Lytics · Example Payload

Lytics User Profile Example

Customer Data PlatformCDPPersonalizationSegmentationUser ProfilesBehavioral AnalyticsContent AffinityReal-Time DataMarketing AutomationAudience Activation

Lytics User Profile Example is an example object payload from Lytics, with 11 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

_uidemailfirst_namelast_namephonesegmentsscorestopicschannelcreatedlast_active_ts

Example Payload

Raw ↑ 
{
  "_uid": "6a4b9c2e1d3f5a7b8c0e2d4f",
  "email": "jane.doe@example.com",
  "first_name": "Jane",
  "last_name": "Doe",
  "phone": "+1-555-123-4567",
  "segments": [
    "all_users",
    "high_value_users",
    "email_subscribers",
    "recent_purchasers"
  ],
  "scores": {
    "momentum": 72.5,
    "frequency": 85.0,
    "recency": 60.0,
    "engagement": 78.3
  },
  "topics": {
    "technology": 0.92,
    "marketing": 0.74,
    "finance": 0.31,
    "travel": 0.15
  },
  "channel": "web",
  "created": "2024-03-01T10:00:00Z",
  "last_active_ts": "2026-06-10T14:32:00Z"
}