Appgain website screenshot

Appgain

Appgain is an omnichannel messaging and mobile marketing automation platform, originally out of the MENA region, that lets marketers acquire, engage, and retain mobile and web users across push notifications, in-app messaging, email, SMS, WhatsApp, and web push from a single cloud. Its REST API and mobile SDKs power smart deep links, micro landing pages, behavior-triggered automation journeys, a customer data platform (CDP) with real-time event logging and purchase tracking, and multi-channel campaign delivery, with marketplace apps for Shopify, Zid, and Salla and no-code integrations via Zapier and n8n. The backend is built on the open-source Parse Server stack, and first-party SDKs cover Android, iOS, Flutter, React Native, Cordova/Ionic, and web. Since 2026 the company positions itself as an "AI Workforce Platform" for MENA businesses, adding AI agent products - a RAG-powered customer bot, AI call intelligence with Arabic and English transcription, a visual bot builder, and a unified inbox - on top of the messaging core. The only machine-readable contract Appgain publishes is a public Postman collection served from its own apidocs subdomain; there is no OpenAPI.

Appgain publishes 3 APIs on the APIs.io network: OmniChannel Messaging API, Notify API, and Automator API. Tagged areas include Company, Mobile Marketing, Marketing Automation, Omnichannel Messaging, and Push Notifications.

The Appgain catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Appgain’s developer surface includes documentation, API reference, getting-started guide, changelog, engineering blog, pricing, signup flow, and 26 more developer resources.

49.0/100 developing ▲ 18.4 Agent 46/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessSelf serveFree trial⚡ Free to try
3 APIs
CompanyMobile MarketingMarketing AutomationOmnichannel MessagingPush NotificationsSMSEmailWhatsAppCustomer Data PlatformDeep LinkingCustomer EngagementAI AgentsConversational AIMENA

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 49.0/100 · developing
Contract Quality 11.0 / 21
Developer Ergonomics 12.9 / 17
Commercial Clarity 7.6 / 17
Operational Transparency 3.2 / 11
Governance 1.3 / 10
Discoverability 7.9 / 9
Regulatory Posture 5.2 / 15
Agent readiness — 46/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/appgain: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Appgain OmniChannel Messaging API

REST API for sending multi-channel campaigns (rich push notifications, email, SMS, web push), creating smart deep links, managing a media library, and logging user events/purcha...

Appgain Notify API

The messaging send service. A single POST /{projectId}/send endpoint whose channel is selected by the top-level body key (appPush, email, SMS, webPush, WHATSAPP, UOWHATSAPP), pl...

Appgain Automator API

The marketing-automation service. Fires and cancels dashboard-configured automation journeys at a named trigger point, for one user or a batch of users via the v2 form. Authenti...

Postman Collections 1

Ready-to-run Postman collections for exercising this provider's APIs.

Appgain.io

POSTMAN

Pricing Plans 1

Published pricing tiers and plan structures.

