Persado

Persado is an enterprise AI platform for regulated brands that generates, scores, and deploys compliant marketing and customer-communication language at scale, serving banking, credit cards, credit unions, fintech, insurance, and mortgage. Its products — Create, Optimize, and Automate — combine domain-specific language models with a multi-agent performance, brand, and compliance review, and deploy through native connectors for Salesforce Marketing Cloud, Adobe Campaign, Adobe Target, Braze, Responsys, and Optimizely. Persado runs a production remote Model Context Protocol server, the "Persado MCP Gateway", at https://api.persado.com/mcp, protected by OAuth 2.1 with PKCE, dynamic client registration, and an mcp:tools scope issued by a Keycloak realm on myaccount.persado.com. That agent surface is undocumented — Persado publishes no developer portal, API reference, OpenAPI, or pricing — and was found by probing the API host directly. Persado also ships a first-party Enterprise API Mobile SDK for iOS and Android, though neither build is installable from a public package registry. This profile was surfaced as a portfolio company of bain-capital-ventures and enriched by the API Evangelist pipeline.

Persado publishes 1 API on the APIs.io network. Tagged areas include Company, Ai Apps, Artificial Intelligence, Generative AI, and Marketing.

Persado’s developer surface includes authentication, engineering blog, and 18 more developer resources.

🌐 Visit website 📡 Source on GitHub

24.5/100 emerging ▬ flat Agent 30/100 agent ready Front door AI 6/6 dominant saas Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0

1 APIs 1 MCP Servers

Company Ai Apps Artificial Intelligence Generative AI Marketing Customer Engagement Content Generation Personalization Agents MCP Compliance Financial Services

Kin Score

Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0

Composite quality — 24.5/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 3.6 / 17

Access Clarity 6.0 / 17

Operational Transparency 0.3 / 11

Contract Governance 1.9 / 10

Discoverability 6.4 / 9

Regulatory Posture 5.5 / 15

Agent readiness — 30/100 · agent ready

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/persado: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Persado MCP Gateway

A production remote Model Context Protocol server operated by Persado at https://api.persado.com/mcp. Discovered by probing the API host: the RFC 9728 protected-resource documen...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Persado MCP Gateway (Production)

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Persado Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Persado Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Persado Authentication

oauth2/openIdConnect · 2 schemes

SECURITY

Persado Domain Security

TLSv1.3 · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Persado Scopes

3 scopes · authorizationCode

3 scopes

SCOPES

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conventions

Conventions

Lifecycle

Lifecycle

Conformance

Conformance

Build 3

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

GitHubOrganization

GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

Authentication

OAuthScopes

DomainSecurity

Compliance

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: persado
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: enterprise-contract
  onboarding: sales-gate
  trial: false
  try_now: false
  public: false
  label: Enterprise Contract
  confidence: high
  source:
  - https://www.persado.com/contact
  - https://api.persado.com/.well-known/oauth-protected-resource
  generated: '2026-08-13'
  method: probed
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/persado.png
name: Persado
description: Persado is an enterprise AI platform for regulated brands that generates, scores, and deploys compliant marketing
  and customer-communication language at scale, serving banking, credit cards, credit unions, fintech, insurance, and mortgage.
  Its products — Create, Optimize, and Automate — combine domain-specific language models with a multi-agent performance,
  brand, and compliance review, and deploy through native connectors for Salesforce Marketing Cloud, Adobe Campaign, Adobe
  Target, Braze, Responsys, and Optimizely. Persado runs a production remote Model Context Protocol server, the "Persado MCP
  Gateway", at https://api.persado.com/mcp, protected by OAuth 2.1 with PKCE, dynamic client registration, and an mcp:tools
  scope issued by a Keycloak realm on myaccount.persado.com. That agent surface is undocumented — Persado publishes no developer
  portal, API reference, OpenAPI, or pricing — and was found by probing the API host directly. Persado also ships a first-party
  Enterprise API Mobile SDK for iOS and Android, though neither build is installable from a public package registry. This
  profile was surfaced as a portfolio company of bain-capital-ventures and enriched by the API Evangelist pipeline.
url: https://raw.githubusercontent.com/api-evangelist/persado/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: enriched
x-tier-reason: portfolio-lead-enriched
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Ai Apps
- Artificial Intelligence
- Generative AI
- Marketing
- Customer Engagement
- Content Generation
- Personalization
- Agents
- MCP
- Compliance
- Financial Services
tags_raw:
- Company
- Ai Apps
- Artificial Intelligence
- Generative AI
- Marketing
- Customer Engagement
- Content Generation
- Personalization
- Agents
- MCP
- Compliance
- Financial Services
- Financial-Services
apis:
- name: Persado MCP Gateway
  description: 'A production remote Model Context Protocol server operated by Persado at https://api.persado.com/mcp. Discovered
    by probing the API host: the RFC 9728 protected-resource document names the resource verbatim as "Persado MCP Gateway
    (Production)". Access is gated by OAuth 2.1 — authorization code with mandatory S256 PKCE, public clients, RFC 7591 dynamic
    client registration at https://api.persado.com/register, and an mcp:tools scope issued by the persado-portal Keycloak
    realm. A tools/list call returns HTTP 401 with a spec-correct WWW-Authenticate resource_metadata challenge, so the tool
    inventory is auth-gated and is deliberately not recorded. Persado does not document this server anywhere public.'
  humanURL: https://www.persado.com/platform
  baseURL: https://api.persado.com/mcp
  tags:
  - MCP
  - Agents
  - Artificial Intelligence
  - Marketing
  properties:
  - type: MCPServer
    url: mcp/persado-mcp.yml
  - type: Authentication
    url: authentication/persado-authentication.yml
  - type: OAuthScopes
    url: scopes/persado-scopes.yml
  - type: Conventions
    url: conventions/persado-conventions.yml
  - type: RateLimits
    url: rate-limits/persado-rate-limits.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.persado.com/
- type: MCPServer
  url: mcp/persado-mcp.yml
- type: Authentication
  url: authentication/persado-authentication.yml
- type: OAuthScopes
  url: scopes/persado-scopes.yml
- type: WellKnown
  url: well-known/persado-well-known.yml
- type: LLMsTxt
  url: llms/persado-llms.txt
- type: Packages
  url: packages/persado-packages.yml
- type: SDKs
  url: packages/persado-packages.yml
- type: Conventions
  url: conventions/persado-conventions.yml
- type: Lifecycle
  url: lifecycle/persado-lifecycle.yml
- type: Plans
  url: plans/persado-plans-pricing.yml
- type: RateLimits
  url: rate-limits/persado-rate-limits.yml
- type: DomainSecurity
  url: security/persado-domain-security.yml
- type: Conformance
  url: conformance/persado-conformance.yml
- type: Compliance
  url: https://www.persado.com/platform
- type: GitHubOrganization
  url: https://github.com/persado
- type: Blog
  url: https://www.persado.com/articles
- type: Login
  url: https://myaccount.persado.com/realms/persado-portal/account/
- type: TermsOfService
  url: https://www.persado.com/legal/terms-of-service
- type: PrivacyPolicy
  url: https://www.persado.com/legal/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 12
  pass: local-v1

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