Pabbly

Pabbly is an Indian SaaS company selling a suite of marketing and sales software as one-time lifetime deals as well as monthly plans: Pabbly Connect (workflow automation), Pabbly Subscription Billing (recurring billing and invoicing), Pabbly Email Marketing, Pabbly Chatflow (WhatsApp Business messaging), Pabbly Form Builder, Pabbly Hook (an inbound webhook gateway) and Pabbly Email Verification. Its developer platform at apidocs.pabbly.com documents five REST APIs and 173 endpoints, all keyed on HTTP Basic or Bearer credentials generated from the account dashboard, plus a sixth Connect Platform API distributed only through a first-party npm SDK. Pabbly Subscription Billing emits 23 webhook event types, and Pabbly Connect ships a beta hosted MCP server that exposes a customer's own workflow actions as agent tools.

Pabbly publishes 7 APIs on the APIs.io network. Tagged areas include Automation, Email Marketing, Subscription Billing, Billing, and Payments.

The Pabbly catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Pabbly’s developer surface includes developer portal, documentation, API reference, getting-started guide, authentication, support, engineering blog, and 34 more developer resources.

🌐 Visit website 📡 Source on GitHub

57.5/100 strong ▬ flat Agent 30/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessFreemium

7 APIs 1 MCP Servers

Automation Email Marketing Subscription Billing Billing Payments Webhook Messaging WhatsApp Email Verification Forms No-Code Software-as-a-Service

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 57.5/100 · strong

Contract Quality 8.8 / 21

Developer Ergonomics 11.6 / 17

Access Clarity 15.9 / 17

Operational Transparency 2.9 / 11

Contract Governance 0.5 / 10

Discoverability 6.1 / 9

Regulatory Posture 8.4 / 15

Agent readiness — 30/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Payments regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/pabbly: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Pabbly Subscription Billing API

REST API for Pabbly Subscription Billing — 95 documented operations across customers, subscriptions, products, plans, multiplans, coupons, invoices, payment methods, transaction...

Pabbly Hook API

REST API for Pabbly Hook, an inbound webhook gateway that receives, logs, filters, transforms and forwards webhook requests. 21 documented operations across folders, connections...

Pabbly Chatflow API

REST API for Pabbly Chatflow, a WhatsApp Business messaging platform. 33 documented operations covering 18 message shapes on a single POST /messages endpoint, plus templates, br...

Pabbly Email Marketing API

REST API for Pabbly Email Marketing — 23 documented operations across subscribers (upsert semantics on create), subscriber lists and segments, campaigns with asynchronous batch ...

Pabbly Email Verification API

REST API for Pabbly Email Verification. A single operation, POST /email-lists/verify-single, returning a deliverability verdict plus accept_all, disposable, spamtrap, role and f...

Pabbly Connect Platform API

Backend-to-backend API that lets a product use Pabbly Connect as its connection manager — search a catalog of 1,000+ apps, mint hosted OAuth or credential request links for an e...

Pabbly Connect MCP Server

Beta hosted MCP server that exposes a Pabbly Connect user's own workflow action steps as agent tools. Tools are authored inside Pabbly Connect ("Add to MCP Server"), and the ser...

Scroll for all 7

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Pabbly Connect MCP Server

Pabbly Connect exposes the action steps of a user's own automation workflows as MCP tools. Inside Pabbly Connect the user marks an action step "Add to MCP Server", names the too...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Pabbly Plans Pricing

13 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Pabbly Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Pabbly Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Pabbly Subscription Billing Webhooks

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Pabbly Authentication

6 schemes

SECURITY

Pabbly Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Pabbly Vulnerability Disclosure

