Motiva

Motiva AI is an artificial-intelligence layer for enterprise email marketing that plugs into Oracle Eloqua and other marketing-automation platforms to automate campaign decision-making. It runs multivariate (A/B/n) message testing, patented per-contact send-time optimization, frequency management, list and dark-pool cleanup via Smart Suppress, audience discovery, and generative-AI email content through Motiva Generator (including private-label custom LLMs). Motiva is delivered as an installed connector rather than a public developer API, is trusted by enterprises such as Cisco and Thermo Fisher, and maintains SOC 1/2/3 and ISO 27001 compliance with GDPR and HIPAA support.

Motiva is profiled on the APIs.io network. Tagged areas include Company, Marketing, Email Marketing, Marketing Automation, and Artificial Intelligence.

Motiva’s developer surface includes documentation, support, getting-started guide, engineering blog, pricing, signup flow, and 14 more developer resources.

🌐 Visit website 📡 Source on GitHub

22.7/100 emerging ▬ flat Agent 3/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessPaidApproval

0 APIs

Company Marketing Email Marketing Marketing Automation Artificial Intelligence Machine-Learning Generative AIOracle EloquaPersonalization

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 22.7/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 5.2 / 20

Access Clarity 9.2 / 20

Operational Transparency 0.3 / 13

Contract Governance 2.2 / 12

Discoverability 5.7 / 10

Agent readiness — 3/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/motiva: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Pricing Plans 1

Published pricing tiers and plan structures.

Motiva Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Motiva Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Motiva Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Motiva Trust Center

SOC 1, SOC 2, SOC 3, ISO 27001, SSAE 16, GDPR, HIPAA

SECURITY

Resources

Get Started 3

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Conformance

Conformance

Lifecycle

Lifecycle

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Access & Security 3

Authentication, authorization, and security posture

Compliance

Compliance

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: motiva
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Paid · Requires approval
  confidence: medium
  source:
  - plans
  - rate-limits
  - security
  generated: '2026-09-03'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/motiva.png
name: Motiva
description: Motiva AI is an artificial-intelligence layer for enterprise email marketing that plugs into Oracle Eloqua and
  other marketing-automation platforms to automate campaign decision-making. It runs multivariate (A/B/n) message testing,
  patented per-contact send-time optimization, frequency management, list and dark-pool cleanup via Smart Suppress, audience
  discovery, and generative-AI email content through Motiva Generator (including private-label custom LLMs). Motiva is delivered
  as an installed connector rather than a public developer API, is trusted by enterprises such as Cisco and Thermo Fisher,
  and maintains SOC 1/2/3 and ISO 27001 compliance with GDPR and HIPAA support.
url: https://raw.githubusercontent.com/api-evangelist/motiva/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bloomberg-beta
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Email Marketing
- Marketing Automation
- Artificial Intelligence
- Machine-Learning
- Generative AI
- Oracle Eloqua
- Personalization
tags_raw:
- Company
- Marketing
- Email Marketing
- Marketing Automation
- Artificial Intelligence
- Machine Learning
- Generative AI
- Oracle Eloqua
- Personalization
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.motiva.ai/
- type: Documentation
  url: https://help.plugin.motiva.ai/
- type: Support
  url: https://help.plugin.motiva.ai/
- type: GettingStarted
  url: https://help.plugin.motiva.ai/en/collections/173873-getting-started
- type: Blog
  url: https://www.motiva.ai/blog/
- type: Pricing
  url: https://help.plugin.motiva.ai/en/articles/3003565-how-much-does-motiva-ai-cost
- type: SignUp
  url: https://www.motiva.ai/get-a-demo/
- type: Login
  url: https://app.motiva.ai/
- type: TermsOfService
  url: https://www.motiva.ai/terms-of-use/
- type: PrivacyPolicy
  url: https://www.motiva.ai/data-protection/
- type: GitHubOrganization
  url: https://github.com/Motiva-AI
- type: Integrations
  url: https://cloudmarketplace.oracle.com/marketplace/en_US/listing/28113790
- type: Compliance
  url: https://www.motiva.ai/data-protection/
- type: TrustCenter
  url: security/motiva-trust-center.yml
- type: Conformance
  url: conformance/motiva-conformance.yml
- type: DomainSecurity
  url: security/motiva-domain-security.yml
- type: LLMsTxt
  url: llms/motiva-llms.txt
- type: Packages
  url: packages/motiva-packages.yml
- type: Plans
  url: plans/motiva-plans-pricing.yml
- type: RateLimits
  url: rate-limits/motiva-rate-limits.yml
- type: Lifecycle
  url: lifecycle/motiva-lifecycle.yml
x-well-known-note: 'well-known/motiva-well-known.yml records the /.well-known/ probe across all four Motiva hosts but is deliberately
  NOT wired as type WellKnown or SecurityTxt. The only 200 carrying a real document is Intercom''s security.txt served on
  Motiva''s Intercom-hosted Help Center subdomain (Canonical: app.intercom.com); every other 200 is an SPA catch-all shell
  and api.motiva.ai 403s on every path. No Motiva-served well-known surface exists, so no pointer is claimed.'
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 5
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Motiva ships only as an installed Oracle Eloqua connector plus a customer web app — its one API-shaped host, api.motiva.ai,
    returns HTTP 403 {"message":"Forbidden"} on every anonymous path including all of /.well-known/, and the complete public
    Help Center index at help.plugin.motiva.ai/llms.txt (HTTP 200) documents connector setup with no API reference, no endpoint,
    no key issuance and no spec anywhere.
  evidence:
  - url: https://api.motiva.ai/openapi.json
    status: 403
  - url: https://api.motiva.ai/.well-known/agent-card.json
    status: 403
  - url: https://help.plugin.motiva.ai/llms.txt
    status: 200
  - url: https://www.motiva.ai/openapi.json
    status: 202
  checked: '2026-08-13'

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