Pabbly is an Indian SaaS company selling a suite of marketing and sales software as one-time lifetime deals as well as monthly plans: Pabbly Connect (workflow automation), Pabbly Subscription Billing (recurring billing and invoicing), Pabbly Email Marketing, Pabbly Chatflow (WhatsApp Business messaging), Pabbly Form Builder, Pabbly Hook (an inbound webhook gateway) and Pabbly Email Verification. Its developer platform at apidocs.pabbly.com documents five REST APIs and 173 endpoints, all keyed on HTTP Basic or Bearer credentials generated from the account dashboard, plus a sixth Connect Platform API distributed only through a first-party npm SDK. Pabbly Subscription Billing emits 23 webhook event types, and Pabbly Connect ships a beta hosted MCP server that exposes a customer's own workflow actions as agent tools.
Pabbly is listed with 7 APIs on the APIs.io network. Tagged areas include Automation, Email Marketing, Subscription Billing, Billing, and Payments.
The Pabbly catalog on APIs.io includes 1 event-driven AsyncAPI specification.
Pabbly’s developer surface includes developer portal, documentation, API reference, getting-started guide, authentication, support, engineering blog, and 35 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Payments regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site.
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<a href="https://apis.io/providers/pabbly/"><img src="https://apis.io/badge/pabbly/card.svg" alt="Pabbly on APIs.io — Kin Score by API Evangelist"></a>
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Agent readiness — checks not met, largest first (exact, from this profile):
Idempotency+9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card+8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples+7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Delegated User Identity+6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
6 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
The Kin Score Market layer reads a provider inside its market:
its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted:
not part of the Kin Score or agent readiness.
Registered MCP server and declares compatibility are report only — not weighted.
Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.
REST API for Pabbly Hook, an inbound webhook gateway that receives, logs, filters, transforms and forwards webhook requests. 21 documented operations across folders, connections...
REST API for Pabbly Chatflow, a WhatsApp Business messaging platform. 33 documented operations covering 18 message shapes on a single POST /messages endpoint, plus templates, br...
REST API for Pabbly Email Marketing — 23 documented operations across subscribers (upsert semantics on create), subscriber lists and segments, campaigns with asynchronous batch ...
REST API for Pabbly Email Verification. A single operation, POST /email-lists/verify-single, returning a deliverability verdict plus accept_all, disposable, spamtrap, role and f...
Backend-to-backend API that lets a product use Pabbly Connect as its connection manager — search a catalog of 1,000+ apps, mint hosted OAuth or credential request links for an e...
Beta hosted MCP server that exposes a Pabbly Connect user's own workflow action steps as agent tools. Tools are authored inside Pabbly Connect ("Add to MCP Server"), and the ser...
Pabbly Connect exposes the action steps of a user's own automation workflows as MCP tools. Inside Pabbly Connect the user marks an action step "Add to MCP Server", names the too...
aid: pabbly
name: Pabbly
description: 'Pabbly is an Indian SaaS company selling a suite of marketing and sales software as one-time lifetime deals
as well as monthly plans: Pabbly Connect (workflow automation), Pabbly Subscription Billing (recurring billing and invoicing),
Pabbly Email Marketing, Pabbly Chatflow (WhatsApp Business messaging), Pabbly Form Builder, Pabbly Hook (an inbound webhook
gateway) and Pabbly Email Verification. Its developer platform at apidocs.pabbly.com documents five REST APIs and 173 endpoints,
all keyed on HTTP Basic or Bearer credentials generated from the account dashboard, plus a sixth Connect Platform API distributed
only through a first-party npm SDK. Pabbly Subscription Billing emits 23 webhook event types, and Pabbly Connect ships a
beta hosted MCP server that exposes a customer''s own workflow actions as agent tools.'