Hackerone

SECURITY

Pabbly Trust Center

ISO/IEC 27001:2022, SOC 2 Type 2

SECURITY

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

Portal

GettingStarted

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

MCPServer

MCPServer

AgentSkill

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Webhooks

ErrorCatalog

Conventions

DataModel

Components

Lifecycle

Conformance

Scroll for all 7

Build 4

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

Postman

Postman

GitHubOrganization

GitHubOrganization

Access & Security 6

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

TrustCenter

TrustCenter

Compliance

Compliance

Operate 4

Status, limits, changes, and where to get help

RateLimits

Roadmap

Support

Community

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 5

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

BlogRSS

BlogRSS

About

About

Other 1

Properties that don't map to a standard resource type

BrandAssets

BrandAssets

Source (apis.yml)

aid: pabbly
name: Pabbly
description: 'Pabbly is an Indian SaaS company selling a suite of marketing and sales software as one-time lifetime deals
  as well as monthly plans: Pabbly Connect (workflow automation), Pabbly Subscription Billing (recurring billing and invoicing),
  Pabbly Email Marketing, Pabbly Chatflow (WhatsApp Business messaging), Pabbly Form Builder, Pabbly Hook (an inbound webhook
  gateway) and Pabbly Email Verification. Its developer platform at apidocs.pabbly.com documents five REST APIs and 173 endpoints,
  all keyed on HTTP Basic or Bearer credentials generated from the account dashboard, plus a sixth Connect Platform API distributed
  only through a first-party npm SDK. Pabbly Subscription Billing emits 23 webhook event types, and Pabbly Connect ships a
  beta hosted MCP server that exposes a customer''s own workflow actions as agent tools.'
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-service
  trial: false
  try_now: false
  public: true
  label: Freemium
  confidence: high
  source:
  - plans
  - https://buy.pabbly.com/content/pabbly-plus-pricing.md
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pabbly.png
tags:
- Automation
- Email Marketing
- Subscription Billing
- Billing
- Payments
- Webhook
- Messaging
- WhatsApp
- Email Verification
- Forms
- No-Code
- Software-as-a-Service
tags_raw:
- Automation
- Email Marketing
- Subscription Billing
- Billing
- Payments
- Webhooks
- Messaging
- WhatsApp
- Email Verification
- Forms
- No-Code
- SaaS
url: https://raw.githubusercontent.com/api-evangelist/pabbly/refs/heads/main/apis.yml
created: '2026-03-16'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: pabbly:pabbly-subscriptions
  name: Pabbly Subscription Billing API
  description: REST API for Pabbly Subscription Billing — 95 documented operations across customers, subscriptions, products,
    plans, multiplans, coupons, invoices, payment methods, transactions and refunds, add-ons, licenses, affiliate commissions,
    credits, custom fields, checkout pages, the client portal and payment gateways. HTTP Basic auth with an API Key and Secret
    Key.
  humanURL: https://apidocs.pabbly.com/subscription-billing/reference
  baseURL: https://payments.pabbly.com/api/v1
  tags:
  - Billing
  - Payments
  - Subscription
  - Invoicing
  tags_raw:
  - Billing
  - Payments
  - Subscriptions
  - Invoicing
  properties:
  - type: Documentation
    url: https://apidocs.pabbly.com/subscription-billing/reference
  - type: APIReference
    url: https://apidocs.pabbly.com/subscription-billing/reference
  - type: GettingStarted
    url: https://apidocs.pabbly.com/subscription-billing/reference/guides/overview
  - type: Authentication
    url: https://apidocs.pabbly.com/subscription-billing/reference/guides/authentication
  - type: Webhooks
    url: asyncapi/pabbly-subscription-billing-webhooks.yml
  - type: AgentSkill
    url: skills/pabbly-subscription-lifecycle.md
  - type: Components
    url: components/pabbly-components.yml
- aid: pabbly:pabbly-hook
  name: Pabbly Hook API
