Persado

Persado is an enterprise AI platform for regulated brands that generates, scores, and deploys compliant marketing and customer-communication language at scale, serving banking, credit cards, credit unions, fintech, insurance, and mortgage. Its products — Create, Optimize, and Automate — combine domain-specific language models with a multi-agent performance, brand, and compliance review, and deploy through native connectors for Salesforce Marketing Cloud, Adobe Campaign, Adobe Target, Braze, Responsys, and Optimizely. Persado runs a production remote Model Context Protocol server, the "Persado MCP Gateway", at https://api.persado.com/mcp, protected by OAuth 2.1 with PKCE, dynamic client registration, and an mcp:tools scope issued by a Keycloak realm on myaccount.persado.com. That agent surface is undocumented — Persado publishes no developer portal, API reference, OpenAPI, or pricing — and was found by probing the API host directly. Persado also ships a first-party Enterprise API Mobile SDK for iOS and Android, though neither build is installable from a public package registry. This profile was surfaced as a portfolio company of bain-capital-ventures and enriched by the API Evangelist pipeline.

Persado publishes 1 API on the APIs.io network. Tagged areas include Company, Ai Apps, Artificial Intelligence, Generative AI, and Marketing.

Persado’s developer surface includes authentication, engineering blog, and 18 more developer resources.

🌐 Visit website 📡 Source on GitHub

21.5/100 emerging ▬ flat Agent 25/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

1 APIs 1 MCP Servers

Company Ai Apps Artificial Intelligence Generative AI Marketing Customer Engagement Content Generation Personalization Agents MCP Compliance Financial-Services

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 21.5/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 4.3 / 20

Access Clarity 7.1 / 20

Operational Transparency 0.3 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 25/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/persado: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Persado MCP Gateway

A production remote Model Context Protocol server operated by Persado at https://api.persado.com/mcp. Discovered by probing the API host: the RFC 9728 protected-resource documen...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Persado MCP Gateway (Production)

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Persado Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Persado Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Persado Authentication

oauth2/openIdConnect · 2 schemes

SECURITY

Persado Domain Security

TLSv1.3 · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Persado Scopes

3 scopes · authorizationCode

3 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conventions

Conventions

Lifecycle

Lifecycle

Conformance

Conformance

Build 3

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

GitHubOrganization

GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

Authentication

OAuthScopes

DomainSecurity

Compliance

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: persado
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise-contract
  onboarding: sales-gate
  trial: false
  try_now: false
  public: false
  label: Enterprise Contract
  confidence: high
  source:
  - https://www.persado.com/contact
  - https://api.persado.com/.well-known/oauth-protected-resource
  generated: '2026-08-13'
  method: probed
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/persado.png
name: Persado
description: Persado is an enterprise AI platform for regulated brands that generates, scores, and deploys compliant marketing
  and customer-communication language at scale, serving banking, credit cards, credit unions, fintech, insurance, and mortgage.
  Its products — Create, Optimize, and Automate — combine domain-specific language models with a multi-agent performance,
  brand, and compliance review, and deploy through native connectors for Salesforce Marketing Cloud, Adobe Campaign, Adobe
  Target, Braze, Responsys, and Optimizely. Persado runs a production remote Model Context Protocol server, the "Persado MCP
  Gateway", at https://api.persado.com/mcp, protected by OAuth 2.1 with PKCE, dynamic client registration, and an mcp:tools
  scope issued by a Keycloak realm on myaccount.persado.com. That agent surface is undocumented — Persado publishes no developer
  portal, API reference, OpenAPI, or pricing — and was found by probing the API host directly. Persado also ships a first-party
  Enterprise API Mobile SDK for iOS and Android, though neither build is installable from a public package registry. This
  profile was surfaced as a portfolio company of bain-capital-ventures and enriched by the API Evangelist pipeline.
url: https://raw.githubusercontent.com/api-evangelist/persado/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: enriched
x-tier-reason: portfolio-lead-enriched
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Ai Apps
- Artificial Intelligence
- Generative AI
- Marketing
- Customer Engagement
- Content Generation
- Personalization
- Agents
- MCP
- Compliance
- Financial-Services
tags_raw:
- Company
- Ai Apps
- Artificial Intelligence
- Generative AI
- Marketing
- Customer Engagement
- Content Generation
- Personalization
- Agents
- MCP
- Compliance
- Financial Services
apis:
- name: Persado MCP Gateway
  description: 'A production remote Model Context Protocol server operated by Persado at https://api.persado.com/mcp. Discovered
    by probing the API host: the RFC 9728 protected-resource document names the resource verbatim as "Persado MCP Gateway
    (Production)". Access is gated by OAuth 2.1 — authorization code with mandatory S256 PKCE, public clients, RFC 7591 dynamic
    client registration at https://api.persado.com/register, and an mcp:tools scope issued by the persado-portal Keycloak
    realm. A tools/list call returns HTTP 401 with a spec-correct WWW-Authenticate resource_metadata challenge, so the tool
    inventory is auth-gated and is deliberately not recorded. Persado does not document this server anywhere public.'
  humanURL: https://www.persado.com/platform
  baseURL: https://api.persado.com/mcp
  tags:
  - MCP
  - Agents
  - Artificial Intelligence
  - Marketing
  properties:
  - type: MCPServer
    url: mcp/persado-mcp.yml
  - type: Authentication
    url: authentication/persado-authentication.yml
  - type: OAuthScopes
    url: scopes/persado-scopes.yml
  - type: Conventions
    url: conventions/persado-conventions.yml
  - type: RateLimits
    url: rate-limits/persado-rate-limits.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.persado.com/
- type: MCPServer
  url: mcp/persado-mcp.yml
- type: Authentication
  url: authentication/persado-authentication.yml
- type: OAuthScopes
  url: scopes/persado-scopes.yml
- type: WellKnown
  url: well-known/persado-well-known.yml
- type: LLMsTxt
  url: llms/persado-llms.txt
- type: Packages
  url: packages/persado-packages.yml
- type: SDKs
  url: packages/persado-packages.yml
- type: Conventions
  url: conventions/persado-conventions.yml
- type: Lifecycle
  url: lifecycle/persado-lifecycle.yml
- type: Plans
  url: plans/persado-plans-pricing.yml
- type: RateLimits
  url: rate-limits/persado-rate-limits.yml
- type: DomainSecurity
  url: security/persado-domain-security.yml
- type: Conformance
  url: conformance/persado-conformance.yml
- type: Compliance
  url: https://www.persado.com/platform
- type: GitHubOrganization
  url: https://github.com/persado
- type: Blog
  url: https://www.persado.com/articles
- type: Login
  url: https://myaccount.persado.com/realms/persado-portal/account/
- type: TermsOfService
  url: https://www.persado.com/legal/terms-of-service
- type: PrivacyPolicy
  url: https://www.persado.com/legal/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 12
  pass: local-v1

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