) Includes: 10,000 contacts included; 150 automation rules; API Access — Calls Per Day 100,000; File Hosting 10
Premium+	$15,000 USD/Org/Month (Billed annually) Includes: 75,000 contacts included; API Access — Calls Per Day 100,000; 5 business units; Premier Success
B2B Marketing Analytics Plus	$3,000 USD/user/month*
Sales Emails and Alerts	$50 USD/user/month*
Additional Contacts	$100 USD/10,000 contacts/month*
SMS Credits	Starting at $10 USD per 1,000 credits

All 11 plans, limits and sources →

Rate limits

Daily API requests — Growth edition: 25000 1 day
Daily API requests — Plus edition: 50000 1 day
Daily API requests — Advanced edition: 100000 1 day

All 5 limits →

Billed by: org · FinOps profile →

Pricing Plans 2

Published pricing tiers and plan structures.

Pardot Plans Pricing

11 plans

PLANS

Pardot Price Estimates

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Pardot Rate Limits

5 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Salesforce Marketing Cloud Account Engagement (Pardot)

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Pardot Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Salesforce Marketing Cloud Account Engagement (Pardot) API Rules

49 rules · 47 errors 1 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Pardot Objects Api Overlay

38 actions · documentation · pardot-objects-api-openapi.yml

DERIVED

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Pardot Authentication

oauth2 · 1 scheme

SECURITY

Pardot Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Pardot Vulnerability Disclosure

Hackerone · contact published

SECURITY

Pardot Trust Center

C5 (ISAE 3000), CCCS Assessment - Protected B, CJIS, CSA STAR, DoD IL2, DoD IL4, DoD IL5, EU Cloud Code of Conduct, FedRAMP High, FedRAMP Moderate, GDPR, HIPAA, HITRUST, IRAP, I...

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Pardot Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Pardot Agentic Access

35 operations · 11 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

SignUp

Sandbox

DeveloperPortal

GettingStarted

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

XMLSchema

XMLSchema

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

X-MCPServerCandidate

LLMsTxt

WellKnown

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

Conventions

ErrorCatalog

Lifecycle

DataModel

Components

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

Postman

SourceCode

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

OAuthScopes

Security

TrustCenter

Compliance

Scroll for all 7

Operate 4

Status, limits, changes, and where to get help

StatusPage

Deprecation

RateLimits

Support

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

Plans

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

ParentCompany

ParentCompany

Source (apis.yml)

