MailOptin website screenshot

MailOptin

MailOptin is a WordPress lead-generation and email-automation plugin that converts website visitors into subscribers with popups, slide-ins, notification bars and inline optin forms, then sends one-off newsletters and event-triggered automated emails. It connects WordPress to more than sixty email marketing platforms, CRMs, form plugins, e-commerce and membership systems — Mailchimp, ActiveCampaign, HubSpot, AWeber, Klaviyo, Brevo, Salesforce, WooCommerce and others — and can post optin submissions to an arbitrary endpoint through a generic webhook connection. MailOptin is self-hosted software rather than a hosted service: it publishes no product API, no OpenAPI and no client SDK, and all functionality runs inside the customer's own WordPress installation. Its own website, mailoptin.io, runs WordPress and does serve a public self-describing REST API together with an OAuth-protected Model Context Protocol server.

MailOptin publishes 1 API on the APIs.io network. Tagged areas include Company, Email Marketing, Marketing Automation, Lead Generation, and WordPress.

The MailOptin catalog on APIs.io includes 1 event-driven AsyncAPI specification.

MailOptin’s developer surface includes documentation, getting-started guide, support, engineering blog, pricing, signup flow, changelog, and 19 more developer resources.

47.0/100 developing ▬ flat Agent 34/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
AccessFreemiumSelf serve⚡ Free to try
1 APIs 1 MCP Servers
CompanyEmail MarketingMarketing AutomationLead GenerationWordPressNewslettersWebhookMCPPlugins

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/mailoptin: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

MailOptin Site REST API and MCP Server

The WordPress REST API served by mailoptin.io, plus the Model Context Protocol server exposed through the WordPress MCP Adapter at the mcp namespace. The REST root is a public, ...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MailOptin Site MCP Server

mailoptin.io runs a live Model Context Protocol server, exposed through the WordPress MCP Adapter as the `mcp` namespace of the site's REST API. It was discovered from the RFC 9...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Mailoptin Rate Limits

0 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mailoptin Authentication

3 schemes

SECURITY

Mailoptin Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Mailoptin Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 3

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: mailoptin
name: MailOptin
description: 'MailOptin is a WordPress lead-generation and email-automation plugin that converts website visitors into subscribers
  with popups, slide-ins, notification bars and inline optin forms, then sends one-off newsletters and event-triggered automated
  emails. It connects WordPress to more than sixty email marketing platforms, CRMs, form plugins, e-commerce and membership
  systems — Mailchimp, ActiveCampaign, HubSpot, AWeber, Klaviyo, Brevo, Salesforce, WooCommerce and others — and can post
  optin submissions to an arbitrary endpoint through a generic webhook connection. MailOptin is self-hosted software rather
  than a hosted service: it publishes no product API, no OpenAPI and no client SDK, and all functionality runs inside the
  customer''s own WordPress installation. Its own website, mailoptin.io, runs WordPress and does serve a public self-describing
  REST API together with an OAuth-protected Model Context Protocol server.'
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-09-02'
  method: derived
image: https://mailoptin.io/wp-content/uploads/2014/05/mailoptin-plugin-banner.png
url: https://raw.githubusercontent.com/api-evangelist/mailoptin/refs/heads/main/apis.yml
x-type: company
x-source: harvest:marketing-integration-graph
specificationVersion: '0.23'
created: '2026-08-12'
modified: '2026-08-12'
tags:
- Company
- Email Marketing
- Marketing Automation
- Lead Generation
- WordPress
- Newsletters
- Webhook
- MCP
- Plugins
tags_raw:
- Company
- Email Marketing
- Marketing Automation
- Lead Generation
- WordPress
- Newsletters
- Webhooks
- Model Context Protocol
- Plugins
apis:
- aid: mailoptin-site
  name: MailOptin Site REST API and MCP Server
  description: The WordPress REST API served by mailoptin.io, plus the Model Context Protocol server exposed through the WordPress
    MCP Adapter at the mcp namespace. The REST root is a public, self-describing route index — 35 namespaces and 771 routes,
    each with its argument schema — and content routes under wp/v2 answer anonymously. The MCP endpoint is live but auth-gated,
    returning 401 mcp_unauthorized with a WWW-Authenticate Bearer challenge that links to RFC 9728 protected-resource metadata.
    This is the company website's own surface, not a product API for the MailOptin lead-generation service, which ships as
    a self-hosted WordPress plugin.
  humanURL: https://mailoptin.io/
  baseURL: https://mailoptin.io/wp-json
  tags:
  - WordPress
  - MCP
  - Authentication
  tags_raw:
  - WordPress
  - Model Context Protocol
  - OAuth
  properties:
  - type: MCPServer
    url: mcp/mailoptin-mcp.yml
  - type: Authentication
    url: authentication/mailoptin-authentication.yml
  - type: OAuthScopes
    url: scopes/mailoptin-scopes.yml
  - type: ErrorCatalog
    url: errors/mailoptin-problem-types.yml
  - type: Conventions
    url: conventions/mailoptin-conventions.yml
  - type: RateLimits
    url: rate-limits/mailoptin-rate-limits.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://mailoptin.io/
- type: Documentation
  url: https://mailoptin.io/docs/
- type: GettingStarted
  url: https://mailoptin.io/section/getting-started/
- type: Support
  url: https://mailoptin.io/support/
- type: Blog
  url: https://mailoptin.io/blog/
- type: BlogRSS
  url: https://mailoptin.io/blog/feed/
- type: GitHubOrganization
  url: https://github.com/mailoptin
- type: Pricing
  url: https://mailoptin.io/pricing/
- type: SignUp
  url: https://my.mailoptin.io/login/
- type: TermsOfService
  url: https://mailoptin.io/terms-conditions/
- type: PrivacyPolicy
  url: https://mailoptin.io/privacy-policy/
- type: ChangeLog
  url: changelog/mailoptin-changelog.yml
- type: Lifecycle
  url: lifecycle/mailoptin-lifecycle.yml
- type: Plans
  url: plans/mailoptin-plans-pricing.yml
- type: RateLimits
  url: rate-limits/mailoptin-rate-limits.yml
- type: Packages
  url: packages/mailoptin-packages.yml
- type: Webhooks
  url: asyncapi/mailoptin-webhooks.yml
- type: Conformance
  url: conformance/mailoptin-conformance.yml
- type: Conventions
  url: conventions/mailoptin-conventions.yml
- type: ErrorCatalog
  url: errors/mailoptin-problem-types.yml
- type: Authentication
  url: authentication/mailoptin-authentication.yml
- type: OAuthScopes
  url: scopes/mailoptin-scopes.yml
- type: MCPServer
  url: mcp/mailoptin-mcp.yml
- type: WellKnown
  url: well-known/mailoptin-well-known.yml
- type: LLMsTxt
  url: llms/mailoptin-llms.txt
- type: DomainSecurity
  url: security/mailoptin-domain-security.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 17
  pass: local-v1
x-coverage:
  state: covered
  reason: covered
  detail: MailOptin ships no product API, but mailoptin.io serves real machine-readable documents — RFC 8414 authorization-server
    metadata, RFC 9728 protected-resource metadata, a live OAuth-gated MCP server and a public 771-route WordPress REST index
    — all of which were fetched and recorded.
  evidence:
  - url: https://mailoptin.io/.well-known/oauth-protected-resource
    status: 200
  - url: https://mailoptin.io/wp-json/mcp/mcp-oauth-server
    status: 401
  checked: '2026-08-12'
x-vouched-by:
- Drip
- MailerLite
- SendPulse
x-vouch-count: 3

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