Freshplum

Freshplum was a San Francisco data-science startup (founded 2010) that built cloud-based predictive analytics for e-commerce, gauging online shopper behavior in real time to surface personalized promotional offers and discounts to visitors who might otherwise abandon a purchase. During its private alpha it was already processing over 10M requests a day. Freshplum raised roughly $1.7M from investors including DCVC and GV (Google Ventures) before being acquired by ad-targeting company TellApart in July 2014 (TellApart was in turn acquired by Twitter in 2015). The company is defunct: it ships no live product, developer portal, documentation, or public API, and the freshplum.com domain is now a parked listing offered for sale via Afternic. This profile is retained as a historical/portfolio record; there is no API surface to enrich.

Freshplum is profiled on the APIs.io network. Tagged areas include Company, Analytics, Predictive Analytics, E-Commerce, and Personalization.

📡 Source on GitHub

0 APIs

Company Analytics Predictive Analytics E-Commerce Personalization Pricing Data Science Acquired Defunct

Source (apis.yml)

aid: freshplum
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/freshplum.png
name: Freshplum
description: 'Freshplum was a San Francisco data-science startup (founded 2010) that built cloud-based predictive analytics
  for e-commerce, gauging online shopper behavior in real time to surface personalized promotional offers and discounts to
  visitors who might otherwise abandon a purchase. During its private alpha it was already processing over 10M requests a
  day. Freshplum raised roughly $1.7M from investors including DCVC and GV (Google Ventures) before being acquired by ad-targeting
  company TellApart in July 2014 (TellApart was in turn acquired by Twitter in 2015). The company is defunct: it ships no
  live product, developer portal, documentation, or public API, and the freshplum.com domain is now a parked listing offered
  for sale via Afternic. This profile is retained as a historical/portfolio record; there is no API surface to enrich.'
url: https://raw.githubusercontent.com/api-evangelist/freshplum/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- dcvc
- gv
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: Acquired by TellApart in July 2014; domain parked/for-sale (Afternic); no live API surface.
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Analytics
- Predictive Analytics
- E-Commerce
- Personalization
- Pricing
- Data Science
- Acquired
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: nochange
  artifacts_added: 0
  pass: local-v1

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