aid: pardot
name: Salesforce Marketing Cloud Account Engagement (Pardot)
description: Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform
  tightly integrated with Salesforce CRM for lead generation, lead nurturing, email marketing, and marketing ROI reporting.
  The platform provides campaigns, forms, landing pages, dynamic content, lead scoring/grading, and Engagement Studio for
  multi-step nurture programs. Version 5 of the Account Engagement REST API uses Salesforce OAuth 2.0 authentication and requires
  a Business Unit ID header, with hosts at pi.pardot.com (production) and pi.demo.pardot.com (sandbox).
type: Index
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - pardot/api-schemas
  open_source: unknown
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - openapi
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
accessModel:
  pricing: paid
  onboarding: request
  trial: true
  try_now: false
  public: false
  label: Sales-assisted, with published list pricing
  confidence: high
  note: Salesforce publishes list prices for all four Account Engagement editions ($1,250 / $2,750 / $4,400 / $15,000 USD
    per org per month) but every tier ends in a "Contact us" call to action and all per-month products require an annual contract.
    There is no self-serve checkout and no free tier; a free trial form is published.
  source:
  - plans/pardot-plans-pricing.yml
  - https://www.salesforce.com/marketing/b2b-automation/pricing/
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pardot.png
tags:
- Marketing Automation
- B2B Marketing
- Lead Generation
- Email Marketing
- Salesforce
- Account Engagement
url: https://raw.githubusercontent.com/api-evangelist/pardot/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-21'
specificationVersion: '0.23'
apis:
- aid: pardot:account-engagement-api-v5
  name: Account Engagement API v5
  description: Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement programs
    in Marketing Cloud Account Engagement. Authentication uses Salesforce OAuth 2.0 with the pardot_api scope and the Pardot-Business-Unit-Id
    header.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Marketing Automation
  - Prospects
  - Campaigns
  - Email Marketing
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  - type: Authentication
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/authentication.html
  - type: GettingStarted
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- aid: pardot:account-engagement-api-v4
  name: Account Engagement API v3/v4 (Legacy)
  description: Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to
    v5; uses the same Salesforce OAuth 2.0 authentication scheme.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  baseURL: https://pi.pardot.com/api
  tags:
  - Marketing Automation
  - Legacy API
  - Prospects
  properties:
  - type: Documentation
    url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
  - type: WADL
    url: schemas/pardot-v3-wadl.xml
  - type: XMLSchema
    url: schemas/pardot-schemas.yml
- aid: pardot:pardot-objects-api
  name: Salesforce Marketing Cloud Account Engagement (Pardot) Objects API
  description: The Objects API from Salesforce Marketing Cloud Account Engagement (Pardot) — 24 operation(s) for objects.
  humanURL: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
  baseURL: https://pi.pardot.com/api/v5
  tags:
  - Objects
  properties:
  - type: OpenAPI
    url: openapi/pardot-objects-api-openapi.yml
  - type: Overlay
    url: overlays/pardot-objects-api-overlay.yaml
common:
- type: ParentCompany
  url: https://apis.io/providers/salesforce/
  name: Salesforce
  x-relationship: acquisition
  x-generated-by: salesforce-family:2026-08-21
- type: AgenticAccess
  url: agentic-access/pardot-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/pardot-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/pardot-domain-security.yml
- type: Authentication
  url: authentication/pardot-authentication.yml
- type: OAuthScopes
  url: scopes/pardot-scopes.yml
- type: GitHubOrganization
  url: https://github.com/pardot
- type: Website
  url: https://www.salesforce.com/marketing/b2b-automation/
- type: Documentation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: Pricing
  url: https://www.salesforce.com/marketing/b2b-automation/pricing/
- type: SignUp
  url: https://www.salesforce.com/form/signup/freetrial-b2bma/
- type: Security
  url: security/pardot-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/pardot-trust-center.yml
- type: Compliance
  url: security/pardot-trust-center.yml
- type: Conformance
  url: conformance/pardot-conformance.yml
- type: Conventions
  url: conventions/pardot-conventions.yml
- type: ErrorCatalog
  url: errors/pardot-error-codes.yml
- type: Lifecycle
  url: lifecycle/pardot-lifecycle.yml
- type: StatusPage
  url: https://status.salesforce.com/
- type: Deprecation
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/transitioning-v5.html
- type: RateLimits
  url: rate-limits/pardot-rate-limits.yml
- type: Plans
  url: plans/pardot-plans-pricing.yml
- type: DataModel
  url: data-model/pardot-data-model.yml
- type: Packages
  url: packages/pardot-packages.yml
- type: SDKs
  url: packages/pardot-packages.yml
- type: Sandbox
  url: sandbox/pardot-sandbox.yml
- type: Components
  url: components/pardot-components.yml
- type: X-MCPServerCandidate
  url: mcp/pardot-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: LLMsTxt
  url: llms/pardot-llms.txt
- type: WellKnown
  url: well-known/pardot-well-known.yml
- type: AgentSkill
  url: skills/_index.yml
- type: XMLSchema
  url: schemas/pardot-schemas.yml
- type: Postman
  url: https://github.com/pardot/postman-pardot-apis
- type: DeveloperPortal
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/overview.html
- type: APIReference
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/version5overview.html
- type: GettingStarted
  url: https://developer.salesforce.com/docs/marketing/pardot/guide/getting-started.html
- type: Support
  url: https://help.salesforce.com/s/articleView?id=sf.bundle_pardot_parent.htm&type=5
- type: Blog
  url: https://developer.salesforce.com/blogs/
- type: TermsOfService
  url: https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/
- type: PrivacyPolicy
  url: https://www.salesforce.com/company/privacy/
- type: SourceCode
  url: https://github.com/pardot/api-schemas
features:
- name: Lead Scoring and Grading
  description: Quantitative scoring of prospect engagement combined with qualitative grading of fit against an ideal customer
    profile.
- name: Engagement Studio
  description: Visual builder for multi-step, branching nurture programs that respond to prospect behavior over time.
- name: Forms and Landing Pages
  description: Capture leads via Pardot-hosted forms, form handlers, and landing pages that feed Salesforce campaigns.
- name: Email Marketing
  description: Send list, automated, and one-to-one emails with dynamic content, A/B testing, and engagement metrics.
- name: Salesforce CRM Integration
  description: Bi-directional sync with Salesforce Sales Cloud for unified lead and opportunity data, campaign influence reporting,
    and ROI analysis.
- name: B2B Marketing Analytics
  description: Pre-built CRM Analytics dashboards for pipeline contribution, account engagement, and marketing ROI measurement.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 28
  pass: local-v1
x-parent: salesforce
x-relationship: acquisition

Salesforce Marketing Cloud Account Engagement (Pardot) API — frequently asked questions

Does Salesforce Marketing Cloud Account Engagement (Pardot) have an API?

Yes. APIs.io lists 3 APIs from Salesforce Marketing Cloud Account Engagement (Pardot), including Account Engagement API v5, Account Engagement API v3/v4 (Legacy) and Salesforce Marketing Cloud Account Engagement (Pardot) Objects API.

Is there an OpenAPI specification for the Salesforce Marketing Cloud Account Engagement (Pardot) API?

Yes. APIs.io indexes 1 OpenAPI specification for Salesforce Marketing Cloud Account Engagement (Pardot), each linked for download from this page.

How do I authenticate with the Salesforce Marketing Cloud Account Engagement (Pardot) API?

Salesforce Marketing Cloud Account Engagement (Pardot) documents its authentication (oauth2 · 1 scheme). The details are profiled on APIs.io as Pardot Authentication.

How much does the Salesforce Marketing Cloud Account Engagement (Pardot) API cost?

Salesforce Marketing Cloud Account Engagement (Pardot) publishes its prices; its Growth+ plan is $1,250 USD/Org/Month (Billed annually) as of 2026-10-28. APIs.io lists 11 pricing plans for Salesforce Marketing Cloud Account Engagement (Pardot), with each plan's price, limits and inclusions under Pricing on this page.

Is the Salesforce Marketing Cloud Account Engagement (Pardot) API ready for AI agents?

Salesforce Marketing Cloud Account Engagement (Pardot) has a Kin Score of 62.4 out of 100 (strong) and an Agent Readiness score of 35.4 (agent-ready), scored by API Evangelist on 2026-11-06.

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