  description: REST API for Pabbly Hook, an inbound webhook gateway that receives, logs, filters, transforms and forwards
    webhook requests. 21 documented operations across folders, connections, transformations, requests and events. HTTP Basic
    auth with an API Key and Secret Key.
  humanURL: https://apidocs.pabbly.com/hook/reference
  baseURL: https://hook.pabbly.com/api/v1
  tags:
  - Webhook
  - Automation
  - Integration
  tags_raw:
  - Webhooks
  - Automation
  - Integration
  properties:
  - type: Documentation
    url: https://apidocs.pabbly.com/hook/reference
  - type: APIReference
    url: https://apidocs.pabbly.com/hook/reference
  - type: GettingStarted
    url: https://apidocs.pabbly.com/hook/reference/guides/overview
  - type: Authentication
    url: https://apidocs.pabbly.com/hook/reference/guides/authentication
- aid: pabbly:pabbly-chatflow
  name: Pabbly Chatflow API
  description: REST API for Pabbly Chatflow, a WhatsApp Business messaging platform. 33 documented operations covering 18
    message shapes on a single POST /messages endpoint, plus templates, broadcasts, contacts, tags, media and product catalogs.
    Bearer token auth.
  humanURL: https://apidocs.pabbly.com/chatflow/reference
  baseURL: https://chatflow.pabbly.com/api/v1
  tags:
  - Messaging
  - WhatsApp
  - Marketing
  properties:
  - type: Documentation
    url: https://apidocs.pabbly.com/chatflow/reference
  - type: APIReference
    url: https://apidocs.pabbly.com/chatflow/reference
  - type: GettingStarted
    url: https://apidocs.pabbly.com/chatflow/reference/guides/overview
  - type: Authentication
    url: https://apidocs.pabbly.com/chatflow/reference/guides/authentication
  - type: AgentSkill
    url: skills/pabbly-whatsapp-broadcast.md
- aid: pabbly:pabbly-email-marketing
  name: Pabbly Email Marketing API
  description: REST API for Pabbly Email Marketing — 23 documented operations across subscribers (upsert semantics on create),
    subscriber lists and segments, campaigns with asynchronous batch sending, custom fields and delivery servers. Bearer token
    auth. The only Pabbly API on v2.
  humanURL: https://apidocs.pabbly.com/email-marketing/reference
  baseURL: https://emails.pabbly.com/api/v2
  tags:
  - Email Marketing
  - Campaigns
  - Subscribers
  properties:
  - type: Documentation
    url: https://apidocs.pabbly.com/email-marketing/reference
  - type: APIReference
    url: https://apidocs.pabbly.com/email-marketing/reference
  - type: GettingStarted
    url: https://apidocs.pabbly.com/email-marketing/reference/guides/overview
  - type: Authentication
    url: https://apidocs.pabbly.com/email-marketing/reference/guides/authentication
  - type: AgentSkill
    url: skills/pabbly-verify-and-send-email-campaign.md
- aid: pabbly:pabbly-email-verification
  name: Pabbly Email Verification API
  description: REST API for Pabbly Email Verification. A single operation, POST /email-lists/verify-single, returning a deliverability
    verdict plus accept_all, disposable, spamtrap, role and free_email risk flags. HTTP Basic auth with an API Key and Secret
    Key.
  humanURL: https://apidocs.pabbly.com/email-verification/reference
  baseURL: https://verify.pabbly.com/api/v1
  tags:
  - Email Verification
  - Deliverability
  - Data Quality
  properties:
  - type: Documentation
    url: https://apidocs.pabbly.com/email-verification/reference
  - type: APIReference
    url: https://apidocs.pabbly.com/email-verification/reference
  - type: GettingStarted
    url: https://apidocs.pabbly.com/email-verification/reference/guides/overview
  - type: Authentication
    url: https://apidocs.pabbly.com/email-verification/reference/guides/authentication
- aid: pabbly:pabbly-connect-platform
  name: Pabbly Connect Platform API
  description: Backend-to-backend API that lets a product use Pabbly Connect as its connection manager — search a catalog
    of 1,000+ apps, mint hosted OAuth or credential request links for an end customer, and vend fresh access tokens. Bearer
    tenant key prefixed pk_live_ plus a required x-user-email header. Not documented on the developer portal; the only public
