Lytics · Schema
Lytics Collect Event
Schema for an event payload submitted to the Lytics data collection endpoint.
Customer Data PlatformCDPPersonalizationSegmentationUser ProfilesBehavioral AnalyticsContent AffinityReal-Time DataMarketing AutomationAudience Activation
Properties
| Name | Type | Description |
|---|---|---|
| _uid | string | Lytics unique user identifier to associate with this event |
| string | User email address (used as identity key) | |
| event | string | Event name or type (e.g., page_view, purchase, login) |
| url | string | URL associated with this event |
| title | string | Page or content title associated with this event |
| referrer | string | Referring URL |
| ts | string | Event timestamp (ISO 8601). Defaults to server time if omitted. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://raw.githubusercontent.com/api-evangelist/lytics/main/json-schema/lytics-collect-event-schema.json",
"title": "Lytics Collect Event",
"description": "Schema for an event payload submitted to the Lytics data collection endpoint.",
"type": "object",
"properties": {
"_uid": {
"type": "string",
"description": "Lytics unique user identifier to associate with this event"
},
"email": {
"type": "string",
"format": "email",
"description": "User email address (used as identity key)"
},
"event": {
"type": "string",
"description": "Event name or type (e.g., page_view, purchase, login)"
},
"url": {
"type": "string",
"format": "uri",
"description": "URL associated with this event"
},
"title": {
"type": "string",
"description": "Page or content title associated with this event"
},
"referrer": {
"type": "string",
"format": "uri",
"description": "Referring URL"
},
"ts": {
"type": "string",
"format": "date-time",
"description": "Event timestamp (ISO 8601). Defaults to server time if omitted."
}
},
"additionalProperties": true
}
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