VWO website screenshot

VWO

VWO is a digital experience optimization platform offering A/B testing, personalization, feature management, behavior analytics, and insights.

VWO publishes 4 APIs on the APIs.io network, including Campaigns API, Feature Flags API, Reports API, and 1 more. Tagged areas include Experimentation, AB Testing, Personalization, Conversion Optimization, and Feature Flags.

VWO’s developer surface includes authentication, documentation, engineering blog, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub
34.6/100 thin ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
AccessSelf serve
5 APIs
ExperimentationAB TestingPersonalizationConversion OptimizationFeature Flags

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 34.6/100 · thin
Contract Quality 14.6 / 25
Developer Ergonomics 4.3 / 20
Commercial Clarity 5.8 / 20
Operational Transparency 3.4 / 13
Governance 0.0 / 12
Discoverability 6.5 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/vwo: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

VWO Data API

VWO Data API exposes account data, campaign and goal configuration, reporting, and segmentation across the VWO experimentation platform.

VWO Campaigns API

A/B, split, and personalization campaigns.

VWO Feature Flags API

Feature management (FME) feature flags and rules.

VWO Reports API

Metric and campaign reports.

VWO Websites API

Websites configured under an account.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

VWO Data API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Vwo Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Vwo Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Vwo Finops

FINOPS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Vwo Authentication

apiKey · 1 scheme

SECURITY

Vwo Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Vwo Vulnerability Disclosure

security.txt · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Vwo Agentic Access

12 operations · 5 acting

12 operations · 5 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits
RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans
Plans
 FinOps
FinOps

Company 3

The organization behind the API

LinkedIn
LinkedIn
 Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: vwo
url: https://raw.githubusercontent.com/api-evangelist/vwo/refs/heads/main/apis.yml
name: VWO
kind: company
description: VWO is a digital experience optimization platform offering A/B testing, personalization, feature management,
  behavior analytics, and insights.
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/vwo.png
tags:
- Experimentation
- AB Testing
- Personalization
- Conversion Optimization
- Feature Flags
created: '2026-05-08'
modified: '2026-05-08'
specificationVersion: '0.19'
apis:
- aid: vwo:vwo-data-api
  name: VWO Data API
  description: VWO Data API exposes account data, campaign and goal configuration, reporting, and segmentation across the
    VWO experimentation platform.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developers.vwo.com/
  baseURL: https://app.vwo.com/api/v2
  tags:
  - Experimentation
  - Analytics
  - REST
  properties:
  - type: Documentation
    url: https://developers.vwo.com/
  - type: Developers
    url: https://developers.vwo.com/
- aid: vwo:vwo-campaigns-api
  name: VWO Campaigns API
  description: A/B, split, and personalization campaigns.
  humanURL: https://developers.vwo.com/
  baseURL: https://app.vwo.com/api/v2
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/vwo-campaigns-api-openapi.yml
- aid: vwo:vwo-feature-flags-api
  name: VWO Feature Flags API
  description: Feature management (FME) feature flags and rules.
  humanURL: https://developers.vwo.com/
  baseURL: https://app.vwo.com/api/v2
  tags:
  - Feature Flags
  properties:
  - type: OpenAPI
    url: openapi/vwo-feature-flags-api-openapi.yml
- aid: vwo:vwo-reports-api
  name: VWO Reports API
  description: Metric and campaign reports.
  humanURL: https://developers.vwo.com/
  baseURL: https://app.vwo.com/api/v2
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/vwo-reports-api-openapi.yml
- aid: vwo:vwo-websites-api
  name: VWO Websites API
  description: Websites configured under an account.
  humanURL: https://developers.vwo.com/
  baseURL: https://app.vwo.com/api/v2
  tags:
  - Websites
  properties:
  - type: OpenAPI
    url: openapi/vwo-websites-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/vwo-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/vwo-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/vwo-domain-security.yml
- type: Authentication
  url: authentication/vwo-authentication.yml
- type: GitHubOrganization
  url: https://github.com/wingify
- type: LinkedIn
  url: https://www.linkedin.com/company/vwo
- type: Website
  url: https://vwo.com/
- type: Documentation
  url: https://developers.vwo.com/
- type: Plans
  url: plans/vwo-plans-pricing.yml
- type: RateLimits
  url: rate-limits/vwo-rate-limits.yml
- type: FinOps
  url: finops/vwo-finops.yml
- type: Integrations
  url: https://vwo.com/integrations/
- url: https://vwo.com/blog/feed/
  type: Blog
integrations:
- name: Website UX Audit
- name: A/B Test Significance Calculator
- name: AI-Powered Heatmap Generator
- name: A/B Test Duration Calculator
- name: Cart Abandonment Calculator
- name: Push Notification ROI Calculator
- name: CRO Experimentation Checklist
- name: Affiliate Partners
- name: A/B Test Sample Size Calculator
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com