Lytics · Schema

Lytics Collect Event

Schema for an event payload submitted to the Lytics data collection endpoint.

Customer Data PlatformCDPPersonalizationSegmentationUser ProfilesBehavioral AnalyticsContent AffinityReal-Time DataMarketing AutomationAudience Activation

Properties

Name Type Description
_uid string Lytics unique user identifier to associate with this event
email string User email address (used as identity key)
event string Event name or type (e.g., page_view, purchase, login)
url string URL associated with this event
title string Page or content title associated with this event
referrer string Referring URL
ts string Event timestamp (ISO 8601). Defaults to server time if omitted.
View JSON Schema on GitHub

JSON Schema

lytics-collect-event-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/lytics/main/json-schema/lytics-collect-event-schema.json",
  "title": "Lytics Collect Event",
  "description": "Schema for an event payload submitted to the Lytics data collection endpoint.",
  "type": "object",
  "properties": {
    "_uid": {
      "type": "string",
      "description": "Lytics unique user identifier to associate with this event"
    },
    "email": {
      "type": "string",
      "format": "email",
      "description": "User email address (used as identity key)"
    },
    "event": {
      "type": "string",
      "description": "Event name or type (e.g., page_view, purchase, login)"
    },
    "url": {
      "type": "string",
      "format": "uri",
      "description": "URL associated with this event"
    },
    "title": {
      "type": "string",
      "description": "Page or content title associated with this event"
    },
    "referrer": {
      "type": "string",
      "format": "uri",
      "description": "Referring URL"
    },
    "ts": {
      "type": "string",
      "format": "date-time",
      "description": "Event timestamp (ISO 8601). Defaults to server time if omitted."
    }
  },
  "additionalProperties": true
}

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