Hotjar Identify API

The Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar, saving it as User Attributes. These attributes enable advanced filtering and segmentation of Hotjar data such as Recordings, Heatmaps, and Surveys. The Identify API must be called before the Events API in the execution order. It is used via the Hotjar tracking code on pages where the JavaScript snippet is installed.

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API entry from apis.yml

apis.yml Raw ↑
aid: hotjar:identify-api
name: Hotjar Identify API
tags:
- Analytics
- Attributes
- Personalization
- Segmentation
- User
tags_raw:
- Analytics
- Attributes
- Personalization
- Segmentation
- Users
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
baseURL: https://api.example.com
humanURL: https://help.hotjar.com/hc/en-us/articles/36820006120721-Identify-API-Reference
properties:
- url: https://help.hotjar.com/hc/en-us/articles/36820006120721-Identify-API-Reference
  type: Documentation
description: The Hotjar Identify API is a client-side JavaScript API that allows developers to pass user
  data to Hotjar, saving it as User Attributes. These attributes enable advanced filtering and segmentation
  of Hotjar data such as Recordings, Heatmaps, and Surveys. The Identify API must be called before the
  Events API in the execution order. It is used via the Hotjar tracking code on pages where the JavaScript
  snippet is installed.