Appgain Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Appgain Rate Limits

0 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Appgain Authentication

apiKey · 6 schemes

SECURITY

Appgain Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Scroll for all 7

Build 5

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 4

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: appgain
name: Appgain
description: Appgain is an omnichannel messaging and mobile marketing automation platform, originally out of the MENA region,
  that lets marketers acquire, engage, and retain mobile and web users across push notifications, in-app messaging, email,
  SMS, WhatsApp, and web push from a single cloud. Its REST API and mobile SDKs power smart deep links, micro landing pages,
  behavior-triggered automation journeys, a customer data platform (CDP) with real-time event logging and purchase tracking,
  and multi-channel campaign delivery, with marketplace apps for Shopify, Zid, and Salla and no-code integrations via Zapier
  and n8n. The backend is built on the open-source Parse Server stack, and first-party SDKs cover Android, iOS, Flutter, React
  Native, Cordova/Ionic, and web. Since 2026 the company positions itself as an "AI Workforce Platform" for MENA businesses,
  adding AI agent products - a RAG-powered customer bot, AI call intelligence with Arabic and English transcription, a visual
  bot builder, and a unified inbox - on top of the messaging core. The only machine-readable contract Appgain publishes is
  a public Postman collection served from its own apidocs subdomain; there is no OpenAPI.
url: https://raw.githubusercontent.com/api-evangelist/appgain/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: contact-sales
  onboarding: self-serve
  trial: true
  trial_days: 14
  credit_card_required: false
  free_tier: true
  try_now: true
  try_now_note: https://appgain.io/free-tools - Push Notification Lab (APNS/FCM testers, no account required)
  public: false
  public_note: API keys are issued per project from the dashboard; no test/live key separation and no sandbox host
  label: Self-serve signup with a 14-day free trial; pricing quoted by sales
  confidence: high
  source:
  - plans/appgain-plans-pricing.yml
  - sandbox/appgain-sandbox.yml
  - authentication/appgain-authentication.yml
  generated: '2026-08-13'
  method: searched
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Mobile Marketing
- Marketing Automation
- Omnichannel Messaging
- Push Notifications
- SMS
- Email
- WhatsApp
- Customer Data Platform
- Deep Linking
- Customer Engagement
- AI Agents
- Conversational AI
- MENA
image: https://appgain.io/og-image-blog.jpg
apis:
- name: Appgain OmniChannel Messaging API
  description: REST API for sending multi-channel campaigns (rich push notifications, email, SMS, web push), creating smart
    deep links, managing a media library, and logging user events/purchases into the Appgain CDP. Authentication is via an
    application API key (appApiKey header) scoped to a project ID.
  humanURL: https://apidocs.appgain.io
  baseURL: https://api.appgain.io
  tags:
  - Messaging
  - Push Notifications
  - Deep Linking
  - Event Logging
  properties:
  - type: APIReference
    url: https://apidocs.appgain.io
  - type: Postman
    url: https://documenter.getpostman.com/view/4679101/T17KeScV?version=latest
  - type: PostmanCollection
    url: postman/appgain-omnichannel.postman_collection.json
    name: Appgain.io public Postman collection (verbatim, 30 requests)
  - type: Authentication
    url: authentication/appgain-authentication.yml
  - type: Conventions
    url: conventions/appgain-conventions.yml
  - type: DataModel
    url: data-model/appgain-data-model.yml
  - type: ErrorCatalog
    url: errors/appgain-problem-types.yml
  - type: RateLimits
    url: rate-limits/appgain-rate-limits.yml
- name: Appgain Notify API
  description: The messaging send service. A single POST /{projectId}/send endpoint whose channel is selected by the top-level
    body key (appPush, email, SMS, webPush, WHATSAPP, UOWHATSAPP), plus SMS target-list subscribe/unsubscribe and WhatsApp
    template creation. Authenticated with the project appApiKey header.
  humanURL: https://apidocs.appgain.io
  baseURL: https://notify.appgain.io
  tags:
  - Messaging
  - Push Notifications
  - SMS
  - Email
  - WhatsApp
  properties:
  - type: APIReference
    url: https://apidocs.appgain.io
  - type: PostmanCollection
    url: postman/appgain-omnichannel.postman_collection.json
  - type: Authentication
    url: authentication/appgain-authentication.yml
  - type: Conventions
    url: conventions/appgain-conventions.yml
  - type: ErrorCatalog
    url: errors/appgain-problem-types.yml
- name: Appgain Automator API
  description: The marketing-automation service. Fires and cancels dashboard-configured automation journeys at a named trigger
    point, for one user or a batch of users via the v2 form. Authenticated with the project appApiKey header.
  humanURL: https://docs.appgain.io/Marketing%20Automation/ServerSideAutomation/
  baseURL: https://automator.appgain.io
  tags:
  - Marketing Automation
  - Customer Journeys
  - Event Triggers
  properties:
  - type: Documentation
    url: https://docs.appgain.io/Marketing%20Automation/ServerSideAutomation/
  - type: PostmanCollection
    url: postman/appgain-omnichannel.postman_collection.json
  - type: Authentication
    url: authentication/appgain-authentication.yml
  - type: ErrorCatalog
    url: errors/appgain-problem-types.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://appgain.io
- type: DeveloperPortal
  url: https://docs.appgain.io