    reference is the first-party npm SDK.
  humanURL: https://www.npmjs.com/package/@pabbly/connect-platform
  baseURL: https://connect.pabbly.com/platform/v1
  tags:
  - Automation
  - Authentication
  - Integration
  - Connectivity
  tags_raw:
  - Automation
  - OAuth
  - Integration
  - Connectivity
  properties:
  - type: SDKs
    url: https://www.npmjs.com/package/@pabbly/connect-platform
  - type: SourceCode
    url: https://www.npmjs.com/package/@pabbly/connect-platform
- aid: pabbly:pabbly-connect-mcp
  name: Pabbly Connect MCP Server
  description: Beta hosted MCP server that exposes a Pabbly Connect user's own workflow action steps as agent tools. Tools
    are authored inside Pabbly Connect ("Add to MCP Server"), and the server URL is minted per account from Pabbly Connect
    MCP Settings, so no fixed public endpoint or tool catalog is published. A first-party stdio bridge is on npm for clients
    that cannot speak SSE.
  humanURL: https://www.pabbly.com/how-to-use-pabbly-connect-mcp-server-step-by-step-guide/
  tags:
  - MCP
  - Agents
  - Automation
  properties:
  - type: MCPServer
    url: mcp/pabbly-mcp.yml
  - type: Documentation
    url: https://www.pabbly.com/how-to-use-pabbly-connect-mcp-server-step-by-step-guide/
common:
- type: Website
  url: https://www.pabbly.com/
- type: DeveloperPortal
  url: https://apidocs.pabbly.com/
- type: Portal
  url: https://apidocs.pabbly.com/
- type: Documentation
  url: https://apidocs.pabbly.com/
- type: APIReference
  url: https://apidocs.pabbly.com/subscription-billing/reference
- type: GettingStarted
  url: https://apidocs.pabbly.com/subscription-billing/reference/guides/overview
- type: Authentication
  url: authentication/pabbly-authentication.yml
- type: LLMsTxt
  url: llms/pabbly-llms.txt
- type: MCPServer
  url: mcp/pabbly-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/pabbly-packages.yml
- type: SDKs
  url: packages/pabbly-packages.yml
- type: Webhooks
  url: asyncapi/pabbly-subscription-billing-webhooks.yml
- type: ErrorCatalog
  url: errors/pabbly-error-codes.yml
- type: Conventions
  url: conventions/pabbly-conventions.yml
- type: DataModel
  url: data-model/pabbly-data-model.yml
- type: Components
  url: components/pabbly-components.yml
- type: Lifecycle
  url: lifecycle/pabbly-lifecycle.yml
- type: Conformance
  url: conformance/pabbly-conformance.yml
- type: RateLimits
  url: rate-limits/pabbly-rate-limits.yml
- type: Plans
  url: plans/pabbly-plans-pricing.yml
- type: DomainSecurity
  url: security/pabbly-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/pabbly-vulnerability-disclosure.yml
- type: Security
  url: https://www.pabbly.com/security-vulnerability-disclosure/
- type: TrustCenter
  url: security/pabbly-trust-center.yml
- type: Compliance
  url: https://www.pabbly.com/security/
- type: Postman
  url: https://www.postman.com/pabbly/workspace/pabbly-team-s-public-workspace/overview
- type: Roadmap
  url: https://pabbly.featureos.app/roadmap
- type: GitHubOrganization
  url: https://github.com/Pabbly
- type: LinkedIn
  url: https://www.linkedin.com/company/pabbly
- type: Support
  url: https://www.pabbly.com/contact-us/
- type: Community
  url: https://forum.pabbly.com/
- type: Blog
  url: https://www.pabbly.com/blog/
- type: BlogRSS
  url: https://www.pabbly.com/blog/feed/
- type: SignUp
  url: https://accounts.pabbly.com/signup
- type: Login
  url: https://accounts.pabbly.com/login
- type: Pricing
  url: https://buy.pabbly.com/pabbly-plus/
- type: TermsOfService
  url: https://www.pabbly.com/terms-conditions/
- type: PrivacyPolicy
  url: https://www.pabbly.com/privacy-policy/
- type: Integrations
  url: https://www.pabbly.com/connect/integrations/
- type: BrandAssets
  url: https://www.pabbly.com/brand-assets/
- type: About
  url: https://www.pabbly.com/about-us/
integrations:
- name: Connect
- name: Pabbly Plus
- name: PSB
- name: pch
- name: PEM
- name: PFB
- name: ph
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 19
  pass: local-v1

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