Olo

Olo Marketing & Guest Data Platform API

Olo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, payments, loyalty, host, and sentiment signals into a single guest profile that powers segmentation, lifecycle campaigns, and personalization. The Marketing surface exposes segments, campaigns, audiences, events, and webhooks used by ESPs, SMS providers (Attentive, Infobip), and loyalty engines to engage guests at scale.

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Documentation

📖
Documentation
https://www.olo.com/products/marketing

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API entry from apis.yml

apis.yml Raw ↑ 
aid: olo:olo-marketing
name: Olo Marketing & Guest Data Platform API
description: Olo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across
  ordering, payments, loyalty, host, and sentiment signals into a single guest profile that powers segmentation,
  lifecycle campaigns, and personalization. The Marketing surface exposes segments, campaigns, audiences,
  events, and webhooks used by ESPs, SMS providers (Attentive, Infobip), and loyalty engines to engage
  guests at scale.
humanURL: https://www.olo.com/products/marketing
tags:
- Marketing
- Guest Data Platform
- GDP
- Segmentation
- Personalization
properties:
- type: Documentation
  url: https://www.olo.com/products/marketing