type: Index
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: freemium
onboarding: self-service
trial: false
try_now: false
public: true
label: Freemium
confidence: high
source:
- plans
- https://buy.pabbly.com/content/pabbly-plus-pricing.md
generated: '2026-08-13'
method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pabbly.png
tags:
- Automation
- Email Marketing
- Subscription Billing
- Billing
- Payments
- Webhook
- Messaging
- WhatsApp
- Email Verification
- Forms
- No-Code
- Software-as-a-Service
tags_raw:
- Automation
- Email Marketing
- Subscription Billing
- Billing
- Payments
- Webhooks
- Messaging
- WhatsApp
- Email Verification
- Forms
- No-Code
- SaaS
url: https://raw.githubusercontent.com/api-evangelist/pabbly/refs/heads/main/apis.yml
created: '2026-03-16'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: pabbly:pabbly-subscriptions
name: Pabbly Subscription Billing API
description: REST API for Pabbly Subscription Billing — 95 documented operations across customers, subscriptions, products,
plans, multiplans, coupons, invoices, payment methods, transactions and refunds, add-ons, licenses, affiliate commissions,
credits, custom fields, checkout pages, the client portal and payment gateways. HTTP Basic auth with an API Key and Secret
Key.
humanURL: https://apidocs.pabbly.com/subscription-billing/reference
baseURL: https://payments.pabbly.com/api/v1
tags:
- Billing
- Payments
- Subscription
- Invoicing
tags_raw:
- Billing
- Payments
- Subscriptions
- Invoicing
properties:
- type: Documentation
url: https://apidocs.pabbly.com/subscription-billing/reference
- type: APIReference
url: https://apidocs.pabbly.com/subscription-billing/reference
- type: GettingStarted
url: https://apidocs.pabbly.com/subscription-billing/reference/guides/overview
- type: Authentication
url: https://apidocs.pabbly.com/subscription-billing/reference/guides/authentication
- type: Webhooks
url: asyncapi/pabbly-subscription-billing-webhooks.yml
- type: AgentSkill
url: skills/pabbly-subscription-lifecycle.md
- type: Components
url: components/pabbly-components.yml
- aid: pabbly:pabbly-hook
name: Pabbly Hook API
description: REST API for Pabbly Hook, an inbound webhook gateway that receives, logs, filters, transforms and forwards
webhook requests. 21 documented operations across folders, connections, transformations, requests and events. HTTP Basic
auth with an API Key and Secret Key.
humanURL: https://apidocs.pabbly.com/hook/reference
baseURL: https://hook.pabbly.com/api/v1
tags:
- Webhook
- Automation
- Integration
tags_raw:
- Webhooks
- Automation
- Integration
properties:
- type: Documentation
url: https://apidocs.pabbly.com/hook/reference
- type: APIReference
url: https://apidocs.pabbly.com/hook/reference
- type: GettingStarted
url: https://apidocs.pabbly.com/hook/reference/guides/overview
- type: Authentication
url: https://apidocs.pabbly.com/hook/reference/guides/authentication
- aid: pabbly:pabbly-chatflow
name: Pabbly Chatflow API
description: REST API for Pabbly Chatflow, a WhatsApp Business messaging platform. 33 documented operations covering 18
message shapes on a single POST /messages endpoint, plus templates, broadcasts, contacts, tags, media and product catalogs.
Bearer token auth.
humanURL: https://apidocs.pabbly.com/chatflow/reference
baseURL: https://chatflow.pabbly.com/api/v1
tags:
- Messaging
- WhatsApp
- Marketing
properties:
- type: Documentation
url: https://apidocs.pabbly.com/chatflow/reference
- type: APIReference
url: https://apidocs.pabbly.com/chatflow/reference
- type: GettingStarted
url: https://apidocs.pabbly.com/chatflow/reference/guides/overview
- type: Authentication
url: https://apidocs.pabbly.com/chatflow/reference/guides/authentication
- type: AgentSkill
url: skills/pabbly-whatsapp-broadcast.md
- aid: pabbly:pabbly-email-marketing
name: Pabbly Email Marketing API
description: REST API for Pabbly Email Marketing — 23 documented operations across subscribers (upsert semantics on create),
subscriber lists and segments, campaigns with asynchronous batch sending, custom fields and delivery servers. Bearer token
auth. The only Pabbly API on v2.
