Motiva website screenshot

Motiva

Motiva AI is an artificial-intelligence layer for enterprise email marketing that plugs into Oracle Eloqua and other marketing-automation platforms to automate campaign decision-making. It runs multivariate (A/B/n) message testing, patented per-contact send-time optimization, frequency management, list and dark-pool cleanup via Smart Suppress, audience discovery, and generative-AI email content through Motiva Generator (including private-label custom LLMs). Motiva is delivered as an installed connector rather than a public developer API, is trusted by enterprises such as Cisco and Thermo Fisher, and maintains SOC 1/2/3 and ISO 27001 compliance with GDPR and HIPAA support.

Motiva is profiled on the APIs.io network. Tagged areas include Company, Marketing, Email Marketing, Marketing Automation, and Artificial Intelligence.

Motiva’s developer surface includes documentation, support, getting-started guide, engineering blog, pricing, signup flow, and 14 more developer resources.

22.7/100 emerging ▬ flat Agent 3/100 human only Heartbeat 0/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →
AccessPaidApproval
0 APIs
CompanyMarketingEmail MarketingMarketing AutomationArtificial IntelligenceMachine LearningGenerative AIOracle EloquaPersonalization

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0
Regulatory Posture applies to this provider. Its tags matched the AI & Biometrics regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site. Kin Score badge preview for Motiva It updates itself when the score changes. Paste this where you link to your API docs:
<a href="https://apis.io/providers/motiva/"><img src="https://apis.io/badge/motiva/card.svg" alt="Motiva on APIs.io — Kin Score by API Evangelist"></a>
Other styles, a README pill and a shields.io endpoint are on the badge page.
Raise your score.
Agent readiness — checks not met, largest first (exact, from this profile):
  • Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
  • MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
  • Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
  • Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
  • Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
  • Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes
12 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/motiva/apis.yml: open an issue on github.com/api-evangelist/motiva to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Motiva API pricing

Prices published by Motiva.

PlanPrice
Tiered (contact sales) $1000

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Motiva Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Motiva Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Motiva Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Motiva Trust Center

SOC 1, SOC 2, SOC 3, ISO 27001, SSAE 16, GDPR, HIPAA

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 3

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: motiva
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Paid · Requires approval
  confidence: medium
  probe_state: none
  source:
  - plans
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/motiva.png
name: Motiva
description: Motiva AI is an artificial-intelligence layer for enterprise email marketing that plugs into Oracle Eloqua and
  other marketing-automation platforms to automate campaign decision-making. It runs multivariate (A/B/n) message testing,
  patented per-contact send-time optimization, frequency management, list and dark-pool cleanup via Smart Suppress, audience
  discovery, and generative-AI email content through Motiva Generator (including private-label custom LLMs). Motiva is delivered
  as an installed connector rather than a public developer API, is trusted by enterprises such as Cisco and Thermo Fisher,
  and maintains SOC 1/2/3 and ISO 27001 compliance with GDPR and HIPAA support.
url: https://raw.githubusercontent.com/api-evangelist/motiva/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bloomberg-beta
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Email Marketing
- Marketing Automation
- Artificial Intelligence
- Machine Learning
- Generative AI
- Oracle Eloqua
- Personalization
tags_raw:
- Company
- Marketing
- Email Marketing
- Marketing Automation
- Artificial Intelligence
- Machine Learning
- Generative AI
- Oracle Eloqua
- Personalization
- Machine-Learning
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.motiva.ai/
- type: Documentation
  url: https://help.plugin.motiva.ai/
- type: Support
  url: https://help.plugin.motiva.ai/
- type: GettingStarted
  url: https://help.plugin.motiva.ai/en/collections/173873-getting-started
- type: Blog
  url: https://www.motiva.ai/blog/
- type: Pricing
  url: https://help.plugin.motiva.ai/en/articles/3003565-how-much-does-motiva-ai-cost
- type: SignUp
  url: https://www.motiva.ai/get-a-demo/
- type: Login
  url: https://app.motiva.ai/
- type: TermsOfService
  url: https://www.motiva.ai/terms-of-use/
- type: PrivacyPolicy
  url: https://www.motiva.ai/data-protection/
- type: GitHubOrganization
  url: https://github.com/Motiva-AI
- type: Integrations
  url: https://cloudmarketplace.oracle.com/marketplace/en_US/listing/28113790
- type: Compliance
  url: https://www.motiva.ai/data-protection/
- type: TrustCenter
  url: security/motiva-trust-center.yml
- type: Conformance
  url: conformance/motiva-conformance.yml
- type: DomainSecurity
  url: security/motiva-domain-security.yml
- type: LLMsTxt
  url: llms/motiva-llms.txt
- type: Packages
  url: packages/motiva-packages.yml
- type: Plans
  url: plans/motiva-plans-pricing.yml
- type: RateLimits
  url: rate-limits/motiva-rate-limits.yml
- type: Lifecycle
  url: lifecycle/motiva-lifecycle.yml
x-well-known-note: 'well-known/motiva-well-known.yml records the /.well-known/ probe across all four Motiva hosts but is deliberately
  NOT wired as type WellKnown or SecurityTxt. The only 200 carrying a real document is Intercom''s security.txt served on
  Motiva''s Intercom-hosted Help Center subdomain (Canonical: app.intercom.com); every other 200 is an SPA catch-all shell
  and api.motiva.ai 403s on every path. No Motiva-served well-known surface exists, so no pointer is claimed.'
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 5
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Motiva ships only as an installed Oracle Eloqua connector plus a customer web app — its one API-shaped host, api.motiva.ai,
    returns HTTP 403 {"message":"Forbidden"} on every anonymous path including all of /.well-known/, and the complete public
    Help Center index at help.plugin.motiva.ai/llms.txt (HTTP 200) documents connector setup with no API reference, no endpoint,
    no key issuance and no spec anywhere.
  evidence:
  - url: https://api.motiva.ai/openapi.json
    status: 403
  - url: https://api.motiva.ai/.well-known/agent-card.json
    status: 403
  - url: https://help.plugin.motiva.ai/llms.txt
    status: 200
  - url: https://www.motiva.ai/openapi.json
    status: 202
  checked: '2026-08-13'

Motiva API — frequently asked questions

How much does the Motiva API cost?

Motiva publishes its prices; its Tiered (contact sales) plan is $1000 as of 2026-08-13. APIs.io lists 1 pricing plan for Motiva, with each plan's price, limits and inclusions under Pricing on this page.

Is the Motiva API ready for AI agents?

Motiva has a Kin Score of 22.7 out of 100 (emerging) and an Agent Readiness score of 2.5 (human-only), scored by API Evangelist on 2026-11-06.

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