- type: Documentation
  url: https://docs.appgain.io/complete-knowledge-base/
- type: APIReference
  url: https://apidocs.appgain.io
- type: GettingStarted
  url: https://docs.appgain.io/SDK/gettingStarted/
- type: Postman
  url: https://documenter.getpostman.com/view/4679101/T17KeScV?version=latest
- type: ChangeLog
  url: https://headwayapp.co/appgain-changelog
- type: Blog
  url: https://www.appgain.io/blog
- type: Pricing
  url: https://www.appgain.io/pricing
- type: SignUp
  url: https://dashboard.appgain.io
- type: TermsOfService
  url: https://appgain.io/tos
- type: PrivacyPolicy
  url: https://www.appgain.io/privacy
- type: Support
  url: https://p.appgain.io/slack
- type: GitHubOrganization
  url: https://github.com/appgain
- type: Packages
  url: packages/appgain-packages.yml
- type: SDKs
  url: packages/appgain-packages.yml
- type: Authentication
  url: authentication/appgain-authentication.yml
- type: Conventions
  url: conventions/appgain-conventions.yml
- type: ChangeLog
  url: changelog/appgain-changelog.yml
  name: Appgain Changelog (structured)
- type: DataModel
  url: data-model/appgain-data-model.yml
- type: DomainSecurity
  url: security/appgain-domain-security.yml
- type: LLMsTxt
  url: llms/appgain-llms.txt
  name: Appgain llms.txt (verbatim from https://www.appgain.io/llms.txt, HTTP 200)
- type: PostmanCollection
  url: postman/appgain-omnichannel.postman_collection.json
  name: Appgain.io public Postman collection (verbatim, 30 requests)
- type: ErrorCatalog
  url: errors/appgain-problem-types.yml
- type: Lifecycle
  url: lifecycle/appgain-lifecycle.yml
- type: Conformance
  url: conformance/appgain-conformance.yml
- type: Sandbox
  url: sandbox/appgain-sandbox.yml
  name: Push Notification Lab + free-project testing posture
- type: Plans
  url: plans/appgain-plans-pricing.yml
- type: RateLimits
  url: rate-limits/appgain-rate-limits.yml
- type: Webhooks
  url: asyncapi/appgain-webhooks.yml
  name: WhatsApp Lite outbound delivery and user-reply webhooks
- type: Components
  url: components/appgain-components.yml
- type: AgentSkill
  url: skills/_index.yml
  name: Appgain agent skills (4)
- type: WellKnownProbe
  url: well-known/appgain-well-known.yml
  name: /.well-known probe record - no document served on any host (recorded absence, not a WellKnown pointer)
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 17
  artifacts_updated: 6
  pass: local-v1
  headline: Contract discovery found the machine-readable contract the previous pass missed - a real public Postman Collection
    v2 (30 requests, 4 hosts) served from Appgain's own apidocs.appgain.io - plus a genuine llms.txt at www.appgain.io/llms.txt.
    There is still no OpenAPI on any host.
x-pointers-deliberately-withheld:
  note: Artifacts exist on disk for these, but no canonical scored pointer is emitted because the underlying thing is genuinely
    absent. Recorded so a later pass does not "fix" it by adding the pointer.
  withheld:
  - type: WellKnown
    reason: no /.well-known document on any of six hosts; www.appgain.io returns HTTP 200 for every /.well-known path but
      the body is the identical SPA shell, so those 200s are a catch-all, not documents
    artifact: well-known/appgain-well-known.yml
  - type: SecurityTxt
    reason: no security.txt served
    artifact: well-known/appgain-well-known.yml
  - type: AgentCard
    reason: no A2A agent card at /.well-known/agent-card.json or /.well-known/agent.json on any host; search-only artifact,
      never authored
    artifact: none
  - type: MCPServer
    reason: Appgain ships no MCP server, hosted or installable. mcp/appgain-mcp.yml is a DERIVED candidate tool list with
      deployment.mode = none; pointing MCPServer at it would credit an agent surface that does not exist
    artifact: mcp/appgain-mcp.yml
  - type: StatusPage
    reason: Appgain's own n8n guide directs integrators to status.appgain.io, but that hostname has no DNS record - a documented
      status page that does not exist is an absence
    artifact: lifecycle/appgain-lifecycle.yml
  - type: Deprecation
    reason: no deprecation policy
    no Sunset/Deprecation header support: null
    artifact: lifecycle/appgain-lifecycle.yml
  - type: Idempotency
    reason: no idempotency key, header or parameter anywhere in the published contract or docs; retrying a send re-sends the
      campaign
    artifact: conventions/appgain-conventions.yml
  - type: Security
    reason: no security.txt, no responsible-disclosure page, no bug bounty; probe-security-programs.py returned vdp=none
    artifact: none
  - type: TrustCenter
    reason: no trust centre on trust.appgain.io (no DNS), security.appgain.io, or /trust|/security|/compliance; probe returned
      trust=none
    artifact: none
  - type: Compliance
    reason: no named third-party certification published (no SOC 2, ISO 27001, PCI DSS, HIPAA, FedRAMP); only marketing compliance
      language and a standard GDPR privacy policy
    artifact: conformance/appgain-conformance.yml
  - type: AsyncAPI
    reason: no AsyncAPI document; the webhook surface is advertised in release notes with no event schema, so only Webhooks
      is emitted
    artifact: asyncapi/appgain-webhooks.yml
  - type: OAuthScopes
    reason: API-key auth only - no OAuth2 flow
    token endpoint or scope surface: null
    artifact: none
  - type: OpenAPI
    reason: no OpenAPI/Swagger on any host after probing /openapi.json, /openapi.yaml, /swagger.json, /v1/openapi.json, /api-docs,
      /swagger/v1/swagger.json across six hosts; the published machine-readable contract is a Postman collection
    artifact: postman/appgain-omnichannel.postman_collection.json