humanURL: https://apidocs.pabbly.com/email-marketing/reference
baseURL: https://emails.pabbly.com/api/v2
tags:
- Email Marketing
- Campaigns
- Subscribers
properties:
- type: Documentation
url: https://apidocs.pabbly.com/email-marketing/reference
- type: APIReference
url: https://apidocs.pabbly.com/email-marketing/reference
- type: GettingStarted
url: https://apidocs.pabbly.com/email-marketing/reference/guides/overview
- type: Authentication
url: https://apidocs.pabbly.com/email-marketing/reference/guides/authentication
- type: AgentSkill
url: skills/pabbly-verify-and-send-email-campaign.md
- aid: pabbly:pabbly-email-verification
name: Pabbly Email Verification API
description: REST API for Pabbly Email Verification. A single operation, POST /email-lists/verify-single, returning a deliverability
verdict plus accept_all, disposable, spamtrap, role and free_email risk flags. HTTP Basic auth with an API Key and Secret
Key.
humanURL: https://apidocs.pabbly.com/email-verification/reference
baseURL: https://verify.pabbly.com/api/v1
tags:
- Email Verification
- Deliverability
- Data Quality
properties:
- type: Documentation
url: https://apidocs.pabbly.com/email-verification/reference
- type: APIReference
url: https://apidocs.pabbly.com/email-verification/reference
- type: GettingStarted
url: https://apidocs.pabbly.com/email-verification/reference/guides/overview
- type: Authentication
url: https://apidocs.pabbly.com/email-verification/reference/guides/authentication
- aid: pabbly:pabbly-connect-platform
name: Pabbly Connect Platform API
description: Backend-to-backend API that lets a product use Pabbly Connect as its connection manager — search a catalog
of 1,000+ apps, mint hosted OAuth or credential request links for an end customer, and vend fresh access tokens. Bearer
tenant key prefixed pk_live_ plus a required x-user-email header. Not documented on the developer portal; the only public
reference is the first-party npm SDK.
humanURL: https://www.npmjs.com/package/@pabbly/connect-platform
baseURL: https://connect.pabbly.com/platform/v1
tags:
- Automation
- OAuth
- Integration
- Connectivity
- Authentication
tags_raw:
- Automation
- OAuth
- Integration
- Connectivity
- Authentication
properties:
- type: SDKs
url: https://www.npmjs.com/package/@pabbly/connect-platform
- type: SourceCode
url: https://www.npmjs.com/package/@pabbly/connect-platform
- aid: pabbly:pabbly-connect-mcp
name: Pabbly Connect MCP Server
description: Beta hosted MCP server that exposes a Pabbly Connect user's own workflow action steps as agent tools. Tools
are authored inside Pabbly Connect ("Add to MCP Server"), and the server URL is minted per account from Pabbly Connect
MCP Settings, so no fixed public endpoint or tool catalog is published. A first-party stdio bridge is on npm for clients
that cannot speak SSE.
humanURL: https://www.pabbly.com/how-to-use-pabbly-connect-mcp-server-step-by-step-guide/
tags:
- MCP
- Agents
- Automation
properties:
- type: MCPServer
url: mcp/pabbly-mcp.yml
- type: Documentation
url: https://www.pabbly.com/how-to-use-pabbly-connect-mcp-server-step-by-step-guide/
common:
- type: FinOps
url: finops/pabbly-finops.yml
- type: Website
url: https://www.pabbly.com/
- type: DeveloperPortal
url: https://apidocs.pabbly.com/
- type: Portal
url: https://apidocs.pabbly.com/
- type: Documentation
url: https://apidocs.pabbly.com/
- type: APIReference
url: https://apidocs.pabbly.com/subscription-billing/reference
- type: GettingStarted
url: https://apidocs.pabbly.com/subscription-billing/reference/guides/overview
- type: Authentication
url: authentication/pabbly-authentication.yml
- type: LLMsTxt
url: llms/pabbly-llms.txt
- type: MCPServer
url: mcp/pabbly-mcp.yml
- type: AgentSkill
url: skills/_index.yml
- type: Packages
url: packages/pabbly-packages.yml
- type: SDKs
url: packages/pabbly-packages.yml
- type: Webhooks
url: asyncapi/pabbly-subscription-billing-webhooks.yml
- type: ErrorCatalog
url: errors/pabbly-error-codes.yml
- type: Conventions
url: conventions/pabbly-conventions.yml
- type: DataModel
url: data-model/pabbly-data-model.yml
- type: Components
url: components/pabbly-components.yml
- type: Lifecycle
url: lifecycle/pabbly-lifecycle.yml
- type: Conformance
url: conformance/pabbly-conformance.yml
- type: RateLimits
url: rate-limits/pabbly-rate-limits.yml
- type: Plans
url: plans/pabbly-plans-pricing.yml
- type: DomainSecurity
url: security/pabbly-domain-security.yml
- type: VulnerabilityDisclosure
url: security/pabbly-vulnerability-disclosure.yml
- type: Security
url: https://www.pabbly.com/security-vulnerability-disclosure/
- type: TrustCenter
url: security/pabbly-trust-center.yml
- type: Compliance
url: https://www.pabbly.com/security/
- type: Postman
url: https://www.postman.com/pabbly/workspace/pabbly-team-s-public-workspace/overview
- type: Roadmap
url: https://pabbly.featureos.app/roadmap
- type: GitHubOrganization
url: https://github.com/Pabbly
- type: LinkedIn
url: https://www.linkedin.com/company/pabbly
- type: Support
url: https://www.pabbly.com/contact-us/
- type: Community
url: https://forum.pabbly.com/
- type: Blog
url: https://www.pabbly.com/blog/
- type: BlogRSS
url: https://www.pabbly.com/blog/feed/
- type: SignUp
url: https://accounts.pabbly.com/signup
- type: Login
url: https://accounts.pabbly.com/login
- type: Pricing
url: https://buy.pabbly.com/pabbly-plus/
- type: TermsOfService
url: https://www.pabbly.com/terms-conditions/
- type: PrivacyPolicy
url: https://www.pabbly.com/privacy-policy/
- type: Integrations
url: https://www.pabbly.com/connect/integrations/
- type: BrandAssets
url: https://www.pabbly.com/brand-assets/
- type: About
url: https://www.pabbly.com/about-us/
integrations:
- name: Connect
- name: Pabbly Plus
- name: PSB
- name: pch
- name: PEM
- name: PFB
- name: ph
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 19
pass: local-v1
Pabbly API — frequently asked questions
Does Pabbly have an API?
Yes. APIs.io lists 7 APIs from Pabbly, including Pabbly Subscription Billing API, Pabbly Hook API and Pabbly Chatflow API, and 4 more.
How do I authenticate with the Pabbly API?
Pabbly uses bearer-token authentication (6 schemes). The details are profiled on APIs.io as Pabbly Authentication.
How much does the Pabbly API cost?
Pabbly publishes its prices; its Black Friday Pabbly Plus (first 100 seats) plan is $799/year as of 2026-10-28. APIs.io lists 5 pricing plans for Pabbly, with each plan's price, limits and inclusions under Pricing on this page.
Does Pabbly have an MCP server?
Yes. APIs.io lists 1 MCP server for Pabbly: Pabbly Connect exposes the action steps of a user's own automation workflows as MCP tools. Inside Pabbly Connect the user marks an action step "Add to MCP Server", names the tool (camelCase, no spaces
Is the Pabbly API ready for AI agents?
Pabbly has a Kin Score of 54.8 out of 100 (strong) and an Agent Readiness score of 29.5 (agent-ready), scored by API Evangelist on 2026-11-06.
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